the uk’s biggest and best piano magazine media pack... · the uk’s biggest and best piano...

1www.pianistmagazine.com Contact: Lottie Day on 0845 226 0477 / [email protected]

Print Online Digital 2014/15 Media Pack

The UK’s biggest and best piano magazine

www.pianistmagazine.com

£5.25

JUN

E-JU

LY 2

014

No 78

How graded exams can

improve your playing

shares her secrets on learning at speed and gives you insider advice on this issue’s scores

FREE WITH EVERY ISSUE

40 PAGES OF SHEET MUSIC

50+ ONLINE LESSONS PLUS TUTORIAL CD

LISTEN • LEARN • PLAY

BONUS TRACKCHENYIN LI plays Debussy’s

exhilarating L’ISLE JOYEUSE

SCORES BY SCARLATTI BEETHOVEN STANFORD MERIKANTOBACH DVORÁK REINECKE and more performed by Chenyin Li

PIECES TO LEARN11

ALL LEVELS AND ALL STYLES

3 BEGINNER PIECES WITH BAR-BY-BARTECHNICAL HELP

HOW TO PLAY ‘Child falling asleep’ from

Schumann’s Scenes from Childhood

pianist78_CDcover-FINALish.indd 2 23/04/2014 14:24

Every issue, Pianist brings you 40 pages of scores to learn and a CD to listen and learn from. If your CD is missing, please call 0113 200 2929 or [email protected]

CHENYIN LI

Helping you become a better player

In-depth lessonDEBUSSY’S

SHIMMERINGREFLETS

DANS L’EAU

OUR RESIDENT PIANIST

No 78Helping you become a better player

CHENYIN In-depth lesson

TRANSFORMYOUR PLAYING!✓ Discover improvising ✓ How to practise slowly✓ Develop your accompanying LEARN FROM

THE MASTERS

JELLY ROLL MORTON’S

KING PORTER STOMP!

SPECIAL REPORT3 BEGINNER PIECES WITH BAR-BY-BARTECHNICAL HELP

PIECES TO LEARN11


p01_pianist78abc FINAL.indd 1 16/05/2014 10:45


£5.25

AU

GU

ST-S

EPT

EMB

ER 2

014

No 79

A star is born





BONUS TRACKDaniil Trifonov plays CHOPIN

Daniel Ben Pienaar plays BACH

SCORES BY MOZART BRAHMS MASSENET MENDELSSOHN ATTWOOD GURLITT ARNDT and more performed by Chenyin Li

PIECES TO LEARN13


PLAY A SULTRY CUBAN DANCE BY CERVANTES!

STEP-BY-STEP LESSON ON MENDELSSOHN’S

SONG WITHOUT WORDS

OP 30 NO 3

3 BEGINNER PIECES

WITH BAR-BY-BARTECHNICAL HELP

pianist79_CDcover.indd 2 17/06/2014 10:11


Daniil TRIFONOV


WIN TICKETS

No 79Helping you become a better player

✓ Improve your dynamics✓ Practise the right way✓ How not to speed up

SUPERCHARGEYOUR TECHNIQUE!

TO HIS ROYAL FESTIVAL HALL RECITAL!

BEHIND BACH’S

FAMOUS ‘48’

START YOUR OWN PIANO CLUB

Learn ‘Nola’one of Liberace’s

favourite showpieces

With expert advice on a prelude & fugue

PIECES TO LEARN13


PLAY A SULTRY CUBAN DANCE BY CERVANTES!

Exclusive visit toFAZIOLI IN ITALY

p01_pianist79.indd 1 11/07/2014 10:14www.pianistmagazine.com

£5.25

OC

TO

BER

-NO

VEM

BER

201

4

No 80

on Beethoven, fi ne food and the joy of playing duets with his wife





SCORES BY COLE PORTER HUMMEL HANDEL BEETHOVEN BRIDGE MOSZKOWSKI JENSEN & more performed by Chenyin Li

PIECES TO LEARN12


STEP-BY-STEPLESSONS ON

Schubert Moment Musical No 1Mozart Rondo from Sonata K545

Tchaikovsky The Doll’s Funeral

3

EXCLUSIVE BONUS TRACKSAlessio Bax plays BRAHMS &

RACHMANINOVAngela Hewitt plays BACH

pianist80_CDcover-FINALish.indd 2 18/08/2014 09:21


ALESSIO BAX

No 80

ON LOCATION

FOCUS ON THELEFT HAND

PIECES TO LEARN12


FOCUS ON THEFOCUS ON THELEFT HANDLEFT HAND


WIN! A ROLAND PIANOWORTH £2,299!

