the ultimate inbound marketing glossary. dic. 2011

7/29/2019 The Ultimate Inbound Marketing Glossary. Dic. 2011

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INBOUNDMARKETING

GLOSSARY

The Ultimate


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Intduty ntent is f maetes h ae ne t the sujet.

This ntent tyially inludes ste-y-ste instutins n h

t get stated ith this aset f inund maeting and lean its

fundamentals. Afte eading it, yu ill e ale t exeute asi

maeting tatis elated t the ti.

INTRODUCTORY

IS THIS BOOK RIGHT FOR ME?

Nt quite sue if this e is ight f yu? See the el desitin t detemine if

yu level mathes the ntent yu ae aut t ead.

Intemediate ntent is f maetes h ae familia ith the

sujet ut have nly asi exeiene in exeuting stategies and

tatis n the ti. This ntent tyially ves the fundamentals

and mves n t eveal me mlex funtins and examles.

Afte eading it, yu ill feel mftale leading jets ith this

aset f inund maeting.

INTERMEDIATE

Advaned ntent is f maetes h ae, ant t e, exets

n the sujet. In it, e al yu thugh advaned featues f

this aset f inund maeting and hel yu devel mlete

mastey f the sujet. Afte eading it, yu ill feel eady nt nly

t exeute stategies and tatis, ut als t teah thes h t

e suessful.

ADVANCED

the ultimate inbound marketing glossarythe ultimate inbound marketing glossary2

www.HUbSpoT.coM www.

Share This Ebook! Share T

THE ULTIMATE INBOUND

MARKETING GLOSSARYby Magdalena Gegieva

Maggie Gegieva is an inund maeting

manage at HuSt esnsile f eating

ne ffes, inluding es and einas.

She has eviusly heled ith HuSts

email maeting gam and the manys

landing age eatin and timiatin. Maggie

is a prolic marketing blogger and has also

itten f uliatins lie bstInnvatin.m

and The St. Petersburg Times.

This ebok!

FOLLOw ME ON TwIT@MGIEVA
http://twitter.com/#!/mgievahttp://twitter.com/#!/mgievahttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttps://twitter.com/intent/tweet?original_referer=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%3F%26t%3D28580&source=tweetbutton&text=Download%20the%20Ultimate%20Inbound%20Marketing%20Glossary%20with%20250%20inbound%20marketing%20terms%20%26%20definitions&url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%2F&via=HubSpot


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7 KEY LEAD GENERATION TERMS /7

28 LANDING pAGE TERMS /15

28 EMAIL MARKETING TERMS /44

61 BLOGGING & SEO TERMS /73

20 MARKETING AUTOMATION TERMS /135

85 SOCIAL MEDIA TERMS /156

21 MOBILE MARKETING TERMS /242

CONTENTS
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www.HUbSpoT.coM




Dont let terminology preventyou from achieving success with

inbound marketing.

If yu ae even mildly familia ith inund maeting, yu must have enunteed a

sle f tems that exlain diffeent stategies, est aties, assets and metis. Yuve

aly head aut using a hashtag n Titte, the imtane f attating inund

lins t yu esite ays t set u di maeting amaigns. what des it all mean?

Des yu head hut fm all this yti ling?

Fea nt! we have uilt the ultimate inund maeting glssay, hih ves the

fundamental inund maeting teminlgy yu need t e aae f. This e is

separated into categories which introduce terms related to specic inbound marketing

asets: lead geneatin, landing ages, email maeting, lgging and SEo, maeting

autmatin, sial media and mile maeting.

S if thee is a d yu have een tying t deihe, the hanes ae e have it in hee.

Dnt let teminlgy event yu fm ahieving suess ith inund maeting: evie

all the denitions you will ever need to be a marketing rockstar.

CHApTER 1

7 KEY LEADGENERATION

TERMS


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TERM 1

DEFINITION

A esn that tansfms fm an annymus esite visit

int a nn ntat at f yu usiness sales yle. This

ess us as the visit vides his he ntat

infmatin in exhange f valuale ntent.

LEAD

TERM 2

DEFINITION

Lead geneatin is the ess f attating ne leads. It is a m

tati that dives a esn t demnstate inteest in a dut

sevie. online this taditinally haens y viding valuale

exhange f ntat infmatin fm a esite visit.

LEAD GENERATION


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TERM 3

DEFINITION

A esite age ntaining a fm that is used f lead

geneatin. This age evlves aund a maeting ffe,

suh as an e a eina, and seves t atue visit

infmatin in exhange f the valuale f fe.

LANDING pAGE

TERM 4

DEFINITION

The nume f ele h mlete a fm n a landing age

the ttal nume f ele h visited the age.

CONVERSION RATE

HUbSpoT SoFTwArE MAkES LANDING pAGES EASY

HuSt sftae enales even nn-tehnial maetes t easily eate

tageted landing ages and fms that nvet esite visits int leads.

HuSts analytis then hel yu t detemine yu mst effetive landing

ages and amaigns, maing yu a smate maete.

