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A Organização dirigida par Valores Richard Barrett

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Page 1: The values driven organisation brazil may 2015 v3

A Organização dirigida par ValoresRichard Barrett

Page 2: The values driven organisation brazil may 2015 v3

MY SPEECH TODAY

HOW TO CREATE A VALUES-DRIVEN CULTURE

MY SPEECH TODAY

HOW TO CREATE A VALUES-DRIVEN CULTURE

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Powerful metrics that enable leaders to measure and manage cultures.www.valuescentre.com

3

Richard Barrett has made extraordinary contributions to our understanding of organisational values and culture. His frame-works for measuring culture and enabling whole system change are elegant. His reservoir of know-ledge is vast and his connection to timeless wisdom is profound.

Raj Sisodia Co-founder and co-chairman of Conscious Capitalism Inc. and Professor of Marketing at Bentley University

Building a Values-driven Culture

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WHY A VALUES-DRIVEN CULTURE?

Values Alignment

Perf

orm

ance

BECAUSE VALUES-DRIVEN CULTURES ARE THE MOST SUCCESSFUL ON THE PLANET

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Powerful metrics that enable leaders to measure and manage cultures.www.valuescentre.com

5

WHY ARE VALUES-DRIVEN CULTURES THE MOST SUCCESSFUL?

BECAUSE THEY CARE ABOUT THE NEEDS OF THEIR EMPLOYEES, AND …

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… THEY ALSO CARE ABOUT THE NEEDS OF ALL THEIR STAKEHOLDERS

Suppliers Community

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S&P 500

Average Annualized Return 16.39%

Average Annualized Return 4.12%

BCWF

The Best Companies to Work For engender high levels of employee engagement and commitment, because the leaders of these organisations focus on meeting their employee’s needs.

The Top 40 Best Companies to Work For (USA)

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“No matter how far reaching the vision or how brilliant the strategy, neither will be realized if it is not supported

by the organisational culture.” Luther Johnson

Peter Drucker

“CULTURE EATS STRATEGY FOR BREAKFAST”

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The Leader and the Values

Peters and Waterman, “In Search of Excellence: Lessons from America’s best run companies”, 1983

Clarifying the value system and breathing life into it are the greatest contributions a

leader can make.

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What are Values?

A shorthand way of describing our individual and collective motivations and what is important to us.

They are the energetic drivers of our aspirations and intentions.

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Positive of Potentially Limiting?

Values can be positive or potentially limiting.

Positive Values: Trust, creativity, passion, honesty, integrity, clarity

Potentially Limiting Values: Bureaucracy, power, blame, greed, hierarchy, status-seeking

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Powerful metrics that enable leaders to measure and manage cultures.www.valuescentre.com

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The Most Important Thing to Remember

What motivates employees is the

satisfaction of their needs.

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Powerful metrics that enable leaders to measure and manage cultures.www.valuescentre.com

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Powerful metrics that enable leaders to measure and manage cultures.www.valuescentre.com

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Powerful metrics that enable leaders to measure and manage cultures.www.valuescentre.com

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1. What is your primary motivation at work?

2. What is your primary motivation outside work?

3. Are you able to get your motivations met at your current place of work?

4. Discuss with a partner.

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Powerful metrics that enable leaders to measure and manage cultures.www.valuescentre.com

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The Most Important Thing to Remember

1. We are motivated by the needs of the stage of psychological development we are at or the stages we have passed through where we have important or unmet needs.

2. We value what we need or what we consider to be important.

3. Therefore, our values are an reflection of the stages of psychological development we are operating from.

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Powerful metrics that enable leaders to measure and manage cultures.www.valuescentre.com

18

What Employees Value

A safe working environment and pay and ben-efits that are sufficient to take care of family

Opportunities to work in a congenial atmos-phere where people care and respect each other

Opportunities to grow professionally with support, feedback and coaching

Opportunities and challenges by being made accountable for projects and processes

Opportunities for personal growth and develop-ment to support you in living your life purpose

Opportunities to leverage your contribution by collaborating with other like-minded individuals

Opportunities to serve others and care for the well-being of the Earth’s life support systems

Surviving

Relationship

Self-esteem

Transformation

Internal cohesion

Making a difference

Service

Levels of Consciousness Primary Motivations

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Powerful metrics that enable leaders to measure and manage cultures.www.valuescentre.com

19

Stages, Levels and World Views

We grow in stages of psychological development

We operate at levels of consciousness

We live inside (are embedded in) cultural world views

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Powerful metrics that enable leaders to measure and manage cultures.www.valuescentre.com

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Levels of Consciousness

All things being normal, the level of consciousness we operate from will

correspond to the stage of psychological development we have reached.

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Powerful metrics that enable leaders to measure and manage cultures.www.valuescentre.com

21

Stages and Levels

Stages Levels of ConsciousnessServing SERVICE

Integrating MAKING A DIFFERENCE

Self-actualising INTERNAL COHESION

Individuating TRANSFORMATION

Differentiating SELF-ESTEEM

Conforming RELATIONSHIP

Surviving SURVIVAL Evol

ution

of P

erso

nal C

onsc

ious

ness

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Powerful metrics that enable leaders to measure and manage cultures.www.valuescentre.com

22

Stages of Psychological Development

Surviving

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Powerful metrics that enable leaders to measure and manage cultures.www.valuescentre.com

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Stages of Psychological Development

INFANCY 0-2 Years Old

Staying alive!

Satisfying physiological and nutritional needs

Surviving

Stage Motivation

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Powerful metrics that enable leaders to measure and manage cultures.www.valuescentre.com

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Stages of Psychological Development

Conforming

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Powerful metrics that enable leaders to measure and manage cultures.www.valuescentre.com

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Stages of Psychological Development

Conforming

Stage Motivation

CHILDHOOD 3-7 Years Old

Feeling safe!

Satisfying need for love, and belonging.

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Powerful metrics that enable leaders to measure and manage cultures.www.valuescentre.com

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Stages of Psychological Development

Differentiating

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Powerful metrics that enable leaders to measure and manage cultures.www.valuescentre.com

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Stages of Psychological Development

Differentiating

Stage Motivation

TEENAGER +8-24 Years Old

Feeling secure!

Satisfying need for respect and recognition.

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Powerful metrics that enable leaders to measure and manage cultures.www.valuescentre.com

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Stages of Psychological Development

Individuating

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Powerful metrics that enable leaders to measure and manage cultures.www.valuescentre.com

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Stages of Psychological Development

Individuating

Stage Motivation

YOUNG ADULT25-39 Years Old

Releasing your fears!

Satisfying need for freedom and autonomy.

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Powerful metrics that enable leaders to measure and manage cultures.www.valuescentre.com

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Stages of Psychological Development

Self-actualising

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Powerful metrics that enable leaders to measure and manage cultures.www.valuescentre.com

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Stages of Psychological Development

Self-actualising

Stage Motivation

ADULTHOOD40-49 Years Old

Becoming who you are!

Satisfying need to find meaning and purpose.

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Powerful metrics that enable leaders to measure and manage cultures.www.valuescentre.com

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Stages of Psychological Development

Integrating

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Stages of Psychological Development

Integrating

Stage Motivation

MATURE ADULT50-59 Years Old

Aligning with others!

Satisfying need to make a difference in the world.

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Powerful metrics that enable leaders to measure and manage cultures.www.valuescentre.com

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Stages of Psychological Development

Serving

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Stages of Psychological Development

ServingStage Motivation

SENIOR60+ Years Old

Finding fulfilment!

Satisfying your need to serve the greater good.

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BUILDING A VALUES-DRIVEN CULTURE

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The Three Mantras of Organizational Performance

Cultural Capital is the new frontier of competitive advantage.

Mantras Implications

The Culture of an organizations is a reflection of leadership consciousness

Measurement matters. If you can measure it, you can manage it.

Who you are and what your organization stands for is vitally important.

Organizational transformation begins with the personal transformation of the leaders

You can make the evolution of consciousness, conscious

Focus on Vision, Mission and Values

Begins with Leading Self

Measure and Map the Values

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The Seven Levels of Consciousness Model

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Origins of the Cultural Transformation Tools

Growth NeedsWhen these needs are fulfilled they do not go away, they engender deeper levels of motivation and commitment.

Deficiency NeedsAn individual gains no sense of lasting satisfaction from being able to meet these needs, but feels a sense of anxiety if these needs are not met.

Physiological

Safety

Love & Belonging

Self-esteem

Know and Understand

Abraham Maslow

Self Actualization

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N e e d s C o n s c i o u s n e s s

Self-Actualization

Richard Barrett

Safety

Love & Belonging

Self-esteem

Physiological

Safety

Love & Belonging

Self-esteem

Know and Understand

Abraham Maslow

Maslow’s Needs to Barrett’s Consciousness

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Maslow’s Needs to Barrett’s Consciousness

N e e d s C o n s c i o u s n e s s

1. Expansion of self-actualization into multiple levels.

2. Substitute states of consciousness for

hierarchy of needs.

3. Each state of consciousness is defined

by specific values and behaviours.

Physiological

Safety

Love & Belonging

Self-esteem

Know and Understand

Service

Making a difference

Internal Cohesion

Transformation

Self-esteem

Relationship

Survival

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Stages in the Development of Personal Consciousness

Positive Focus / Excessive Focus

Financial Security & SafetyCreating a safe secure environment for self and significant others. Control, greed

BelongingFeeling a personal sense of belonging, feeling loved by self and others. Being liked, blame

Self-worth Feeling a positive sense of pride in self and ability to manage your life. Power, status

Personal GrowthUnderstanding your deepest motivations, experiencing responsible freedom by letting go of your fears

Finding Personal MeaningUncovering your sense of purpose and creating a vision for the future you want to create

Collaborating with PartnersWorking with others to make a positive difference by actively implementing your purpose and vision

Service to Humanity and the PlanetDevoting your life in self-less service to your purpose and vision

Service

Internal Cohesion

Transformation

Self-esteem

Relationship

Survival

Making a difference

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43

The Shift from “I” to “We”

Service

Internal Cohesion

Transformation

Self-esteem

Relationship

Survival

COMMON GOOD AND CONTRIBUTION (WE)

SELF INTEREST AND PERFORMANCE (I)

TRANSFORMATION

Evol

ution

of P

erso

nal C

onsc

ious

ness

Making a difference

Page 43: The values driven organisation brazil may 2015 v3

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44

SEPARATION AND ISOLATION COMMUNITY AND COHESION

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Positive Focus / Excessive Focus

Financial StabilityShareholder value, organisational growth, employee health, safety. Control, corruption, greed

BelongingLoyalty, open communication, customer satisfaction, friendship. Manipulation, blame

High PerformanceSystems, processes, quality, best practices, pride in performance. Bureaucracy, complacency

Continuous Renewal and LearningAccountability, adaptability, empowerment, teamwork, goals orientation, personal growth

Building Corporate CommunityShared values, vision, commitment, integrity, trust, passion, creativity, openness, transparency

Strategic Alliances and PartnershipsEnvironmental awareness, community involvement, employee fulfillment, coaching/mentoring

Service To Humanity And The PlanetSocial responsibility, future generations, long-term perspective, ethics, compassion, humility

Stages in the Development of Organizational Consciousness

Service

Internal Cohesion

Transformation

Self-esteem

Relationship

Survival

Making a difference

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Powerful metrics that enable leaders to measure and manage cultures.www.valuescentre.com

46

The Culture Change Process

1. Cultural Values

Assessment

2. Share results and start dialogue

3. Prioritize values

4. Identify behaviours

5. Create culture development

plan

6. Implement changes and programmes

ENTROPY

PERFORMANCE

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47

BUILDING A VALUES-DRIVEN ORGANSIATION

START WITH A VALUES SURVEY

Page 47: The values driven organisation brazil may 2015 v3

The Values Survey

PERSONAL VALUESWhich of the following values/behaviours most reflect who you are? Pick ten.

CURRENT CULTUREWhich of the following values/behaviours most reflect how your organisation currently operates? Pick ten.

DESIRED CULTUREWhich of the following values/behaviours most reflect how you would like your organisation to operate? Pick ten.

Page 48: The values driven organisation brazil may 2015 v3

Placement of Values by Level (100 employees)

Top Ten Values

1. tradition (L) (59)

2. diversity (54)

3. control (L) (53)

4. goals orientation (46)

5. knowledge (43)

6. creativity (42)

7. productivity (37)

8. image (L) (36)

9. profit (36)

10. open communication (31)

10

42 5

7

9

6

8

3

110

Current Culture

Service

Making a difference

Internal Cohesion

Transformation

Self-esteem

Relationship

Survival

Page 49: The values driven organisation brazil may 2015 v3

11%

1

2

3

4

5

6

7

Cultural Entropy

Placement of Values by Level (100 employees)

Current Culture

Service

Making a difference

Internal Cohesion

Transformation

Self-esteem

Relationship

Survival

Page 50: The values driven organisation brazil may 2015 v3

Cultural Entropy and Engagement

Cultural entropy significantly

impacts employee

engagement.

