the wall of hope interactive project proposal

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Project proposal, by Tressa Randolph, including an in-depth project management production history.

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Page 1: The Wall of Hope Interactive Project Proposal

The Wall of Hope || www.wallofhope.com

THE WALL

TRESSA RANDOLPH

01

> Table of Contents

Page 2: The Wall of Hope Interactive Project Proposal

The Wall of Hope || www.wallofhope.com

COMPETITIVE ANALYSIS 03

STRATEGY BRIEF 09

RISK MATRIX 13

PROCESS DESIGN TIMELINE 24

WORK BREAKDOWN STRUCTURE 25

TEAM DESCRIPTION 31

TASK ALLOCATION 36

BUDGET 43

CREATIVE BRIEF 44

TECHNICAL REQUIREMENTS 49

TEST PLAN 50

SITE MAP 54

MOCK-UP 55

table of contents

02

Page 3: The Wall of Hope Interactive Project Proposal

The Wall of Hope || www.wallofhope.com

competitive analysis

PROJECT CONCEPT

WEBSITE BENEFITS

Design a website to act as a virtual wall on which victims of natural disasters, and other catastrophic events, can post photos, descriptions, and messages; Search for missing or lost loved ones; and provide private contact information, all through text, smart phone, or Internet access. Commissioned by The Coates Memorial Foundation, this site is inspired by the real-world occurrences of individuals posting physical letters and photographs on walls of public buildings or structures with the hope of reuniting with lost loved ones. This website will be accessible world-wide upon completion.

This site will also offer a variety of search filters to allow users to narrow down results. All messages and photographs will be available for public view, but personal contact information will be private and available only through a secure registration process.

This website will allow individuals to connect with missing or lost loved ones during the period of confusion and chaos that follow a natural disaster or catastrophic event. The greatest benefit of this website will be the ability to use texting via a cellular or smart phone to post to “the wall”. Texting does not require Internet access and uses a different part of the cellular service network that often remains open when cell phone lines are overloaded by call volumes.

Additionally, the ability of users to view photographs of those missing will aid military, police, and hospital staff to identify victims who are unresponsive, deceased, or unidentifiable and reunite them with their families or loved ones in a timely manner.

03

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The Wall of Hope || www.wallofhope.com

COMPARISON TABLE

Restoring Family Links

American Red Cross

Google Person Finder

competitive analysis

04

NavigationWebsite

Primary; button-based w/ drop-down menu.

Secondary; select, drop-down menu boxes.

Primary & Secondary navigation; Link-based.

Tertiary; Search-based.

Two-point entry system; No other information available.

Burnt Sienna, light gray-browns w/ red & white accents.

Red, white, & Blue; Very patriotic.

White background with green and blue block color.

Layout is blog style without well-defined hierarchy. Very flat design.

Clean, uncluttered and text-based.

Super-basic, application style design.

Two different search options; Long text-based articles, news and instructions.

Simple text instructions, search options, and register-as-safe options. Language translation.

Site is completely search based with no additional content.

A few small photos; Standard Social Media Links.

This site does offer an option to upload photographs.

Single photograph on home page.

No photo upload option.

None.

Website is difficult to navigate and use. Color scheme is very unappealing.

This site is well designed and easy to use. Instructions are clear. Site is oriented around name registry and search.

Because this site is event based, and still apparently in beta phase, there is little information on it. Site functions only for a limited time after each event.

Color Scheme Look & Feel Content Multi-Media Impression

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The Wall of Hope || www.wallofhope.com

competitive analysis

05

COMPARISON BREAKDOWN

Restoring Family Links

There are not currently many options for this type of website application at this time. As such, the three companies chosen for comparison were chosen for their similarity to the proposed project in terms of search ability and purpose.

This website’s name does not bring it into top search rankings and it is actually quite difficult to find via a Google search. Additionally it’s extremely distasteful color scheme and heavily text-laden content create an unpleasant user experience. Primary navigation is not worded intuitively which makes it difficult for the user to find what they are looking for.

This site uses a tracing technique for searching out missing people. The tracing technique allows users to contact the organization which then takes over the responsibility of searching multiple outlets, such as the red-cross lists, morgues and hospitals in the search area, local search parties, etc., to expedite the search process. This system is inefficient for all but the most extreme cases. This site does allow for the upload of photos, as well as text information.

With little visual interest, too much text content, and confusing navigation, this website, while offering the most similar features, is not very strong competition for The Wall of Hope project.

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The Wall of Hope || www.wallofhope.com

COMPARISON BREAKDOWN

American Red Cross – Safe and Well Program

This website’s clean layout with crisp white background and patriotic color scheme make it very appealing and simple to use. The primary purpose of this site is to A) List the user as “Safe and Well” or B) To search those registered as “Safe and Well”.

Because this site is primarily search-based, the content and instruction is minimal but effective. All search registrants must give their full contact information for security purposes. The “Safe and Well” form offers a wide variety of features including personal information, current contact information, and choice of personalized or generic Safe and Well messages. However, there is no option for photo upload and users searching the database must be able to provide the missing person’s full name, address and/or phone number, limiting the number of users who can search the database. Additional limitations include the inability of the user to register as ‘searching for someone’.

Because this site has brand recognition and disaster relief outpost locations, as well as being at the top of the Google search rankings, it is likely the current “go-to” website for users searching for lost or missing family members. However, while it may be the strongest competitor for The Wall of Hope, it does have limitations with its current security options and lack of photo upload/search option.

competitive analysis

06

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COMPARISON BREAKDOWN

Google Person Finder

This web application appears to still be in beta or a testing phase of development. It is a very simple search-based design allowing users to either search for someone or submit information about someone (or themselves). This application’s simple, straight-forward design and color scheme make it fast and easy to use, although lack of instructional information could create user uncertainty.

Somewhat ironically Google Person Finder only comes up at the top of the Google Search rankings with the use of very specific keywords, whereas The Red Cross website appears highest ranked under a variety of phrases and keywords.

This application does allow the user to share personal information, messages, and upload photographs to aid in the search process. In terms of comparison, it offers the most similar concept and features to The Wall of Hope. However, the fact that the application is currently event-based only, and operates only for a set period of time after each event, makes it much more limited in scope than The Wall of Hope project.

competitive analysis

07

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ANALYSIS

The Wall of Hope project has a unique opportunity to fill an important gap in the marketplace. Through this analysis it is clear that to meet the end objective it will be important to give users a fast, easy, and reassuring experience. This can be achieved by including features such as clean, uncluttered design, intuitive navigation, a calming color scheme, and by providing multiple upload and search options. Instructions for using the site should remain simple and clear, requiring minimal text content. Font choice, hierarchy, and readability of the design layout will also be of extreme importance in the effort to communicate information clearly and quickly. Additionally, universal icons may aid in the usability of the site.

In order to offer what the competition does not, search parameters and/or filters should be flexible, stackable, and take into consideration location, event, name, phone number, photographs, age, message and description. It may be beneficial to consider a special log-in option for police, military officials, and hospital staff, in the interest of allowing quicker access to private contact information during the search.

Disclosures and privacy notices will be necessary due to the public nature of the content posted to this website. Security issues regarding contact information will have to be addressed in order to provide the best possible solution. Notice should also be given that it will be the user’s responsibility to update information posted to the wall.

competitive analysis

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09

SITUATION

OBJECTIVE

During the Japan Tsunami in 2012, wealthy entrepreneur, Warren Coates became separated from his wife & children, and his brother whom they were visiting at the time. It took two weeks before he was notified that his wife and children had lived through the event. Unfortunately, his brother did not survive. The memory of the stress, anxiety, heartache, fear, grief and support he experienced during those two weeks is what drives him. Inspired by the photos and messages placed on walls and public structures, after the Tsunami, Warren decided on his course of action.