SEE How IT workS.
http://www.hubspot.com/products/landing-pages/?source=ebook-122011glossaryhttp://www.hubspot.com/products/landing-pages/?source=ebook-122011glossaryhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttps://twitter.com/intent/tweet?original_referer=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%3F%26t%3D28580&source=tweetbutton&text=Download%20the%20Ultimate%20Inbound%20Marketing%20Glossary%20with%20250%20inbound%20marketing%20terms%20%26%20definitions&url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%2F&via=HubSpot


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TERM 5

DEFINITION

The content that is provided once a lead has lled out

a landing age fm. Examle f ffes inlude es,

hiteaes, einas and its.

OFFER

TERM 6

DEFINITION

This is a eentage alulated y dividing the ttal nume f

f a given maeting hannel y the ttal nume f leads gen

that same eid f time.

LEAD-TO-CUSTOMER RATE


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TERM 7

DEFINITION

A all t atin is a text lin, uttn, image, sme tye f e

lin that enuages a esite visit t visit a landing age and

eme f lead. Sme examles f cTAs ae Susie N

Dnlad the whiteae Tday.

CALL-TO-ACTION CHApTER 2

28 LANDINGpAGE TERMS


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TERM 1

DEFINITION

Testing t diffeent vesins f the same landing age t evaluate

hih ne e fms ette.

A/B TESTING

TERM 2

DEFINITION

Visual f that an authity is egniing the value f yu

ffe. This is a ay t estalish ediility.

AUTHORITY ENDORSEMENT

How HUbSpoT SoFTwArE DoES A/b TESTING

A/b testing hels yu n hat atually dives nvesins n yu esite

and lends authity t yu deisins. HuSts A/b testing sftae enales

yu t test multile ats f yu ages ith just a fe lis and alets yu

when the test reaches statistical signicance.

SEE How IT workS.
http://www.hubspot.com/products/advanced-landing-pages/?source=ebook-122011glossaryhttp://www.hubspot.com/products/advanced-landing-pages/?source=ebook-122011glossaryhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttps://twitter.com/intent/tweet?original_referer=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%3F%26t%3D28580&source=tweetbutton&text=Download%20the%20Ultimate%20Inbound%20Marketing%20Glossary%20with%20250%20inbound%20marketing%20terms%20%26%20definitions&url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%2F&via=HubSpot


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TERM 3

DEFINITION

The elements n a landing age eating anxiety f yu visits

and eduing thei inlinatin t tae atin. one instane f suh

an element is the asene pivay pliy lin next t email

eld.

ANxIETY ELEMENTS

TERM 4

DEFINITION

Simila t value sitin, it is a einfement f hy the

visitor wants to ll out the form.

BENEFIT REINFORCEMENT


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TERM 5

DEFINITION

bune ate is the ate at hih a visit lis aay fm

yu age ithut nveting.

BOUNCE RATE OR ExIT RATE

TERM 6

DEFINITION

when yu ae ling t timie a eage thugh an A/b te

iginal age yu ant t imve is alled a ntl age.

CONTROL pAGE


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TERM 7

DEFINITION

otimiing a age ith a seies f tests and gaining highe

nvesin at the end.

CUMULATIVE OpTIMIzATION GAIN

TERM 8

DEFINITION

The age elements eventing the visit fm nveting

int a lead. F instane, t many alls t atin hih

distat the visits attentin.

FRICTION


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TERM 9

DEFINITION

The ess lgi as a visit gets t yu age and mletes the

tansatin. Thin f a visit as smene at the t f yu sales and

maeting funnel. H d yu ush them t the ttm f the funnel?

FUNNEL

TERM 10

DEFINITION

Images that instill tust and sh ediility.

GUARANTEE IMAGES


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TERM 11

DEFINITION

key pefmane Indiats ae the metis yu ill l at t ta

gess tad yu gals.

KpI (KEY pERFORMANCEINDICATORS)

TERM 12

DEFINITION

H the landing age is designed. F instane, the fm an

e laed n the left side f the age, hile the desitin

f the ffe is n the ight.

LAYOUT


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TERM 13

DEFINITION

An email series that can be triggered after someone lls out a

fm n yu landing age. Lead nutuing is als nn as di

maeting.

LEAD NURTURING CAMpAIGN

TERM 14

DEFINITION

An outline dening what your landing page design should be.

Mus ae geneally used hen yu ae eaing f an

A/b test in de t evaluate the ette layut.

MOCKUpS

A Look INSIDE HUbSpoTS LEAD NUrTUrING TooL

Research from Gleanster notes that 50% of qualied leads who come through

yu esite ae nt eady t uy. rathe than fing leads int a ushy sales

ess that nt , HuSts lead nutuing tl enales yu t send a

adene f ustmied emails t ne nline leads easing them thugh the

deisin ess. LEArN MorE.
http://www.hubspot.com/products/lead-nurturing/?source=ebook-122011glossaryhttp://www.hubspot.com/products/lead-nurturing/?source=ebook-122011glossaryhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttps://twitter.com/intent/tweet?original_referer=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%3F%26t%3D28580&source=tweetbutton&text=Download%20the%20Ultimate%20Inbound%20Marketing%20Glossary%20with%20250%20inbound%20marketing%20terms%20%26%20definitions&url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%2F&via=HubSpot


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TERM 15

DEFINITION

The visits desie t eeive yu ffe.

