the value of enterprise gis

Smart Information for a Sustainable World

The Value of Enterprise GISThe Value of Enterprise GISfor Telecommunication Companies

1

Danny PetreccaDirector, Product Management – Enterprise GIS

Telvent Utility [email protected]

Esri European Users ConferenceOctober 27, 2011


Agenda

Broadband Demand and Competition

Enterprise GIS Advantage

What does ‘Enterprise’ Mean?

The Seven “Enterprise” Cornerstones

Permeating an Enterprise GIS mind set – The Four Pillars

Case Studies


Broadband DemandExponential increase in demand for broadband and wireless services

Smart phones and tablets crave rich media content

Photos

Audio

VideoVideo


Broadband StimulusGrowth is being fed by stimulus programs

USA - $7.2 Billion for broadband expansion initiatives

Australia - $43 Billion for the NBN project

Similar initiatives in New Zealand and Europe

More expected in developing nations


CompetitionEveryone is a competitor

Telephone companies offer data and TV

Cable companies offer voice and data

Utilities offering everything

Leveraging existing infrastructure to offer additional services

As Smart Grid grows – utilities’ market position get stronger


Get and Stay AheadAdvanced technology and mindset is required to stay competitive in this dynamic market

Support required in these parts of the telecom business:

Planning

Construction

Sales and marketingSales and marketing

Operations

Enterprise GIS is the only solution


Enterprise GIS AdvantageOpen system built for integration and sharing

Accurate and up to date network inventory

Centralized data store

Plan and analyze new construction

Push data into the fieldPush data into the field

Make better decisions via improved operational awareness


Legacy TechnologyInaccurate out of date network asset data

Silos of information

Inefficient workflows

Poor decision support and operational awareness

Non-GIS systems like CADNon-GIS systems like CAD

Data stored in proprietary file formats in different locations

No ability to configure – hard to customize

Accessible only by proprietary systems

Closed systems - difficult to disseminate information to make decisions fast – and stay competitive


Legacy MindsetEngineering department owns the system

Typically mapping and visualization only

Limited awareness of data they have…… and what could be done with it

Data silos in both form and function


What Does “Enterprise” MeanIt’s about two things…It’s about two things…It’s about two things…It’s about two things…

1.1.1.1. TECHNOLOGYTECHNOLOGYTECHNOLOGYTECHNOLOGY - the technology itself must be able to support an enterprise deployment; anything less will only do part of the job

2.2.2.2. MIND SET MIND SET MIND SET MIND SET - organizations must be willing to adopt an Enterprise Mindset across business processes and workflows


Seven “Enterprise” Technology Cornerstones

1. Centralized data store in an open RDBMS

2. Multiple Simultaneous Editors

3. Configurability

4. Customization via standard development environments4. Customization via standard development environments

5. Strong integration framework based on open IT standards

6. Federated

7. Data interoperability


CentralizedMany telecoms still struggling to document their network

CAD, spreadsheets, Visio, paper, human memory

File-based and scatter across the network

Enterprise GIS database = a single version of the truth

Managed via a single application

View, query, edit, analyze, manage

Centralized asset and network repository

Complete and up-to-date

Built for data sharing

Enhanced operational awareness and decision support


Built to ShareCentralized database

Rich thematic maps

Show the big picture instantlypicture instantly

Configure different applications for different departments


Editing WorkflowsMultiple simultaneous editors

No database locking

No check-in and check-out required

Workflows are optimized

Backlog is reducedBacklog is reduced


ConfigurabilityLegacy systems require extensive customizations to respond to changing technology

Data model changes

Add functionality

Highly configurability is a mustHighly configurability is a must

GUI-driven workflows to add, remove or alter functionality

Flexible data model

Modeling new network technology should be like installing a new card at an ODF


CustomizationsIndustry standard development languages

No proprietary languages

Small developer pool

Premium pricing

Future proof technology


Integrations

Planning Provisioning

Seamless integration with other business systems

Only open IT standards allow such full integration and sustainable effectiveness

Planning Provisioning

FulfillmentService

Assurance

Enterprise

GIS


FederatedDesktop, mobile, web, cloud - decision support on the fly

Access network information where and when needed

NOC

In the field while searching for buried assets on site

On the road supporting sales and marketing efforts

In the boardroom planning a future system expansion

See your single version of the truth anywhere anytime

View, query, analyze and edit knowing you have the most accurate reflection of the real world


Data InteroperabilityNot all data belongs in the GIS

Seamlessly data sharing required

Import data from other systems

Access dozens of different data types

“Consensus” approach to decision support“Consensus” approach to decision support

Simply cannot be done in a single, silo system


Enterprise Mind SetMust establish GIS as a central resource for work flows involving these Four Patterns

Data maintenance, analysis and reporting

Planning and engineering


Decision support

Operational awareness


A Complete Integrated Enterprise System

Data maintenance, analysis and

reporting

Decision support

Planning &Engineering

OperationalAwareness

Enterprise GIS Patterns

A Complete Integrated Enterprise System

Collect, organize & exchange data

Get information Into and out of the field

Transform data into actionable information

Disseminate knowledge where &

when it’s needed

DesktopDesktopDesktopDesktop ServerServerServerServer MobileMobileMobileMobile OnlineOnlineOnlineOnline


Data Maintenance, Analysis, Reporting

Interrelated – all rely on a single version of the truth

Efficient

workflows

Configurable

business

rules

Reports

and

schematics

rules

Flexible

data

model

Seamless

multi-

user

access

Network

maintenance

‘on the fly’

Traces and

circuit

planning

schematics

Single version

of the truth


Planning and EngineeringGIS-based planning tools manage design within the GIS

Cut down on redundant workflows

Reduce data errors and backlog

Build your construction sketch, Build your construction sketch, bill of materials and labor costs while you sketch

Embed engineering tools for radio network planning, coax RF analysis and design assistance

Fast, accurate estimate generation within a single system


Decision Support Questions…Where’s my network, and does the customer service rep know ?

