the ultimate guide to leveraging your small business on twitter
TRANSCRIPT
The Ultimate Guide to Leveraging Your Small Business on Twitter mypostpilot.com 2
With 300 million active monthly users, Twitter is one of the most influential social networks on the planet.
Welcome! Fresh, Automated Social Media
The Ultimate Guide to Leveraging Your Small Business on Twitter mypostpilot.com 3
This presentation will walk you through how to optimize your Twitter profile, increase engagement, and grow your customer-base.
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Here’s What We’ll Cover:1
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Why Does Twitter Matter to Your Small Business? Twitter 101
Optimizing Your Profile
How to Find Awesome Content
The Anatomy of the Perfect Tweet
Tools of the Trade
Boosting Engagement
Twitter Etiquette
Recap
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It helps you:
• Increase sales • Boost website traffic • Increase brand loyalty and awareness • Stay on top of news and industry tips • Connect with your customers • Generate leads • Connect with thought and industry leaders
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Twitter Basics:
• “Microblogging” platform • Share 140-character “tweets” • Post images, quotes, videos, links, etc. • “Follow” and engage others • Unlike Facebook, Twitter’s newsfeed is chronological
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Twitter Pros:
• Increase leads and sales • Easily-digestible content • Sharing and retweeting are simple • Easily follow dialogue on “trending” topics and events • Excellent customer service tool • Boost website traffic • Great for both B2C and B2B
Twitter Cons:
• 140-character limit can restrict content • Posts have short shelf-life • Time consuming—you have to post a lot to gain traction • Excellent customer service tool • Information overload • Lack of targeting
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Lingo:Twitter handle: this is your username on Twitter. For example, @Oprah or @GuyKawasaki.
Retweet: when you share someone else’s tweet; you can either retweet the exact same tweet or add a comment to it.
Favorite: this is the equivalent of “liking” someone else’s tweet. Twitter keeps a running list of your Favorite tweets; it also sends a notification to the user that you favorited their post.
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Lingo:@Mention: when you include another user in your tweet (they’ll get a notification that you’ve “mentioned” them)
@Reply: this means you’re responding to another person’s tweet.
#FF: this stands for “Follow Friday” and is a popular way to give a shout-out to your favorite tweeters and encourage others to follow them.
DM: this stands for “Direct Message,” which is a private message sent directly to another user.
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We’re Here to Help!When you’re a small business owner, time is always on short supply. We get it.But that’s why we’re here–to take care of all your social media needs, at an insanely low price (plans start at just $25 a month!).
Sign up at www.MyPostPilot.com.
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Treat your Twitter profile like you would your storefront—keep it clean, professional, and inviting.
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Get StartedImages should be: clear, appealing, and relevant to your business (no pixelated images allowed!)
Profile: 400x400
Cover: 1500x500
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Cover Photo Ideas: • Team photo • Products • Motto or tagline • Relevant, appealing image • Special promotion or sale
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Check Out This Beauty from Etsy:
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Profile Photo Ideas:
Headshot
Logo
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Description Tips: • 140 characters or less • Include keywords to improve search results • Describe what users will get when they follow you • Show some personality • Link to your website
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Why Rand’s Description Is Awesome:
• Explains who he is • Includes keywords, like “SEO,” “Marketing,” and “Startups”
• Describes what you’ll get when you follow him
• Offers website link • Cool mustache
The Ultimate Guide to Leveraging Your Small Business on Twitter
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The Anatomy of the Perfect Tweet Tools of the TradeHow to Find Awesome Content
Boosting Engagement Twitter Etiquette Recap
Get more Twitter tips + a 10 minute tutorial video: