the uptake and communications of aflatoxin research findings in malawi and zambia
TRANSCRIPT
Opportunities for the EC/PAEPARD funded project: Participatory Research for Stemming Aflatoxin pre- and post-harvest waste
in the groundnut value chain (GnVC)
How mobile phone videos can foster aflatoxin / groundnut research uptake by
farmers
Addressing the adoption challenge
• Aflatoxin research and aflatoxin awareness creation is only effective when
farmers can implement affordable and practical (technical) solutions
Addressing the communication challenge
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Radio/TV/ Videos
Calendars
Leaflets
Newsletter
Means of reaching out
farmers
Mobile phones
Trainings/coaching/
backstopping/ meetings
Demos/field days
Seeing is believing
From researcher managed trials to farmer participatory research on groundnuts and aflatoxin
From researcher guided video to farmer participatory video on groundnuts and aflatoxin
In 2015 the Video production team of National Smallholders Farmers Association of Malawi (NASFAM) went to film a smallholder farmer Eletina Cosmas working with her pigeon peas and maize.
They hoped that by the end of the day they will have a farmer-training video to pass on to other farmers.
Right before the camera rolled Eletina seems to be confused and she asks “How do I get to watch this video after you are finished doing it?”
Eletina like most of smallholder in Malawi farmers are constantly on look for right quality information, at right time and right medium.
From researcher guided video to farmer participatory video on groundnuts and aflatoxin
DJs in Malawi distribute movies and music videos to a large rural audience. The DJs are mostly young men who are based in small towns and put videos on people’s cell phones and on DVDs
In 2015 three DVDs were distributed in English, Chichewa and other Malawian languages to 95 DJs in southern Malawi. The DVD compilations were: Rice Advice (11 video modules), Fighting Striga (10 video modules), Chilli (7 video modules)
A survey in September 2016 revealed that 21,800 rural people watched the Access Agriculture videos as a result the distributed DVDs in 2015.
During market days the farmers visit burning centres. The farmers can get his or her memory card filled up with Access Agriculture films to watch on the phone. These phones are not smart phones but the basic GSM phones with memory card slot
Managing aflatoxins in groundnuts during drying and storage
Tuesday 21st February 2017Let us learn how to dry and store groundnuts to have clean, healthy groundnuts, free of aflatoxins
Certain moulds grow on groundnut, maize and other foods. These moulds produce a poison called aflatoxin. To have healthy groundnuts it is important to care for the groundnut during its whole growth, but especially during drying and storage.
• Language: English• Forthcoming: Chichewa (Malawi)
and Chinyanja (Zambia)• Duration 15:40 • Produced for McKnight Foundation • Produced by Agro-Insight• Distributed by: Access Agriculture
website or the Agtube website