the ultimate experience in photography, filmmaking …€¦ · 6% filmmaking / video / cinema /...

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REGISTERED MEDIA: 550+ 10% MEDIA INCLUDED: AOL, Associated Press, BBC TV, Business Insider, CBS News, CNET, CNN Clix, Condé Nast, Consumer Reports, Fast Company, Huffington Post, MSNBC.com, NPR, New York Daily News, Newsday, The New York Times, Outdoor Photographer Magazine, Shutterbug Magazine, SLR Lounge, TIME, Travel & Leisure, Videomaker Magazine & WIRED 2017 SHOW FEATURES: 90 NEW CLASSES NEW PPEFRESH PAVILION featuring 15 new companies with innovative products NEW CHINA PAVILION featuring over 15 brands showcasing new technologies VIDEO PAVILION featured over 2,000 NSF of video and filmmaking exhibitors NEW NYVR EXPO collocated with PPE with over 50 companies and 2000+ attendees WORLD CLASS KEYNOTE SPEAKERS TOYA RUBY FRAZIER, SUE BRYCE, BARBARA DAVIDSON, JAMEL SHABAZZ, CHASE JARVIS & GARY VAYNERCHUK THE ULTIMATE EXPERIENCE IN PHOTOGRAPHY, FILMMAKING AND DIGITAL IMAGING: ATTENDEES: 19,500+ 3% Representing all 50 states plus Puerto Rico and 81 countries (a 17 country increase over 2016) 33% FIRST-TIME ATTENDEES SPEAKERS: 170 POST SHOW REPORT POST SHOW REPORT PDN PHOTOPLUS INTERNATIONAL CONFERENCE AND EXPO 26-28 EXPO NYC JAVITS CENTER 25-28 CONFERENCE OCT. EXHIBITORS: 200+ EXHIBITORS AND BRANDS REPRESENTED OVER 70K SQ. FT. OF NET EXHIBIT SPACE 20% FIRST TIME EXHIBITORS “PPE was a great show for Macphun - we announced new products and our name change to Skylum and found an enthusiastic, receptive audience. Joe and the rest of the team at Emerald took great care to help us get the most out of the investment and we’re happy enough with the results that we’re doubling the size of next year’s booth.” - Scott Bourne, President of US Operations, Skylum Software “Being at PhotoPlus gave us an opportunity to meet with photographers of all levels and help them build their online presence. If you want to get in front of engaged photographers, this event will certainly deliver!” - Megan Marcel, Events Wrangler, WordPress.com “PPE offers Tamron a unique opportunity to meet with thousands of photographers over just 3 days and the 2017 show did not disappoint in getting us in front of one of the most important customer segments for our company.” - Stacie Errera, Vice President Marketing & Communications, Tamron EXHIBITOR QUOTES: A SAMPLE OF THE KEY RETAILERS & BUYERS THAT ATTEND THE SHOW: Adorama | Amazon | B & H Photo & Video | Duane Reade | Hunt’s Photo & Video | Jet.com | Marvel Memorial Sloane Kettering Cancer Center | Micro Center | Milford Photo Inc. | Walmart

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REGISTERED MEDIA:

550+ 10%MEDIA INCLUDED:

AOL, Associated Press, BBC TV, Business Insider, CBS News, CNET, CNN Clix, Condé Nast, Consumer

Reports, Fast Company, Huffington Post, MSNBC.com, NPR, New York

Daily News, Newsday, The New York Times, Outdoor Photographer Magazine, Shutterbug Magazine,

SLR Lounge, TIME, Travel & Leisure, Videomaker Magazine &

WIRED

2017 SHOW

FEATURES:90

NEW CLASSES

NEW PPEFRESH PAVILION

featuring 15 new companies with innovative products

NEW CHINA PAVILION

featuring over 15 brands showcasing new technologies

VIDEO PAVILION

featured over 2,000 NSF of video and filmmaking exhibitors

NEW NYVR EXPO

collocated with PPE with over 50 companies and 2000+ attendees

WORLD CLASS

KEYNOTE SPEAKERS

LATOYA RUBY FRAZIER,

SUE BRYCE, BARBARA

DAVIDSON, JAMEL

SHABAZZ, CHASE JARVIS

& GARY VAYNERCHUK

THE ULTIMATE EXPERIENCE IN PHOTOGRAPHY, FILMMAKING AND DIGITAL IMAGING:

ATTENDEES:19,500+ 3%Representing all 50 states plus Puerto Rico and 81 countries

(a 17 country increase over 2016)

33%FIRST-TIME ATTENDEES

SPEAKERS:170

POST SHOW REPORT

POST SHOW REPORT

P D N P H O T O P L U S I N T E R N A T I O N A L C O N F E R E N C E A N D E X P O

26-28EXPO

NYCJAVITS CENTER

25-28CONFERENCEOCT.

EXHIBITORS:200+

EXHIBITORS AND BRANDS REPRESENTED

OVER 70K SQ. FT. OF NET EXHIBIT SPACE

20%FIRST TIME

EXHIBITORS

“PPE was a great show for Macphun - we announced

new products and our name change to Skylum

and found an enthusiastic, receptive audience. Joe

and the rest of the team at Emerald took great care to help us get the most out of the investment

and we’re happy enough with the results that we’re doubling the size of next

year’s booth.” -Scott Bourne, President

of US Operations, Skylum Software

“Being at PhotoPlus gave us an opportunity to meet with photographers of all

levels and help them build their online presence. If

you want to get in front of engaged photographers, this event will certainly

deliver!” - Megan Marcel, Events

Wrangler, WordPress.com

“PPE offers Tamron a unique opportunity to meet with thousands

of photographers over just 3 days and the 2017 show did not disappoint in getting us in front of

one of the most important customer segments for

our company.” - Stacie Errera, Vice

President Marketing & Communications,

Tamron

EXHIBITOR QUOTES:

A SAMPLE OF THE KEY RETAILERS & BUYERS THAT ATTEND THE SHOW: Adorama | Amazon | B & H Photo & Video | Duane Reade | Hunt’s Photo & Video | Jet.com | Marvel Memorial Sloane Kettering Cancer Center | Micro Center | Milford Photo Inc. | Walmart

EXPERIENCED PROFESSIONALS:Our photographers and videographers have been in the business on average more than 10 years.