MOTIVATION OF USER

TERM 16

DEFINITION

A e age element, usually lated at the t, ith lins that

visits t navigate thugh a esite.

NAVIGATION

AboUT US

proDUcT

rESoUrcES

coMpANY bLoG


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TERM 17

DEFINITION

The nume f vies a age gt.

pAGE VIEwSTERM 18

DEFINITION

A visit that is etuning t yu site, and is geneally self-

qualifying heself as atively inteested in yu ffe.

RETURNING VISITOR


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TERM 19

DEFINITION

The etun n investment f yu maeting effts.

ROITERM 20

DEFINITION

Visual elements ving yu ffe is seue and is-fee.

SECURITY OR ACCREDITATIONSEALS

wHATS THE rETUrN oN YoUr MArkETING

INVESTMENT

HuSt sftae shs yu h yu maeting effts ntiute t the

ttm line. Use HuSt analytis t see hih hannels ught in the mst

leads, undestand h many ustmes yu maeting effts have geneated

and leveage u integatin ith crM systems t see yu imat n the

ttm line. LEArN MorE.
http://www.hubspot.com/products/marketing-analytics/?source=ebook-122011glossaryhttp://www.hubspot.com/products/marketing-analytics/?source=ebook-122011glossaryhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttps://twitter.com/intent/tweet?original_referer=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%3F%26t%3D28580&source=tweetbutton&text=Download%20the%20Ultimate%20Inbound%20Marketing%20Glossary%20with%20250%20inbound%20marketing%20terms%20%26%20definitions&url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%2F&via=HubSpot


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TERM 21

DEFINITION

The amunt f data yu need t llet in de t annune

auate esults fm yu testing.

STATISTICALLY SIGNIFICANT NUMBERTERM 22

DEFINITION

pving ith data that a test has een suessfully

nduted.

TEST VALIDATION

How HUbSpoTS A/b TESTING SHowS STATISTIcAL

SIGNIFIcANcE

Nt sue hih age tuly efms ette? HuSts A/b testing sftae

an un t vesins f a eage side y side t test nvesins, then sh

you when your tests become statistically signicant so you can select a winner.

line. LEArN MorE.
http://www.hubspot.com/products/a-b-testing/?source=ebook-122011glossaryhttp://www.hubspot.com/products/a-b-testing/?source=ebook-122011glossaryhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttps://twitter.com/intent/tweet?original_referer=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%3F%26t%3D28580&source=tweetbutton&text=Download%20the%20Ultimate%20Inbound%20Marketing%20Glossary%20with%20250%20inbound%20marketing%20terms%20%26%20definitions&url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%2F&via=HubSpot


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TERM 23

DEFINITION

H lng a visit sends n yu landing age.

TIME ON pAGETERM 24

DEFINITION

In an A/b test, this is the age yu have teated and exet

t efm ette.

TREATMENT pAGE


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TERM 25

DEFINITION

Giving ut a valuale ffe in de t get infmatin

fm yu visits.

VALUE ExCHANGETERM 26

DEFINITION

The imay easn hy yu visit ill hse t nvet

n yu age. The anse t the what is in it f me?

questin.

VALUE pROpOSITION


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TERM 27

DEFINITION

The hanges yu mae in de t timie a landing age.

VARIATIONSTERM 28

DEFINITION

The nume f (unique) visits h ame t yu age.

VISITORS/UNIqUES


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CHApTER 3

28 EMAILMARKETING

TERMS

TERM 1

DEFINITION

The at f a e age that is visile ithut slling. It is gen

me desiale laement n a esite eause f its visiility

have a jin u mailing list fm n yu esite, yu shuld

ave the fld maing it easy f visits t t-in.

ABOVE THE FOLD
http://blog.hubspot.com/blog/tabid/6307/bid/6564/Mobile-App-Downloads-Are-The-New-Email-Opt-in.aspxhttp://blog.hubspot.com/blog/tabid/6307/bid/6564/Mobile-App-Downloads-Are-The-New-Email-Opt-in.aspxhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttps://twitter.com/intent/tweet?original_referer=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%3F%26t%3D28580&source=tweetbutton&text=Download%20the%20Ultimate%20Inbound%20Marketing%20Glossary%20with%20250%20inbound%20marketing%20terms%20%26%20definitions&url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%2F&via=HubSpot


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TERM 2

DEFINITION

An email maeting message a seies f messages,

suh as lead nutuing, designed t amlish an veall

maeting gal.

