the wilderness society online acquisition case study

Case Study: Acquiring Donors Online

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The Wilderness Society worked with Parachute Digital to create a regular giving donor acquisition strategy using digital channels to acquire new supporters online.

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Page 1: The Wilderness Society Online Acquisition Case Study

Case Study: Acquiring Donors Online

Page 2: The Wilderness Society Online Acquisition Case Study

Page 3: The Wilderness Society Online Acquisition Case Study

The results: 25,000+ new supporters955 new regular givers29% lower $CPA than F2F (forecast)

92% first gift completion (only 3% cancellation)

Doubled donor retention Strong ROI at 9 months

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and… how much did it cost?

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