the ultimate webinar selling program · the webinar formula • strong introduction • stick...
TRANSCRIPT
The Ultimate Webinar
Selling Program
Quick review
• 50 headlines• Niche selection• Module 1 handout
– Questions on belief– Questions they have– Objections they have– Options they have
Present
PromotePrepare
4 steps to profitable webinars
The Webinar Formula
• Strong Introduction• Stick Strategy• Sales Story• Core Content• Transition• Close
Video Time - 0:00
A few thoughts
• Stand up• Smile• Relax• Get into state• Start with some polls• Confidence• Set an intention/goals – write it down
Video Time - 2:28
Be very clear on your Big Idea
Big Idea + Big Promise
= MAGNETISM
Video Time - 7:50
Come from the Heart
Create connec*on through your Introduc*on
Video Time - 9:20
Create connec*on through your Introduc*on
Am I in the right place?
Video Time - 9:20
Create connec*on through your Introduc*on
What will I learn?
Video Time - 9:20
Create connec*on through your Introduc*on
How will I be different from what I have learnt?
Video Time - 9:20
Create connec*on through your Introduc*on
What will I miss out if I don’t learn
it?
Video Time - 9:20
Other Introduc-on Ideas
• Social proof trick
• Read out some ques-ons that came in
• Tell them what they need (pens/paper etc)
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S-ck Strategy
Video Time - 23:51
Other ideas to get people to s*ck to the end
Answer: Why should I s1ck to the end?
• Calling out submiBed ques-ons
• Opportunity to ask ques-ons
• Offer a major secret
• Bonus to offer at the end (free stuff)
• Link to slides/mindmap/other informa-on
Video Time - 26:34
• Explain your style
• Confirm your position as the expert
• Get buy in for what you are going to teach
• Ask permission for the sale
Openly ask for permission to do your thing
Video Time - 27:46
Understand your audience through your sales story
Video Time - 31:30
The Sales Story Formula
The Beginning
Video Time - 35:56
The Sales Story Formula
The conflict
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The Sales Story Formula
The discovery
Video Time - 35:56
The Sales Story Formula
The results
Video Time - 35:56
The Sales Story Formula
The return
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Example sales story
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Example sales story
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Example sales story
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Example sales story
Video Time - 39:19
Example sales story
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Example sales story
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Things to look for
Points of affinity
Video Time - 46:43
Things to look for
Proof of Mission
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Things to look for
Proof of Credibility, ability and believability
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Things to look for
Proof of Results
Video Time - 46:43
Things to look for
Convince its can be true for the market
Video Time - 46:43
Discovery
Why did you start looking?
Video Time - 51:11
Discovery
What was the
conflict?
Video Time - 51:11
Discovery
What was your
mission?
Video Time - 51:11
Discovery
How did you
discover it?
Video Time - 51:11
Discovery
What challenges did you pass through?
Video Time - 51:11
Discovery
Where did it start?
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AMer discovery
What was life aKer
the discovery?
Video Time - 53:52
AMer discovery
Compare and contrast (before and
aKer)
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AMer discovery
Results in your life (business)
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AMer discovery
Results when you began to share with others
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Reasons
Why are you
bringing it to me?
Video Time - 58:17
Reasons
Why do you belong in my life?
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Reasons
Why do you come to
work in the morning?
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Reasons
What do you
celebrate about your market?
Video Time - 58:17
Understand your market
Understand the gap between where they are to where you can
take them
Video Time - 59:15
Understand your market
Understand meaningful events
Video Time - 59:15
Understand your market
Use insider words
Video Time - 59:15
In summary
• Strong Introduc-on
• S-ck Strategy
• Sales Story
• Core Content
• Transi-on
• Close
Video Time - 1:00:30
Recognise Your Poten1alVideo Time - 1:14:00