What is its capacity?

Where should the next mile of fiber be built?

How many homes could be passed?

What does the competition offer in that area?What does the competition offer in that area?

Where the biggest growth/customer loss occurring or expected?

Where is that fault that needs, and is it in an area of recurring faults?


Decision Support AnswersData Interoperability

Add demographic data to serviceability analysis

Integration

Remote fiber testing (RFT) for real-time fault detection

Send the crew to the right spot with precise directions

Centralized, accurate and timely

Lengthy repairs are not problem

Analyze diverse routes with confidence – utilizing the single version of the truth


Decision Support in Action


GeomarketingBenefits of improved decision support are significant

Geomarketing: put vast data to work to grow revenue

Use Enterprise GIS to combine

Usage data

Call traffic

Network locations

With external data such as

Demographics

Market trends makes

To get a competitive advantage and grow revenue


Operational AwarenessIntegration and Data sharing are key

OSS integration based on the most complete, accurate and up-to-date information

Dissemination GIS data to…

Marketing and sales for customer retention

Planning for accurately network update when the job is done

Executives and supervisors via web dashboards get the right amount of data to with no need for specialized software or training


Enterprise GIS in ActionThree organizations reaping the benefits of Enterprise GIS solution

RCN Telecom Services, LLC

The City of Peoria, Arizona

The Eugene Water & Electric Board (EWEB)


RCN Telecom ServicesCompetitive broadband service provider

Digital TV, high-speed internet and voice to 500,000 subscribers to six markets in the Northeast US

Expansion across big-city markets raised challenges

Networks had been documented through various legacy systems

CAD maps, stick drawings, splice diagrams and splice sheets

“For all the service territories, there must have been hundreds, even thousands of CAD documents,”

Chris Augustine, RCN Network Engineering Manager


RCN Telecom ServicesRCN needed a better solution – a GIS-based solution to streamline asset management and customer service

Tell network personnel where the fiber was physically located

How much fiber was available

How many nodes per hubsite

Chose Telvent Fiber Manager Enterprise GIS based on Esri ArcGIS

Less complicated for managing and creating fiber facilities data than other GIS products

Foundation of Esri ArcGIS was key criteria for selection


RCN Telecom ServicesSix service territories use one centralized network database

Now RCN...

Can locate fiber assets from the office

Spends less time in the field to identify assets

Configures the flexible data model themselves

Traces and monitors fiber and coax (HFC) networks in one system

Easily tracks outages from the MegaPop to the customer

“The biggest advantage …is having a consistent database that tells us where our

network is and how it is connected. It gives us the ability to put that information in the

hands of everyone who needs it within RCN.”

Chris Augustine, RCN Network Engineering Manager


City of Peoria, ArizonaDesert city of more than 150,000 residents – rapid growth

Traffic engineering division with large fiber network


CAD drawings, spreadsheets, text documents, hand-drawn sketches

Difficult workflowsDifficult workflows

Based on human memory

Mostly underground network

The rapidly growing city needed a better system


City of Peoria, ArizonaMain driver - capture and document their data in a single central location

After implementing Enterprise GIS…

“We can see long-term benefits — increased accuracy due to one centralized database and elimination of hard copies. We now

have one big picture instead of numerous smaller pictures... it has helped us achieve efficiencies that were not previously possible.”

Ron Amaya, City of Peoria Traffic Engineer


Eugene Water & Electric BoardOregon’s largest public utility with over 86,000 meters


CAD drawings, spreadsheets, text documents, paper

GE Smallworld, SPATIALinfo

Tracing a single fiber circuit took days

Referencing several data repositories

Locate numerous drawings

Process subject to significant error

EWEB needed a better solution


Eugene Water & Electric BoardAfter implementing Enterprise GIS…

Fiber engineers answer circuit question in seconds

Schematics of splicing diagrams are automatically generated

Mobile splicing crews know where the network is located

Crews dynamically create reports at splice enclosures

With EWEB’s rapidly expanding fiber network, this level of understanding is critical


Enterprise Technology and Mindset

Three examples of Enterprise Technology and Mindset

GIS Technology adhered to the 7 Cornerstones

The Four Patterns of Enterprise MindsetThe Four Patterns of Enterprise Mindset

Organizations embraced it and benefited greatly


SummarySummary

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SummaryIncreasing demand for broadband

Dynamic, intense competitive landscape

Advanced Enterprise systems are neededAdvanced Enterprise systems are needed

Enterprise GIS gives the CSP the right information to make decisions quickly and confidently


SummaryEnterprise is about Technology AND Mindset

Enterprise Technology

Centralized, editing workflows, configurable, customizable, integration framework, federated, data interoperability

Enterprise Mindset – make GIS central to business processes

Data maintenance, analysis and reporting


Decision support

Operational awareness


Thank YouThank You

42

Danny PetreccaDirector, Product Management – Enterprise GIS

Telvent

[email protected]

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