CAMpAIGN

TERM 3

DEFINITION

In email maeting, cpM mmnly efes t the st e 1000

n a given ental list. F examle, a ental list ied at $250 c

mean that the list ne hages $0.25 e email addess.

CpM (COST pER THOUSAND)


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TERM 4

DEFINITION

cTr us the eentage (the nume f unique lis divided

y the nume that ee ened) f eiients that li n a

given UrL in yu email.

CTR (CLICK-THROUGH RATE)

TERM 5

DEFINITION

The nume eentage f eiients h esnd t yu a

atin in a given email maeting amaign mtin. This

measue f yu email amaigns suess. Yu may measue

in sales, hne alls, tunities aintments.

CONVERSION RATE


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TERM 6

DEFINITION

It is mmn f an ISp t a use a lalist t detemine

hih emails shuld e led (see email ling).

blalists ntain lists f dmains Ip addesses f nn

and suseted sammes. Unftunately, these lalists

als ntain many legitimate email sevie vides. Just

a fe sam mlaints an land an email sevie vide

Ip addess n a lalist desite the fat that the ati f

mlaints t vlume f email sent is extemely l.

EMAIL BLACKLIST

TERM 7

DEFINITION

Email ling tyially efes t ling y ISps ate s

Email ling us hen the eeiving email seve (e.g. Yah

Htmail et) events an inund email fm eahing the in

intended eiient. Mst f the time the sende f the email e

a une message ntifying the sende that thei email has

led. ISps atively l email ming fm suseted sam

EMAIL BLOCKING


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TERM 8

DEFINITION

Filteing is a tehnique used t l email ased n the

ntent in the fm: line, sujet line, dy y f an

email. Filteing sftae seahes f eyds and the

indiats that identify the email as tential sam. This tye

f ling us n a e email asis.

EMAIL FILTERS

TERM 9

DEFINITION

This tem efes t uying ad sae in an email neslette s

a specic article or series of articles. Advertisers pay to have th

(text, HTML th, deending n the uliatin) inseted int

f the email.

Email neslette ads and snsshis all advetises t ea

targeted audience driving trafc to a website, store or ofce, sig

neslette sales f a dut sevie.

EMAIL NEwSLETTER ADS ORSpONSORSHIpS


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TERM 10

DEFINITION

A hitelist is the site f a lalist. Instead f listing

Ip addesses t l, a hitelist inludes Ip addesses

that have een aved t delive email desite ling

measues. Geneally, ISps maintain th a lalist and

a hitelist. when email sevie vides, lie cnstant

cntat Exat Taget, say they ae hitelisted it means

that their IP addresses are on a specic ISPs whitelist and

are condent that emails sent using their service will be

deliveed.

EMAIL wHITELIST

TERM 11

DEFINITION

A false sitive us hen a legitimate emissin-ased em

incorrectly ltered or blocked as sam.

FALSE pOSITIVE
http://blog.hubspot.com/blog/tabid/6307/bid/5163/An-Inbound-Marketer-s-Guide-to-SPAM-SPAM-SPAM.aspxhttp://blog.hubspot.com/blog/tabid/6307/bid/5163/An-Inbound-Marketer-s-Guide-to-SPAM-SPAM-SPAM.aspxhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttps://twitter.com/intent/tweet?original_referer=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%3F%26t%3D28580&source=tweetbutton&text=Download%20the%20Ultimate%20Inbound%20Marketing%20Glossary%20with%20250%20inbound%20marketing%20terms%20%26%20definitions&url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%2F&via=HubSpot


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TERM 12

DEFINITION

A had une is the failed delivey f an email due t a

emanent easn lie a nn-existent addess. A sft une

is the failed delivey f an email due t a temay issue,

lie a full inx an unavailale seve.

HARD BOUNCE/SOFT BOUNCE

TERM 13

DEFINITION

Huse list means a emissin-ased list that yu uilt yusel

use it t maet, ss sell and usell, and t estalish a elati

ith ustmes ve time.

A huse list is ne f yu mst valuale maeting assets ea

seven times less exensive t maet t an existing ustme t

aquie a ne ne.

HOUSE LIST (OR RETENTION LIST)


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TERM 14

DEFINITION

Sending HTML email enales maetes t inlude unique

fnts, gahis and agund ls. HTML maes

an email me inteesting and, hen used ely, an

geneate esnse ates u t 35% highe than lain text.

HTML

TERM 15

DEFINITION

A lead atue age n yu esite that is lined fm an ema

vide additinal infmatin dietly elated t duts se

mted in the emails all-t-atin.

Evey email shuld have a unique landing age t atue lead

taing UrL t a standad landing age in de t detemine r

LANDING pAGE


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TERM 16

DEFINITION

The eentage f emails ened in any given email

maeting amaign, the eentage ened f the ttal

nume f emails sent.

OpEN RATE

TERM 17

DEFINITION

T t-in, susie t an email list, is t hse t eeive e

mmuniatins y sulying yu email addess t a atiula

many, esite individual theey giving them emissin

yu. The susie an ften indiate aeas f esnal intee

muntain iing) and/ indiate hat tyes f emails they is

eeive fm the sende (e.g. neslettes).