0% 5% 10% 15% 20% 25% 30%25%

35%

45%

55%

65%

75%

85%

Cultural Entropy

Empl

oyee

Eng

agem

ent

Research carried out in 163 organisations in Australia by Hewitt Associates and the Barrett Values Centre in 2008.

Low Entropy = High Engagement

High Entropy = Low Engagement

Page 51: The values driven organisation brazil may 2015 v3

Entropy and Engagement

Cultural Entropy Most employees are ….

10% or less Highly Engaged

11% to 20% Engaged

21% to 30% Becoming Disengaged

31% to 40% Disengaged

41% or more Highly Disengaged

Page 52: The values driven organisation brazil may 2015 v3

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53

What is Cultural Entropy?

The amount of energy that is consumed in an organisation doing unnecessary or unproductive work that does not add value.

It is a measure of the conflict, friction and frustration that employees encounter in their day-to-day activities that prevent the organisation from operating at peak performance.

Page 53: The values driven organisation brazil may 2015 v3

Highly Engaged Team (19)

customer satisfaction 13 2(O)

making a difference 13 6(S)

commitment 10 5(I)

employee fulfilment 10 6(O)

continuous improvement 9 4(O)

humour/ fun 9 5(O)

shared vision 9 5(O)

customer collaboration 8 6(O)

balance (home/work) 6 4(O)

financial stability 6 1(O)

teamwork 6 4(R)

customer satisfaction 12 2(O)

continuous improvement 10 4(O)

employee fulfilment 10 6(O)

making a difference 9 6(S)

shared vision 9 5(O)

continuous learning 8 4(O)

accountability 6 4(R)

innovation 6 4(O)

teamwork 6 4(R)

trust 6 5(R)

Values Plot June 22, 2015Copyright 2015 Barrett Values Centre

I = IndividualR = Relationship

Black Underline = PV & CCOrange = PV, CC & DC

Orange = CC & DCBlue = PV & DC

P = PositiveL = Potentially Limiting (white circle)

O = OrganisationalS = Societal

Matches

PV - CC 4CC - DC 6

PV - DC 4

Cultural Entropy:Current Culture

7%

family 15 2(R)

making a difference 13 6(S)

humour/ fun 11 5(I)

well-being (physical/ emotional/ mental/ spiritual)

11 6(I)

continuous learning 10 4(I)

commitment 8 5(I)

accountability 7 4(R)

financial stability 7 1(I)

trust 7 5(R)

compassion 6 7(R)

integrity 6 5(I)

Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)

7

6

5

4

3

2

1

IRS (P)=6-4-1 IRS (L)=0-0-0 IROS (P)=1-1-8-1 IROS (L)=0-0-0-0 IROS (P)=0-3-6-1 IROS (L)=0-0-0-0

Page 54: The values driven organisation brazil may 2015 v3

Highly Engaged Team (19)

Personal Values

Values Distribution June 22, 2015Copyright 2015 Barrett Values Centre

Positive Values

Potentially Limiting Values

Current Culture Values

Desired Culture Values

C

T

S 2

1

3

4

5

6

7

C = Common GoodT = Transformation

S = Self-Interest

1

2

3

4

5

6

7

0% 20% 40% 60%

0%

0%

0%

5%

14%

9%

21%

25%

17%

9%

1

2

3

4

5

6

7

0% 20% 40% 60%

2%

0%

5%

6%

10%

4%

20%

28%

24%

1%

1

2

3

4

5

6

7

0% 20% 40% 60%

0%

0%

0%

5%

9%

10%

27%

23%

22%

4%

CTS = 51-21-28 CTS = 53-20-27 CTS = 49-27-24Cultural Entropy = 0%

Cultural Entropy = 7%Cultural Entropy = 0%

Low level of Cultural Entropy = High level of

Employee Engagement

High level of Values

Alignment

26%

46%

28%

25%

48%

27%

26%

50%

24%

Page 55: The values driven organisation brazil may 2015 v3

Five Levels of Employee Engagement

Highly Engaged Employees bring passion, purpose and discretionary energy to their work. They are emotionally attached and committed to the organisation and want to do the right thing.

