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Ambient Insight's The US Market for Self-paced eLearning Products and Services: 2009-2014 Forecast and Analysis There are still significant untapped revenue opportunities in this mature market We Put Research into Practicewww.ambientinsight.com Market Analysis by: Sam S. Adkins, Chief Research Officer Published: October 2009 To learn more about our research services, email: [email protected] Ambient Insight Copyright Policy: All rights reserved. All media and research data published by Ambient Insight are protected by copyright. Unauthorized use of Ambient Insight research without prior permission is prohibited. Ambient Insight research products provide valuable financial data only to the individual purchaser or the purchasing organization. Purchasers may not modify or repurpose the information and financial data in our research in any manner. Specific distribution rights are provided based on the license model granted at time of purchase. Quoting Ambient Insight Research: Permission is required to use quotes, tables, diagrams, or charts from Ambient Insight research in press releases, promotional material, external presentations, or commercial publications. Permission from Ambient Insight is required to reproduce or distribute in entirety any table, paragraph, section, or report.

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Page 1: The US Market for Self-paced eLearning Products and ... articles/Kineo/AmbientInsight_2009… · The US Market for Self-paced eLearning Products and Services: 2009-2014 ... Authoring

AAmmbbiieenntt IInnssiigghhtt''ss

The US Market for Self-paced eLearning Products and Services: 2009-2014 Forecast and Analysis

There are still significant untapped revenue opportunities in this mature market

“We Put Research into Practice”

www.ambientinsight.com

Market Analysis by: Sam S. Adkins, Chief Research Officer

Published: October 2009

To learn more about our research services, email: [email protected]

Ambient Insight Copyright Policy: All rights reserved. All media and research data published by Ambient Insight are protected by copyright. Unauthorized use of Ambient Insight research without prior permission is prohibited. Ambient Insight research products provide valuable financial data only to the individual purchaser or the purchasing organization. Purchasers may not modify or repurpose the information and financial data in our research in any manner. Specific distribution rights are provided based on the license model granted at time of purchase. Quoting Ambient Insight Research: Permission is required to use quotes, tables, diagrams, or charts from Ambient Insight research in press releases, promotional material, external presentations, or commercial publications. Permission from Ambient Insight is required to reproduce or distribute in entirety any table, paragraph, section, or report.

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The US Market for Self-paced eLearning Products and Services: 2009-2014 Forecast and Analysis, Ambient Insight, LLC

For more information about this report, email: [email protected] 2

Table of Contents List of Tables ............................................................................... 3

List of Figures .............................................................................. 4

Executive Overview ...................................................................... 5

Key Findings ......................................................................................... 7

Methodology, Scope, and Product Definitions ................................. 10

Scope .................................................................................................11

Product Definition .................................................................................12

Related Research .................................................................................12

2009-2014 Forecast and Analysis ................................................. 13

Supply-side Analysis .............................................................................13

IT-related Content .......................................................................................... 13

Non-IT Content .............................................................................................. 16

Custom Content Development Services ............................................................. 18

Learning Platform and Tool Hosting Services ...................................................... 20

Authoring Software and Tools ........................................................................... 22

Installed Learning Platforms ............................................................................. 23

Demand-side Analysis ...........................................................................26

Consumer ...................................................................................................... 26

Federal Government ....................................................................................... 27

Federal Civilian Agencies .................................................................................... 28 Federal Military Agencies .................................................................................... 29

State and Local Government ............................................................................ 31

State Agencies .................................................................................................. 31 Local Agencies (County and Municipal).................................................................. 33

Academic and Vocational ................................................................................. 34

PreK-12 Primary and Secondary .......................................................................... 35 Tertiary, Vocational, Adult, and Higher Education ................................................... 38

Corporations and Businesses ............................................................................ 43

NGOs, Non-Profits, and Associations ................................................................. 45

Healthcare ..................................................................................................... 48

Revenue Opportunities and Recommendations ............................... 52

Untapped Revenues in a Mature Market ............................................................. 52

The Revenue Halo on Open Source ................................................................... 54

Generating Revenues in a Recession ................................................................. 56

Index of Suppliers ...................................................................... 59