It is Warren’s goal to help decrease the amount of time it takes to reunite families and loved ones after such disasters and to build an Online community where people can seek and give support. It is also his goal to aid police, military, and hospital personnel in the identification of those who are deceased or unresponsive in hope of reuniting them with their families sooner.

The Wall of Hope’s goal is to reduce current average wait times, between the time a catastrophic events occurs and the time missing loved-ones are returned to their families, by 30% within the first six months and by 50% within the first year.

strategy brief

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TARGET MARKET

strategy brief

0 yrs. to 99 yrs.

Varied income levels

Familiar with Internet use

Unlikely access to a phone

Unlikely access to the Internet

Scared, sad, hopeful, in-need

0 yrs. to 99 yrs.

Varied income levels

Familiar with Internet use

Likely access to a phone

Likely access to the Internet

Worried, concerned, hopeful

18 yrs. to 50 yrs.

$16,000 - $60,000/yr. Income

Very familiar with Internet use

Likely access to a phone

Likely access to the Internet

Busy, urgent, stressed-out

24 yrs. to 65 yrs.

$28,000 - $80,000/yr. Income

Very familiar with Internet use

Access to a phone

Access to the Internet

Sad, focused, determined

Internal Victims External Victims Front-line Releif Staff Military, Police, & Hospital

MARKET NEEDS

CLIENT NEEDS

There is an opportunity to fill a gap in the current market with this project. There are limited options for victims to get in-touch with their loved ones during the period immediately following a catastrophic event. Additionally, there is a need among Police, Military, Hospital and Aid Relief workers for a system to help them respond more quickly and efficiently in this regard.

It is the Client’s goal to help decrease the amount of time it takes to reunite families and loved ones after such disasters and to build an Online community where people can seek and give support. It is also his goal to aid police, military, and hospital personnel in the identification of those who are deceased or unresponsive in hope of reuniting them with their families sooner.

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strategy brief

STRATEGY

In order to complete this project, a number of web design industry professionals will be hired, including experts in UX/UI design & testing, programming, a mobile-application designer, and a cellular/texting integration expert. Together they will work to create a site based on two separate premises; Seeking and Reporting. These processes will be largely form-based, so creating easy to use forms that are comprehensive enough to be effective, but also cleanly designed to feel stress-free will be important. A comprehensive and customizable search engine will aid users in finding those they seek by narrowing targets by event, location, sex, age, ethnicity, phone number, address, and photograph.

Also, it will be necessary to hire an expert in Online security who can aid in setting up permissions systems for access of contact information through the site, by professionals and civilians alike. Information on those under 18 yrs. of age will only be available with registration, possibly only to those with police, military, or hospital credentials. Additionally, a lawyer with design industry experience will be brought in to consult on all legal disclaimers and user-contracts necessary for the website.

It will not be necessary for the individual reporting to only report themselves, which will allow aid workers to process information on the behalf of others. All information reported will be editable/updatable with time-stamping. It will be the user’s responsibility to update information. All individuals marked as found will remain listed as found but will have their information removed from the wall immediately to decrease server volumes.

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strategy brief

TACTICS

This website will use simple, flat design on a clean, white background with a cool, calming color palette to sooth the stressed-out user and guide them through the process quickly and easily. The search bar will be a prominent part of the design, as it will be a focus of the site. A second focus will be the search forms which will use drop down menus, check boxes, and other methods to simplify the process for users.

Navigation will be both flat-button style and link-based dependent on location and will make use of large, easy to read at-a-glance fonts to aid readability.Finally, a public “wall” will be available to view slowly updating/scrolling messages posted by users, updating/scrolling photographs, news updates, and links to other resources. Any motion on the site will be smooth and slow. It is ultimately the goal for the user to feel reassured and hopeful through the use of this website.

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RISK MATRIX

IDENTIFICATION OF RISKS RISK MATRIX TABLE

1. Severe weather delays.

2. Client abandons the project.

3. Cost exceeds funding.

4. Lack of UX/UI test subjects.

5. Unqualified designers/developers.

6. Poor team communication.

7. Overcomplicated design.

8. Failure to obtain/create Military,

Police, and Hospital permissions.

9. Privacy & Security of user content.

10. Software Failure.

[Time]

[Stakeholder]

[Cost]

[Procurement]

[Human Resources]

[Communications]

[Quality]

[Scope]

[Risk]

[Integration]

Probability

High (3)

High (3)

Medium (2)

Medium (2)

Low (1) Risk 7 (1) Risk 4, Risk 6 (2) Risk 2, Risk 5, Risk 10 (3)

Risk 3, Risk 9 (6)

Risk 1 (6) Risk 8 (9)

Low (1)

Impact

ANALYSIS OF RISK

Analysis of risk factors will allow the project management team to anticipate and plan for all contingencies. Each risk will be assessed in order of priority, high to low, and will include the expected approach to manage and control each risk. The Project Manager will then monitor and reassess the risks at the beginning of each week.

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RISK MATRIX

BREAKDOWN: HIGH RISK (RATED 6 - 9)

Failure to obtain/create Military, Police, and Hospital permissions [Risk 8: rating 9]

While it is the aim of this site to provide a forum for people who are victims of catastrophic events, and their families, to remove some of the burden placed on Military, Police and Hospital staff to reunite loved ones, the latter still play a vital role in the process, particularly where minors and the injured are concerned. For this reason it will be of high importance to work out a system that will give security clearance to qualified officials in order to permit secure access to all user information including private contact information.

To minimize risk, an expert in security protocols will be brought in immediately (to take advantage of the full three month time-line) to consult with programmers and designers to develop a unified and secure process that can be used across the board for all officials. This individual will be given access to any necessary communications equipment (i.e. cell phone, computer, land-line, etc.) in order to expedite this communication-heavy process.

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RISK MATRIX

BREAKDOWN: HIGH RISK (RATED 6 - 9)

Severe weather [Risk 1: rating 6]

As this project is headquartered in western Washington State during the Fall/Winter season, it will be subject to weather conditions that may include flooding, snow, and high winds. There is a possibility of power outages which could impact the January 1st deadline. Additionally, large quantities of snow in some areas may affect the ability of team members to reach the office.

To minimize risk, team members who are unable to reach the office due to snow will be asked to telecommute and a Skype interface will be set up in the HQ conference room in order to allow telecommuting team members to participating in meetings. For anyone affected by power outages, they will be asked to locate a free Wi-Fi hot-spot, if necessary, in an area not affected by outages, from which to work (i.e. Starbucks, coffee shops). In the case of a large-scale black-out, the team will reassemble at HQ as soon as it has power, and everyone can be contacted, to reassess time-lines and determine how best to make up lost time. Regular back-ups to the Cloud servers should prevent any loss of data in the interim.

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RISK MATRIX

BREAKDOWN: HIGH RISK (RATED 6 - 9)

Cost exceeds funding [Risk 3: rating 6]

Due to a lack in the marketplace for this type of site it is difficult to determine the costs associated with such a project. As a non-profit organization, cost is a primary concern.

A detailed budget breakdown will help team leaders to minimize risk of exceeding funding. Additionally, each team member and consultant will be asked to donate ten hours per week or work at 75% of their standard rate, whichever is agreeable to them. A weekly expense report will also be generated by the Project Manager in order to track ongoing expenditures.

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RISK MATRIX

BREAKDOWN: HIGH RISK (RATED 6 - 9)

Privacy & Security of user content [Risk 9: rating 6]

It is expected that users will be under a great deal of stress and emotional upset while operating this website. As such, it will be important to both, provide the user complete security of their private contact information, as well as reassure them that such measures have been taken.

In order to minimize the risk of security breach multiple security systems will be put in place, including data encryption systems to protect user contact information, login and password requirements, and system/IP/mac address tracking of anyone accessing the secure area. An Internet security expert will be brought in to consult with programmers to insure the users’ data is protected. All of the site’s posting pages, including a text response system, will notify/reassure the user that safety measures are in place to protect their private information and legal disclaimers posted regarding public content (including a definitions).

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RISK MATRIX

BREAKDOWN: MEDIUM RISK (RATED 3-5)

Client abandons the project [Risk 2: rating 3]

While it is unlikely that the Client will abandon the project, due to his personal commitment to the matter, there is always the possibility that unforeseen circumstances may arise that put the Client in a position to reject/recall funding. Depending on the level of completion of the project, this could devastate any remaining opportunity for success.

To minimize risk that the Project team’s actions might cause the Client to remove funding, every effort will be made to remain in good standing with the Client through strong, positive communication, keep the project on track and under budget, and opportunities to interact in safe, professional environments.

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RISK MATRIX

BREAKDOWN: MEDIUM RISK (RATED 3-5)

Unqualified designers/developers [Risk 5: rating 3]

The level of experience, knowledge, and professionalism required to complete this project on budget in a timely manner will be very high. It will be vital to recruit altruistic individuals, both as team members and consultants, who are able to work together well and have a willingness to donate their time to this important cause.

To maximize employee satisfaction, and minimize risk of failure, hiring will consist of a two-part process. The Project manager will conduct the first round of interviews, in which an applicant must demonstrate that they meet all requirements of the position, and all team-members, as they are hired, will be added to a panel for a secondary round of interviews. Each team member can feel assured that their voice will be heard in order to find a group that works together at a highly effective level. Additionally, the Project Manager will have an open-door policy, engage in active listening, and work quickly to settle disputes and to weed out anyone who is not pulling their weight.

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RISK MATRIX

BREAKDOWN: MEDIUM RISK (RATED 3-5)

Software Failure [Risk 10: rating 3]

Integrating technologies such as text messaging into the website, as well as including a comprehensive search engine, multiple forms, security processes, and animated elements, is a complex process that could result in the failure of the software to function properly.

This risk can be minimized through extensive UI/UX testing during each phase of the development process and debugging before the final product is delivered.

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RISK MATRIX

BREAKDOWN: LOW RISK (RATED 1-2)

Lack of UX/UI testing subjects [Risk 4: rating 2]

It will be important to test this product among a wide range of individuals in order to get a full understanding of the functionality and design of the site. It is unlikely that test subjects will be operating under the same conditions they would be in a catastrophic event, however, which will have to be taken into account during the feedback gathering phase.

Ideally, it will be possible to find test subjects who have experienced a catastrophic event, natural or man-made, in the not-too-distant past. There are a few paths of recruitment that may minimize the risk of not finding enough test subjects for this site; Foundations, such as the Red Cross, will be tapped for any useful information that may lead to appropriate test subjects. Also, Online and/or TV news media may be willing to put out a ‘casting-call’ for volunteers. The Client will also be consulted to put forth his own suggestions.

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RISK MATRIX

BREAKDOWN: LOW RISK (RATED 1-2)

Poor team communication [Risk 6: rating 2]

Team communication is vital to any project and no less so here. By using the previously mentioned hiring process to find team members who are compatible it is unlikely that the team will experience any communication issues or challenges.

However, in order to increase communication and minimize risk, all team members will be expected to participate in a daily meeting each morning and a team focus meeting at the beginning of each new phase of the process. Company e-mail will be used and a designated filing systems will be in place to aid organization. Any team member lacking a cellular/smart device will be provide with one. And, to insure mutual respect, communication guidelines will be set in place to designate appropriate times/methods of communication between team members.

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RISK MATRIX

BREAKDOWN: LOW RISK (RATED 1-2)

Overcomplicated design [Risk 7: rating 1]

The design and overall feel of this site need to first, aid the functionality, and second, reassure and comfort the user. Because this site will be used during high-stress, chaotic times, it will be that much more important that the interface is exceedingly well designed and easy to use.

While it is the least likely risk that the project team faces, the risk can be minimized further by providing designers with copies of the Competitive Analysis and requiring further research into the most successful integrations of the technologies/systems this site will be using. Wire-frames and prototypes will be designed and approved prior to the final phase. A color scheme will also be determined based on color psychology research and Gestalt principles. Encouraging good communication between the designers and developers will also aid the final, designed product.

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process design timeline

24

Phase 1: Planning

Phase 2: Research

Phase 3: Design

Phase 4: UX/UI

Phase 5: Develop.

Phase 6: Testing

Phase 7: Delivery

09/24/13 to 10/08/13

10/21/13 to 10/25/13

10/28/13 to 11/18/13

11/19/13 to 11/21/13

11/25/13 to 12/1913

12/20/13 to 12/31/13

01/04/14

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work breakdown structure [wbs]

25

PHASE 1: PLANNING

1.1 Meet with Client 1.1.2 Discuss objectives 1.1.3 Determine scope of project 1.1.4 Determine budget

1.2 Create plan of action 1.2.1 Complete competitive analysis 1.2.2 Complete strategy brief

1.3 Client approval meeting 1.3.1 Present competitive analysis & strategy brief 1.3.2 Make necessary changes 1.3.3 Obtain Client signature on both documents

1.4 Create proposal 1.4.1 Create scope of work statement 1.4.2 Create risk analysis statement 1.4.3 Create WBS statement 1.4.4 Create Gantt chart 1.4.5 Prepare contract & legal documents

1.5 Client approval meeting 1.5.1 Present proposal & contract(s) 1.5.2 Make necessary changes 1.5.3 Obtain Client signature proposal & contract(s)

1 hours0.5 hours0.25 hours0.25 hours

2 hours4 hours6 hours

1 hour1 hours1 hours0.25 hours

4 hour2 hours4 hours12 hours8 hours2 hours

1 hour1 hours0.5 hours0.25 hours

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work breakdown structure [wbs]

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PHASE 1: PLANNING

PHASE 2: RESEARCH

1.6 Create project team 1.6.1 Assess project team requirements 1.6.3 Hire team members 1.6.4 Hold initial team meeting 1.6.5 Create team contract

1.7 Obtain specialized contractors 1.7.1 Retain Lawyer 1.7.2 Hire Online security expert 1.7.3 Contact cellular integration expert

2.1 Conduct research 2.1.1 Library/hard-copy research 2.1.2 Online/database Research

2.2 Conduct voluntary survivor interviews 2.3 File requests for information 2.3.1 Request security report from contracted expert 2.3.2 Request cellular integration report from expert

2.4 Meet with project team & contractors 2.4.1 Review findings & conclusions 2.4.2 Compile research for reference 2.4.3 Define technical specifications

8 hour1 hours48 hours1 hours0.5 hours

3 hour1 hours4 hours8 hours

4 hours8 hours8 hours

16 hours5 hours0.5 hours0.5 hours

1 hour1 hours0.25 hours0.75 hours

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work breakdown structure [wbs]

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PHASE 3: DESIGN

3.1 Concept 3.1.1 Create storyboard 3.1.2 Obtain Client approval

3.2 Creative Brief 3.2.1 Create site-map 3.2.2 Navigation flowchart 3.2.3 Create style sheet 3.2.4 Create wire-frames 3.2.5 Obtain Client approval

3.3 Organize assets 3.3.1 Gather images, create graphics 3.3.2 Consult with Lawyer re: disclaimers & legal notices 3.3.3 Create/acquire body copy 3.3.4 Obtain Client approval

3.4 Prototype design 3.4.1 Create site/page mock-ups/templates 3.4.2 Create comprehensive design presentation for Client 3.4.3 Project Manager approval

3.5 Client approval meeting 3.5.1 Present design prototype to Client 3.5.2 Discuss and make necessary changes 3.5.3 Obtain Client signature on design concept

2 hours8 hours1 hours

7 hours8 hours4 hours4 hours10 hours1 hours

5 hours8 hours4 hours16 hours1 hours

2 hours8 hours6 hours0.5 hours

1 hours0.5 hours1 hours0.25 hours

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work breakdown structure [wbs]

PHASE 4: UX/UI TESTING

PHASE 5: DEVELOPMENT

4.1 UX/UI test session 4.1.1 Develop testing templates 4.1.2 Assemble test groups 4.1.3 Test session(s)

4.2 Meet with production team 4.2.1 Review & discuss test results 4.2.2 Make necessary design alterations 4.2.3 Project Manager approval

4.3 Client approval meeting 4.3.1 Review test results 4.3.2 Review design alterations 4.3.3 Obtain client signature on design changes

5.1 Develop website 5.1.1 Develop interface 5.1.2 Develop database framework 5.1.3 Consult with cellular integration expert 5.1.4 Code/integrate Text-message capability 5.1.5 Consult with security expert 5.1.6 Apply security protocols 5.1.7 Project Manager approval

3 hours8 hours8 hours2 hours

1 hours1 hours4 hours0.5 hours

1 hours0.5 hours0.5 hours0.25 hours

17 hours15 hours28 hours8 hours52 hours4 hours24 hours1 hours

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work breakdown structure [wbs]

PHASE 5: DEVELOPMENT

PHASE 6: BETA TESTING

5.2 Client approval meeting 5.2.1 Prepare demonstration for Client 5.2.2 Make changes, if necessary 5.2.3 Obtain client signature of approval

6.1 Put Beta site Online for testing 6.1.1 Test navigation/links 6.1.2 Test forms, form response, & data entry 6.1.3 Test cross-browser compatibility 6.1.4 Test cross-platform compatibility 6.1.5 Test password protection/security access 6.1.6 Make necessary changes/repairs

6.2 User testing: website 6.2.1 Develop testing questionnaire 6.2.2 Assemble test groups 6.2.3 Test session(s)

6.3 User testing: Text-messaging 6.3.1 Develop testing questionnaire 6.3.2 Assemble test groups 6.3.3 Assemble test devices/technology 6.3.4 Test session(s)

2 hours4 hours10 hours1 hours

5 hours1 hours2 hours1 hours2 hours1 hours16 hours

2 hours1 hours4 hours2 hours

2 hours1 hours4 hours1 hours2 hours

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Work breakdown structure [wbs]

PHASE 6: BETA TESTING

PHASE 7: DELIVERY

6.4 Review of test results 6.4.1 Compile all test results 6.4.2 Create report and recommendations 6.4.3 Project Manager approval

6.5 Client approval meeting 6.5.1 Present test report and recommendations 6.5.2 Obtain Client approval on changes 6.5.3 Make approved changes 6.5.4 Present changes to Client 6.5.5 Obtain Client signature of approval

7.1 Take final site live 7.1.1 Test live site, text messaging & changes 7.1.2 Project Manager approval

7.2 Client delivery meeting 7.2.1 Demonstrate website for Client 7.2.2 Obtain Client signature on project delivery

7.3 Project wrap-up 7.3.1 Meet with project team 7.3.2 Review successes and failures 7.3.3 Project complete!

1 hours4 hours4 hours1 hours

1 hours1 hours0.25 hours2 hours1 hours0.5 hours

1hours1 hours0.5 hours

1 hours1.5 hours1 hours

1 hours1 hours1 hours1 hours

30

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project team description

PROJECT TEAM

31

Tressa Randolph, Project Manager

Elizabeth Peters, Administrative Assistant

Tressa has 12 years of experience in the design management field. She will be responsible for guiding the project from start to finish. Tressa will be the liaison between the project team and the Client, providing problem solving and dispute resolution to keep the process running smoothly. In addition to planning the project out, she will also participate in the design process, help create graphic & text content, and finalize all decision in an effort to make sure high quality is maintained throughout.

Elizabeth has eighteen years of administrative assistance work for a variety of companies, including 8 years working with tech companies and four with design companies. She will be a source of support for the Project Manager and her team, maintaining an organized office space, directing phone calls, keeping records, and other duties associated with running an office. She is a no-nonsense woman with a positive take-charge attitude, who is not easily rattled by setbacks and cannot be bullied by anyone.

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project team description

PROJECT TEAM

32

Robert Jordan, Creative Director

Jim Butcher, Web Designer

Robert has spent ten years as a Creative Director for two different web design companies and many more working as a graphic designer, we designer, and art director. He will oversee and guide the design as it progresses, and aid team members in determining the needs of the website. Robert’s jolly demeanor and great sense-of-humor benefit his interaction with Client consultant, and team members alike. He also has a reputation for being able to juggle many projects at once, while staying organized and focused.

Jim has sixteen years as a website designer with the last four years spent focusing on smart phone/tablet design. He is familiar with Adobe Creative Suite, basic HTML & CSS skills, and has experience with running UX/UI test sessions. He will meet with other team members throughout the process, create overall design concept, from storyboards through to prototypes, and will also be responsible for developing and running UX/UI test sessions. Jim is an out-of-the box thinker who understands designing for multiple platforms and burgeoning technologies.

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project team description

PROJECT TEAM

33

Kim Harrison, Front End Developer

Deborhah Harkness, Back End Developer

Kim is well versed in HTML5, CSS3, JavaScript, & JQuery. She has 8 years experience including knowledge of databases and security protocols, and is familiar with the testing/debugging process. She will work closely with both the Designer and Back End Developer to integrate all required elements into the site, perform testing/debugging on the site, and eventually take the site live. Kim was recommended by the designer, Jim Butcher, for her ability to find creative solutions to challenging and unique problems.

Deb has six years of Front End Development and twelve years of Back End Development in the web design industry. Well versed in PHP, ASP.NET, JAVA, CMSs, Database construction, and web app development, she has excellent time management and organizational skills. She has worked on the creation of large scale websites and applications and as such she will be bringing many new ideas to the table for how to accomplish the project’s goals. She has a deep respect for the design process, though she does not consider herself to have much skill in that area.

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project team description

PROJECT TEAM

34

Carl Hiaasen, Security Consultant

David Baldacci, Cellular Integration Expert

The security of user information on this website is of the highest importance. Carl is has genuine concern for the safety of others and a deep respect for human life. He will give the best advice he can to assure that victims of catastrophic events can use this website without fear of violation of their privacy or human rights. Carl hails from southern Florida and is familiar with the devastation and chaos that follow a natural disaster. With 15 years of experience he will be an important resource for this project.

Thirty-eight years working to develop cellular and smart technology, both hardware and software has given Dave an innate understanding of cellular and text messaging process and limitations. He will work with the Back End Developer to create the process by which text messaging can be integrated into the website, will troubleshoot problems, and identify/outline limitations. Dave’s ability to communicate complex information in a manner that is understandable will be vital to working with our Back End Developer to create a text messaging system for the website.