Engaged Employees are willing to go the extra mile to support the company in achieving its goals and objectives as long as they can also satisfy their own goals and objectives.

Becoming Disengaged

Employees are becoming frustrated, anxious and fearful about not being able to satisfy their needs.

Disengaged Employees do what they have to do to get through the day, but are unwilling to put in any extra effort to meet deadlines or support their colleagues in difficult times.

Highly Disengaged

Employees are unhappy at their work and act out their unhappiness by actively undermining the company, and denigrating those who want to succeed.

Page 56: The values driven organisation brazil may 2015 v3

Highly Engaged Employees

Highly engaged employees identify with the company. They care passionately about the future of the company. They bring passion and purpose to their work. They are willing to invest their discretionary effort to make

the company a success. They want the company to do the right thing. They want to feel pride in the way the company behaves.

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58

Cultural entropy is a function of the personal entropy of the current leaders of an organisation and institutional legacy of past leaders as embedded in the structures, systems, policies and procedures.

How Does Cultural Entropy Arise?

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59

What is Personal Entropy?

Personal entropy is the amount of fear-driven energy that a person expresses in his or her day-

to-day interactions with other people.

It is a measure of a lack of a person’s lack of personal mastery skills. Fear-driven energy arises from the

conscious and subconscious fear-based beliefs of the ego about meeting its deficiency needs.

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continuous learning 11 Level 4

generosity 11 Level 5

commitment 10 Level 5

positive attitude 10 Level 5

vision 10 Level 7

ambitious 9 Level 3

making a difference 8 Level 6

results orientation 8 Level 3

honesty 7 Level 5

integrity 7 Level 5

intuition 7 Level 6

leadership developer 7 Level 6

1. customer satisfaction 16 Level 2

2. commitment 11 Level 5

3. continuous learning 11 Level 4

4. making a difference 11 Level 6

5. global perspective 9 Level 3

6. mentoring 9 Level 6

7. enthusiasm 8 Level 5

8. leadership development 8 Level 6

9. integrity 7 Level 5

10. open communication 7 Level 2

11. optimism 7 Level 5

12. shared values 7 Level 5

Cultural Evolution Begins with Personal Evolution

Cultural Entropy 7%Personal Entropy 9%

Culture ValuesLeader’s Values

The culture ofan organisationis a reflectionof leadership consciousness.

CVA Current Culture

PL= 12-0 | IROS (P)= 4-2-5-1 | IROS (L)= 0-0-0-0

Internal Cohesion

LVA Feedback 27 Assessors

PL = 12-0 | IRO (P) = 9-1-2 | IRO (L) = 0-0-0

Internal Cohesion

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The culture ofan organisationis a reflectionof leadership consciousness.

LV A Feedback 14 Assessors

PL = 1-9 | IRO (P) = 1-0-0 | IRO (L) = 1-8-0

Cultural Evolution Begins with Personal Evolution

power (L) 11 Level 3

blame (L) 10 Level 2

demanding (L) 10 Level 2

manipulative (L) 10 Level 2

experience 9 Level 3

controlling (L) 8 Level 1

arrogant (L) 7 Level 3

authoritarian (L) 6 Level 1

exploitative (L) 6 Level 1

ruthless (L) 6 Level 1

1. short-term focus (L) 13 Level 1

2. blame (L) 11 Level 2

3. manipulation (L) 10 Level 2

4. caution (L) 7 Level 1

5. cynicism (L) 7 Level 3

6. bureaucracy (L) 6 Level 3

7. control (L) 6 Level 1

8. cost reduction 5 Level 1

9. empire building (L) 5 Level 2

10. image (L) 5 Level 3

11. long hours (L) 5 Level 3

CVA Current Culture

PL= 1-10 | IROS (P)= 0-0-1-0 | IROS (L)= 2-4-4-0

Cultural Entropy 38%Personal Entropy 64%

Culture ValuesLeader’s Values

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62

How to Measure Personal Entropy?

LEADER’S VALUESWhich of the following values/behaviours most reflect how you operate? Pick ten.

