ULTIMATE GUIDE TOUSER ONBOARDING

WHO IS PRESENTING TODAY?

JACKSON NOELCo-Founder, Appcues

PETER TANHAMCo-Founder, SparkPage

TODAY’S AGENDA

How to think about user onboarding

Building an in-product onboarding experience that gets users to “WOW”

Creating a messaging journey that drives engagement

TODAY’S AGENDA

How to think about user onboarding

Building an in-product onboarding experience that gets users to “WOW”

Creating a messaging journey that drives engagement

78%of signups QUIT in the first 3 days.

MAKE ‘EM SAY WOW

You want your users to say “WOW, this product is going to make something in my life _______”

Easier, faster, better, cheaper, more effective, more fun, etc.

WHO ARE YOUR BEST USERS?

▸ Find your very best, most engaged users then work backwards!

▸ What do they do within their first 30 days? Their first 14? 7? 3? On their first day? Their first hour? 15 minutes?

▸ Use this insight to create more of them!

QUANTIFYING YOUR SUCCESS PATH

TODAY’S AGENDA

How to think about user onboarding

Building an in-product onboarding experience that gets users to “WOW”

Creating a messaging journey that drives engagement

PILLARS OF GOOD ONBOARDING

Build motivation and orient users

Guide users on how to use your product successfullyPoint out specific UI elements so they don’t miss anything

important

Drive users to take meaningful actionsWhat are the actions that lead to your product’s “WOW Moment”? Get them there!

How is your product going to improve their life? Tell them!

Plan past the first sessionOnboarding doesn’t end until your new users are your best users!

BUILD USER MOTIVATION

ENSURE USERS KNOW HOW THE PRODUCT WORKS

DRIVE USERS TO TAKE MEANINGFUL ACTION

“I just started using this app so I could learn how to use this app.”

- Nobody ever

DRIVE USERS TO TAKE MEANINGFUL ACTION

PLAN PAST THE FIRST SESSION

TODAY’S AGENDA

How to think about user onboarding

Building an in-product onboarding experience that gets users to “WOW”

Creating a messaging journey that drives engagement

Messaging Journey

Plan messaging to

support the product

Why Messaging Matters

Source: AndrewChen.co

Welcome Email - Single CTA

Motivate

Re-pitch the value proposition again and again and again

Onboard the User,Not the Product

Identify Friction Points

Quantitative - Explore Analytics

Identify Friction Points

Quantitative - Explore Analytics

Identify Friction Points

Qualitative - email everybody who reaches a certain point and drops off and ask why

Plan Your Interventions

Remove Barriers

Add Urgency

The Winback

Result: Supportive Messaging Journey

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