OpT-IN (OR SUBSCRIBE)


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TERM 18

DEFINITION

The single t-in is the mst idely aeted and utinely

used methd f taining email addesses and emissin.

A single t-in list is eated y inviting visits and

ustmes t susie t yu email list. when yu use a

sign-u fm n yu esite, a message immediately ges

ut t the susie anledging the susitin. This

message shuld eiteate hat the susie has signed u

f, and vide an immediate ay f the susie t edit

inteests t-ut.

SINGLE OpT-IN

TERM 19

DEFINITION

The conrmed opt-in is a more stringent method of obtaining p

t send email amaigns. It adds an additinal ste t the t-

because it requires the subscriber to respond to a conrmation

either by clicking on a conrmation link or by replying to the em

to conrm their subscription. Only those subscribers who take t

additinal ste ae added t yu list.

CONFIRMED OpT-IN (DOUBLE OpT-


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TERM 20

DEFINITION

T t-ut unsusie fm an email list is t hse nt

t eeive mmuniatins fm the sende y equesting

the emval f yu email addess fm thei list.

OpT-OUT (UNSUBSCRIBE)

TERM 21

DEFINITION

Email sent t eiients h have ted-in, susied, t e

email mmuniatins fm a atiula many, esite in

pemissin is an aslute equiement f legitimate email ma

pERMISSION-BASED EMAIL


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TERM 22

DEFINITION

pesnaliatin efes t addessing individual eiients y

their rst name, last name or both dynamically in an email.

pesnaliatin an als inlude a efeene t evius

uhases, the ntent unique t eah eiient.

pERSONALIzATION

TERM 23

DEFINITION

A lea desitin f a esite manys liy n the use

infmatin lleted fm and aut esite visits and hat

and d nt d, ith the data. Yu ivay liy uilds tust es

amng thse h t-in t eeive email fm yu thse h

n yu site.

If susies, sets and ustmes n thei infmatin

ith yu, they ill liely shae me infmatin maing yu e

muh me valuale.

pRIVACY pOLICY



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TERM 24

DEFINITION

A list f sets a tageted gu f eiients h

have ted-in t eeive infmatin aut etain sujets.

Using emissin-ased ental lists, maetes an sendemail messages t audienes tageted y inteest ategy,

fessin, demgahi infmatin and me. renting a

list usually sts eteen $.10 and $.40 e name. be sue

yu ental list is a tue emissin-ased, t-in list.

pemissin-ased lists ae ented, nt sld. Dnt e fled

y a list ffe that sunds t gd t e tue y smene

h ties t mislead yu y alling thei list tageted

lean ithut etifying that it is emissin-ased.

RENTAL LIST (ACqUISITION LIST)

TERM 25

DEFINITION

A tagline sht l f text at the end f an email message

identies the sender and provides additional information, such

many name and ntat infmatin.

Your signature le is a marketing opportunity. Use it to convey a

and inlude a all-t-atin ith a lin.

SIGNATURE FILE (SIGFILE)



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TERM 26

DEFINITION

Email sent t smene h has nt ted-in given

emissin t the sende. Geneally, its unanted and

unexeted email fm a sende unnn t the eiient.

SpAM (UNSOLICITED COMMERCIAL

EMAIL)

TERM 27

DEFINITION

Sending emails t a selet audiene gu f individuals lie

e inteested in the message. Tageting is vey imtant f an

maete eause a elevant email amaign ill yield a higheate and esult in fee unsusies.

TARGETING



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TERM 28

DEFINITION

wd-f-muth maeting that is aied ut vluntaily y a

manys advates. Email has made this tye f maeting

vey evalent.

Tls suh as send this age, atile esite t a fiend

enuage ele t efe emmend yu neslette,

company, product, service or specic offer to others.

VIRAL MARKETINGCHApTER 4

61 BLOGGING SEO TERMS



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TERM 1

DEFINITION

A ay t mae ne e age ediet the visit t anthe age.

wheneve yu hange the e addess f a age, aly a 301

ediet t mae the ld addess int t the ne ne. Thisensues that ele h have lined t maed the ld

addess ill autmatially get t the ne ne, and seah engines

an udate thei index.

301 REDIRECTTERM 2

DEFINITION

Alt text is a d f hase that desies an image n the e

humans, seah engines ead nly the ALT text f images, nt th

themselves. Add ALT text t images heneve ssile.

It shuld e used in HTML as the flling if u

CMS applied in the eld tied to an image for the purpose of des

image.

ALTERNATIVE TExT/TAG OR ATTRIB



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TERM 3

DEFINITION

The atual text f a lin t a age. on mst esites, this text

is usually da lue and undelined, ule if yuve visited

the lin in the ast.