ASSESSOR’S OBSERVED VALUES OF LEADERWhich of the following values/behaviours most reflect how Leader “X” operates? Pick ten.

http://www.valuescentre.com/our-products/products-leaders/leadership-values-assessment-lva

LEADERSHIP VALUES ASSESSMENT

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long hours (L) 16 3(I)

quality conscious 13 3(O)

drive and determination 12 4(I)

analytical 10 3(I)

commitment 10 5(I)

cautious (L) 8 1(I)

reliable 8 3(R)

achievement 7 3(I)

demanding (L) 7 2(R)

internally competitive (L) 6 2(R)

strategic thinker 6 4(I)

High Entropy Leader (20 Assessors)

Matches 3

adaptability 4(I)

connecting with stakeholders 6(R)

drive and determination 4(I)

goals orientation 4(O)

innovative 4(I)

long hours (L) 3(I)

making a difference 6(O)

strategic thinker 4(I)

vision 7(I)

win-win partnerships 6(O)

Level Leader Observed Values

7

6

5

4

3

2

1

PL= 9-1 | IROS (P)=5-1-3-0 | IROS (L)=1-0-0-0 PL= 7-4 | IROS (P)=5-1-1-0 | IROS (L)=2-2-0-0

Orange=Values MatchP=PositiveL=Potentially Limiting (white circle)

I=IndividualR=RelationshipO=OrganisationalS=Societal

Entropy = 27%

Page 63: The values driven organisation brazil may 2015 v3

1

2

3

4

5

6

7

0% 20% 40% 60%

10%

50%

30%

10%

CTS = 40-50-10Entropy = 10%

CTS = 20-20-60

Entropy = 27%

Leader

High Entropy Leader (20 Assessors)

Positive Values

Potentially Limiting Values

Observed Values

C

T

S

C=Common GoodT=TransformationS=Self-Interest

1

2

3

4

5

6

7

0% 20% 40% 60%

9%

8%

10%

1%

7%

25%

20%

12%

5%

3%

1

2

3

4

5

6

7

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BUILDING A VALUES-DRIVEN CULTURETHE JOURNEY

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SA Bank: Evolution of Current Culture

1. cost-consciousness2. profit 3. accountability 4. community involvement 5. client-driven 6. process-driven7. bureaucracy (L)8. results orientation 9. client satisfaction10. silo mentality (L)

2005

1. cost-consciousness2. accountability 3. client-driven 4. client satisfaction 5. results orientation 6. performance driven7. profit8. bureaucracy (L)9. teamwork 10. community involvement

2006

1. client-driven 2. accountability 3. client satisfaction 4. cost-consciousness5. community involvement6. performance driven 7. profit8. achievement9. being the best 10. results orientation

2007 2008

1. accountability2. client-driven 3. client satisfaction 4. community involvement 5. achievement6. cost-consciousness7. teamwork8. performance driven9. being the best 10. delivery

3 Matches CC-DCEntropy 25%

4 Matches CC-DCEntropy 19%

4 Matches CC-DCEntropy 17%

5 Matches CC-DCEntropy 14%

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SA Bank: Evolution of Current Culture

2009 2010 2011

1. accountability2. client-driven 3. client satisfaction 4. cost-consciousness5. community involvement 6. achievement7. teamwork 8. employee recognition 9. being the best10. performance driven

1. accountability2. client satisfaction 3. client-driven 4. teamwork5. brand reputation6. being the best7. achievement8. commitment9. community involvement10. cost-consciousness

1. accountability2. client-driven 3. client satisfaction4. brand reputation5. achievement6. teamwork7. environmental awareness8. commitment9. being the best10. cost-consciousness

6 Matches CC-DCEntropy 13%

6 Matches CC-DCEntropy 13%

6 Matches CC-DCEntropy 11%

2012

1. accountability2. client satisfaction 3. client-driven4. brand reputation5. teamwork6. employee recognition7. environmental awareness8. performance driven9. community involvement10. people-centred

5 Matches CC-DCEntropy 10%

Page 67: The values driven organisation brazil may 2015 v3

SA Bank: Evolution of Current Culture

2013 2014

5 Matches CC-DCEntropy 11%

6 Matches CC-DCEntropy 13%

1. accountability2. client satisfaction3. client-driven4. brand reputation5. employee recognition6. performance driven7. teamwork8. achievement9. integrity10. community involvement

1. accountability2. client satisfaction 3. client-driven 4. brand reputation5. employee recognition6. teamwork7. performance driven8. environmental awareness9. community involvement10. commitment

Despite a slight rise in cultural entropy,

profitability and productivity

continue to increase year on year.

