the use of social media in higher education for sustainable development
DESCRIPTION
Presented at national seminar on “Education for Sustainable Development” organized on March 28 & 29, 2014 by Department of Education, Mysore University, Mysore & SIO Karnataka, Bangalore, Karnataka, India.TRANSCRIPT
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The Use of Social Media in Higher
Education
ByMr. Vijaykumar MetiPh.D Research Scholar,Dept. of Journalism & CommunicationGulbarga University, Gulbarga
GuideProf. B.P. Mahesh Chandra Guru
Professor and Chairman Dept. of Communication & Journalism
University of Mysore, Mysore
March 27 & 28, 2014 SIO Karnataka & Dept. of Education, University of MysoreNational Conference on “Education for Sustainable Development”
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Introduction
•Over the last few years the web has fundamentally
shifted towards user-driven technologies such as blogs,
social networking sites and video-sharing platforms.
• The growth of social media over the past few years has
transformed the internet experienced.
•Now the internet is no longer one-way broadcast
delivery system, instead it is now driven by many
ordinary users, which can be described as many-to-
many rather than one-to-many connectivity.
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….Introduction• People are actively engaged with a wide variety of social
media platforms, from blogs to social networking to video
sharing site
• Social media applications allow users to converse and interact
with each other; to create, edit and share new forms of
textual, visual and audio content; and to categorize, label and
recommend existing forms of content.
• Along with these technological developments, many higher
education institutions and universities are now finding
themselves likely to catch up with this world of social media
applications and social media users.
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Significance of Social Media in Higher Education
• Social media are associated with an increased tendency for
young people to multitask, to rely on a ‘digital juggling’ of
daily activities and commitments.
• They also attain increased control over the nature and form
of what they do, as well as where, when and how they do it.
• The most immediate significance of social media for higher
education is the apparently changing nature of the students
who are entering university.
• Apparently social media users are described as having an
enhanced capacity to self-organize.
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Social Media and its Common Uses in Higher Education
• Facebook is a popular social networking site that connects
people with friends and others who work, study and live
around them.
• When Facebook launched the fan pages concept in November
2007, many universities jumped at the opportunity to create
an official Facebook presence for their university.
• As of December 2013 there were more than 600 universities
taking advantage of this new feature .
(Wikipedia)
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Social Media and its Common Uses in Higher Education
MySpace
• MySpace is an online community that lets to meet
friends' friends, share photos, journals and interests.
• Unlike Facebook, MySpace allows users to fully
customize their profiles by complete changing the
appearance, background and format of their pages.
• Many universities and education institutions joined
MySpace, but with the launch of more attractive
Facebook fan page, many colleges and universities
adapt over MySpace.
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Social Media and its Common Uses in Higher Education
YouTube
• YouTube is the leader in online video sharing, and the prime
destination to watch and share original videos globally online.
• It allows people to easily upload and share video clips across
the Internet through Web sites, mobile devices, blogs, and e-
mail.
• Many universities have been making videos for more than 20
years and YouTube has given them a platform to easily
distribute these videos to a much wider audience, and without
the costs of burning to CDs/DVDs and postage to mail to a
narrow audience.
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Social Media and its Common Uses in Higher Education
Flickr
• Flickr is a popular online photo site where users upload
photos that can be organized in sets and collections.
• Public photos may be viewed and commented on by
others.
•Universities have Flickr account and it is a great tool
for easily sharing photos with students, alumni, faculty
and staff.
(Wikipedia)
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Social Media and its Common Uses in Higher Education
Blogs
• Blogs are a form of online journal. They can have a single
author, or several.
• The most popular use of blogs for marketing in higher
education is having currently enrolled students’ blog about
their lives on campus, as a recruiting initiative in conjunction
with admissions.
• Blogs are also being used by some colleges to post news
articles to open conversations about them.
• Faculty blog about their teaching, travel and research as well.
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Conclusion
•Major educational implication of social media is
actually changing nature of learners’ relationships
with information and knowledge.
• It could be argued that social media support forms of
knowledge consumption and knowledge construction.
•Many educationalists believe that universities are in a
good position to utilize social media practices to
support the collective creation of knowledge amongst
students and the wider community.
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….Conclusion
•Many universities are now striving to develop ways
of using social media to support these new forms of
learning.
• It is clear that social media tools and applications
present a challenge to the concept of the formal
educational establishment as it currently exists.
• The continued growth of social media presents a
set of clear challenges to the future nature of
higher education provision and practice.
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Thank You