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project team description

PROJECT TEAM

35

Noah Gordon, Media & Online Attorney

Noah’s work with social media outlets provides him with special insight into Online privacy and user rights. He feels it is important to be clear and concise, particularly given that Online users are given to scanning instead of reading content. He will consult with the Project Manager and Creative Director to answer questions, review, and revise all legal documentations and notices required to secure user rights for this website.

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19 hrs 09/24/13 to 10/18/13 $3,470

1.1 Meet with Client 1 hrs 09/24/13 to 10/01/13 $30

1.1.2 Discuss objectives 0.5 hrs 10/01/13 to 10/01/13 $15 T. Randolph 1.1.3 Determine scope of project 0.25 hrs 09/24/13 to 09/24/13 $8 T. Randolph 1.1.4 Determine budget 0.25 hrs 09/24/13 to 09/24/13 $7 T. Randolph

1.2 Create plan of action 2 hrs 09/25/13 to 09/26/13 $300

1.2.1 Complete competitive analysis 4 hrs 09/25/13 to 09/25/13 $120 T. Randolph 1.2.2 Complete strategy brief 6 hrs 09/25/13 to 09/26/13 $180 T. Randolph

1.3 Client approval meeting 1 hrs 09/27/13 to 09/27/13 $68

1.3.1 Present competitive analysis & strategy brief 1 hrs 09/27/13 to 09/27/13 $30 T. Randolph 1.3.2 Make necessary changes 1 hrs 09/27/13 to 09/27/13 $30 T. Randolph 1.3.3 Obtain Client signature on both documents 0.25 hrs 09/27/13 to 09/27/13 $8 T. Randolph

1.4 Create proposal 4 hrs 09/30/13 to 10/03/13 $840

1.4.1 Create scope of work statement 2 hrs 09/30/13 to 09/30/13 $60 T. Randolph 1.4.2 Create risk analysis statement 4 hrs 09/30/13 to 09/30/13 $120 T. Randolph

1.4.3 Create WBS statement 12 hrs 09/30/13 to 10/02/13 $360 T. Randolph 1.4.4 Create Gantt chart 8 hrs 10/02/13 to 10/03/13 $240 T. Randolph 1.4.5 Prepare contract & legal documents 2 hrs 10/03/13 to 10/03/13 $60 T. Randolph

1.5 Client approval meeting 1 hrs 10/04/13 to 10/04/13 $52

1.5.1 Present proposal & contract(s) 1 hrs 10/04/13 to 10/04/13 $30 T. Randolph 1.5.2 Make necessary changes 0.5 hrs 10/04/13 to 10/04/13 $15 T. Randolph 1.5.3 Obtain Client signature on proposal & contract(s) 0.25 hrs 10/04/13 to 10/04/13 $7 T. Randolph

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PHASE 1: PLANNING

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PHASE 1: PLANNING

PHASE 2: RESEARCH

1.6 Create project team 8 hrs 10/07/13 to 10/16/13 $1,790

1.6.1 Assess project team requirements 1 hrs 10/07/13 to 10/07/13 $30 T. Randolph 1.6.3 Hire team members 48 hrs 10/07/13 to 10/15/13 $1,440 T. Randolph 1.6.4 Hold initial team meeting 1 hrs 10/16/13 to 10/16/13 $220 Entire Team 1.6.5 Create team contract 0.5 hrs 10/16/13 to 10/16/13 $100 Entire Team

1.7 Obtain specialized contractors 3 hrs 10/16/13 to 10/18/13 $390

1.7.1 Retain Lawyer 1 hrs 10/16/13 to 10/16/13 $30 T. Randolph, N. Gordon 1.7.2 Hire Online-security expert 4 hrs 10/17/13 to 10/17/13 $120 T. Randolph, C. Hiaasen 1.7.3 Contact cellular integration expert 8 hrs 10/17/13 to 10/18/13 $240 T. Randolph, D. Baldacci

5 hrs 10/21/13 to 10/25/13 $2,631

2.1 Conduct research 4 hrs 10/21/13 to 10/24/13 $2,080

2.1.1 Library/hard-copy research 8 hrs 10/21/13 to 10/23/13 $520 R. Jordan, J. Butcher 2.1.2 Online/database Research 8 hrs 10/22/13 to 10/24/13 $520 R. Jordan, J. Butcher

2.2 Conduct voluntary survivor interviews 16 hrs 10/22/13 to 10/25/13 $1,040 R. Jordan, J. Butcher

2.3 File requests for information 5 hrs 10/21/13 to 10/25/13 $50

2.3.1 Request security report from contracted expert 0.5 hrs 10/21/13 to 10/25/13 $25 R. Jordan, C. Hiaasen 2.3.2 Request cellular integration report from expert 0.5 hrs 10/21/13 to 10/25/13 $25 R. Jordan, D. Baldacci

2.4 Meet with project team & contractors 1 hrs 10/25/13 to 10/25/13 $501

2.4.1 Review findings & conclusions 1 hrs 10/25/13 to 10/25/13 $190 Entire Team 2.4.2 Compile research for reference 0.25 hrs 10/25/13 to 10/25/13 $81 Entire Team 2.4.3 Define technical specifications 0.5 hrs 10/25/13 to 10/25/13 $115 Entire Team 2.4.4 Define design specifications 0.5 hrs 10/25/13 to 10/25/13 $115 Entire Team

19 hrs 09/24/13 to 10/18/13 $3,470

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16 hrs 10/28/13 to 11/18/13 $2,943

3.1 Concept 2 hrs 10/28/13 to 10/29/13 $445

3.1.1 Create storyboard 8 hrs 10/28/13 to 10/28/13 $380 R. Jordan, J. Butcher 3.1.2 Obtain Client approval 1 hrs 10/29/13 to 10/29/13 $65 T. Randolph, R. Jordan

3.2 Creative Brief 7 hrs 10/29/13 to 11/06/13 $845

3.2.1 Create site-map 8 hrs 10/29/13 to 10/30/13 $240 J. Butcher 3.2.2 Navigation flowchart 4 hrs 10/30/13 to 10/30/13 $120 J. Butcher 3.2.3 Create style sheet 4 hrs 11/01/13 to 11/01/13 $120 J. Butcher 3.2.4 Create wire-frames 10 hrs 11/04/13 to 11/05/13 $300 J. Butcher 3.2.5 Obtain Client approval 1 hrs 11/06/13 to 11/06/13 $65 T. Randolph, R. Jordan

3.3 Organize assets 5 hrs 11/07/13 to 11/13/13 $1,055

3.3.1 Gather images, create graphics 8 hrs 11/07/13 to 11/07/13 $450 R. Jordan, J. Butcher 3.3.2 Consult with Lawyer re: disclaimers & legal notices 4 hrs 11/08/13 to 11/08/13 $140 R. Jordan, N. Gordon 3.3.3 Create/acquire body copy 16 hrs 11/11/13 to 11/12/13 $400 T. Randolph, R. Jordan 3.3.4 Obtain Client approval 1 hrs 11/13/13 to 11/13/13 $65 T. Randolph, R. Jordan

3.4 Prototype design 2 hrs 11/14/13 to 11/15/13 $473

3.4.1 Create site/page mock-ups/templates 8 hrs 11/14/13 to 11/14/13 $240 J. Butcher 3.4.2 Create comprehensive presentation for Client 6 hrs 11/15/13 to 11/15/13 $210 R. Jordan 3.4.3 Project Manager approval 0.5 hrs 11/15/13 to 11/15/13 $23 T. Randolph, R. Jordan

3.5 Client approval meeting 1 hrs 11/18/13 to 11/18/13 $125

3.5.1 Present design prototype to Client 0.5 hrs 11/18/13 to 11/18/13 $23 T. Randolph, R. Jordan 3.5.2 Discuss and make necessary changes 1 hrs 11/18/13 to 11/18/13 $95 T. Randolph, R. Jordan, J. Butcher 3.5.3 Obtain Client signature on design concept 0.25 hrs 11/18/13 to 11/18/13 $7 T. Randolph