Anh text hels seah engines undestand hat the

destinatin age is aut: it desies hat yu ill see if yu

li thugh. when uses vie the e age in a se, they

an li the text t ativate the lin and visit the age hse

UrL is in the lin. Examle: This is anh text

ANCHOR TExTTERM 4

DEFINITION

Atile and lg st ae fequently used synnymusly. An a

ne single st n a lg. pulishing ell-timied lg atile

yu an ell in seah engines and get fund nline.

ARTICLE

How HUbSpoTS SoFTwArE HELpS YoU GE

blgging is an essential at f timiing yu esite t get

Eah f yu lg atiles shuld inlude industy eyds. H

sftae ensues that yu lg ntent is timied and sea

fiendly. SEE HUbSpoTS SEo TooLS.

http://blog.hubspot.com/http://www.hubspot.com/products/keyword-grader/?source=ebook-122011glossaryhttp://www.hubspot.com/products/keyword-grader/?source=ebook-122011glossaryhttp://blog.hubspot.com/http://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttps://twitter.com/intent/tweet?original_referer=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%3F%26t%3D28580&source=tweetbutton&text=Download%20the%20Ultimate%20Inbound%20Marketing%20Glossary%20with%20250%20inbound%20marketing%20terms%20%26%20definitions&url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%2F&via=HubSpot


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TERM 5

DEFINITION

The name assiated ith the esn h te a lg st.

AUTHOR

TERM 6

DEFINITION

No, this is not referring to the 2009 James Cameron lm. Thoug

fa emved, an avata is a ht, gahi image that ees

ass lgs and the sial-neting sites. It is ften dislathe prole or comment sections.

AVATAR



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TERM 7

DEFINITION

This is sht f e lg elg. blgs ae usually maintained

y an individual gu f ele. A esnal lg usiness

lg ill taditinally inlude egula enties f mmentay,desitins f events, the mateial, suh as hts and vide.

Note: if you are blogging for business, you should always add a

call-to-action to ensure your blog is generating leads.

BLOG

TERM 8

DEFINITION

The esn h ites f a lg is efeed t as a lgge, and

at f iting f the lg is nn as lgging. Nte: Ggle al

a lgging latfm alled blgst and smetimes efeed t blgge.

BLOGGER

HUbSpoTS bLoGGING TooL AUToMATIcALL

opTIMIzES YoUr poSTS

cntent eatin is the fundatin f any suessful inund

stategy. HuSts ld-lass lgging sftae maes it ea

eate ntent that ill hel yu usiness get fund in sea

ette engage sets, and geneate leads. TAkE A Look.

http://www.hubspot.com/products/business-blog/?source=ebook-122011glossaryhttp://www.hubspot.com/products/business-blog/?source=ebook-122011glossaryhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttps://twitter.com/intent/tweet?original_referer=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%3F%26t%3D28580&source=tweetbutton&text=Download%20the%20Ultimate%20Inbound%20Marketing%20Glossary%20with%20250%20inbound%20marketing%20terms%20%26%20definitions&url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%2F&via=HubSpot


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TERM 9

DEFINITION

This efes t the lletive mmunity f all lgs and

lgges n the Intenet.

BLOGOSpHERE

TERM 10

DEFINITION

Smetimes selled lg-ll lg ll, this is a lgges list

the lgs the ead sut. Ideally these nly inlude lgs

eally lie and emmend.

BLOGROLL



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TERM 12

DEFINITION

The canonical URL is the best address that a user can nd

a iee f infmatin n. Smetimes yu might have a

situatin hee the same age ntent an e aessed atme than ne addess. Seifying the annial UrL hels

seah engines undestand hih addess f a iee f

ntent is the est ne.

CANONICAL URL

TERM 11

DEFINITION

A lin t a esite saved f late efeene in yu e se

mute. Sial maing sites suh as del.ii.us let uses

shae esites they lie ith eah the. Having lins t yu sitein del.ii.us is a sign that yu esite ntent is inteesting t

ele.

BOOKMARK



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TERM 14

DEFINITION

categy and tags ae fequently used synnymusly. Thugh

ften times a ategy (in tems f hieahy) is the t level

denition and a tag may be a more specic classication

eneath that. F examle, a lg aut ale ies may have

a ategy f aing and a tag f ies.

CATEGORY

TERM 13

DEFINITION

A fm in hih yu llet infmatin n yu site visit.

cnvesin fms convert trafc into leads. Collecting contact

infmatin hels yu fll u ith these leads.

CONVERSION FORM

http://blog.hubspot.com/blog/tabid/6307/bid/4942/Four-Ways-to-Leverage-Lead-Form-Questions-for-Jedi-Qualification.aspxhttp://blog.hubspot.com/blog/tabid/6307/bid/4942/Four-Ways-to-Leverage-Lead-Form-Questions-for-Jedi-Qualification.aspxhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttps://twitter.com/intent/tweet?original_referer=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%3F%26t%3D28580&source=tweetbutton&text=Download%20the%20Ultimate%20Inbound%20Marketing%20Glossary%20with%20250%20inbound%20marketing%20terms%20%26%20definitions&url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%2F&via=HubSpot


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TERM 15

DEFINITION

This is sht f ntent management system. It is a sftae

gam that alls yu t add ntent t a esite me easily.

