the whats and whys of blogging

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Need to write a blog and don't know where to begin? Here's the who, what, why, where, when, and how (and then some) of blogging that should help you get started in the right direction! WHO IS YOUR BLOG’S AUDIENCE? WHAT IS A BLOG? WHY BLOG? WHEN? WHERE? HOW TO PROMOTE? HOW LONG? Think about what you are passionate about and type Think about what you want others to know about your company and type Ask about what your friends or clients want to know Start out at 1-2 a month consistent Be Increases search ranking Increases your brand’s visibility Anyone Increases traffic to your site Email it to friends or clients Company’s website blog Between 300-1500 words If over 1500 words, break into a series WordPress Weebly Tumblr SquareSpace Wix Blogger The WHO, WHAT, WHY, and WHERE, WHEN, HOW of Blogging creativity Your Your personality Your expertise A target audience Set a specific time of the day Increase to 3-4 a week* on social Share/Pin media Use advertising social media *Companies publishing 16+ blog posts per month receive almost 3.5 times more traffic than companies that published between 0-4 monthly posts. Makes you or your company more relevant and reputable HOW TO BEGIN? MarketingInColor.com Sources: http://blog.hubspot.com/marketing/blogging-frequency-benchmarks http://www.dearblogger.org/blogger-or-wordpress-better http://www.socialmediaexaminer.com/grow-your-blog-audience/ http://weblogs.about.com/od/startingablog/p/WhatIsABlog.htm

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Page 1: The Whats and Whys of Blogging

Need to write a blog and don't know where to begin? Here's the who, what, why, where, when, and how (and then some) of blogging that should help you get started in the right direction!

WHO IS YOURBLOG’S AUDIENCE?

WHAT ISA BLOG?

WHY BLOG?

WHEN?

WHERE?

HOW TO PROMOTE?

HOW LONG?

Think aboutwhat you arepassionate about

and type

Think aboutwhat you wantothers to knowabout your company

and type

Ask about what

your friendsor clientswant to know

Start out at1-2 a month

consistentBe

Increasessearchranking

Increasesyour brand’svisibility

Anyone

Increasestraffic toyour site

Email itto friendsor clients

Company’swebsite

blogBetween300-1500words

If over 1500 words,break into a series

WordPress

Weebly

TumblrSquareSpace

Wix

Blogger

The WHO, WHAT, WHY,andWHERE, WHEN, HOW

ofBlogging

creativityYour

Yourpersonality

Yourexpertise

A targetaudience

Set a specific

timeof the day

Increase to

3-4 a week*

on socialShare/Pin

media

Use

advertisingsocial media

*Companies publishing16+ blog posts per month receive almost 3.5 times more traffic than companies that published between 0-4 monthly posts.

Makes you oryour company

morerelevantand reputable

HOW TO BEGIN?

MarketingInColor.com

Sources:

http://blog.hubspot.com/marketing/blogging-frequency-benchmarks

http://www.dearblogger.org/blogger-or-wordpress-better

http://www.socialmediaexaminer.com/grow-your-blog-audience/

http://weblogs.about.com/od/startingablog/p/WhatIsABlog.htm

http://blog.hubspot.com/marketing/blogging-frequency-benchmarks

http://www.dearblogger.org/blogger-or-wordpress-better

http://www.socialmediaexaminer.com/grow-your-blog-audience/

http://weblogs.about.com/od/startingablog/p/WhatIsABlog.htm

http://marketingincolor.com/

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