the ultimate guide to linkedin for business

The Ultimate Guide to LinkedIn for

Small Business

Via InTouch CRM

http://www.intouchcrm.com/

Let’s face it, LinkedIn is a very underutilized social media platform. Unlike what you may have thought, LinkedIn isn’t just for professionals and job seekers. There is so much more potential with this professional social media network.

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From making new connections with prospects, generating leads, establishing a larger media presence and creating better brand awareness, LinkedIn makes an indispensable addition to your sales and marketing efforts.Here are all the tips you need to kick start a successful LinkedIn strategy.


#1 Build a presence with a company page• Similarly to Facebook and

Google+, LinkedIn gives you the option to create a personal and a company page.

• Make sure you complete the profile fully with an accurate description, up-to-date address and contact telephone number.

• Encourage staff memebrs to add the company as their workplace and later on, to re-share the page’s company on their wall.


https://www.facebook.com/intouchcrm

https://www.facebook.com/intouchcrm

https://www.linkedin.com/company/intouchcrm

#2 Engage your audience with content

• Share posts, infographics and videos that not only promote your product but also answer the questions of your potential and existing customers.• Don’t just post promotional

content as that would be a little bit too bland and suffocating for the readers. • Instead go for practical,

useful and engaging content.



#3 Target your most desirable customers and add them as contacts


• Small businesses can laser-target the exact industry, company size and job role [of the people] that they know typically would buy their product or service. • Think about who your

buyers are, what they job roles could be and which groups they may have joined.


#4 Grow your email list• Growing your email list is an all-time priority

and LInkedIn is highly effective for that.

• Craft a personal email and ask people to join your mailing list.

• You can group-mail messages to up to 50 people at a time however I do recommend that you go for a more personal approach.

• Something like:Hi %FirstName%,thank you for adding me as a connection after we met …/ we did business together… . Would you be interested to read my newsletter? Lucky you, today is the day to that!Follow this link if you want to receive amazing content!

• Don’t forget to include a direct link for the email signup.


http://www.intouchcrm.com/grow-email-list-easy-step-step-guide-expanding-audience/

http://www.intouchcrm.com/grow-email-list-easy-step-step-guide-expanding-audience/

Visit www.intouchcrm.comVisit www.intouchcrm.com

#5 Find and participate in local groups


• Did you know that over 70% of customers use groups to research, network and vet buying decisions?

• Focus on groups that relate to your business and your industry. Again, think about what type of groups your potential customers may be joining.

• You are allowed to join up to 50 so make the most of each and every opportunity to grow your business. You can also send direct messages to fellow group members even if you are not connected to them.


#6 Post daily updates

• When it comes to social media posting, once a week is not enough. Neither is 2 or 3 times a week. Daily updates are essential in order to keep your page looking fresh, and keeping top-of -mind with customers.



LinkedIn is a free business-focused networking platform that seeks to replicate the real-life process of word-of-mouth introductions between trusted contacts, brands and businesses it should be an absolute goal that you partake in this conversation.


Too find out more about Small Business Marketing and How to Grow your business visit:www.intouchcrm.com




the ultimate guide to linkedin for business

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