the way finders company profile
TRANSCRIPT
Quality whe you're out of ti e…
About Us
The Wayfinders is a full spectrum market research agency
offering field and consultancy services.
Our services are oriented to add value to clients business
and stakeholder relationship through focused market insights.
We currently run one of the integrated infrastructure, field set-
up in India, which delivers the fastest turn around time, while
ensuring impeccable quality in deliveries.
We pride ourselves on our quality control. This is borne out of
the fact that being a flat and integrated unit. We are able to
institute direct measures to guarantee zero errors.
Quality whe you're out of ti e…
Vision Statement
Quality when you are out of Time .
Mission Statement
“Be a solution driven service provider with outstanding expertise“
Key Enablers
Domain expertise across the entire value-chain of Marketing services
Technological Depth
Competitive service levels
Relationship commitment
Pro-active management of projects
Effective use of best practices and lessons learnt
Vision & Mission
Quality whe you're out of ti e…
Face to face Interviews
CAPI
Corporate Interviews & other B2B Interviews Mystery Shopper Interviews (Client & Competitor) & Audits Market observations (evaluation of vehicle and foot traffic, observation of
competing retail sites); total marketing observations (evaluation of a building’s density and number of floors, the foot, vehicle and visual accessibility of the facility; ascertaining the number of competitors and their marketing characteristics)
In-house CATI setup that helps validate customer responses in real-time for superior quality and timely delivery
FGDs (Focus Group Discussions)
Desk Research
Our Expertise
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Recruitments - We provide individual recruitments for IDI, F2F, FGD, CLT,
Online panels etc
Moderation - We have a pool of moderators to cater to clients specific requirements. Moderators possess due experience in areas like Consumer, Retail, Healthcare, Industrial, Automotive, Corporate, B2B, B2C, Ethnography, etc.
Transcription - for IDI, F2F, FGD
Multilingual Translation- We offer translation services in 65+ languages through native speakers for all the world major languages Interpretation - We have a resource of interpreters to cater to the clients need and cover all major languages
Content Analysis - We provide content analysis services so as to look for meaning and relationships with the data to lead to implications. It can also be considered a method to comprehend open end data.
Support Work
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MARKET
RESEARCH
BIZ PLANNING
SERVICES
CRM
PROGRAM
DATABASE
MARKETING
QUALITATIVE
RESEARCH
QUANTITATIVE
RESEARCH
CATI
DEMAND
ESTIMATION
STUDIES
BUSINESS
PLANNING
FINANCIAL
MODELLING
CUSTOMER
SATISFACTION
STUDIES
CROSS SELLING
/UP SELLING
STUDIES
ALLIANCE
MARKETING
PROGRAMS
DATABASE
DIRECTORY
MANAGEMENT
DATABASE
MARKETING
LEAD
GENERATION
PROGRAM
ONLINE
RESEARCH
SALES &
PROMOTIONS
Service Portfolio
Quality whe you're out of ti e…
Problem
discovery
Problem definition
(statement of
research objectives)
Selection of
exploratory research
technique
Selection of
basic research
method
Experiment
Survey
Observation Secondary
Data Study Laboratory Field Interview Questionnaire
Selection of
exploratory research
technique Sampling
Probability Non-
probability
Collection of
data
(fieldwork)
Editing and
coding
data
Data
processing
Interpretation
of
findings
Report
Data
Gathering
Data
Processing
and
Analysis
Conclusions
and Report
Research Design
Problem Discovery
and Definition
Market Research Process Followed
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QC Process Followed
Pre-Fieldwork
Fieldwork Post-Fieldwork
• Identifying of Interviewers
• Training of Interviewers
• Briefing of the questionnaires
• Mock interviews
• Accompaniments by FE & Fsup
(10%)
• Personal checks by FE & Fsup
(25%)
• Personal checks by QC FE (05%)
• Telematic checks (10%)
• Personal & Telematic
checks by QC team
(10%)
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Chandigarh
Lucknow
Delhi
Jaipur
Ahmedabad
Patna
Pune Mumbai
Cochin
Bangalore
Chennai
Madurai
Hyderabad
Kolkatta
Gorakhpur
Ludhiana
Coimbatore
• Registered office in
Mumbai
• Partner offices in
Delhi, Bangalore &
Chennai
• Associate offices in
other locations
India Coverage
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Local associates
NORTH EAST WEST SOUTH
New Delhi Kolkata Mumbai Bangalore
Lucknow Patna Ahmedabad Chennai
Amritsar Guwahati Surat Hyderabad
Ludhiana Bhuvneshwar Nagpur Kochi
Kanpur Raipur Indore Vizag
Pune
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Industry Experience
Consumer Products
Construction
Automobiles
Real Estate
Advertising
Hospitality
Health Care
Oil and Gas
Office Automation Products
Textiles
Tourism