Page 68: The values driven organisation brazil may 2015 v3

Evolution of Number of Survey Participants

20052006200720082009201020112012201320140%

10%

20%

30%

40%

50%

60%

70%

80%

90%

8%

25%

38%

51%

67%

73%77% 75% 74% 75%

Percentage of employees voluntarily participating in the values assessment grew significantly each year as people realized that the leaders of the organisation were paying attention to the results of the assessment.

Page 69: The values driven organisation brazil may 2015 v3

Cultural Entropy Evolution

Cultural entropy reduction led to improved performance through increased employee engagement, increased revenues, improved productivity, and increase in share price. 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

0%

5%

10%

15%

20%

25%

30%

25%

19%17%

14%13% 13%

11%10%

11%13%

Cutlural Entropy

Page 70: The values driven organisation brazil may 2015 v3

Income Evolution

2005 2006 2007 2008 2009 2010 2011 2012 2013 20140

5000

10000

15000

20000

25000

30000

35000

40000

45000

0%

5%

10%

15%

20%

25%

30%

Income Cultural Entropy

Annual income

increases as cultural

entropy falls.

Global Economic Meltdown

Page 71: The values driven organisation brazil may 2015 v3

2005 2006 2007 2008 2009 2010 2011 2012 2013 20140

200

400

600

800

1000

1200

1400

0%

5%

10%

15%

20%

25%

30%

Revenue per Capita Cultural Entropy

Income per capita

increases as cultural

entropy falls.

Productivity Evolution

Global Economic Meltdown

Page 72: The values driven organisation brazil may 2015 v3

2005 2006 2007 2008 2009 2010 2011 2012 2013 20140

2000

4000

6000

8000

10000

12000

0%

5%

10%

15%

20%

25%

30%

Profit Cutlural Entropy

Profit increases as cultural

entropy falls.

Profit Evolution

Global Economic Meltdown

Page 73: The values driven organisation brazil may 2015 v3

Powerful metrics that enable leaders to measure and manage cultures.www.valuescentre.com

74

Books in Portuguese in Brazil

Page 74: The values driven organisation brazil may 2015 v3

Brazil National Assessment: Group (2544)

Level 7

Level 6

Level 5

Level 4

Level 3

Level 2

Level 1

Personal Values Current Culture Values Desired Culture Values

IRS (P)= 6-4-0 | IRS (L)= 0-0-0 IROS (P)= 0-0-0-0 | IROS (L)= 3-2-5-0 IROS (P)= 1-1-5-3 | IROS (L)= 0-0-0-0

Matches

PV - CC

0CC - DC

0PV - DC

2

Health Index (PL)

PV: 10-0CC: 0-10DC: 10-0

1. friendship 1295 2(R)

2. family 1132 2(R)

3. honesty 1005 5(I)

4. respect 951 2(R)

5. humility 885 7(I)

6. humour/fun 876 5(I)

7. health 741 1(I)

8. fairness 678 5(R)

9. hope 677 4(I)

10. patience 659 5(I)

Black Underline = PV & CC Orange = CC & DC P = Positive L = Potentially Limiting I = Individual O =

Organizational

Orange = PV, CC & DC Blue = PV & DC (white circle) R = Relationship S =

Societal

1. corruption (L) 1382 1(O)

2. poverty (L) 1329 1(I)

3. crime/violence (L) 1316 1(R)

4. unemployment (L) 1229 1(O)

5. illiteracy (L) 963 3(I)

6. environmental pollution (L)

898 1(O)

7. bureaucracy (L) 743 3(O)

8. conflict/aggression (L) 709 2(R)

9. uncertainty about the future (L)

683 1(I)

10. wasted resources (L) 600 3(O)

1. peace 1031 7(S)

2. fairness 718 5(O)

3. poverty reduction 698 1(O)

4. affordable housing 674 1(O)

5. caring for the elderly 673 4(S)

6. employment opportunities

658 1(O)

7. effective healthcare 653 1(O)

8. respect 623 2(R)

9. quality of life 622 6(I)

10. social justice 602 4(S)

