the uptake and communications of aflatoxin research findings in malawi and zambia

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Opportunities for the EC/PAEPARD funded project: Participatory Research for Stemming Aflatoxin pre- and post-harvest waste in the groundnut value chain (GnVC) How mobile phone videos can foster aflatoxin / groundnut research uptake by farmers

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Page 1: The uptake and communications  of aflatoxin research findings in Malawi and Zambia

Opportunities for the EC/PAEPARD funded project: Participatory Research for Stemming Aflatoxin pre- and post-harvest waste

in the groundnut value chain (GnVC)

How mobile phone videos can foster aflatoxin / groundnut research uptake by

farmers

Page 2: The uptake and communications  of aflatoxin research findings in Malawi and Zambia

Addressing the adoption challenge

• Aflatoxin research and aflatoxin awareness creation is only effective when

farmers can implement affordable and practical (technical) solutions

Page 3: The uptake and communications  of aflatoxin research findings in Malawi and Zambia

Addressing the communication challenge

Page 4: The uptake and communications  of aflatoxin research findings in Malawi and Zambia

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Radio/TV/ Videos

Calendars

Leaflets

Newsletter

Means of reaching out

farmers

Mobile phones

Trainings/coaching/

backstopping/ meetings

Demos/field days

Seeing is believing

Page 5: The uptake and communications  of aflatoxin research findings in Malawi and Zambia

From researcher managed trials to farmer participatory research on groundnuts and aflatoxin

Page 6: The uptake and communications  of aflatoxin research findings in Malawi and Zambia

From researcher guided video to farmer participatory video on groundnuts and aflatoxin

In 2015 the Video production team of National Smallholders Farmers Association of Malawi (NASFAM) went to film a smallholder farmer Eletina Cosmas working with her pigeon peas and maize.

They hoped that by the end of the day they will have a farmer-training video to pass on to other farmers.

Right before the camera rolled Eletina seems to be confused and she asks “How do I get to watch this video after you are finished doing it?”

Eletina like most of smallholder in Malawi farmers are constantly on look for right quality information, at right time and right medium.

Page 7: The uptake and communications  of aflatoxin research findings in Malawi and Zambia

From researcher guided video to farmer participatory video on groundnuts and aflatoxin

DJs in Malawi distribute movies and music videos to a large rural audience. The DJs are mostly young men who are based in small towns and put videos on people’s cell phones and on DVDs

In 2015 three DVDs were distributed in English, Chichewa and other Malawian languages to 95 DJs in southern Malawi. The DVD compilations were: Rice Advice (11 video modules), Fighting Striga (10 video modules), Chilli (7 video modules)

A survey in September 2016 revealed that 21,800 rural people watched the Access Agriculture videos as a result the distributed DVDs in 2015.

During market days the farmers visit burning centres. The farmers can get his or her memory card filled up with Access Agriculture films to watch on the phone. These phones are not smart phones but the basic GSM phones with memory card slot

Page 8: The uptake and communications  of aflatoxin research findings in Malawi and Zambia

Managing aflatoxins in groundnuts during drying and storage

Tuesday 21st February 2017Let us learn how to dry and store groundnuts to have clean, healthy groundnuts, free of aflatoxins

Certain moulds grow on groundnut, maize and other foods. These moulds produce a poison called aflatoxin. To have healthy groundnuts it is important to care for the groundnut during its whole growth, but especially during drying and storage.

• Language: English• Forthcoming: Chichewa (Malawi)

and Chinyanja (Zambia)• Duration 15:40 • Produced for McKnight Foundation • Produced by Agro-Insight• Distributed by: Access Agriculture

website or the Agtube website