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PHASE 3: DESIGN

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PHASE 3: DESIGN

PHASE 4: UI/UX TESTING

4.1 UX/UI test session 3 hrs 11/19/13 to 11/21/13 $540

4.1.1 Develop testing templates 8 hrs 11/19/13 to 11/20/13 $240 J. Butcher 4.1.2 Assemble test groups 8 hrs 11/19/13 to 11/20/13 $240 J. Butcher 4.1.3 Test session(s) 2 hrs 11/21/13 to 11/21/13 $60 J. Butcher

4.2 Meet with production team 1 hrs 11/22/13 to 11/22/13 $230

4.2.1 Review & discuss test results 1 hrs 11/22/13 to 11/22/13 $95 T. Randolph, R. Jordan, J. Butcher 4.2.2 Make necessary design alterations 4 hrs 11/22/13 to 11/22/13 $120 J. Butcher 4.2.3 Project Manager approval 0.5 hrs 11/22/13 to 11/22/13 $15 T. Randolph

4.3 Client approval meeting 1 hrs 11/22/13 to 11/22/13 $97

4.3.1 Review test results 0.5 hrs 11/22/13 to 11/22/13 $32 R. Jordan, J. Butcher 4.3.2 Review design alterations 0.5 hrs 11/22/13 to 11/22/13 $33 R. Jordan, J. Butcher 4.3.3 Obtain client signature on design changes 0.25 hrs 11/22/13 to 11/22/13 $7 T. Randolph

16 hrs 10/28/13 to 11/18/13 $2,943

4 hrs 11/19/13 to 11/22/13 $17,699

4.1 UX/UI test session 3 hrs 11/19/13 to 11/21/13 $540

4.1.1 Develop testing templates 8 hrs 11/19/13 to 11/20/13 $240 J. Butcher 4.1.2 Assemble test groups 8 hrs 11/19/13 to 11/20/13 $240 J. Butcher 4.1.3 Test session(s) 2 hrs 11/21/13 to 11/21/13 $60 J. Butcher

4.2 Meet with production team 1 hrs 11/22/13 to 11/22/13 $230

4.2.1 Review & discuss test results 1 hrs 11/22/13 to 11/22/13 $95 T. Randolph, R. Jordan, J. Butcher 4.2.2 Make necessary design alterations 4 hrs 11/22/13 to 11/22/13 $120 J. Butcher 4.2.3 Project Manager approval 0.5 hrs 11/22/13 to 11/22/13 $15 T. Randolph

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PHASE 4: UI/UX TESTING

4.3 Client approval meeting 1 hrs 11/22/13 to 11/22/13 $97

4.3.1 Review test results 0.5 hrs 11/22/13 to 11/22/13 $32 R. Jordan, J. Butcher 4.3.2 Review design alterations 0.5 hrs 11/22/13 to 11/22/13 $33 R. Jordan, J. Butcher 4.3.3 Obtain client signature on design changes 0.25 hrs 11/22/13 to 11/22/13 $7 T. Randolph

PHASE 5: DEVELOPMENT 19 hrs 11/25/13 to 12/19/13 $15,990

5.1 Develop website 17 hrs 11/25/13 to 12/17/13 $15,435

5.1.1 Develop interface 15 hrs 11/25/13 to 12/13/13 $5,820 D. Harkness 5.1.2 Develop database framework 28 hrs 12/02/13 to 12/13/13 $1,820 D. Harkness 5.1.3 Consult with cellular integration expert 8 hrs 12/04/13 to 12/04/13 $1,640 D. Harkness, D. Baldacci 5.1.4 Code/integrate Text-message capability 52 hrs 12/05/13 to 12/17/13 $3,380 D. Harkness 5.1.5 Consult with security expert 4 hrs 12/09/13 to 12/09/13 $1,060 D. Harkness, C. Hiaasen 5.1.6 Apply security protocols 24 hrs 12/10/13 to 12/17/13 $1,560 D. Harkness 5.1.7 Project Manager approval 1 hrs 12/17/13 to 12/17/13 $155 T. Randolph, D. Harkness, K.

Harrison5.2 Client approval meeting 2 hrs 12/18/13 to 12/19/13 $555

5.2.1 Prepare demonstration for Client 4 hrs 12/18/13 to 12/18/13 $140 R. Jordan 5.2.2 Make changes, if necessary 10 hrs 12/18/13 to 12/19/13 $350 R. Jordan 5.2.3 Obtain client signature of approval 1 hrs 12/19/13 to 12/19/13 $65 T. Randolph, R. Jordan

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6.1 Put Beta site Online for testing 5 hrs 12/20/13 to 12/26/13 $2,295

6.1.1 Test navigation/links 1 hrs 12/20/13 to 12/20/13 $125 K. Harrison, D. Harkness 6.1.2 Test forms, form response, & data entry 2 hrs 12/20/13 to 12/20/13 $250 K. Harrison, D. Harkness 6.1.3 Test cross-browser compatibility 1 hrs 12/20/13 to 12/20/13 $125 K. Harrison, D. Harkness 6.1.4 Test cross-platform compatibility 2 hrs 12/20/13 to 12/20/13 $250 K. Harrison, D. Harkness 6.1.5 Test password protection/security access 1 hrs 12/20/13 to 12/20/13 $125 K. Harrison, D. Harkness 6.1.6 Make necessary changes/repairs 16 hrs 12/23/13 to 12/26/13 $1,520 K. Harrison, D. Harkness

6.2 User testing: website 2 hrs 12/26/13 to 12/27/13 $625

6.2.1 Develop testing questionnaire 1 hrs 12/26/13 to 12/26/13 $125 K. Harrison, D. Harkness 6.2.2 Assemble test groups 4 hrs 12/26/13 to 12/27/13 $300 K. Harrison, D. Harkness 6.2.3 Test session(s) 2 hrs 12/27/13 to 12/27/13 $200 K. Harrison, D. Harkness

6.3 User testing: Text-messaging 2 hrs 12/26/13 to 12/27/13 $710

6.3.1 Develop testing questionnaire 1 hrs 12/26/13 to 12/26/13 $125 K. Harrison, D. Harkness 6.3.2 Assemble test groups 4 hrs 12/26/13 to 12/26/13 $340 K. Harrison, D. Harkness 6.3.3 Assemble test devices/technology 1 hrs 12/27/13 to 12/27/13 $125 K. Harrison, D. Harkness 6.3.4 Test session(s) 2 hrs 12/27/13 to 12/27/13 $120 K. Harrison, D. Harkness

6.4 Review of test results 1 hrs 12/30/13 to 12/30/13 $690

6.4.1 Compile all test results 4 hrs 12/30/13 to 12/30/13 $520 R. Jordan, K. Harrison, D. Harkness 6.4.2 Create report and recommendations 4 hrs 12/30/13 to 12/30/13 $140 R. Jordan 6.4.3 Project Manager approval 1 hrs 12/30/13 to 12/30/13 $30 T. Randolph

PHASE 6: BETA TESTING

task allocation

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PHASE 7: DELIVERY

7.1 Take final site live 1 hrs 01/01/14 to 01/01/14 $85

7.1.1 Test live site 1 hrs 01/01/14 to 01/01/14 $35 R. Jordan 7.1.2 Test most recent changes 0.5 hrs 01/01/14 to 01/01/14 $17 R. Jordan 7.1.3 Test text-messaging 0.5 hrs 01/01/14 to 01/01/14 $18 R. Jordan 7.1.4 Project Manager approval 0.5 hrs 01/01/14 to 01/01/14 $15 T. Randolph