HuSt, f instane, has a cMS, thugh hih yu an manage

yu esite ages, landing ages and lg.

CMS OR pLATFORMTERM 16

DEFINITION

The inins f yu eades left in esnse t a lg st.

This is a useful ay f yu t nnet ith yu audiene.

we emmend that yu mae it easy f yu mmunity

t nnet, hih usually means nt mniting mments

f aval and nly deleting tuly ffensive mments. If

negative mments me u, use this as an tunity

t atively shae yu nledge and esnd a

sitively.

COMMENTS

http://www.hubspot.com/products/content-management/?source=ebook-122011glossaryhttp://www.hubspot.com/products/content-management/?source=ebook-122011glossaryhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttps://twitter.com/intent/tweet?original_referer=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%3F%26t%3D28580&source=tweetbutton&text=Download%20the%20Ultimate%20Inbound%20Marketing%20Glossary%20with%20250%20inbound%20marketing%20terms%20%26%20definitions&url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%2F&via=HubSpot


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TERM 17

DEFINITION

This is sht f casading Style Sheets. witten in HTML, this

is mmnly used t style e ages. Styling tins, inluding

age layuts, ls and fnts, ae tyially eset t hel ntl

hesiveness and an veall fessinal l and feel f yu

esite and/ lg.

CSS OR STYLESHEETTERM 18

DEFINITION

A lg diety is a esite that lists lgs, usually aning

them y thei ulaity and deing them y sujet

ategy. Its a gd idea t add yu lg t dieties t

help generate more relevant trafc, especially when you are

rst getting started.

DIRECTORY

http://blog.hubspot.com/blog/tabid/6307/bid/5580/Free-Link-Building-Directories-to-Jumpstart-Your-Search-Engine-Ranking.aspxhttp://blog.hubspot.com/blog/tabid/6307/bid/5580/Free-Link-Building-Directories-to-Jumpstart-Your-Search-Engine-Ranking.aspxhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttps://twitter.com/intent/tweet?original_referer=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%3F%26t%3D28580&source=tweetbutton&text=Download%20the%20Ultimate%20Inbound%20Marketing%20Glossary%20with%20250%20inbound%20marketing%20terms%20%26%20definitions&url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%2F&via=HubSpot


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TERM 19

DEFINITION

The main e addess f yu site (examle: .yusite.m).

Its gd t ene neshi f yu dmain f seveal yeas.

Seah engine anings fav esites ith lnge egistatins

eause it shs mmitment.

DOMAINTERM 20

DEFINITION

This is the small gahi, tyially yu lg the

eesentatin yu esite, hih aeas in a ses

addess a, favites ma lists. In HTML it is

efeened as the flling el=shtut in, and shuld

be saved or uploaded as favicon.ico. The nal product looks

smething lie this:

FAVICON



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TERM 21

DEFINITION

This is a nes feed used f viding uses ith fequently

udated ntent. cntent distiuts syndiate a e feed,

theey alling uses t susie t it in rSS eade via

e-mail.

FEED

TERM 22

DEFINITION

The fld is an invisile line n yu e age hih

seaates a me desiale laement fm the less

desiale laement. Anything el the fld an e slled

t ut isnt seen ight aay. Seah engines lae sme

iity n ntent ave the fld, sine it ill e seen ight

aay y ne visits. Having t many ads ave the fld an

e seen as a negative issue as ell (See panda).

FOLD



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TERM 23

DEFINITION

This is the t at f yu lg, aeaing efe any ages

sts. Heades geneally inlude items suh as lgs, taglines, and

navigatin menus, hih ae meant t set the tne theme f

yu lg.

HEADERTERM 24

DEFINITION

Used synnymusly ith the d lin, this is liale

ntent ithin a e age that taes the use t anthe

age, esite, ithin at f the same age. The text that

mises the hyelin is efeed t as the anh text.

HYpERLINK

http://blog.hubspot.com/blog/tabid/6307/bid/5994/Basic-HTML-Every-Marketer-Should-Know-About-Links.aspxhttp://blog.hubspot.com/blog/tabid/6307/bid/5994/Basic-HTML-Every-Marketer-Should-Know-About-Links.aspxhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttps://twitter.com/intent/tweet?original_referer=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%3F%26t%3D28580&source=tweetbutton&text=Download%20the%20Ultimate%20Inbound%20Marketing%20Glossary%20with%20250%20inbound%20marketing%20terms%20%26%20definitions&url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%2F&via=HubSpot


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TERM 25

DEFINITION

This is sht f Hyetext Mau Language, a language used t

ite e ages. Mst HTML elements ae itten ith a sta t tag

and an end tag , ith ntent in eteen. It flls a

tee-lie stutue hee mmn elements inlude ...

... ... ... ...

HTMLTERM 26

DEFINITION

A lin fm ne site int anthe. A lin fm anthe site

ill imve yu SEo, eseially if that site has a high

pageran.

