the ultimate gift
DESCRIPTION
Are you running out of idea for your next father's gift ? Don't worry we have an experiment for him that he will recall for years !!!TRANSCRIPT
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THE ULTIMATE GIFT YOU HAVE EVER OFFERED
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Several times a year
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You have the possibility to celebrate an event
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When you received the invitation,
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You’re so
excited!!!
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Because you know that you will have good time with the people you love.
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Some seconds after, there is always a minor detail that disturbs you.
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The gift !!!
What on earth, will
you be able to offer ?
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If we take your father’s birthday as an example,…
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He already has everything
Last marvelous book
The bottle of wine to own in your cellar
The famous pipe
The indispensable family portrait
The 43th golf equipment
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The event is coming and you still don’t have any clue about what you will offer.
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This time you want to win the race of the most original gift.
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You remember your past
experience in the quest of the
perfect gift…
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When you offered this exciting ants maze.
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It may be a bit too original for your father.
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If you are looking for a 5 starts gift …
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FunnyCustomizedOriginalEnabling proudLasting pleasure
You must find something
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The gift is not important, it is the fun procured by the gift that matters.
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That’s why it is important to focus on the gift but also the way you introduce it.
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1. The gift itself.
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To meet customization, we propose to focus on the character himself.
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To meet emotion and leverage proud, we propose to focus on bringing back memories.
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Cartoons customized are always funny and well received.
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This is the main idea of our gift
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Funny customized cartoons recalling good past experiences.
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To make the pleasure last longer,
we transform this cartoon into a 1000
pieces puzzle.
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With this funny customized puzzle, we meet the 5 objectives we were looking for our gift.
Funny
CustomizedOriginal
Enabling proudLasting pleasure
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2. The pitch.
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You have now a good first cartridge with the gift, don’t mess the pitch.
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Again the gift is not important, it is the fun produced by the gift that matters.
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So we will use MBA sales best technique to make
our pitch.
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A. We will tease a little when introducing our gift.
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Our puzzle will be picture free on the box to increase the mystery.
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Knowing that you know something about this gift, the character doesn’t know.
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will trigger tense hardly manageable for him.
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The worst is that he knows that you know he doesn’t know about the gift.
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B. We will let the character choose the right moment for enjoying his gift.
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It is a quality of the puzzle to let the character to start the puzzle when and where he wants.
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C. Path is more important than Target
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At the beginning of the path to discover your gift, there is mainly surprise
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Piece after piece, the character will find some clues to make links between the gift and his memories.
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Fun & Joy will replace progressively surprise.
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D. Make the path long and difficult and the pleasure will last several weeks.
1000 pieces puzzle with no picture to
guide
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When the path ended, the pride will be double.
Having finished this bloody puzzle
Remember all good events of his life.
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With this funny gift and the way you pitch it, you got your five stars.
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Houston, we have a problem…
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I am bad at drawings.
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The purpose of this project
is to make everything we
can to support you.
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We will develop a website
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To help you selecting your avatars …
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Among differentstyles
Etc…
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Draw your family story…
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Pick funny cartoons from our database representing the key events
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Don’t forget to add some special features relating to your favorite local team.
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you can choose your background
Etc…
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And finally
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Imagine, you father realizing progressively what his puzzle represents…
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I have tested this idea with my father…
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And results were…
outstanding!
My gift was the #1 topic of discussion
during 2 weeks.
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Those days are definitively behind you, now!
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This project is ready to be launched on kickstarter…
…but I need your feedbacks first :
Directly on slideshare or @ [email protected]
Thank you