Marketo – Why do you need Engagement Marketing NOW!

Neelam Bhatia, Segment Marketing, Marketo

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The Quest of Every Revenue Team

YOURCUSTOMERS

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Its not an easy task

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The customer journey is distributed across so many touch points

To create winning customer experiences you need to have a 360 degree view of the customer across these touch points

MARKETING

SALES

CUSTOMERSERVICE

IT

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Customer Experience is critical to success

By 2016, 89% of companies expect to compete mostly on the basis of customer experience

Jake Sorrofman & Laura McLellan

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How does Marketing Automation Help?

Marketing Automation now offers you the technology to

Engage customers with personalized experiences at scale

Streamline, automate and measure your marketing

Improve sales productivity by offering win ready leads

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CMOs are spending on Marketing Automation

Report by IDC

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Why Marketers love Marketo ?

Scale Marketing

Capture and Nurture

more contacts

Measure and prove

ROI

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Why Sales loves Marketo?

Get the most win

ready leads

Know your leads before

you even call them

Prioritize and close

deals faster

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Why IT loves Marketo?

360 degree view of the customer

Easy to scale and

integrateEasy to use

Marketo’s Engagement Marketing Platform

Measure & maximize impact of investments across channels

CUSTOMERPlan marketing activities and coordinate your teams

• Planning & Coordination

Generate awareness and ensure potential customers can find you

• Web Personalization• Social • Digital Ads

• Revenue Cycle Analytics

Engage people in a meaningful & personalized way across channels

• Marketing Automation• Email• Mobile• Social• Web Personalization• Predictive• Events

Convert sales-ready leads and win deals

• Sales Intelligence

Thank You!

Please visit our booth for more information

Neelam Bhatia, Segment Marketing, Marketo