the value of being erin maney ~ suny learning network rrhima ~ november 2013
TRANSCRIPT
The Value of Being
Erin Maney ~ SUNY Learning NetworkRRHIMA ~ November 2013
Today, we aim to discover:• What is the social media landscape
with regard to healthcare?
• What is LinkedIn?
• How is LinkedIn being used and by whom?
• How is LinkedIn relevant to healthcare professionals?
• How can you make the most of your LinkedIn profile?
The Social Media Landscape
Social media tools are predominately used to facilitate communication and improve knowledge.
Social media is primarily used by healthcare organizations for community engagement (fundraising, customer service) providing news and information, patient education, and advertising.
While the use of social media is widespread, the tools suggest the sustainability for use in a range of professional activities.
Most widely used venues for physicians are online communities (read, research, network, communicate with colleagues on patient issues).
http://www.ncbi.nlm.nih.gov/pubmed/23887004http://www.ncbi.nlm.nih.gov/pubmed/23388291
http://bit.ly/LWruwf
http://bit.ly/1anqqAD
Health Care Social Media List
http://network.socialmedia.mayoclinic.org/hcsml-grid/
SUNY Upstate Medical University
What is LinkedIn?
22nd most visited website in the world (March 2013)
Used by more adults online than Twitter, Tumblr, Instagram or Pinterest
http://bit.ly/1bmOHEK
How is LinkedIn being used?
LinkedIn helps professionals
Establish a professional virtual footprint
Build and maintain a professional network
Find and reconnect with colleagues
Learn about other companies
Reach people across networks with robust tools
Tap into a knowledge base of networked professionals
Discover new potential opportunities
How is LinkedIn relevant to healthcare?
http://slidesha.re/ZvWomx
How is LinkedIn relevant to healthcare?
http://slidesha.re/ZvWomx
http://www.slideshare.net/JulieDugum/healthcare-members-on-linkedin
Customizing Your Profile
Professional profile picture
Summary of skills & qualifications
Accurate work history (not a cut and paste)
Proofread!
Check privacy settings
Add your organization website or your professional webpage
Verify company and organization profiles
Separate your LinkedIn profile from nonprofessional social media sites (I.e. integrate your Slideshare or Twitter, not Facebook)
Be sure all the links in your profile and contact info work
http://bit.ly/1bmQycz
Profile Tour Snapshot Background Experience Skills & Expertise Publications Education Interests, Honors & Awards,
Recommendations Connections & Groups
http://bit.ly/YHrJS2
Optimizing Your Profile
Join discussion groups around your interests
Join professional groups and organizations
Update your skills and expertise
Elicit and edit endorsements
Stay active (post presentations, papers, books, engage in groups, posts, updates, etc)
Visibility
Recommend others
Keep information current
Add video and photos that capture your skills
Start a group (or sub-group)
http://bit.ly/1bAwvck
For more on Social Media in Healthcare:http://www.slideshare.net/ebmaney/getting-your-head-in-the-game
Additional Resources:http://bundlr.com/b/linkedin-rrhima
@ExpertlyMade
Erin Maney – Senior Instructional Designer/Technical Trainer
Educator, proud tech geek, and momma to @pookanpeanut
SUNY Learning [email protected]
Gmail: [email protected]