the ultimate best seller program “how to launch your book to bestseller status in record time”

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The Ultimate Best Seller Program www.peggymccoll.com 1 “How To Launch Your Book To Bestseller Status In Record Time”

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Page 1: The Ultimate Best Seller Program  “How To Launch Your Book To Bestseller Status In Record Time”

www.peggymccoll.com 1

The Ultimate Best Seller Program

“How To Launch Your Book To Bestseller

Status In Record Time”

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During This Class

Logistics

Walk through what we’ll be covering

The “Blueprint”

Review the Steps

Show a sample

Open Q & A

Page 3: The Ultimate Best Seller Program  “How To Launch Your Book To Bestseller Status In Record Time”

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Phase 1 Class Dates & Times

Class #2 – Wednesday, February 27th at 12noon EST

Class #3 – Wednesday, March 6th at 12noon EST

Class #4 – Wednesday, March 13th at 12noon EST

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Getting Your Questions Answered

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Your Private Class Notes Page

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Phase 1 BONUSES

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Fast Track to Writing Your Book

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Ready for Success

Henry Ford said…“Before everything else, getting ready is the secret of success.”

Napoleon Hill said, "There is a difference between wishing for a thing and being ready to receive

it."

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How to get the MOST out of this program

Listen intently

Review the materials

Ensure you understand

Seek clarity

Follow the formula

Maintain a PMA

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What NOT to do!

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How the Guarantee Works

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Page 16: The Ultimate Best Seller Program  “How To Launch Your Book To Bestseller Status In Record Time”

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Online Best Seller Rankings

The book is for sale and being sold, the ranking will be there

Amazon.com AND bn.com both update their best seller lists by the hour

It is possible that you’ll be a best seller for only one hour

The book does not have to be shipping

Pre-sales count when the orders go in

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Capturing Your Ranking

Go to amazon.com or bn.com

Search for your book

Look for “Product Details”

You will SEE the ranking

Do a “screen capture”

Save the file

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Amazon.com or BN.com or Both?

The formula to make your best seller is EITHER amazon.com OR BN.com (not both) If you want the guarantee honored.

Those who choose both are doing it for 2 reasons: #1. attempting to get on NY Times list or #2 Want to spread out to resellers

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Page 21: The Ultimate Best Seller Program  “How To Launch Your Book To Bestseller Status In Record Time”

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A 24 Hour Time Limited Offer

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The “distinctions”

Let your PARTNERS know you have a 24 hour “window”

Do NOT cut off your customers from buying

Do NOT shut down your sales page

Focus your marketing efforts (the solo emails) to be SENT on the “day” of your campaign

Page 23: The Ultimate Best Seller Program  “How To Launch Your Book To Bestseller Status In Record Time”

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Samples in this Program

They do not ALL follow the formula to the T

Do not assume because an author’s campaign is promoted in my newsletter is exactly as it needs to be

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A SAMPLE Campaign

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http://anythingyouwanttoday.com/

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Instructions

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http://www.progressiveawarenesspromotions.com/it/12j/indexE.html

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What he did well …

Has an attractive sales page

Has a heading

Has categorized his bonus gifts

The instructions are clear

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What he did that is NOT in the formula

He has multiple links going to online book “stores”

He hasn’t listed all of the gifts on the page

Page 31: The Ultimate Best Seller Program  “How To Launch Your Book To Bestseller Status In Record Time”

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What she did well …

Visually appealing

Only ONE “buy” link

Link to buy opens in a new window

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Where she DIDN’T follow the formula

The order form was a link off to another page

The gifts were off on another page – people had to click to “preview gifts”

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The Form Fill-in

The fields are designed for you to capture the names and email addresses

Have your web-designer or YOU design a form to capture this information

The amazon or bn.com order number is requested but it is NOT verified

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The eMail for Partners to SEND

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Pay Attention to Details

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put http:// in front of the links in your email Send personalized emails to partners EACH and

EVERY time Follow up with ALL partners Ask for confirmation from partners Send copy to your partners at least one week

before Solo emails sent from your partners is your focus The ONLY link in your email should be directing

prospects to your sales page/special offer The purchase link should open in a new window

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Absolute MUSTS Offer ONE purchase option i.e. AMAZON or BN.com

Do NOT have other links on the page

Have simple to understand instructions

Two pages ONLY - - a sales page and a bonus gift download page

Include your bonus gift descriptions on your sales page but NOT the download links

Have “valuable” bonus gifts

Make sure your offer is ATTRACTIVE

The page must “look” good visually

Have your book cover on the sales page

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What can go wrong? Wrong copy Not the right lists/partners Not enough partners Wrong bonus/offer gift bundle Lack of organization Lack of enthusiasm Lack of creativity Negative energy Giving up No follow through/up Partners not following through Other challenges (i.e. amazon)

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Support Documents

Ultimate Best Seller Blueprint

GoalMAP

The Ultimate Best Seller Blueprint Check List

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Are you in this program too?

“How To Turn Your Book Into A

Business And Earn A Living

Doing What You Love”

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Recommendation

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A Leader always emerges