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The Value of Volunteering: Measure, Manage and
Maximise
Catherine Manning
Operations Manager
Social Value UK
Workshop will cover…
• Introduction to Social Value UK
• What is social value? What, Why and How
• The value of volunteering – If: Volunteering for Wellbeing example
Key learnings…
Know your stakeholders – talk to them!
Measure to manage
Value to understand relative importance
Who are Social Value UK?
www.socialvalueuk.org
@socialvalueuk
Social Value UK
Social Value UK is the national network for social value
Pioneers:
Partners:
Training EventsAssurance and Accreditation
Tools Campaigns
www.socialvalueuk.org
@socialvalueuk
Our mission
To change the way the world accounts for value
Improve
well-being
Reduce
Inequality + environmental degradation
Who are Social Value International?
A global network with a mission to change the way society accounts for value.
All too often key decisions about resources and policies are made using a limited economic concept of value, which fails to consider important effects on people and the environment.
A pioneering community of 24 affiliated national networks and members from 45 countries. Representing a range of disciplines from private, public and civil society sectors.
Principles of Social Value
Involve stakeholders
Understand what
changes
Value the things that
matter
Only include what is material
Do not over-claim
Be transparent
Verify the result
http://socialvalueint.org/our-work/principles-of-social-value/
Inspiring Impact 2018-21
Inspiring Impact: https://www.inspiringimpact.org/
Measuring Up:
https://www.inspiringimpact.org/measuring-up/
What is social value?
What is Social Value?
What is Social Impact?
What is Impact Management?
• People experience things in their
lives that changes (outcomes)
Social Value is…
• Some things are more important to
people than other things
• Social Value looks at the relative importance
that people place on the things that change
and quantifies the amounts of change
• SROI uses financial proxies to
quantify the relative value of the
changes to outcomes
Some definitions…
Inputsthe things put into the activity (resources, time, money
etc)
Outputsmeasure of activity (how many times, how many
people)
OutcomesSomething that changes in people’s lives (what
happened for people)
ImpactAmount of change in people's lives caused by our
activity
Impact Management…
Impact management is using information and data to
improve a service or programme… by
quantifying, reporting on and making changes to
increase its impact.
This means measuring your impactAND using the data.
Impact management cycle
• Plan - Goals and
outcomes
• Do - Data collection and
targets
• Review - Analysis of
results
• Revise - Consider
options for revising
products and services
Maximise your Impact
Guide
Why do we care?
• “We need to comply with regulations”
• “It makes commercial sense”
• “It’s the right thing to do!”
Why do we do it?
Inequality is Rising!
Why do we do it?
Purpose Audience Rigour
Influence Funding
External High
Promote Wider Impact
External Medium
Management of impact
Internal Low
Prove
Improve
Why do we do it?
M
M
M
measure
manage
maximise
do things to increase positive changes
and reduce negative changes
find out how much of a change has
occurred
making as much of a difference as
possible with the resources available?
And how do we do it?
Many different Social Value tools and resources…
Yes – but what’s the best tool?
Principle 1: Involve Stakeholders
https://socialvalueint.org/wp-content/uploads/2019/03/Standard-on-
Stakeholder-Involvement-V2.0-FINAL-1.pdf
Inform what gets measured and how this is measured and valued in an account of social value
by involving stakeholders.
Stakeholders are those people or organisations that experience change as a result of your activity – and they are best placed to describe the change.
This Principle means that stakeholders need to be identified and then consulted throughout the analysis. This means that the value, and the way that it is measured, is informed by those affected by, or who affect, the activity
Points to remember…
Not the only source…
…but the best starting point
Involving
stakeholders is
the red thread
running through
all of the
principles
1. What problem are we trying to solve?
2. What is our proposed solution to the problem?
3. Who experiences changes in their lives as a result of what you do?
> Subgroups and customer segmentation
4. What changes are (or likely to be) experienced?
5. How can we measure these changes?
6. How much of each change has happened (or is likely to happen)?
7. How much of each change is caused by our activities?
8. How long do we need to measure the changes for?
9. What is the relative importance of the different changes?
10. Which changes matter and are important enough for us to manage?
What questions do we need to ask?
Find out more: http://www.socialvalueuk.org/ten-
impact-questions/
Top Tips…
Start with why, and who before tools to measure
Apply the principles
Ask the 10 impact questions
Talk to people!
A project example…
Logo - HLF, Envoy, MM
To support participants into volunteering, training or employment
opportunities
To increases access to heritage and collections
To work in partnership developing a community of practice for the heritage
sector in the region
To demonstrate the impact of heritage volunteering on people’s wellbeing
IF Volunteering for Wellbeing project in Greater Manchester
What is the project?
Working with Manchester Museum and International War Museum North
and 10 heritage partners across Greater Manchester
Q3. WHO experiences change?
Impact question
3. Who experiences changes in their lives as a result of what you do?
> Subgroups and customer segmentation
www.socialvalueuk.org
@socialvalueuk
Activity: Who changes?
Identify a list of stakeholders for the activity - individuals
and organisations that can effect, or are affected by the
activities
3. Who are the people that experience a change as a
result of the program?
Who was involved?
Duration – Over 3 years 10 museums & galleries
in Greater Manchester
Volunteers! – 231
local people recruited
Stakeholders:
• Volunteers
• Staff
• The State
• Local social care organisations/
health care providers
• Venues (museums and galleries)
• Family Members
• Visitors
• Funders
www.socialvalueuk.org
@socialvalueuk
Include or exclude in your analysis?