LEARN THE SINATRA CLASSIC ‘I’VE GOT YOU

UNDER MY SKIN’

VERBIER FESTIVAL

Inside London’sfamous jazz club

ronnie scott’s

STEP-BY-STEPLESSONS ON3

Schubert Moment Musical No 1Mozart Rondo from Sonata K545Tchaikovsky The Doll’s Funeral

HISTORY OF LEFT-HAND REPERTOIRE

TIPS FOR STRENGTHENING YOUR LEFT HAND

PLUS TWO LEFT-HAND PIECES TO PLAY!

p01_pianist80.indd 1 12/09/2014 14:21

New Media Pack PIANIST.indd 1 14/10/2014 16:55

2

Print Online Digital

www.pianistmagazine.com Contact: Lottie Day on 0845 226 0477 / [email protected]

2014/15 Media Pack

MagazineThe

22

We also have a further £550 prizes in writing competitions, FREE for subscribers

See Writers’ News page 20.

Win Publication

plus cash prizes of

£800

Competitions

Enter online through our website:

www.writers-online.co.uk

Our annual ghost story competition is hugely popular and has been won by stories about ghosts of all kinds: ghosts of children and of men from centuries ago, ghosts in graveyards, ruined castles, and wartime prison camps. What kind of ghost will you write about this year?

Who your ghost haunts and how and where it manifests itself is up to you, and you have 1,500-1,700 words in which to tell a ghost story so spooky that the competition judges don’t sleep that night.

The fi rst prize winning story will be awarded £200 and will be published in Writing Magazine (and also on www.writers-online.co.uk). There is also a second prize of £50 with the second prize winning story being published on www.writers-online.co.uk.

The closing date is 13 October and you can enter online or by post, quoting Ref Code WM0088. Online address is www.writers-online.co.uk and the postal address is Bernadette Young (Ghost Story), Writing Magazine, Warners Group Publications, 31-32 Park Row, Leeds LS1 5JD. Make sure that your entry arrives in time for the 13 October closing date, but whether you enter online or by mail, remember to include a front sheet with full contact details (see Rule 3)

Full rules and details of entry fees and entry forms (photocopies are acceptable) are shown on page 23.

Our annual poetry for children competition comes around again this month. A young audience is probably the most discerning and demanding you could fi nd to write for, but it is very important that we do write for them. If we can interest children and young people in poetry, then we are helping to secure the future generation of poets.

You have an open brief regarding subject matter and form, other than the limit of 32 lines. What is really important is that you engage the interest of your young audience.

The fi rst prize winning poem will be awarded £100 and there is a second prize is £25 with both prize-winning poems being published in Writing Magazine.

Your children’s poem should be entered in time for the closing date of 13 October and you can enter online or by post, quoting Ref Code WM0089. Online address is www.writers-online.co.uk and the postal address is Bernadette Young, (Poetry for Children), Writing Magazine, Warners Group Publications, 31-32 Park Row, Leeds LS1 5JD. Whether you enter online or by mail, remember to include a front sheet with full contact details (see Rule 3)

Full rules and details of entry fees and entry forms (photocopies are acceptable) are shown on page 23.

Short StoryWRITE A GHOST STORY

PoetryPOETRY FOR CHILDREN

£250to be won

£150to be won

22 September 2014 - Writing Magazinewww.writers-online.co.uk

£400 Still time to enter

p022_wmagsept14.indd 22 22/07/2014 09:25

Pianist is the bi-monthly magazine for people who love to play the piano. Pianist contains interviews with star pianists, masterclasses, how-to-play articles, tips and advice from our expert pianist-teachers, news from piano manufacturers, CD and sheet music reviews and more. Every issue of Pianist also includes 40 pages of Scores for all levels and tastes, along with a tutorial CD containing all the pieces featured in the Scores. This means readers can listen to the pieces before they learn them! Our last reader survey confirms that 98% of readers regularly play piano. Following a re-launch in April 2012, we became a more ‘How To Play’ magazine for piano players of all ages and levels. We are delighted to announce that our circulation on the UK newsstand has continued to increase, with over 450 WHSmiths stores stocking Pianist – as well as independent retailers, WHS Travel (train stations and airports), Selfridges, Harrods and more. Pianist has 20% of the UK classical music magazine market share, whilst other similar publications show just a 2% market share. Pianist is available in both a print and digital edition worldwide. We currently circulate 18,000 copies per issue. Our circulation and subscription figures are always changing so please contact our advertising team for our latest distribution information.