7.2 Client delivery meeting 1 hrs 01/01/14 to 01/01/14 $75

7.2.1 Demonstrate website for Client 1.5 hrs 01/01/14 to 01/01/14 $45 T. Randolph 7.2.2 Obtain Client signature on project delivery 1 hrs 01/01/14 to 01/01/14 $30 T. Randolph

7.3 Project wrap-up 1 hrs 01/01/14 to 01/01/14 $380

7.3.1 Meet with project team 1 hrs 01/01/14 to 01/01/14 $190 Entire Team 7.3.2 Review successes and failures 1 hrs 01/01/14 to 01/01/14 $190 Entire Team 7.3.3 Project complete! 1 hrs 01/01/14 to 01/01/14

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PHASE 6: BETA TESTING

6.5 Client approval meeting 1 hrs 12/31/13 to 12/31/13 $282

6.5.1 Present test report and recommendations 1 hrs 12/31/13 to 12/31/13 $65 T. Randolph, R. Jordan 6.5.2 Obtain Client approval on changes 0.25 hrs 12/31/13 to 12/31/13 $7 T. Randolph 6.5.3 Make approved changes 2 hrs 12/31/13 to 12/31/13 $70 R. Jordan 6.5.4 Present changes to Client 1 hrs 12/31/13 to 12/31/13 $65 T. Randolph, R. Jordan 6.5.5 Obtain Client signature of approval 0.5 hrs 12/31/13 to 12/31/13 $15 T. Randolph

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budget

43

BUDGET ESTIMATE

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PERSONELL NAME HOURLY RATE($) HRS BUDGETED TOTAL PER TASKProject Manager $30.00 240 $7,200.00Administrative Assistant $15.00 200 $3,000.00Creative Director $35.00 200 $7,000.00Web Designer $30.00 100 $3,000.00Front End Developer Kim Harrison $60.00 100 $6,000.00Back End Developer $65.00 108 $7,020.00Total Team Expense $235.00 948 $33,220.00

Security Consultant $200.00 4 $800.00Cellular Integration Expert $140.00 8 $1,120.00Media & Online Attorney $240.00 8 $1,920.00

Total Consultant Expense $580.00 20 $3,840.00

PRODUCTION EXPENSES SOURCE COST/MONTH # OF MONTHS TOTAL PER TASKImage Purchase budget $110.00 1 $110.00CS6 Creative Cloud access for 6 ppl $180.00 3 $540.00Presentation Materials $200.00 3 $600.00Test Equiptment Rentals $1,060.00 1 $1,060.00UX/UI Testing Space Rental $500.00 1 $500.00Travel Expenses for Client Meetings $100.00 3 $300.00Total Team Expense $2,150.00 12 $3,110.00

Rent $1,200.00 3 $3,600.00Utilities $300.00 3 $900.00Phone & Internet $110.00 3 $330.00Total Consultant Expense $1,610.00 9 $4,830.00

$45,000.00$5,000.00

$50,000.00

CO

NSU

LTA

NTS

P

ROJE

CT E

XPEN

SES

Stock photo sitesAdobeBlick Art Store(s)cellhire.com, rentacomputer.com

Gas & Parking

Carl HiaasenDavid BaldacciNoah Gordon

Seattle Hotel

Tressa RandolphElizabeth PetersRobert JordanJim Butcher

Deborah Harkness

PRO

JEC

T TEA

M

Risk (Contingency)Subtotals

Total (Scheduled)

OVE

RHEA

D

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creative brief

44

MESSAGE/TONE

Simple, flat design on a white background with a cool, calming color palette to set the user at ease.

Intuitive navigation structure for fast access to information.

Prominent Search function with simple filter options to aid search process.

Crisp, sans-serif Typefaces, for readability, will also aid in creating a calm tone.

The Wall will provide slow rotating images and messages in the public forum to encourage use of the site.

Member login & Official login access points will establish/reinforce security of private information.

Simple forms with input fields, dropdown menus, and check boxes will aid in accuracy of information.

USER EXPERIENCE: VICTIMS

USER EXPERIENCE: LOVED ONES

Victims of a catastrophic event will be able to text a message directly to the site. They will be able to quickly choose whether they want to post a public message/photo to The Wall, post a private message/contact info, or search the database. The simplicity of the process and clearly defined navigation will set them at ease and reassure them that there is hope to be reconnected with loved-ones.

Loved-ones trying to connect to a victim of a catastrophic event will be able to browse through the public wall, sign-in/login-in to receive secure search access to privacy protected content, or search the public information database with comprehensive search filters. Additionally, clean design and easy navigation will guide even frazzled or confused loved-ones through the process confidently.

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USER EXPERIENCE: OFFICIALS AND RELIEF WORKERS

DESIGN ELEMENTS: LOGO

Officials and Relief workers will have the option of browsing The Wall or quickly skipping past this step through a secure login to access the full database of privacy protected information which they can search, through a variety of filters, in order to speed the process. The opportunity to quickly access this information will allow Officials and Relief workers to help/process a greater number of victims more quickly thus relieving stress and building confidence. Additionally, the opportunity to access & scroll through photos may aid in the identification of those who are unable to identify themselves to authorities.

The logo is a simple design created to as a nod to the original inspiration to the design (a wall) and uses a heart to symbolize both loved-ones’ message(s). The color dark purple was chosen to invoke feelings of awareness, future possibilities, dreams, balance and hope. Logo pictured below.

THE WALL

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creative brief

46

DESIGN ELEMENTS: TONE & COLOR

COLOR PALETTE TYPEFACES

The tone of the site will be calm, reassuring and hopeful and will be reinforced through the use of color. The primary color scheme will be monochromatic purple which has a psychological impact which promotes harmony, compassion, and hope for the future. A turquoise blue will be the accent color to promote feelings of peace, healing, balance, and stability. Link color will be a standard blue with a ‘visited’ color of grass green which acts both as a symbol of new growth and creates a color triad in the cool-color spectrum. Text color will be traditional and chosen with readability in mind. Colors listed below.

HEX# 503160 HEX# 8550A0 HEX# A97BB6

HEX# 19BBE5 HEX# 3D55A5 HEX# 68BF67

HEX# 000000 HEX# BCBDC0 HEX# FFFFFF

[Headline]

[subheadline]

[Body copy]

Century Gothic / Bold / 24pt

Century Gothic / Bold / Small Caps / 18pt

Quicksand / Regular / 12pt

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creative brief

47

GRID

PRIMARY NAVIGATION

SIGN-UP/LOGIN

SEARCH

“THE WALL”

The site is based on a 4 x 3 grid to make maximum use of space and create a harmonious arrangement that translates well to screens of multiple sizes.

The use of the bright blue for the primary navigation color contrasts well against the purples and light grays on the rest of the site, guiding the user to the important links.

The login and sign up are in a traditional position in the top right of the page. This will be an intuitive start-off point for new and current members as well as police, hospital, and military officials secure login.

Search results appear in a style similar to Google in order to make use of established hierarchy and market familiarity.

All of the cards or ‘bricks’ on the wall can be clicked to pull up additional public info, prompt for login/sign-up to access secure info, and enlarge photos. They also provide click-able shortcut links for quicker response times.

