USPS UPDATENPF MAY 2011

The USPS is the original Social Network

Delivering in New Ways™

PERMITS

Permits to be moved to nationwide customer accounts within the next year….PMG goal is to make it easier for businesses to use the Postal System

Permits would be based on customer IDs where items could be mailed anywhere through a single customer ID, using the IMb

SOFTWARE RELEASES

Donahoe announced that the Postal Service will, beginning in January 2012, there will only be two major software releases per year which will cover issues like postage and electronic documentation.

Two new electronic programs – eDropShip and electronic payment will replace cumbersome paper acceptance and billing

TRACK AND TRACEBeginning this fall, the USPS will offer free track

and trace services for all commercial parcels that have a full-service IMb, initially starting with Lightweight Parcel Select parcels (fomerly called Standard Mail parcels)

By October 1, 2011, Jim Cochran VP of Product Information with the USPS says that they will have tracking that is every bit as good as anybody else in the marketplace.

TRACK AND TRACE

The USPS is investing in scanning technology across the network including OCR technology, passive scanning systems and more than 1,500 ring scanners for processing plants that cannot use full systems so that “nothing will leave a processing plant without a scan”

DELIVERY CONFIRMATION

Delivery Confirmation Service is going to be phased out, to become part of a new USPS track and trace service offering visibility across the mail process.

INTELLIGENT MAIL BARCODE

There is still no date for the deadline for customers to use the IMb for automation discounts

Instead of setting deadlines for customers to use the IMb, the USPS will seek to entice them to use

Imb.

MOBILE BARCODE PROMOTION

Intended to build awareness of mobile technology and demostrate to mailers how mobile barcodes can increase the value of mail.

The promotion provides businesses with an upfront 3%

discount on Standard and First-Class mail letters and flats that include a two-dimensional barcode that can be read or scanned by a smart phone.

Promotion runs July 1 2011 – August 31, 2011No application or advance registration Periodical mail is NOT eligible for this promotion

MOBILE BARCODE PROMOTION

To participate you must submit qualifying First-Class or Standard mail letters/flats electronically using a permit imprint payment method to the BME for acceptance within the specified promotion period and meet the following requirements:

All mailpieces in the mailing must included a mobile two-dimension barcode on the face of the mailpiece or within the mailpiece

The mobile barcode must be used for marketing purposes and must be relevant to the content of the mailpiece

MOBILE BARCODE PROMOTION The objective is that the mailpieces are to initiate interaction

with consumers via mobile smart phones to market, promote or educate

Standard or First-Class letters or flats must be sent with postage paid entirely using a permit and submitted electronically using Postal Wizard, Mail.dat, or mail.xml to qualify (mailings using Postal Wizard claiming Imb postage prices cannot exceed 9,999 pieces)

The Mobile Barcode promotion must be affirmatively claimed on the “incentive claimed” line in the certification section of the postage statement.

MOBILE BARCODE PROMOTION The mobile barcode discount is calculated in PostalOne and

applied to the mailing statement at the time of mailing. The 3% mobile barcode discount is deducted from the total postage amount that is paid at the time of mailing.

The Postal Service is verifying the presence of mobile barcodes on mailing qualifying for the discount in two ways:

At time of mail acceptance the clerk will verify that a 2D is present on or within the mailpiece for Standard Mail and on the mailpiece for First-Class mail that has a barcode on the outside of the piece.

For First-Class mail, the mailer must provide a sample of the mailpiece showing the placement of the 2D to the clerk at the time of mail acceptance.

MOBILE BARCODE PROMOTION During the promotional period, and after the period has ended, the

USPS will conduct a random sample of mailpieces that qualified for the discount.

All customers who received a discount must retain an electronic or hard copy sample of all mailpieces until October 31, 2011.

If requested by the USPS sample must be forwarded to the Mobile Barcode Promotion Program Office. One sample must be retained for each individual mailing that qualifies for the discount.

All discounts MUST be claimed at time of acceptance and payment. There is no process to claim the rebate after the mailpieces have been accepted by the USPS

There is no limit on the number of times a mailer may reiceve a discount

EVERY DOOR DIRECT MAIL

Began 4/1/11 and the USPS has already delivered $10 million worth of flats or irregular parcels

EDDM enables you to extend customer reach via saturation mail without the need for mailing lists, permits, and other associated fees.

With EDDM you create a saturation mailing without applying individual names and addresses to each mailpiece.

