the ultimate best seller program “how to launch your book to bestseller status in record time”
TRANSCRIPT
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The Ultimate Best Seller Program
“How To Launch Your Book To Bestseller
Status In Record Time”
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During This Class
Logistics
Walk through what we’ll be covering
The “Blueprint”
Review the Steps
Show a sample
Open Q & A
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Phase 1 Class Dates & Times
Class #2 – Wednesday, February 27th at 12noon EST
Class #3 – Wednesday, March 6th at 12noon EST
Class #4 – Wednesday, March 13th at 12noon EST
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Getting Your Questions Answered
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Your Private Class Notes Page
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Phase 1 BONUSES
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Ready for Success
Henry Ford said…“Before everything else, getting ready is the secret of success.”
Napoleon Hill said, "There is a difference between wishing for a thing and being ready to receive
it."
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How to get the MOST out of this program
Listen intently
Review the materials
Ensure you understand
Seek clarity
Follow the formula
Maintain a PMA
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What NOT to do!
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How the Guarantee Works
What Constitutes a Best Seller?
Top 100 on either site – BN.com OR amazon.com AND
Top 100 in a category on either site BN.com or amazon.com
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Online Best Seller Rankings
The book is for sale and being sold, the ranking will be there
Amazon.com AND bn.com both update their best seller lists by the hour
It is possible that you’ll be a best seller for only one hour
The book does not have to be shipping
Pre-sales count when the orders go in
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Capturing Your Ranking
Go to amazon.com or bn.com
Search for your book
Look for “Product Details”
You will SEE the ranking
Do a “screen capture”
Save the file
Amazon.com or BN.com or Both?
The formula to make your best seller is EITHER amazon.com OR BN.com (not both) If you want the guarantee honored.
Those who choose both are doing it for 2 reasons: #1. attempting to get on NY Times list or #2 Want to spread out to resellers
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A 24 Hour Time Limited Offer
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The “distinctions”
Let your PARTNERS know you have a 24 hour “window”
Do NOT cut off your customers from buying
Do NOT shut down your sales page
Focus your marketing efforts (the solo emails) to be SENT on the “day” of your campaign
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Samples in this Program
They do not ALL follow the formula to the T
Do not assume because an author’s campaign is promoted in my newsletter is exactly as it needs to be
A SAMPLE Campaign
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http://anythingyouwanttoday.com/
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Instructions
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http://www.progressiveawarenesspromotions.com/it/12j/indexE.html
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What he did well …
Has an attractive sales page
Has a heading
Has categorized his bonus gifts
The instructions are clear
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What he did that is NOT in the formula
He has multiple links going to online book “stores”
He hasn’t listed all of the gifts on the page
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What she did well …
Visually appealing
Only ONE “buy” link
Link to buy opens in a new window
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Where she DIDN’T follow the formula
The order form was a link off to another page
The gifts were off on another page – people had to click to “preview gifts”
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The Form Fill-in
The fields are designed for you to capture the names and email addresses
Have your web-designer or YOU design a form to capture this information
The amazon or bn.com order number is requested but it is NOT verified
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The eMail for Partners to SEND
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Pay Attention to Details
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put http:// in front of the links in your email Send personalized emails to partners EACH and
EVERY time Follow up with ALL partners Ask for confirmation from partners Send copy to your partners at least one week
before Solo emails sent from your partners is your focus The ONLY link in your email should be directing
prospects to your sales page/special offer The purchase link should open in a new window
Absolute MUSTS Offer ONE purchase option i.e. AMAZON or BN.com
Do NOT have other links on the page
Have simple to understand instructions
Two pages ONLY - - a sales page and a bonus gift download page
Include your bonus gift descriptions on your sales page but NOT the download links
Have “valuable” bonus gifts
Make sure your offer is ATTRACTIVE
The page must “look” good visually
Have your book cover on the sales page
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What can go wrong? Wrong copy Not the right lists/partners Not enough partners Wrong bonus/offer gift bundle Lack of organization Lack of enthusiasm Lack of creativity Negative energy Giving up No follow through/up Partners not following through Other challenges (i.e. amazon)
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Support Documents
Ultimate Best Seller Blueprint
GoalMAP
The Ultimate Best Seller Blueprint Check List
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Are you in this program too?
“How To Turn Your Book Into A
Business And Earn A Living
Doing What You Love”
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Recommendation
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A Leader always emerges