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The US Market for Self-paced eLearning Products and Services: 2009-2014 Forecast and Analysis, Ambient Insight, LLC

For more information about this report, email: [email protected] 3

List of Tables

Table 1 - 2009-2014 US Revenue Forecasts for Self-paced eLearning

by Product Type (in $US Millions) .............................................................13

Table 2 - 2009-2014 US Revenue Forecasts for Self-paced eLearning IT-related Content by Buyer Segment (in $US Millions) ...............................15

Table 3 - 2009-2014 US Revenue Forecasts for Self-paced eLearning Non-IT Content by Buyer Segment (in $US Millions) ...................................17

Table 4 - 2009-2014 US Revenue Forecasts for Self-paced eLearning Custom Content Services by Buyer Segment (in $US Millions) .....................19

Table 5 - 2009-2014 US Revenue Forecasts for Self-paced eLearning

Platform Hosting Services by Buyer Segment (in $US Millions) .....................20

Table 6 - 2009-2014 US Revenue Forecasts for Self-paced eLearning Authoring Software and Tools by Buyer Segment (in $US Millions) ...............22

Table 7 - 2009-2014 US Revenue Forecasts for Self-paced eLearning

Installed Learning Platforms by Buyer Segment (in $US Millions) .................24

Table 8 - 2009-2014 US Revenue Forecasts for Self-paced eLearning by Buyer Segment (in $US Millions) .........................................................26

Table 9 - 2009-2014 US Revenue Forecasts for Self-paced eLearning Content in the Consumer Segment (in $US Millions) ...................................27

Table 10 - 2009-2014 US Revenue Forecasts for Self-paced eLearning Products and Services in the Federal Civilian Government Agency

Segment (in $US Millions) .......................................................................28

Table 11 - 2009-2014 US Revenue Forecasts for Self-paced eLearning Products and Services in the Federal Military Government Agency Segment (in $US Millions) .......................................................................30

Table 12 - 2009-2014 US Revenue Forecasts for Self-paced eLearning Products and Services in the State Government Segment (in $US Millions) ................................................................................................32

Table 13 - 2009-2014 US Revenue Forecasts for Self-paced eLearning Products and Services in the Local Government Segment (in $US Millions) ................................................................................................33

Table 14 - 2009-2014 US Revenue Forecasts for Self-paced eLearning

Products and Services in the PreK-12 Academic Segment (in $US Millions) ................................................................................................35

Table 15 - 2009-2014 US Revenue Forecasts for Self-paced eLearning Products and Services in the Higher Education Segment (in $US

Millions) ................................................................................................39

Table 16 - US Corporations by Company Size, Number of Locations, and Number of Employees.......................................................................43

Table 17 - 2009-2014 US Revenue Forecasts for Self-paced eLearning Products and Services in the Corporate Segment (in $US Millions) ...............44

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The US Market for Self-paced eLearning Products and Services: 2009-2014 Forecast and Analysis, Ambient Insight, LLC

For more information about this report, email: [email protected] 4

Table 18 - 2009-2014 US Revenue Forecasts for Self-paced eLearning

Products and Services in the NGO, Non-Profit, and Association Segment (in $US Millions) .......................................................................46

Table 19 - 2009-2014 US Revenue Forecasts for Self-paced eLearning Products and Services in the Healthcare Segment (in $US Millions) ..............49

List of Figures

Figure 1 – 2009-2014 US Self-paced eLearning Five-year Growth Rates by Buyer Segment (across all products) ..................................................... 5

Figure 2 – 2009-2014 US Self-paced eLearning Five-year Growth Rates by Product Type (across all buyers) ........................................................... 6

Figure 3 – 1999-2008 US Private Investment in Learning Technology Companies (by Number of Deals) .............................................................. 9

Figure 4 – 2008-2014 US IT Training Market: Longitudinal Analysis (in $US Millions) .........................................................................................14

Figure 5 – 2009-2014 Growth of US Online K-12 Students ..........................37

Figure 6 – 2009-2014 Growth of US Online Higher Education Students .........40

Figure 7 – 2009 Enrollment Growth of US Online Higher Education Students Enrolled in For-profit Institutions ................................................41

