T H E W I N N I N G

E D G EB E A D I G I T A L P I O N E E R I N Y O U R I N D U S T R Y T O

G E T A H E A D O F C O M P E T I T O R S

KAZI MONIRUL KABIRMarketer - Innovation Strategist Digital Transformation Evangelist – Entrepreneur@monirul

THE DIG ITAL ERA

Is every industry equally affected by digital transformation?

Can some industries afford to wait before jumping on to the digital bandwagon?

The answer is: NO, NOT REALLY.

Industry pioneers that innovate early have a definite edge over competitors who don’t invest in digital technologies.

A CASE

IN POINT:T H E R E A R E R A R E V I S I O N A R I E S E V E N I N T H E ‘ D I G I T A L B E G I N N E R ’ I N D U S T R I E S L I K E P H A R M A C E U T I C A L S , M E D I C A L C A R E , A N D T H E B E A U T Y I N D U S T R Y .

THE PHARMACEUTICALS SECTOR

This month, a New York pharmacy called CAPSULE became the Big Apple’s first digital pharmacy whereby it will home deliver medicines to patients as soon as the doctor writes an electronic prescription linked to the pharmacy’s database.

THE MEDICAL CARE SECTOR

• Last year, Accenture studied Philips’ new digital approach where it envisions itself not just as a producer of medical equipment; but also as the creator of a medical care platform.

• This new digital platform will enable workflow between doctors and patients across the entire spectrum of Self-care, Prevention, Diagnosis, Treatment, Recovery and Wellness.

• Philips envisions a unified digital ecosystem to achieve these results.

• It will have electronic medical records, diagnostic and treatment information obtained through Philips imaging equipment, monitoring equipment, and personal devices.

THE BEAUTY SECTOR With the pace L’Oreal has adopted, it could soon be the most digitally

advanced beauty company across the globe. Its kitty has:

1. A make-up coaching app called ‘Makeup Genius’,

2. An innovative skin sensor meant to measure the ultra-violet exposure of the skin,

3. A partnership with incubator ‘Founders Factory’ to invest in beauty tech start-ups.

Yet, not too many big beauty companies are doing anything much digitally. The small, niche brands are showing more promise.

THE CRUX OF THE MATTERT h e s e A r e D i g i t a l l y D r i v e n , H y p e r - c o n n e c t e d T i m e s A n d W h a t e v e r B e T h e I n d u s t r y , N o C o m p a n y C a n A ff o r d To S t a y C o m p l a c e n t A n y m o r e .

THE END