INBOUND LINK



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TERM 27

DEFINITION

A lin fm ne age t anthe n the same esite, suh as fm

yu hmeage t yu duts age.

INTERNAL LINKTERM 28

DEFINITION

The process by which search engines nd your content and

then mae it availale t uses y sting it and dislaying it

in seah esults. T n hethe nt yu ntent has

een indexed simly d a seah f a age and if a seah

engine etuns yu age then it has indeed een indexed.

INDEx(ED)



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TERM 29

DEFINITION

A siting language that alls esite administats t aly

vaius effets hanges t the ntent f thei esite as uses

browse it. Search engines often have difculty reading content that

is inside f Javasit, ut they ae getting ette at it ve time.

jAVASCRIpTTERM 30

DEFINITION

These shuld e used as a ti geneat. piing eyds

is the ess f detemining hat tis ae mst elevant

t yu taget audiene uye esna and afting

ntent aund thse tis. They shuld e used in a stitly

eative sense f stutual msitin, easning, and

mehensin, and shuld shase yu nledge in a

given eld.

KEYwORD(S) OR KEYpHRASE(S)

http://blog.hubspot.com/blog/tabid/6307/bid/4953/Keyword-Optimization-The-Cure-for-Search-Overload-Syndrome.aspxhttp://blog.hubspot.com/blog/tabid/6307/bid/4953/Keyword-Optimization-The-Cure-for-Search-Overload-Syndrome.aspxhttp://blog.hubspot.com/blog/tabid/6307/bid/4953/Keyword-Optimization-The-Cure-for-Search-Overload-Syndrome.aspxhttp://blog.hubspot.com/blog/tabid/6307/bid/4953/Keyword-Optimization-The-Cure-for-Search-Overload-Syndrome.aspxhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttps://twitter.com/intent/tweet?original_referer=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%3F%26t%3D28580&source=tweetbutton&text=Download%20the%20Ultimate%20Inbound%20Marketing%20Glossary%20with%20250%20inbound%20marketing%20terms%20%26%20definitions&url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%2F&via=HubSpot


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TERM 31

DEFINITION

The ativity and ess f getting me inund lins t yu

esite f imved seah engine anings.

LINK BUILDINGTERM 32

DEFINITION

An unmmn aely used eyd. Small usinesses

shuld nside tageting lng-tail eyds. Genei

eyds, suh as sftae, ae me metitive than

nae eyd minatins, suh as inund maeting

sftae.

LONG-TAIL KEYwORD

NEED HELp wITH LINk bUILDING?

HuSt sftae an tell yu h is lining t yu and evaluate h

effetive that lin is at ineasing yu seah an. HuSt an als

sh yu the inund lins f yu metits. SEE How IT LookS.

http://www.hubspot.com/products/link-grader-link-analysis/?source=ebook-122011glossaryhttp://www.hubspot.com/products/link-grader-link-analysis/?source=ebook-122011glossaryhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossaryhttps://twitter.com/intent/tweet?original_referer=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%3F%26t%3D28580&source=tweetbutton&text=Download%20the%20Ultimate%20Inbound%20Marketing%20Glossary%20with%20250%20inbound%20marketing%20terms%20%26%20definitions&url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossary%2F&via=HubSpot


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TERM 33

DEFINITION

Data that tells seah engines hat yu esite is aut.

METADATA

TERM 34

DEFINITION

Yu desitin shuld e a sht desitin f that

atiula age st. Its a geat tunity t lae

sme vey tageted ntent f yu audiene t see n the

seah esults age. A gd desitin is aximately t

sentenes (n me than 160 haates) using yu taget

eyds t invite a esn t visit yu site.

META DESCRIpTION


55/133



56/133



TERM 37

DEFINITION

The page Title is the hase that shs in the lue a at the t

f yu e se hen the age lads. The age title is als the

ld text that shs u n a seah esults age hen yu an in

a seah engine.

META TITLE OR pAGE TITLETERM 38

DEFINITION

A lgaithmi aning vided y SEom fm 0 - 10.0 f

the nume and quality f inund lins inting t a etain

esite age n that esite. A 10.0 is the est lined-

t age n the Intenet, and a 0 has egnied n inund

lins.

MOzRANK

http://blog.hubspot.com/blog/tabid/6307/bid/5984/Spilling-SEO-Juice-3-Dos-and-Don-ts-for-Writing-Great-Page-Titles.aspxhttp://blog.hubspot.com/blog/tabid/6307/bid/5984/Spilling-SEO-Juice-3-Dos-and-Don-ts-for-Writing-Great-Page-Titles.aspxhttp://www.linkedin.com/cws/share?url=http%3A%2F%2Fwww.hubspot.com%2Fthe-ultimate-inbound-marketing-glossaryhttp://www.facebook.com/sharer/sharer.php?u=http://www.hubspot.com/the-ultimate-inbound-marketing-glossa

the ultimate inbound marketing glossary. dic. 2011

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