Values Plot Copyright 2010 Barrett Values Centre September 2010

Page 75: The values driven organisation brazil may 2015 v3

3%

1%

1%

7%

16%

9%

25%

7%

14%

17%

0% 20% 40%

1

2

3

4

5

6

7

29%

11%

11%

8%

3%

5%

7%

7%

7%

12%

0% 20% 40%

1

2

3

4

5

6

7

2%

2%

2%

15%

6%

8%

16%

14%

15%

20%

0% 20% 40%

1

2

3

4

5

6

7

Brazil National Assessment: Group (2544)

C

T

S

Values Distribution Copyright 2010 Barrett Values Centre September 2010

C = Common GoodT = TransformationS = Self-Interest

Positive ValuesPotentially Limiting Values

CTS = 46-17-37Entropy = 5%

CTS = 21-12-67Entropy = 51%

CTS = 45-20-35Entropy = 6%

Personal Values

Current Culture Values

Desired Culture Values

Page 76: The values driven organisation brazil may 2015 v3

Powerful metrics that enable leaders to measure and manage cultures.www.valuescentre.com

77

For More Information

www.valuescentre.com

www.richardbarrett.net

To get a copy of this presentation go to:

http://www.slideshare.net/BarrettValues

Page 77: The values driven organisation brazil may 2015 v3

Exercício• Identifique uma situação profissional que esteja gerando

estresse, conflito ou frustração.

• Descreva esta situação:

– Qual é o fato?

– Alguém mais está envolvido?

– Como você tem lidado/reagido a esta situação até o momento?

– Qual é o resultado?

Page 78: The values driven organisation brazil may 2015 v3

Exercício• Em seguida, escolha 1 valor (da lista seguinte) que pode

ajuda-lo na resolução (ou diminuição) deste estresse, conflito ou frustração.

Page 79: The values driven organisation brazil may 2015 v3

Lista de Valores

Sinta-se livre para escolher valores que não aparecem nesta lista.

Ambição Envolvimento comunidade Intuição Amizade Equilíbrio (trabalho/pessoal) Lógica Aprendizagem contínua Escutar Lucro Assumir riscos Ética Perdão Autoconfiança Excelência Perseverança Autodisciplina Família Poder Compaixão Fazer a diferença Qualidade Competência Foco na missão Resolução de conflitos Comprometimento Franqueza Respeito Comunicação aberta Futuras gerações Responsabilidade Confiança Generosidade Retorno financeiro Consciência ambiental Honestidade Sabedoria Cooperação Humildade Satisfação pessoal Coragem Humor/alegria Saúde Crescimento pessoal Imparcialidade Segurança Criatividade Independência Segurança no trabalho Cumprir o prometido Iniciativa Sucesso Eficiência Integridade Transparência Empatia Entusiasmo

Visão

Page 80: The values driven organisation brazil may 2015 v3

Exercício• Valor _______________________

• Crença – o que ele significa para você?

• ________________________________________________

• Comportamentos

• ________________________________________________

• ________________________________________________

• ________________________________________________

Page 81: The values driven organisation brazil may 2015 v3

Exercício• Agora, imagine-se colocando em prática este valor – a partir

dos 3 comportamentos – na situação que você identificou como estressante.

– O que poderia mudar na sua maneira de lidar com a situação?

– Qual seria o impacto?

– Qual a sua conclusão?

Page 82: The values driven organisation brazil may 2015 v3

Exercício• Agora que você identificou o valor (comportamentos) que

pode ser útil nesta situação ...

• Identifique qual o comportamento/atitude que você estava utilizando na situação original e que estava criando ou contribuindo para aumentar o nível de estresse ou conflito.

• Comportamento ____________________________________

Page 83: The values driven organisation brazil may 2015 v3

Exercício• Identifique o medo subjacente em deixar de usar este

comportamento.

– Se eu deixar de __________________________________________ eu vou/a situação vai ___________________________________

Page 84: The values driven organisation brazil may 2015 v3

Exercício• Agora traduza a afirmação de medo em uma crença

limitante.

• Eu acredito que ____________________________________

Page 85: The values driven organisation brazil may 2015 v3

Exercício• Crença ____________________________________

• Isso é uma verdade?

• Você pode ter absoluta certeza de que isso é uma verdade?

• Qual a sua reação/emoção quando acredita nesta crença?

• Como fica o seu relacionamento com outras pessoas quando acredita nesta

crença?

• Como fica o seu relacionamento consigo mesmo quando acredita nesta crença?

• Quem você seria/como seria sua vida se você não pudesse acreditar nesta crença?

• Reverta a crença.

– Dê três exemplos.