3



2014/15 Media Pack

Our audienceReaders: ABC1Men (63%), Women (36%)Over the age of 45 (68%) Loyal to the magazine, 84% of readers say they would recommend the magazine in print and digital to a friend. With 94% of readers keeping back issues of Pianist in print and digital. Reader Interests also include: Gardening, Cookery, Cycling & Golf, Reading, Walking, Foreign Travel, Arts and Culture. Digital magazine: • Majority of digital readers use iPad• 60% of users have a digital subscription• 37% discovered the digital version through our print edition• 84% would recommend it to a friend• 70% downloaded the free sample issue (55% before buying an issue)

Pianist readers own the following types of piano:

Pianist helps readers with the following:

Acoustic grand 50%

Digital34%

Acoustic upright 50%

Acoustic upright

Acoustic grand

Digital

Choosing a piano

Buying new CDs

Finding a piano teacher

Discovering a new pianist/composer

Solving a technical or piano problem

Solving a technical or piano problem

32%

Discovering a new pianist/composer

30%

Choosing a piano15%

Buying new CDs21%

Finding a piano teacher

2%


4



2014/15 Media Pack

Brand reach

Current reach: Magazines: 15,000Website: 11,000E-newsletter: 3,000Social media: 10,284Active digital app downloads: 32,000

Total reach: 71,284


5



2014/15 Media Pack

1/2 page

Landscape

1/4 page Full

page

Trim or 3mm Bleed

Trim

Bleed

71• Pianist 80 71• Pianist 80

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Better value than buying new!

First in the UK to use bronze bass strings.“A great improvement over traditional copper wound bass strings with a warm, deep and clear sound.”Mr F. Tahmasebi, repeat customer.

profession and general public with a fi rst class professional service in which they can trust.

Membership is dependent upon passing tests in piano tuning and repairs.

enquiries or a list of members in your area,

www.pianotuner.org.uk

One hundred yearsthe standard for the piano tuning profession.

Keyboard Skillsfor Reluctant PianistsSue Anderson

A crash course in increasing practical confidence at the piano.

Music Teacher: July 2007

Content includes

• basic harmony at the keyboard

• scale playing made easy

• how to simplify accompaniments

• 30-week sample timetable

£21 inc CDISBN 978-0-9552933-0-6

Available from all good bookshops or direct from Sue Anderson on 020 8670 0982or [email protected]

Keyboard Skills ad 133.5x90 24/6/08 11:53 Page 1

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2• Pianist 77 2• Pianist 77

For information on Steinway & Sons pianos or to arrange a private appointment to visit our London showroom,

please call 0207 487 3391 or email [email protected]

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Position Size (mm) Price (per issue)

Covers 306 x 236 (Bleed)300 x 230 (Trim)280 x 210 (Text area)

£1640

Double page 306 x 466 (Bleed)300 x 460 (Trim)

£2000

Full page 306 x 236 (Bleed)300 x 230 (Trim)280 x 210 (Text area)

£1320

Half page 140 x 225 (Landscape)300 x 110 (Portrait)

£720

1/4 page 140 x 105 (Portrait) £370

Inserts Price

Flyer inserts (under 10 grams) £46 + VAT per 1,000

Brochure insert (under 40 grams) £63 + VAT per 1,000

Classi� ed Directory Size Cost

Lineage (inc. heading)6 issues

20 words per issue

£60 (inc. VAT) add £3 for every additional word

Semi display(full colour or mono)

£25 pscc (inc. VAT) (minimum 3scc)

Rates & Technical Specifications

1/2 page

Portrait

300mm x 230mm

140mm x 105mm

140mm x 225mm

110mm x 300mm


6



2014/15 Media Pack

The websitePianist Online is one of the most popular websites for piano players of all levels, with visitors from the UK (31%), USA (27%), Europe (16%), Asia (8%), Canada (5%) Australia (4%). The site, which serves as the online home for Pianist magazine, currently attracts 11,000+ unique visitors each month with visitors spending time viewing our online tutorial videos, sheet music and online reviews as some of the most popular pages. Editor Erica Worth constantly updates the website including up to the minute news, articles, events and competitions – there is always something for everyone to enjoy. Social media, Facebook and Twitter now brings Pianist an impressive 10,000 plus followers. Promotional opportunities are available to advertisers. Please contact Lottie for more details.

Leaderboard 728x90 Wide Skyscraper 160x600

Website Ad Size Cost

Leader board 90 x 728 £250 per month

Wide Skyscraper 600 x 160 £175 per month

Large Button 160 x 160 £100 per month

Events Listings £45 per event

Where can I Find? £45 per month (includes a print advert)

Promotional Pannel 150 x 180 £50 per month


7



2014/15 Media Pack

E-newsletter� e bi-monthly Pianist e-newsletter is sent out to over 3,000 contacts worldwide. � is number is constantly growing by an average of 100 new contacts per month (October, 2014). Readers are keen to receive the latest news, forthcoming editorial features, notable event dates and competition details.

