The UltimateHow To
Search Engine (SEO) Checklist
1. Create an
XML Sitemap
XMLXML
XML
Search engines i.e. Google need to
crawl/index websites to rank
content
CRAWL
An XML sitemap helps ensure
every URL is seen by Google’s search bot
Use sites such ashttp://www.xml-sitemaps.com/ to
create one
2. Conduct
KeywordResearch
To determine best keywords to
include do these two things
1. Create a list of highly searched
keywords
2. Choose keywords that are the most
relevant to specific page
3. Develop
FreshContent
Create meaningful content i.e. blog
posts, press releases, new landing pages,
videos
4. Optimize
MetaTags
Meta tags provide a brief description of websites which
help Google determine relevance
They should be less than 155
characters and contain relevant
keywords
5. Create a
QualifiedURL
http:// www.
.com
Use hyphens to separate words, and avoid spaces
https:// www.
.org
Don’t overuse underscores, and length should not
exceed 2,048 characters
<=2,048
6. Provide
Contentof TheRight
Length
Content should be at least 250 words
7. Use
Social Media
Only use social media platforms that align with company goals
Promote contentthat is relevant and shareable
When a link is shared, its
visibility in Google increases
8. Manage Local
Profiles
Optimize current pages to reach
intended audiences in a
specific location
This includes adding name, Address, and
phone number to a local profile
Name
Address
Phone
9. Build the
Brand ThroughLinking
Link building should always be brand-oriented
Focus on quality rather than
quantity of links
10. Create
DescriptiveAlt Tags
These briefly describe images on a web page
It is the only way for Google to recognize the
picture’s content
11. Write
StrongHeading
Tags
These are the titles that appear
at the top of a web page
They should be concise and
contain a keyword/phrase
12. Use The
Power of ThePress
PRESS RELEASE
A press release can be highly effective in
improving SEO
PRESS RELEASE
It needs to be news worthy i.e. company
accomplishments, new products, new
locations, etc.
PRESS RELEASE
13. Add Images,
Videos, Podcasts,Infographics, and
More
Fresh content is more effective
when it delivered in an array of
formats
14. Check For
Broken Links
These links can diminish a company’s
reputation and user experiences
15. Remove
DuplicateContent
Google views this as cheating for
companies trying rank higher
16. Monitor
WebAnalytics
SEO should be tracked regularly
at least on a weekly basis
For more tips visit:http://www.webimax.com
/resources