Figure 8– Revenue Opportunities in the Recession: US Professions that

Require Continuing Education Credits to Maintain Licensure .........................47

Figure 9 – 2009 US Healthcare Learning Products and Services Supply Chain....................................................................................................48

Figure 10 - 2009-2014 CME Participation by Delivery Medium (by Percentage) ...........................................................................................51

Figure 11 – Top Ten Moodle Registered Sites by Country: US

Dominates Global Moodle Deployments. ....................................................55

Figure 12 – Recession Safe Zones: Revenues Moving Downstream to Smaller Suppliers in the Supply Chain.......................................................57

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For more information about this report, email: [email protected] 5

Executive Overview The US market for Self-paced eLearning products and services reached

$16.7 billion in 2009. The demand is growing by a five-year compound

annual growth rate (CAGR) of 7.4% and revenues will reach $23.8 billion

by 2014.

In the past two years, the rate of growth for Self-paced eLearning products

and services has slowed, down from a 22% growth rate in the 2007-2012

forecast period. Recently, however, this rate of decline has decelerated

significantly and has actually stabilized in hard-hit segments such as the

enterprise sub-segment of the corporate segment. Despite the recession,

and in some cases, because of it, the demand is positive in all the buying

segments."

This report forecasts the expenditures for Self-paced eLearning products

and services across eight customer buying segments: consumer;

corporations and businesses; federal civilian and military government;

state and local government; PreK-12 academic; higher education; NGOs,

non-profits, and associations; and healthcare.

Figure 1 – 2009-2014 US Self-paced eLearning Five-year Growth Rates by Buyer Segment (across all products)

The highest rate of growth is in the healthcare segment followed by PreK-

12 and higher education. The healthcare industry has been recession

resilient and suppliers competing in that segment have been relatively

immune from recessionary pressures. The rate of growth in the PreK-12

and higher education segments is due in part to the inexorable migration to

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online content formats, but also due to the success and proliferation of for-

profit online schools.

There are only two sub-segments that are experiencing negative growth:

state government agencies and the enterprise sub-segment of the

corporate segment. State government training and education budgets have

been hit hard by declining tax revenues caused by the recession.

The decline in the enterprise sub-segment of the corporate segment is the

result of a combination of factors including commoditization pressures,

reduced training budgets caused by the recession, labor-force reductions,

and product substitution as the buyers move to different learning

technology types. The decline in the enterprise is offset by the strong

growth in the small and medium business (SMB) segments.

Figure 2 – 2009-2014 US Self-paced eLearning Five-year Growth Rates by Product Type (across all buyers)

There are six major types of Self-paced eLearning products and services

forecast in this report including:

IT packaged content

Non-IT packaged content

Custom content development services

Learning platform hosting services

Software tools

Installed learning platform technology

In the 2009 market, corporations are the top buyers of Self-paced eLearning products and services. By 2014, corporations will still be the top buyer, followed by higher education and the PreK-12 buyers.

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Hosted platform services are the fastest growing product category and are

growing at 12.8%. The demand for non-IT packaged content is growing by

9.4% driven in large part by the demand in the academic segments.

Installed platforms are growing at a five-year CAGR of 6.1%.

Throughout the forecast period, non-IT packaged content will generate the

highest revenues followed by installed platforms and custom content

development services.

It should be noted that these growth rates vary greatly across the different

buying segments and a products analysis is provided for each segment. For

example, the demand for both IT-related content and software tools is

negative in general, yet even they are experiencing positive growth in

specific buying segments.

This report provides detailed supply-side and demand-side analyses. The

supply-side analysis provides suppliers with the total addressable market

(TAM) for their product type across all buying segments. The demand-side

analysis provides suppliers with insight into the buying behavior of specific

buyer segments.

Key Findings

Key findings discussed in this report include:

The buying behavior, product demand, competition, and market

conditions vary in each buying segment and suppliers tend to

specialize in meeting the needs of specific buying segments

The recession is "factored" into the forecasts and buyers now have

visibility into fiscal training budgets and suppliers have visibility into

multi-year product revenues

In the current market, the most significant inhibitor is not the

recession, but product substitution

Private investment surged in 2007 and 2008

There has been a shake-out in the supply chain

New suppliers are coming into the market at a steady rate

There are significant untapped revenue opportunities

The competitive landscape in the US Self-paced eLearning market is still

highly fragmented. This fragmentation is due to the different buying

behaviors in each segment. Specific products are in higher (or lower)

demand in specific buying segments. To date, very few suppliers have been

able to meet the needs of multiple buying segments.

Consequently, there are no market leaders and there really is no monolithic

market, per se. Instead, there are eight markets with specific buyers

buying particular solutions from segment specialists. This fragmentation

has allowed thousands of smaller suppliers to compete in niche product

areas. It has also created significant revenue opportunities for suppliers

catering to under-served buyers.

The recession has been good news and bad news for suppliers. The good

news is that buyers with legacy print-based or classroom-based content are

Mature products often have low-growth rates. Low-growth rates

do not equate to low revenues. Mature products still generate significant revenues for suppliers.

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now highly motivated to reduce their expenditures on these products. The

bad news is that education and training budgets and learning technology

budgets have been reduced across all buying segments except healthcare

and PreK-12. This trend is acute in large corporations where training

budgets have dropped over 15-20% annually over the last two years.

Large corporate buyers are still the top buyers in the 2009 market. The

competition is fierce and being waged by global and national suppliers now

competing solely on price. Consequently, these suppliers will generate

significant revenues throughout the forecast period, but their profit margins

will shrink dramatically. In contrast, the smaller domestic suppliers will

have lower revenues, but much higher profit margins.

The impact of the recession on Self-paced eLearning revenues has "run its

course." Unless the country experiences what is known as a "double-dip

recession," the recessionary pressures are now factored into the budgeting

processes of the various segments.

Except in the academic and healthcare segments, training budgets will not

rise significantly during the forecast period, but the steep reductions have

stabilized. This means buyers now have a clear idea of forthcoming budgets

and suppliers have much better visibility into future revenue streams.

The most significant inhibitor in the current market is not the recession, but

rather product substitution. Buyers are opting for different types of

products. For example, higher education buyers are now avid buyers of a

new type of product called lecture capture systems. These systems record

classroom events and rapidly generate Web-based and mobile content.

In the corporate segment, buyers are beginning to purchase social learning

platforms which are fundamentally different than systems used to create,

deliver, and manage self-paced courseware products. Legacy suppliers

have reacted by including social learning features in traditional platforms

and new suppliers are entering the market with native social learning

platforms.

There was a dramatic spike in private investments made to learning

technology companies in 2007 and 2008. In late 2007 and early 2008,

there were clear signals that the economy was entering a recession. It was

also clear that investors were moving to education and training-related

companies in anticipation of the recession. Learning technology companies

received $1.86 billion in investment during 2007 and 2008.

The funding obtained by Self-paced eLearning companies was consistent

for both years, but the type of supplier that attracted funding changed. In

2007, Self-paced eLearning suppliers obtained $90.8 million. Corporate-

facing companies garnered $73.7 of that 2007 funding.

In 2008, the funding was $100.1 million with $65.9 million going to

academic suppliers with the majority of that funding ($52.3 million) going

to PreK-12 facing companies. Clearly, investment firms are attracted to

suppliers serving the academic market.

A major catalyst in the market is the availability of investment capital for suppliers. There was a surge

in venture capital funding for Self-paced eLearning companies in 2007 and 2008.

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However, the two suppliers that garnered the highest amounts both

provide learning platform hosting services for corporate and government

buyers. In 2007, Cornerstone OnDemand obtained $32 million in funding

and an additional $12.7 million in 2009. In 2008, GeoLearning obtained

$31 million in private investment.

Figure 3 – 1999-2008 US Private Investment in Learning Technology

Companies (by Number of Deals)

Source: Private Investment Trends in the US Learning Technology Industry: 1999-2008 Longitudinal Analysis, Ambient Insight, LLC.

