the world leader in online design & campaign management for the

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The world leader in online design & campaign management for the real estate industry

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Page 1: The world leader in online design & campaign management for the

The world leader in online design & campaign management for the real estate industry

Page 2: The world leader in online design & campaign management for the
Page 3: The world leader in online design & campaign management for the

Imagine being able to take care of all your property, office and agent marketing needs from one powerful online system. Put a campaign to bed in minutes with final artwork for brochures, ads, signs and more.

With industry-leading tools for campaign management and revolutionary online design technology, CampaignTRACK has changed the rules for Real Estate agents forever.

The one systemrevolution

Page 4: The world leader in online design & campaign management for the

CampaignTRACK is giving an absolute competitive advantage to offices and agents who use it.

A typical office without CampaignTRACK will spend, on average, around 4 hours per week over several days getting their ads organised - plus additional time liaising with printers, photographers and other suppliers.

CampaignTRACK guarantees: Better ads, signboards, brochures

and more with less effort

Consistent branding & quality control over corporate look

Reduced time to market

Centralised control over your entire campaign from one place, online.

By contrast the CampaignTRACK platform has been shown to reduce this to an average 40 minutes per week. By allowing creation of ‘Instant’ artwork and allowing you to make changes right up to deadline - marketing coordinators get hours back in their week with dramatically reduced pressure and elimination of the typical errors that creep into artwork created by others.

The time you get back can be gainfully employed by providing better and faster listing presentations, follow-up on open-home visitors, prospecting and other dollar productive tasks. CampaignTRACK does more than save you time and costs - it improves the way you do business.

Page 5: The world leader in online design & campaign management for the

PrincipalsBetter control of costs and greater office efficiency

AgentsWin listings more easily & better manage your campaigns

AdminBetter task management, more tools and greater convenience

In just a few short weeks we have already experienced a number of significant benefits... there has been positive feedback from our 200+ sales team... your technology enabled us to manage our deadlines more efficiently. The system is clean and simple and saves so much time and expense. It is definitely the best I have seen.”

� �What I love about CampaignTRACK is the way we can quickly design an ad in the local newspaper, then lift the same text and photos quickly and efficiently into other publications, brochures and signs and create whole campaigns within a matter of minutes rather than hours.”

CampaignTRACK is a real ‘time saver’. Managing campaigns using this system is very convenient with all our advertising templates in the one place, our ads have never looked better. Keep up the great work.”

CampaignTRACK is giving an absolute competitive advantage to offices and agents who use it.

A typical office without CampaignTRACK will spend, on average, around 4 hours per week over several days getting their ads organised - plus additional time liaising with printers, photographers and other suppliers.

Page 6: The world leader in online design & campaign management for the

Design all of your marketing onlineas easily as filling in a form.

Page 7: The world leader in online design & campaign management for the

With CampaignTRACK you can order & design your ads, signs and brochures quickly and easily.

Change your ads as often as you want in just a few minutes. Keep your ads looking fresh and up-to-date in the newspaper with no effort. Whether you want to change pictures, headings or agent details, CampaignTRACK lets you do it any time.

Online design helps reduce common mistakes in artwork such as incorrect telephone numbers or agent details.

Since CampaignTRACK is an online system, you can use it anywhere you have an internet connection— the office, your home or even your vendor's.

Impress your vendors with artwork created in moments.

Imagine being able to design your own press advertising, property signboards, brochures and mail-out cards in minutes. No e-mails, no telephone calls, no waiting for designers to proof your artwork.

Stand-alone Ads

Composite Ads

Signboards Property BrochuresMailcards, etc.

Office Stationery,Agency Marketing,Newsletters, etc.

Example AgentTel 9999 9999Fax 9999 9999

+ photography, copywriting, services and more.

Flash eBooks

Page 8: The world leader in online design & campaign management for the

Advertising Made EASY!Better deadline & task management with CampaignTRACKWhile creating and managing brochures, signs & other materials is an important part of the system, it’s CampaignTRACK’s next-generation ad management tools that can make the greatest difference to your business.

See & change common details like inspection times & prices in a single spreadsheet-like format - saving time!

At-a-glance you can see what is advertised and the size and status of each ad.

Simple deadline management with optional e-mail reminders when deadlines approach and tasks are outstanding.

Repeat ads from previous weeks in a click! Change repeated ads as needed. See which properties are not advertised so you can be sure to never miss one.

See the status of artwork for all your ads. Create, edit, proof and approve your artwork online in minutes.

Add new listings at any time & choose from a wide variety of ad sizes.

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Pagination Option 1

DIY Ad Pagination

Pagination Option 2

Multi-Office OptionIndividual office accounts can be linked to a central Master Paginator account.

Plan your ads using a simple drag & drop tool or the easy auto-fill function. The system will generate a semi-automated booking form that you can e-mail directly to your rep at the newspaper. The result? Perfect ads, every time!

Under the hood:

Why your photos look better with CampaignTRACK

CampaignTRACK’s online design system incorporates a powerful photographic enhancement engine that is tuned to get the most out of each publication’s printing equipment.