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DESIGN CONSTRAINTS, LIMITATIONS, & GUIDELINES

Due to the large number of submissions expected, message lengths will be limited to 280 characters. User-uploaded photos will also require a size limit of 54 MB to reduce server space, load times, and conserve bandwidth. All images will be protected preventing the ability to right-click and save the image. Image search will make use of automatically reduced-size images as thumbnails for quick searching. The interface design will need to be responsive in order to display correctly on a wide variety of screen sizes. All forms and login/sign-in fields will need to function properly and provide necessary information indicators required for privacy/security purposes.

ASSUMPTIONS

Client will purchase domain name www.wallofhope.com.

Client will purchase and maintain hosting services & e-mail addresses.

Client will purchase appropriate server space, including the building it is housed in.

Client will pay all licensing fees.

Client will be responsible for site maintenance.

Client will be responsible for hiring additional maintenance team.

Client will provide permissions for cellular use & maintain necessary telephone accounts.

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technical requirements

49

TARGET TECHNOLOGY

Platform: Macintosh or PC running Windows XP equivalent or higher.

Alt. Platforms: Nokia 9000i Cellular phone or iPhone (first generation), or newer

Minimum Specs: Intel Celeron Processor, 1GB DDR2 RAM, 50MB Hard drive

Video Card: GeForce 8800GTS or higher

Display Size: 1024 x 768 resolution or higher

Internet Connection: Basic DSL or better

Internet Browser: Internet Explorer v.6 or higher, Firefox, Safari, Opera, or Chrome

BACK-END REQUIREMENTS

Secure Database: Object-oriented DBMS for contact information, text messaging, member info, and information on minors.

Public Database: Object-oriented DBMS for public messages & photos.Database of Approved Officials: Network DBMS for a listing of security codes assigned to approved officials/organizations for private access.

Search Engine: Custom PHP search engine script with multiple filter options .

Security Measures: Firewalls/network-based intrusion detection system. Access controls such as secure logins/passwords. Authentication measures for member sign-ups. Encryption system for secure data stored in databases. Server backups as a fail-safe.

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test plan

50

SCOPE

TEST PLAN

Client: The Coates Memorial Foundation

Project: The Wall of Hope Website

Team: Tressa Randolph, Project Manager; Robert Jordan, Creative Director

Directors: Jim Butcher, Kim Harrison, Deborah Harkness

Author: Tressa Randolph

Time-line: UX/UI Testing: 11/19/13 – 11/22/13; Beta Testing: 12/20/13 – 12/31/13

Usability Testing

Software Testing

A digital prototype will be developed for usability testing purposes. There will be one focus group, comprised of twelve to twenty people of a broad range of ages and technical skills, including at least two children younger than eighteen years. By testing a broad spectrum of users the team will be able to determine how to simplify the design for most effective use.

Software Beta testing will begin with Accessibility testing and Code Validation to make sure all systems are functioning properly. Load and Stress testing will be performed to gage expected volumes of traffic during and immediately after catastrophic events. Finally, Security Testing will be performed to make certain all member, minor, and official info is protected against intrusion.

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test plan

51

SCOPE

SCHEDULE

System

Acceptance

System testing, including a test of the text messaging system, will be performed by the front and back end developers at the end of the Beta Testing phase and will include a comprehensive report and notes on any necessary changes.

The Client will be apprised of the results at the end of both the UX/UI testing phase and the Beta Testing phase. The Client will provide a list of any changes and provide approval.

UX/UI (Usability) Testing

Test Phase

Client Acceptance on UX/UI test phase

Software (Beta) Testing

Accessibility testing & Code Validation

Load and Stress Testing

Security Testing

System Testing

Client Acceptance on Beta test phase

Local Hotel

Location

Client Office

Development Office

Development Office

Development Office

Development Office

Development Office

Client Office

11/19/13

Beginning

11/22/13

12/20/13

12/20/13

12/26/13

12/29/13

12/31/13

12/31/13

11/22/13

Ending

11/22/13

12/31/13

12/23/13

12/28/13

12/29/13

12/31/13

12/31/13

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test plan

52

STANDARDS

Standards will be developed by the individual(s) performing the tests and will act as a baseline for reporting problems or issues at the design/development phases. Problems/bugs will be categorized as follows:

System: For system failures of the software program such as inability to sign-up or login, system crash during use, or screen freezing.

Functional: For navigation errors & broken links within the software.

Creative: For errors arising within the design or content itself, such as typos, pixelated images, or readability issues.

Usability: For indicating areas of confusion or non-intuitive navigation or use of the site, such as uncertainty about what is a link/button.

IDENTIFICATION OF RISKS

1. Known issue, already in repair process.

2. Will need to be changed eventually.

3. Does not interfere with testing but will need to be fixed before Client sign-off.

4. Might effect testing and must be fixed before Client review.

5. Interrupts testing and must be fixed immediately.

[ Lowest priority]

[Low priority]

[Medium priority]

[High priority]

[Highest priority]

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Page 53: The Wall of Hope Interactive Project Proposal

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INPUTS

test plan

53

TEST CASE

OUTPUTS

Overview

Screen Inputs/Outputs

The cards or ‘bricks’ on The Wall are click-able in and of themselves and also contain specific click-able buttons.

Click ‘Report Found’ button: Window pops up with a form requesting further information.

Click ‘Contact Poster’ button: Window pops up allowing user directly message the poster.

Click avatar icon: Window pops if there is more information available.

Click on the message box (other than on the buttons): Pops up with additional public information of the missing person with links available to redirect to sign-up/login.

Click on photo: Window pops up with a larger version of the photograph.

Close window button (on all pop up windows): Closes the open window and returns use to The Wall.

System testing, including a test of the text messaging system, will be performed by the front and back end developers at the end of the Beta Testing phase and will include a comprehensive report and notes on any necessary changes.

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Site-map

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The Wall Sign Up

Message

About Us

Donate

Log In

Search

Officials

Members

Contact

Contact

Confirmation

Home Level

Sitemap Key

Unsecure Levels

Secure Levels

$ Secure Levels

Paypal

Confirmation

Redirect

Results Selection

Page 55: The Wall of Hope Interactive Project Proposal

The Wall of Hope || www.wallofhope.com

THE WALLLogin / Sign-Up

POST A MESSAGE ABOUT US DONATE Search

Have you seen me? Call 1-800-555-5555

Have you seen me? Call 1-800-555-5555

Have you seen me? Call 1-800-555-5555 Have yo

Ji Sung, please call home and let us know you are okay.

Love Mom

Report Found Contact Poster

her was at Charity Hospital in orida during Hurricane Anti-oes anyone have any informa-ut where they were evacuat-

t Found Contact Poster

Andrew Pearson wasubway train in Pei any news of his curcontact us! Andrewyour safe return.

Report Found

Kang Lee, age 36, black hair, Winni Pooh tattoo on her leg. Please let uknow if she has been found. She hanot been seen since visiting her sistin Kyoto.Andrew Lee

Report Found Contact Poste

We are looking for Amy Wu and her two children who were at the market in the city during the earthquake (Japan). Please let us know if you are safe, we miss you!J. Guen

Report Found Contact Poster

hair, butterfly er. Please let found. She Saturday Thank you.

ontact Poster

Report Found Contact Poster Report Found Contact Poster

10.24.2013 10.28.2013

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10.2

4.2

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10.27.2013 10.28.2

Lisa Chiyoko, please let your family know you are okay. We love you and miss you. We pray for your safe return.Dad

Cho Katsumi, missing in Japan earth quake. Need you home. Please call.

10.27.2013 10.28.2013

10.26.2013

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COPYRIGHT 2013 THE WALL OF HOPE | ALL RIGHTS RESERVED PRIVACY POLICY | ABOUT US | DONATE | MEMBERSHIP | CONTACT

Mock-up "the wall"

55

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56

THANK YOU.

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