the ultimate asset: brand consistency
TRANSCRIPT
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Why Brand Consistency is the ultimate business asset
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THE MARKETER’S ROLE:
To create, manage and share accurate,
multi-channel content at every stage of the customer journey
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Keeping it consistent
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Marketing has become acomplex network of content
generated by marketers, third partiesand consumers.
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You need brand consistencyacross all channels.
Brand consistency contributes to agreat brand experience.
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A fine example
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Coca-Cola is an outstanding example of a brand offering a
consistent experience
Andbecause of
brand consistencyCoca-Cola’s brand equity is 50% of its value,
valued at $73 billion.
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Communicating a consistent brand
messagein all its channels and
touch points globallyallows Coca-Cola to charge a
112 percent premium for its brand.But it’s not done by magic – it’s all about
brand management capability.
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Educating brand ambassadors
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The bedrock of brand consistency isInternal brand
education.
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Your employees are your best brand ambassadors.1. They must have easy access to brand ingredients they need to create great marketing materials.2. They also need to learn how to use those ingredients.
How do you achieve this?
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BRAND MANAGEMENT SOFTWARE
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With Brand Management Software you:
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Make brand ingredients and
marketing campaigns instantly available
Share and Distribute marketing
assets
Govern and Automate marketing processes
Streamline marketing processes to improve
brand consistency
Align and Educate on brand and positioning
Align internal teams behind your
brand positioning
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So what’s the bottom line?
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If you need to create and share accurate,
multi-channel marketing content at every stage of the customer journey and ensure your customers get
a consistent experience you need to
add the power of a good brand management system.