There is a supply-chain imbalance as mid-level suppliers exit the market

(known as disintermediation, or "exclusion of the middle man.") The mid-

level suppliers are being forced out by pricing pressures, being purchased

by larger suppliers, or being bypassed by buyers that are going to offshore

suppliers. The mid-level suppliers left are staking territory in specific

segments or in local markets as vertical specialists.

In the meantime, many new smaller suppliers are entering the market to

serve the needs of specific sub-segments, such as for-profit academic

institutions, and the small and medium-sized businesses (SMB).

This process has been underway for several years. Essentially, there are

fewer suppliers at the top of the market and a growing number of newer

suppliers in the low end of the market. In supply chain dynamics, this is

known as the "barbell effect" with suppliers concentrated at opposite ends

of the competitive spectrum.

The US market for Self-paced eLearning is quite mature, but due to the

diverse needs across the buying segments, there are still large untapped

The supply chain in the US Self-paced eLearning market is showing signs of a "shake out." There is now evidence of consolidation at

the top, clear signs of disintermediation in the middle, and growing stratification at the bottom.

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revenues. For example, the SMB buyers were slow to adopt technology-

based learning until the recent recession. There is now a relatively healthy

demand for Self-paced eLearning products and services in the SMB.

(Source: The US Corporate Market for Self-paced eLearning Products and Services:

2009-2014 Forecast, Ambient Insight, LLC.)

The vast amount of training and education content in the US is still in

classroom and print-based formats. Self-paced eLearning is best suited to

learning that targets accreditation, certification, and licensure. This is why

the demand is so strong in the academic and healthcare segments.

Developers are able to map with great precision Self-paced eLearning

content to mastery tests.

There are revenue opportunities across segments and within segments. For

example, language learning content is a good example of a product in

demand across all the segments. There are also large untapped revenues

in each buyer segment and those revenue opportunities are included

throughout this report.

The US market for Self-paced eLearning is now over ten years old and it

has matured considerably. The current market is characterized by a

reduction of spending by the early adopters such as large corporate buyers

and government buyers.

However, a new wave of adoption is now underway and new buyers and

new suppliers are emerging at a steady rate. This trend started before the

recession and the recession acted as a catalyst accelerating the new wave

of adoption. The current market favors suppliers that can identify and meet

the needs of these new buyers.

This report provides extensive examples of competitors, products, and

buying behavior to help suppliers understand the market. This is evidence-

based data designed to help suppliers create sustainable business models,

develop competitive products, develop go-to-market strategies, and

generate significant revenues and profit. This kind of data is indispensable

in recessionary business environments.

Methodology, Scope, and Product

Definitions Ambient Insight is an integrity-based market research firm that specializes

in identifying revenue opportunities for suppliers. Principals at Ambient

Insight have been tracking innovation and investment trends in the

learning technology industry since the late 1990's.

Ambient Insight provides market revenue forecasts based on our

proprietary Evidence-based Research Methodology (ERM). The ERM is an

iterative process based on predictive analytics. ERM progresses from

general patterns (the big picture) to very precise granular patterns. It is

used to create a forecast model comprised of relevant predictors.

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The forecast model is refined as additional data becomes available.

Ambient Insight triangulates baseline revenues from three analysis vectors:

Supply-side analysis

Demand-side analysis

Product and service analysis

Once the baseline revenues are triangulated, Ambient Insight uses the data

to forecast the total addressable market (TAM). Ambient Insight uses the

data derived from the ERM process literally as evidence to support our

market forecasts.

Ambient Insight gathers market and competitive intelligence from a wide

spectrum of information broadly classified as leading and lagging

indicators. Economic and market conditions are subject to change and the

data in this report are current at the time of publication.

Leading indicators signal future events and include venture capital

investment trends, patent applications, technology-related legislation,

technology standards development, product research trends, technology

infrastructure trends, labor demand, and outsourcing demand.

Lagging indicators, referred to as "rear-view mirror" data, are past events

captured in data that include new vendor activity, M&A activity, executive

hiring patterns, US Economic Census data, SIC and NAICS data, SEC

filings, local and federal government data, Universal Commercial Code

banking reports, public-domain business records, court records, press

releases, and industry association information.

Scope

This report does not include revenues derived from outside the US. The

major US installed platform and hosted services suppliers do a significant

amount of business in the international market, but those revenues are not

considered part of the US market by Ambient Insight.

The multi-purpose platforms that are now known as performance

management systems, human resource management systems, or talent

management systems are not included in this report. Many of these

platforms do have learning management features that are used to track

Self-paced eLearning content but the modules are not sold separately.

This report does not include analysis of general-purpose content

management systems that are now used to manage learning resources. For

example, Microsoft's SharePoint platform is now being used by a growing

number of corporations to manage Self-paced eLearning content. This is an

example of product substitution that is actually a market inhibitor for

legacy products.

This report does not include forecasts for other learning technology

products such as simulation-based learning or collaboration-based learning

products that are often marketed as "elearning" by suppliers. A detailed

Ambient Insight has a precise product taxonomy

that narrowly defines Self-paced eLearning. This provides suppliers with clarity surrounding the demand for this product type.

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product taxonomy is provided in: Ambient Insight’s 2009 Learning

Technology Research Taxonomy

Product Definition

Ambient Insight defines Self-paced eLearning as self-paced courseware

products and services. This includes two major types of off-the-shelf

catalog content, two types of software technologies (learning management

platforms and authoring tools), and two types of services (custom content

development and hosting.)

The defining characteristic of Self-paced eLearning is the pedagogical

structure imposed by formal instructional design and systematic

development of the products to meet specific performance goals.

The installed Self-paced eLearning technology includes learning

management systems (LMS), learning content management systems

(LCMS), courseware management systems (CMS), education management

systems (EMS), and the range of products used in PreK-12 for tracking

instructional content usually called student information systems (SIS).

Ambient Insight defines LMS products sold via the hosted SaaS model as

hosting services in our market research. Access to the products is sold as a

service and customers do not actually own the products.

Related Research

Buyers of this report may also benefit by the following Ambient Insight

market research: The US Corporate Market for Self-paced eLearning Products and Services:

2009-2014 Forecast and Analysis

The Worldwide Market for Self-paced eLearning Products and Services: 2009-2014 Forecast and Analysis

The US Consumer Market for Technology-based Cognitive Learning Products:

2009-2014 Forecast and Analysis

Private Investment Trends in the US Learning Technology Industry: 1999-2008 Longitudinal Analysis

The US Market for Mobile Learning Products and Services: 2008-2013 Forecast

and Analysis Snapshot of the US Market for Mobile Brain Trainer Products: 2008-2013

Forecast and Analysis Ambient Insight’s 2009 Learning Technology Research Taxonomy

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Index of Suppliers 360training ........................... 46, 51, 54 Acadient ............................................ 46 Adayana ............................................ 54 Adobe ............................................... 23 Advanced Academics ........................ 37 Affiliated Computer Services ............ 19 Allen Communications ...................... 19 Allen Interactions ............................. 19 Altius Education ................................ 42 American Public Education ............... 41 ANGEL Learning .......................... 24, 42 Apex Learning ................................... 36 Apollo Group .................................... 40 Apollo Publishing .............................. 20 Articulate .......................................... 23 Atlantic Link ...................................... 21 Atomic Learning ................................ 36 authorGEN Technologies .................. 21 Baker Corporate Services ................. 20 Berkeley College Corporate Services 20 Blackboard ...................... 24, 25, 29, 42 Books24x7 ........................................ 14 BrainPOP ........................................... 36 Brainvisa ........................................... 21 Bridgepoint Education ................ 21, 41 Capella Education ............................. 40 Care2Learn ....................................... 52 CareerPhysician ................................ 50 Cengage Learning ....................... 14, 34 CERTPOINT ....................................... 21 Coggno .............................................. 22 Connections Academy ...................... 37 Convergys ......................................... 19 Cornerstone OnDemand .............. 9, 20 CourseAvenue .................................. 21 Critical Information Network ............ 34 Datatel .............................................. 25 Dell .................................................... 16 Delta College Corporate Services ..... 20 Desire2Learn ..................................... 24 DeVry .......................................... 37, 41 Duke Corporate Education ............... 20 Echo360 ............................................ 57 eCollege ................................ 24, 25, 42 Edcomm ............................................ 18 EdisonLearning ................................. 38 EdOptions ......................................... 36 Educadium ........................................ 21 Education Management ............. 33, 40

Educomp .......................................... 36 eduFire ............................................. 27 Eedo Knowledgeware ....................... 25 Electric Rain ...................................... 23 Element K ....................................14, 15 Elsevier ............................................. 50 Enspire .............................................. 19 Flypaper Studio ................................ 21 Gatlin ................................................ 34 General Physics ................................ 19 GeoLearning ............................ 9, 20, 29 Global Knowledge .......................16, 25 Gradepoint ....................................... 54 Grand Canyon Education .................. 41 Harbinger Knowledge Products........ 23 Harvard Business School Publishing . 18 Headsprout ....................................... 36 Healthcare Academy ........................ 50 HealthPort ........................................ 50 HealthStream ..............................25, 50 High Impact Training Solutions (HITS)

Institute ........................................ 34 Houghton Mifflin Harcourt ............... 35 HP ..................................................... 16 Human Logic ..................................... 56 IBM .................................. 21, 24, 30, 56 Ignite! Learning ................................ 36 InfoLogix ........................................... 50 Instancy ............................................ 19 Intellum ............................................ 21 IntraLearn Software Corporation ..... 45 Intrepid Learning Solutions .............. 19 K12, Inc .................................. 17, 18, 35 Kaplan .................................... 37, 40, 46 KESDEE ............................................. 18 Kineo ................................................ 56 Knowledge Anywhere ...................... 19 Learning.com .................................... 36 LearnSomething ............................... 46 Lenova .............................................. 16 LOMA................................................ 46 MadCap ............................................ 23 MC Strategies ................................... 50 McGraw-Hill ..................................... 35 MedLearn ......................................... 50 Medworxx ........................................ 50 Microsoft ............. 11, 15, 16, 23, 25, 45 Mindflash ......................................... 21 Mindleaders ................................14, 19

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The US Market for Self-paced eLearning Products and Services: 2009-2014 Forecast and Analysis, Ambient Insight, LLC

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Moodle.com ............................... 42, 56 MoodleRooms .................................. 56 NCI Karta ........................................... 34 New Jersey Institute of Technology . 20 NexPort Solutions Group .................. 34 NIIT ............................................. 14, 19 Oracle ............................. 21, 24, 25, 56 OutStart ...................................... 21, 25 Panopto ............................................ 57 PDI Ninth House ............................... 18 Pearson ........................... 24, 25, 35, 42 Plateau Systems ................................ 21 Plato Learning ................................... 36 Portico Learning ............................... 56 Power-Glide ...................................... 36 powerspeaK¹² .................................... 18 Premiere Global Services .................. 21 ProtonMedia..................................... 45 Qarbon .............................................. 21 Rapid Intake ...................................... 23 Raytheon .......................................... 19 Reazon Systems ................................ 42 RedVector ............................. 46, 52, 54 Remote-Learner.net ......................... 56 Richardson ........................................ 18 Richland College Corporate Services 20 Rosetta Stone ................................... 18 rSmart ......................................... 42, 56 Saba ............................................ 21, 24

Siboney Learning Group ................... 36 Simbionix .......................................... 50 SkillSoft .................................. 14, 30, 58 Skoodat ............................................ 22 SmartPros ....................................18, 46 Solution Grove .................................. 56 Strayer University ............................. 41 SumTotal .....................................21, 24 Syberworks ....................................... 21 Tata Interactive Systems .................. 19 TeacherHosting.com ........................ 42 TechSmith......................................... 57 Tegrity .............................................. 57 The Otter Group ............................... 56 ThirdForce ...................................14, 19 TrainingPro ....................................... 46 TriniteLearning ................................. 22 Trivantis ............................................ 23 Trusted Learning .............................. 21 UMassOnline .................................... 42 Unicon .........................................42, 56 University of Phoenix ....................... 40 VCampus .......................................... 46 VERTEX Solutions ............................. 54 Virtual High School, Inc. ................... 38 Vivid Learning Systems ..................... 18 WebCE .............................................. 46 WebCT .............................................. 42

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