The VanguardA non-profit journalistic enterprise Media KitTHE VIEWSPAPER OF CALGARIANS

Media Kit Who we areThe Vanguard is a project created by young entrepeneurs, recently graduated from the SAIT journalism program. A project that looks to reimagine and reinvigorate the local news scene by creating a beautifully designed, insightful newspaper written by young, talented journalists.

Stament of principles The Vanguard is the newspaper of tomorrow; instead of chronically writing yesterday’s news, it focuses on publishing in anticipation of the future. It looks to do a broad coverage of the important news instead of a broad coverage of trivial issues. It is the paper that has shifted from the news to the meaning and views business, the newspaper that, instead of focusing on conflicts and problems, goes out to find solutions. It is the newspaper that pushes aside “fast food news” for “caviar journalism.”

A different newspaperThe Vanguard is 100 per cent local, made by local people, for local people, about local issues. A truly Calgarian paper. We are a social enteprise that looks to build a loyal community around its publication, and looks to connect and interact with its readers. For us a local story is not delimited by geographical boundaries, but it is any story that can directly impact the lives of our readers. Local means personal to us.

Competitive, responsible and affordable advertisingAdvertising rates that are more afordable that other local publications. Put social responsability into your marketing budget by advertising with a local enteprise. 100 per cent of your investment when buying an ad from the Vanguard is directed into creating quality news that promotes civic reponsibility in our city. Advertise your products and services next to high quality journalism; studies have shown that readers highly estimate ads from newspapers they respect. Advertise with an enteprise that treats your ads with respect. The Vanguard considers ads as content, rather than merely a distraction.

Editorial Principles The Vanguard is commited to operating in the public interest, as a vital source of information, fully in line with the tenets that make this country great: freedom of the press, independence, accuracy and fairnes, community responsibility, and respect.

About the Vanguard• 10,000 copies and expected to expand into 23,000 copies in the

next 6 months. • Our key readership is the over 120,000 Calgarians who comute to

downtown to work every weekday, and also the post-secondary student population that will conform that demographic in a near future. at the major post-secondary institutions in the city.

• Distributed over 100 hight trafic points in downtown and post-secondary institutions.

• Dimensions: 11x17 inch, full print colour, and 24 to 26 pages, and a 50% ad ratio

Why advertise with us?

“a beatuflly designed insightful newspaper written by young talented journalist.”

Advertising Start-up Promotion

• Advertise with us and your business will receive complimentary online advertising while your ad is featured in the print publication.*

• Your business will also be featured for free in the app version of The Vanguard while your ad appears in the print publication.*

• Your business will have priority when booking advertising space.*

• Your business will be listed as a founding company on our supporter e-wall.

• Receive exclusive start-up promotional rates when circulation reaches 23,000 copies.*

Limited until the end of first year*

15.3 x 10.3 inches 7.65 x 10.3 inches 15.3 x 5.15 inches

Half pageFull page7.65 x 5.15 inches Quarter page

3 x 15.3 inches Front page banner

3 x 3.33 inches Front page index box

Advertising rates with circulation of 10,000

Full page $599 Half page $299 Quarter page $149 FP banner $399 FP Index box $249

Be part of something great while bringing value to your business

Position Guarantees+15% Outside back cover+15% Third page+10% Other positions

For more information write us at adsales@calgarianvanguard.com or call Daniel Rodriguez at 587-707-0822 - Thomas DeBrocke at 403-671-4253

Promotional advertising rates with circulation of

23,000

Full page $1080 Half page $540 Quarter page $270 FP banner $749 FP Index box $490