the ultimate prospecting system. listing - buyers sold listings – happy homeowners prospecting...

The Ultimate Prospecting System

Listing - Buyers

Sold Listings – Happy Homeowners

Prospecting

Current Customers

ClosedCustomers

Your Community

Fill Your Bucket

InsuranceCPA

FinancialInspectorNetwork PartnersFamilyFriendsETC…

Listing – Buyers


•Photo•Signature

•Contact Info•Logo

•Website

Personal



•Contact Info

•Written•Graphics

•Informative

Personal Professional



•Contact Info


•Informative

•Prospects•Current•Closed

•Community

Personal Professional Database



•Contact Info•Logo


•Informative

•Prospects•Current•Closed

•Community

•Time Sent•Format•Style

Personal Professional Database Consistent


Sun. Mon. Tue. Wed. Thu. Fri. Sat.

Week 1 Listing Presentation


Week 3




Week 1 Home Advertisement

Week 2

Week 3 Home Advertisement

Week 4



Week 1

Week 2 Open House

Week 3

Week 4 Open House



Week 1Returning

CallsReturning

Calls

Week 2 Returning Calls

Week 3Returning

CallsReturning

Calls

Week 4 Returning Calls



Week 1 Showing Homes

Week 2

Week 3Showing Homes

Week 4



Week 1 Office Time

Week 2

Week 3 Office Time

Week 4



Week 1

Week 2

Week 3

Week 4Closing

Day

Closing

Day



Week 1Returning

CallsOffice Time

Home Advertisement

Returning Calls

Listing Presentation

Showing Homes

Week 2 Open HouseReturning

CallsListing

Presentation

Week 3Returning

CallsOffice Time

Home Advertisement

Returning Calls

Showing Homes

Week 4 Open HouseClosing

DayListing

PresentationReturning

CallsClosing

Day


Prospecting Your Database

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10%

45%

Normal Prospecting

CRM Builds Raving Fans


10%

20%

45%

CRM – Phone

Normal Processing




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Week 1 CRM Phone

Week 2CRM Phone

Week 3 CRM Phone

Week 4 CRM Phone


10%

20%

45%

90%CRM – E-Mail

CRM – Phone

Normal Processing




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Week 1 CRM Email CRM Email

Week 2 CRM Email CRM Email CRM Email

Week 3 CRM Email CRM Email CRM Email

Week 4 CRM Email CRM Email


10%

20%

45%

90%

CRM - Printing

CRM – E-Mail

CRM – Phone

Normal Processing




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Week 1 CRM Print

Week 2 CRM Print CRM Print

Week 3 CRM Print CRM Print

Week 4 CRM Print


10%

20%

45%

90%

CRM - Printing

CRM – E-Mail

CRM – Phone

Normal Processing




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Week 1 CRM Email CRM Email CRM Print CRM Phone

Week 2 CRM Email CRM Email CRM PrintCRM Email CRM Print

CRM Phone

Week 3CRM Print

CRM EmailCRM Email CRM Email CRM Print CRM Phone

Week 4 CRM EmailCRM Email CRM Print

CRM Phone



Week 1Returning

Calls

CRM Email

Office TimeHome

Advertisement

CRM Email

Returning Calls

CRM Print


CRM Phone

Showing Homes

Week 2Open House

CRM EmailCRM Email

Returning Calls

CRM Email

CRM PrintListing

PresentationCRM Phone

Week 3

Returning

Calls

CRM Email

CRM Print

Office TimeHome

Advertisement

CRM EmailCRM Print

Returning Calls

CRM PhoneShowing Homes

Week 4Open House

CRM EmailCRM Email

Closing

Day


CRM Email

CRM Print

Returning Calls

CRM Phone

Closing

Day


Database SystemsACT

Hand Written

Gold Mine

Outlook


Professional Consistent

Personal

15 MinutesMonth

Phone

Email Print


CRM – Phone

1. Prospect Call

2. 30 Day Follow Up

3. Annual Follow Up

4. Birthday Call


CRM – E-Mail

1. Prospects Buyers

2. Prospect Listings

3. Closed Customer

4. Network Partners

1. Friends

2. Family

3. CPA

4. Insurance Agent

5. Builder

6. Community


Business Category

- Marketing / Sales

- Team Building

- House Information

- Technology

- Understanding Customers

- Managing Yourself

- Money Matters

- Financial Tips

Customer Category

-Finance / Money

-Home Improvement

-Gardening / Plants

-Food / Recipe

-Parenting Advice

-Sports

-Nature / Outdoors

-Golf / Golf Tips

-Travel / Location

-Inspirational Thoughts

-Presidential / Quotes

Direct Marketing Category

-Home Selling tips

-House / Home Information

-Credit / Finance

-Mortgage Information

-Real Estate Marketing

Automated E-Mail Marketing System


CRM - Printing

1. Post card

2. Birthday Card

3. Holiday Card

4. Annual Homeowner

5. Home Buying / Selling Tips


Top of Mind Awareness is achieved thru consistent and timely touches.

14 – 18 touches per year will achieve Top of Mind Awareness

Free Email – 12

Free Phone – 2

Print – 4 (.54 x 4 = $2.16)

Total – 18

What is the Value of 18 Touches


Database Size Example (With Consistent CRM)

500 People x 2% = 10 New Sales

10 New Sales x Commission = Your Increase

“How much time a month would you spend to get 10 New Sales?”


Membership

$199 Set Up Fee

$79.95 Per-Month

$1158.40 Total

Special

$199 Set Up Fee

$799 Per Year

Saves $160.40


Follow Your Customer

the ultimate prospecting system. listing - buyers sold listings – happy homeowners prospecting...

Documents

timely touches

mind awarenessfree email

consistent crm500 people

normal prospectingcrm

free phone