EVERY DOOR DIRECT MAIL

EDDM Retail enables small mailers to target local neighborhoods or nationwide. For fewer than 5,000 pieces you can deliver the mailing right to the local post office.

Mailer must have a CRIDMailing includes Standard Mail Flats OnlyEach mailpiece must be equal or less than 3.3 ozEach mailpiece must display special indicia or permitMinimum of 200 mailpieces but not to exceed 5000 in one

dayMailing must be accompanied by PS Form 3587-1Postage price of 14.2 centsPostage is paid in full at retail unit

EVERY DOOR DIRECT MAIL

EDDM saturation mailings are prepared for processing at a BMEUCustomer must have an active USPS Standard Permit numberMailing includes Standard Mail flats or irregular parcelsMailing must be accompanied by PS Form 3602RMailings entered at the BMEU and dropped at local post office

must be accompanied by PS Form 8125Postage prices may vary

FOLDED SELF-MAILERS It is estimated that letter-size booklets and folded self-

mailers comprise 20-30% of total letters, and this number is growing

By definition: A folded self-mailer is formed of panels created when a single or multiple unbound sheets of paper are folded together and sealed to form a letter-size mailpiece.

Folded self-mailers do not behave like enveloped piecesTend to jam in equipmentCan become significantly damagedLower processing thruput

FOLDED SELF-MAILERS

USPS has conducted testing with industry to address situation

13 mailing associations participated in study Over 200 different samples tested Mailers observed the tests

FOLDED SELF-MAILERS

PROPOSED BASIC DESIGN ELEMENTS Dimension

Height 3.5” to 6” maximumLength 5” to 10.5” maximum

Weight – up to 3 oz

Paper cover basis weight – book grade (text, offset)Basic Folded Self-Mailer Design

70lb minimum for 1 oz mailpiece: 80lb over 1 oz up to 3 oz

FOLDED SELF-MAILERS

PROPOSED BASIC DESIGN ELEMENTS Optional elements added

Basis weight ranges from 80 lb to 120 lbBasis weight increases when piece weight is over

1 oz

Newsprint paper allowed: quarter fold design only55 lb minimum paper and three tabs required

FOLDED SELF-MAILERS

FOLDED SELF-MAILERS

FOLDED SELF-MAILERS

FOLDED SELF-MAILERS

FOLDED SELF-MAILERS

FOLDED SELF-MAILERS

5 DAY DELIVERY

No Saturday street address delivery except Express Mail

No scheduled weekend box collections except Express Mail from Post Offices and dedicated collection boxes

Continue Saturday Post Office ServicesPost Offices with current Saturday hours remain

openDeliver all mail to PO Boxes

5 DAY DELIVERY Continue 7 day a week availability of remittance mail

that is PO Box addressed

Continue Saturday acceptance of bulk mailPO’s BMEU and detached mail units that are

currently open Saturday and Sunday will remain open and accept mail

5 DAY DELIVERY Continue to process incoming mail at plants

MONDAY – SUNDAY TO SUPPORT DELIVERYStreet addresses Monday-FridayPO Boxes Monday – SaturdayRemittance mail Monday – Sunday

Reduce mail transportation between plants and Post Offices on Saturday

5 DAY DELIVERY Bulk Mail Entry Unit – Post Office

Contact local unit for operational hours for mail acceptance

Track and confirm messaging – SaturdayPO BOX addressed packages will be available for pick

up on SaturdayStreet addressed packages will be schedule for delivery

on Monday

5 DAY DELIVERY Timely delivery of mail on Monday or Tuesday after three-

day holiday weekend

Standard operation procedures in place to guide management in these situations

Additional staffing to be scheduled to handle anticipated heavier workload and provide assistance where necessary

Deliver parcels on Saturday the prior 2-3 weeks before Christmas, if needed

PO BOXES

The USPS will allow “signature on file” for PO Box customers for Signature Requested mail

Electronic scanning and notification to mobile app of mail

Longer access hours

EXPANDED SERVICES AND LOCATIONS

USPS exploring the use of Paypal for paying for stamps and shipping

USPS.COM website to be updated two sections: one for retail/one for mailers

Stamps will be available at over 63,000 locationsExpanded greeting card locations in post offices Post Offices will begin selling gift cards

USPS to launch a multi-media advertising campaign to promote the value of mail beginning in

September

THANK YOU!