Your resources may dictate this to some extent… but…
• Excluding some stakeholder groups too early increases
the risk of missing material/important changes that would
affect your decisions
• Each year you can do more and you will build up a
picture of who the important stakeholders are to include
in your analysis
www.socialvalueuk.org
@socialvalueuk
Q4. What outcomes are (or likely
to be) experienced?
Impact question
4. What outcomes are (or likely to be) experienced?
Ask open questions to find
out what outcomes are
emerging – not just our
programme goals
Could be intended or
unintended
Qualitative Data is messy
Can be subjective - Do we
interpret it in the same way?
Can we spot differences in
people - segments?
Qualitative Data Collection - Talking to people
www.socialvalueuk.org
@socialvalueuk
Activity: What changes for people?Identify some potential outcomes that could change for people because of their involvement with the If Volunteering for Wellbeing programme
4. What things are likely to change for people because of the activity?
Stakeholders to consider:
• Volunteers
• Staff
• The State
• Local social care organisations/ health care providers
• Venues (museums and galleries)
• Family Members
• Visitors
• Funders
What Changed?
Visitors?
How to value?
• This report is an SROI.
• This includes financial proxies e.g.
• Value to museum, value to health service (cost savings)
• AND value the changes in outcomes that the volunteers (and other stakeholders) experience
Financial proxies
Financial proxies allow us to use the language of money to
represent the value of changes:
What are the potential advantages and disadvantages of
using financial proxies?
Financial proxies
Advantages
Align with finance
Can be compared with costs
Help to measure effectiveness
Dis-advantages
Can be mis-understood
Care required to reflect users preferences (can be abused)
Financial Valuation methods
• Cost-related methods
- Changes in money
- Changes in resource availability
• Value-based methods
- Stated preference
- Contingent value
- Willingness to pay
- Willing to avoid
- Value Game
- Revealed preference
- Life satisfaction
Qty
40
60
60
What has led to increased wellbeing for volunteers?
Outcome +/-
Self-confidence +
Sense of purpose +
Reduced loneliness +
Weighting
(scale of 1-
10)
Total Value
2 + 80
1 + 60
8 +480
TOTAL +620
If Programme could use this information to create peer groups to
decrease loneliness and increase confidence and sense of purpose.
Willing to take (managed) risk to
create more impact
1. Data quality (relevant, complete, accurate)
2. Cost of doing and cost of reversing (if it turns out to be the wrong decision)
3. Time available to make a decision
Three factors to consider for decision making
Remember, when managing impact…
It is not a science. So, don’t let perfection stand in the
way of progress
This is about data that is good enough to support your
decisions.
Enough precision for the
decision
Systems, processes and culture
If you are accountable to your stakeholders
then you are relentlessly innovating to
provide the best services for them”
Level One: “Commit” is achieved with a commitment to implement systems and processes that are consistent with the Social Value Principles, evidenced through policy documentation.
Level Two: “Implement” is achieved with the implementation of systems and processes, evidenced through appropriate data collection.
Level Three: “Maximise” is achieved with the use of data to drive decisions, evidenced through operational changes designed in response to data collected and with the specific intention to maximise the social value they can create with the resources they have available
The Social Value Certificate
Contact us
www.socialvalueuk.org
Sign up to our free newsletter
We are on Instagram and Twitter
@socialvalueuk
socialvalueuk.org I @socialvalueuk
ResourcesVolunteering value:
• The Social Value of Volunteering - https://www.bankofengland.co.uk/-
/media/boe/files/speech/2014/in-giving-how-much-do-we-receive-the-social-value-
of-volunteering.pdf
• If: Volunteering for Wellbeing - http://volunteeringforwellbeing.org.uk/
• The Value of Volunteering –
https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attac
hment_data/file/221227/WP112.pdf
General resources:
• The Seven Principles of Social Value
http://www.socialvalueuk.org/app/uploads/2016/03/Principles%20of%20Social%20
Value_Pages.pdf
• Self Assessment Tool http://www.socialvalueuk.org/what-is-social-value/sroi-self-
assessment-tool/
• The Guide to SROI
http://www.socialvalueuk.org/app/uploads/2016/03/The%20Guide%20to%20Social
%20Return%20on%20Investment%202015.pdf
• Prove, Improve, Account Guide to social accounting and audit
http://www.socialauditnetwork.org.uk/getting-started/new-guide-to-social-
accounting-and-audit/
Further reading...• Assurance Criteria to find out how SVUK assess reports.
http://www.socialvalueuk.org/assurance-and-accreditation/
• Linkages Papers.
http://www.socialvalueuk.org/resources/resources/
• Maximise your Impact guide
http://www.socialvalueuk.org/maximise-impact-guide-social-
entrepreneurs/
• Starting Out on SROI
http://www.socialvalueuk.org/app/uploads/2016/03/Starting%20Out
%20Guide.pdf
• Social Accounting Case Studies -
http://www.socialauditnetwork.org.uk/learn-more/case-studies/
• SAN Resources - http://www.socialauditnetwork.org.uk/learn-
more/information-papers/
Training and events….
• National Social Value Conference in London – 29 and 30
January 2020
• Members Exchange – Coventry – 11 September
• Social Value UK Training
• Social Value Webinars
• Value Game Training – October