We also give information of services and products that would be relevant to the piano enthusiast.

With an impressive 40% open rate, Pianist e-newsletters far exceed the industry standard of 20%. Promotional space is available within the e-newsletter and on the very popular Pianist website. Please contact Lottie for more information.

The popular Pianist e-newsletter has two

promotional slots available…

E-newsletter packages Price

Gold - Two Promotional Slots £450

Silver - One promotional Slot £200


8



2014/15 Media Pack

Digital editionsThe Pianist interactive digital edition is enjoyed by an ever increasing global audience and is available via the following platforms: • iPad (app store)• iPhone (app store)• Android Tablet (Android)• Android Smartphone (Android)• Kindle Fire (www.pocketmags.co.uk)• PC (www.pocketmags.co.uk)• MAC (www.pocketmags.co.uk) With over 32,000 downloads, the Pianist digital edition presents the advertiser with the opportunity to really engage with the digital reader. We can include image galleries, sound files, video coverage, live web links – why not take a look at our free sample issue at www.pocketmags.co.uk.

The reader experience:· Tutorial video lessons· 40 pages of sheet music· Sound files of the music scores featured· Live web links· Extensive image galleries· A truly interactive magazine, making Pianist a compelling read for any piano enthusiast. Contact Lottie for more details on how your clients can benefit from reaching pianists on a truly global scale.


9



2014/15 Media Pack

digitaladvertisingAdvert type Interactive options Price

Add a link • Hyperlink Link through to your website

£50

Add a Video • Video 15mb max - client to provide

£150

Add a Gallery • Picture gallery 5 pictures max - client to provide

£150

Add Audio • Audio file 15mb max - client to proivde

£150

Basic interactive

advert

• Video 15mb max - client to provide

• Picture gallery 5 pictures max - client to provide

• Hyperlink Link through to your website

£315

Enhanced interactive

advert



• Audio file 15mb max - client to proivde

• Hyperlinks Link through to multiple pages on your website

• Scrollable text Fit more text in a small area without compromising the look of your advert

• Pullout boxes Boxes holding extra information that can be pulled into the page

£600

Advertorial

• 3 pages Promote youe company or product over three stacked pages



• Audio file 15mb max - client to proivde

• Hyperlinks Link through to multiple pages on your website

• Scrollable text Fit more text in a small area without compromising the look of your advert

• Pullout boxes Boxes holding extra information that can be pulled into the page

£2,250

All prices are before VAT

interactiveadvertisingPlacing an advert in our interactive app is a great way for you to engage with your

potential clients. Your advert no longer needs to be a flat image, it can be an interactive experience. This can be done using audio files, gallerys, videos and many other options,

some of which are show below

AUDIOLet your

reader hear a piece of music

or interview

GALLERYA great way

to show a selection of

images in your advert.

Galleries can be auto play,

swipable or, like this

example, use buttons to

navigate

MORE CONTENTUsing pull-in boxes, you can add more content to your advert without losing any visual impact.

In this example we have three boxes that can be pulled into the page. Each box contains an extra image as well as text information about the product

Got a iPad? If you have an iPad and would like to see the above example in action, download Adobe Viewer from the App Store and ask our team to share the file with you.

VIDEOYou can also place video content on your page to really engage with your reader.

Please note that all audio and video content is to be provided by the client. Don’t have a video? Ask our team for a quote


LEARN MORE WITH OUR VIDEO TUTORIALSNEW! Tim Stein (top) continues his series on the basics of playing the piano. Perfect for beginners and for those

returning to the piano after a long break. Tim offers three lessons with issue 73. The first is all about ‘geography of the

keyboard’ – that is, finding your way around the length of the piano. In his second lesson, he offers up some simple

warm-up exercises and talks about the importance of warming-up (and down) in general. In the third lesson, he talks

about hand and finger independence. Tim demonstrates on the Roland HP-507. Graham Fitch (bottom) continues his Masterclass series, this time on Double Notes (namely thirds and sixths). Being

able to play double notes effortlessly is something we’d all like to be able to do. Graham offers up some invaluable

exercises as well as ways to practise those double-note sections in the pieces that you are working on. Graham’s lessons

come to you direct from Steinway Hall, London, where he demonstrates on a concert grand Model D.

WATCH MORE VIDEOS ON THE PIANIST WEBSITE, AND IN EVERY ISSUE OF THE DIGITAL EDITION

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19/07/2013 11:28


the uk’s biggest and best piano magazine media pack... · the uk’s biggest and best piano...

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