POST SHOW REPORT

POST SHOW REPORT

P D N P H O T O P L U S I N T E R N A T I O N A L C O N F E R E N C E A N D E X P O

26-28EXPO

NYCJAVITS CENTER

25-28CONFERENCEOCT.

WHO ATTENDS PHOTOPLUS EXPO?

61%

6%

20%

19%

68% of attendees are professional or

advanced amateur photographers and we’ve

seen an increase in attendance from full

time professional photographers (2%) and

advanced amateurs (5%) since 2016.

6% less than 1 year

20% 1 year - 5 years

19% 6 years - 10 years

61% More than 10 years

Advanced Amateur / Photography Enthusiast

Professional Photographer - Full Time

Professional Photographer - Part Time

Student (high school or college)

Marketing, Sales, or Advertising

Filmmaker / Videographer

Photographer’s Assistant

Art Director / Creative Director / Photo Editor

Studio Ownership or Management

Engineer / IT Professional

ATTENDEES INCLUDE:

POST SHOW REPORT

POST SHOW REPORT

P D N P H O T O P L U S I N T E R N A T I O N A L C O N F E R E N C E A N D E X P O

26-28EXPO

NYCJAVITS CENTER

25-28CONFERENCEOCT.

INTERESTS:Our photographers have varied interests when it comes to the types of subjects they’re looking to photograph, showing that no “one type” of photographer attends the show.

19% Portrait Photography

15% Wedding

9% Advertising / Commercial / Corporate

8% Events (non-wedding)

7% Fine Art

6% Outdoor Photography - Nature, Landscape, Wildlife

6% Filmmaking / Video / Cinema / Documentary

5% Photojournalism / Editorial Photography

4% Fashion / Beauty / Boudoir

Other

19%

15%

9%

8%7%

6%

5%

4%

3%

2%1%

ATTENDEES’ ANNUAL BUDGET FOR PHOTO GEAR: The majority have an annual budget between $500 and $5,000 and represent OVER $79 MILLION IN PURCHASING POWER.

$0 - $499 19%

$500 - $2,000 28%

$2,001 - $5,000 27%

$5,001 - $10,000 17%

Over $10,001 10%

POST SHOW REPORT

POST SHOW REPORT

P D N P H O T O P L U S I N T E R N A T I O N A L C O N F E R E N C E A N D E X P O

26-28EXPO

NYCJAVITS CENTER

25-28CONFERENCEOCT.

PRODUCTS AND SERVICES INTEREST (MULTI-SELECT): Obviously, cameras still play a huge part in what attendees want to see, but from 2015 we’ve seen continued growth in Drones, Backgrounds & Backdrop Systems and Grip (tripods, Light stands, lighting modifiers, jobs, cranes etc.).

Cameras (DSLR)

Cameras (Mirrorless)

Lens & Lens Accessories

Digital Storage

Cameras (Medium / Large Format)

Lighting Equipment (Strobes / Light Boxes / Stands / etc)

Photographic Accessories (Tripods / Bags / Filters / etc)

Computer Hardware (Monitors / Printers / Scanners / etc)

Backgrounds and Backdrop Systems

Software (Archiving / Manipulation / Editing / etc)

Education (Classes / Workshops / Online Training)

Grip (Tripods, Light stands, lighting modifiers, jibs, cranes, etc)

Drones

Printing Equipment & Supplies (printers, paper, ink, etc)

Fine Art Paper

Computer Accessories (Input Devices / Calibration / Tools / etc)

Cameras (Point and Shoot)

Digital Solutions

Wedding, Event & Portrait Photography Services

Canvas / Glass / Metal Printmaking + alternative processes

Books / DVD’s / Videos

Video / Filmmaking (Cameras / Accessories / Specialty Equipment / etc)

Photo Display and Storage (Albums / Portfolios / Mounting / etc)

Frames / Framing Supplies

iPads / Tablets

Photographic Props

Filmmaking / Videography production services

Labs / Service Bureaus / Printing Services

Film products + Photographic Paper + Darkroom Supplies

Post Production Services

Training Materials

Stock Photography (Companies / Services / etc)

Framing Services

Internet Services (ISPs / Website / Design Hosting / etc)

Legal / Financial Services / Copyright

Publications / Associations / Education

Retail Sales (Photographic Equipment

PhotoBooth Sales or Rentals

0 1000 2000 3000 4000 5000 6000 7000 8000

CONTACT YOUR SALES REPTO LEARN MORE ABOUT

PHOTOPLUS 2018

LORI [email protected]

858.204.8956

TIM [email protected]

646.668.3738

JOE [email protected]

646.668.3694

POST SHOW REPORT

POST SHOW REPORT

P D N P H O T O P L U S I N T E R N A T I O N A L C O N F E R E N C E A N D E X P O

26-28EXPO

NYCJAVITS CENTER

25-28CONFERENCEOCT.

PDN

INTERNATIONAL CONFERENCE AND EXPO • NYC JAVITS CENTER

CONFERENCE OCT. 24-27, 2018

EXPOSITION OCT. 25-27, 2018