Original Photo

Processed by CampaignTRACK

Incorporating the same colour management technology used by printers and professional photographers, CampaignTRACK can also apply subtle enhancements to each image to improve sharpness and colour.

Improved photographic quality means better ad cut-through and happier vendors — and it’s all part of the CampaignTRACK system!

Page 10: The world leader in online design & campaign management for the

Active Campaigns A dashboard showing all your active listings and their marketing status. Tracks multiple-week campaigns and the progress of every task from the view of each individual listing.

Campaign Summary Tracks costs on every campaign down to an item level. See what you have spent so-far at any time as well as see how (and if) a campaign is funded.

Powerful Quoting & Advanced ‘Shopping Cart’ Put fully costed marketing quotes/schedules together in just minutes and provide multiple options to give you the best chance of securing each listing.

The base level system provides some powerful tools for managing the marketing requirements of a typical office. These tools allow the easy creation of artwork and orders for ads, brochures, signs and more. However, there are more advanced components to the system which can be activated for offices who would like even greater power and flexibility.

CampaignTRACK simply does more.

Order Track View & track all current, pending and fulfilled orders with your suppliers using the Order Track function.

Page 11: The world leader in online design & campaign management for the

CampaignTRACK simply does more.

E-Preview Flashbooks Option Get your ads working overtime with automated online electronic e-books of your ads, with page-turning reality. Automatically emails your prospects with your ads each week before print!

Editorial Submission Option An optional premium module: Submit editorial as easily as you create a window card or ad. Improve your chance of getting editorial.

E-Preview flashbooks turn your newspaper ads into an interactive online publication that can be sent to buyers in minutes!

Reach prospective buyers first Quickly and easily send “sneak previews” of your listings straight to prospects on your database. Use your own CRM system, or take advantage of our easy-to-use mailing list function.

Save time & money E-preview costs a tiny fraction of other dedicated online advertising, and lets you leverage your print advertising in a new, interactive medium.

High quality pictures & text Readers can use our special magnify functionality to zoom in on text and photos - no matter what type of computer they’re using.

What are E-preview flashbooks?

Powerful integrationCampaignTRACK has features to integrate with many popular CRM and Listing Systems, as well as tools for photographers and publication bookings.

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Powerful Tracking & Reporting.

Supplier Reconciliation Track costs and orders with suppliers to ensure you only pay for what you ordered.

Cost of Sale Tracks how much gross profit (after marketing costs and VPA) your listings have made you, and what your cumulative marketing costs on each campaign are.

Payments not Received Lists all contributions logged against properties that are not listed as approved or received.

Campaign Reports See your campaign cost breakdown for any campaign including itemisations of what is spent and what is allocated for future spending.

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Suppliers and Services Add your own suppliers to CampaignTRACK to simplify quoting, and reporting. Manage your own products and pricing.

Campaign Templates (Standard Budgets) Create new campaigns or quotes based on your own set of saved standard campaign templates.

Individual agents get their own private view when they log in to CampaignTRACK. This means agents can only see their prospects and listings for maximum privacy and efficiency. Admin users can see and access all the listings and prospects at the office.

Exclusive Agent Logins - Keep your work private.

Reduced staff overheadsCampaignTRACK is such a time saver that your staff will find they can do more with less effort. Simply put, you can lower your support staff overheads if you choose.

Empower your teamSince CampaignTRACK can be accessed from any internet connected computer, agents are no longer tied to their desks. This means more time on the road winning listings and selling property and no more dashing to the office to approve artwork.

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How can CampaignTRACK make my ads look better?Branding: Everyone knows the power of a well presented brand. The online design template system built into CampaignTRACK will ensure every ad, brochure and sign is brand perfect - avoiding reinterpretation of the look by newspapers and other suppliers.

Keeping ads fresh: Its a well known phenomenon that readers mentally ‘tune-out’ ads they have already seen after as little as three weeks. CampaignTRACK allows you to change photos, captions and other ad elements weekly - in just seconds - allowing you to keep your ads fresh and attracting more buyers each week.

What print suppliers can I use?CampaignTRACK has been designed to let you use your preferred suppliers for brochures, signs, mailcards & more.

How does setup & training work?System setup generally takes 3-6 weeks - including training new offices and cells, using mostly live web-based training. If you are already using a system based on the same platform then training and setup will be even easier. Phone and web support will be provided on an ongoing basis.

Common QuestionsCan CampaignTRACK be integrated with my CRM/Listing Management System?CampaignTRACK can be integrated with a wide range of CRM and Listing Management systems - it’s possible that integration is already available for your system of choice. If not, we are able to perform integration with most systems offering supporting functionality.

What hardware and software do I need to use CampaignTRACK?Since CampaignTRACK is a web-based software application, you don’t need to have any specialised computer hardware or software — just a web browser!

We do recommend that you use a broadband internet connection to access CampaignTRACK in order to get the most out its capabilities.

CampaignTRACK will work with Internet Explorer version 6 or later (Windows) and Mozilla Firefox (Windows and Mac).

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For more information, contact us:

Australia1300 732 558www.campaigntrack.com.au

New Zealand0508 226 7244www.campaigntrack.co.nz

www.workstreamonline.com

Incorporating: