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THE WORLD OF THE WORLD OF TWITTERTWITTER

Social Media Saturdays

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At home:https://na2.connect.acrobat.com/marketingsavant

https://na2.connect.acrobat.com/marketingsavant

https://na2.connect.acrobat.com/marketingsavant

Learning GoalsLearning Goals

Learn to integrate social media into web & marketing communications plan

Learn to design, implement, and evaluate social media projects and tools

Experience a variety of web tools that are essential in listening, participation, content creation, generating buzz, and community building tactical approaches

Class Series AgendaClass Series Agenda

October 3rd – Course overview, planning session, RSS & social media listening

October 10th - Blogs, blogging & creating your home base online

October 17th – Twitter - Everything you ever needed to know

October 24th – LinkedIn & online networking fundamentals

November 7th – Facebook, Ning & online communities

November 14th - Podcasting, video recording and sharing, screencasting

Day 3 AgendaDay 3 Agenda

Review from Day 2 Finish the blogging discussion All things Twitter! Review

Intro To TwitterIntro To Twitter

1. What Is Twitter

2. How To Get Started

3. How To Use It


What Is Twitter“Twitter is a free service that allows anyone to

say almost anything to anybody in 140 characters or less – it’s the “what are you doing right now” kind of micro-blogging that permeates online social communication.”

“Micro-blogging” platform 140 character updates “Group” instant messaging to…a very large

group! Simple 7 million users


What Is Twitter (Good For ?) Building Community- creating a strong community of followers that

ultimately help drive business objectives and bring in new customers

Customer Service - using Twitter to successfully engage with customers needing help

Selling - driving online and offline sales by using Twitter to post promotions, discounts and offers

Prospecting - creating demand and pinpointing potential customers needing the type of solution your product offers

Branding & Awareness - employing Twitter in creative ways to increase awareness around a product, person (celebrity) or business

Fundraising - using Twitter to spread the word about important causes

Intro To Twitter – Twitter Intro To Twitter – Twitter TerminologyTerminology Tweet - When you post or write your 140 characters on twitter and hit send it’s

called a tweet or tweeting Handle – that’s your twitter name @danavan – balance short with descriptive

and no matter what your business handle is get your personal name if you can even if you don’t plan to use it right now.

Follow – this is simply the act of adding someone to your list of people you are following – this makes their tweets show up on your homepage.

Replies – this is what it is called when someone writes a tweet directly at your handle - @danavan cool post today blah blah – this is often an invite to engage with a follower.

Retweet – this is a tactic of republishing someone else’s tweet – the original tweet along with author stays intact – many people find this a great way to add content and acknowledge good stuff from the folks they follow

DM – this is a message that is sent directly to another user. They must be following you for you to DM them

Hashtag – this is a way people categorize tweets so that others might use the same tag and effectively create a way for people to view related tweets – it will something like #marketing


What Is TwitterTwitter is based on one simple question:

“What are you doing?”


What Is TwitterConstantly updating

your feed with peoples tweets from people you are following.


1. What Is Twitter


3. How To Use It


Getting Started

http://www.namechk.com

1. Pick your ‘handle’

2. Check availability

http://www.twitter.com/



Getting Started

http://www.twitter.com

1. Sign In

2. Sign Up



Getting Started

Create an account

1. Use unique information

2. Use information which others can easily identify you with


Getting StartedSuggested People to Follow

1. Usually top users or celebrities on twitter

2. Follow a few just to begin building your followers and to get an understanding of how Twitter works

3. Search for more followers later using an offline tool

4. Use “Twollow.com” to find people automatically


Getting Started

Your Home Screen

1. What are you doing?

2. Twitter feed

3. ToolbarToolbar – 3 sections1.Top (info area)

2.Middle (search & trends)

3.Bottom (friends & feed)


Getting StartedToolbar – 4 sections1. Top (info area) – displays

number of people you are following and how many are following you. Access to your different feeds.

2. @ feed = tweets others have sent which mention your twitter name

3. Direct messages – messages sent to only you. You can send direct messages to others. To send a direct message (DM) you must be following that person.

4. Favorite tweets - archive interesting, funny or complimentary tweets


Getting Started

Toolbar – 3 sections2. Middle (search &

trends) – search for relevant topics or see the Top 10 trending topics. Great for finding people looking for or talking about something… i.e. Business cards


Getting Started

Toolbar – 3 sections3. Bottom (friends &

feed) – quick access to the newest people you are following, add new people & add your twitter feed to and RSS reader


Getting Started

Navigation BarQuick access to common

tasks on twitter.com


Getting StartedCustomizing your

Twitter.com account

1. Settings – change options to personalize your twitter experience

2. Use a custom Twitter backgroundhttp://www.twitbacks.com/

http://freetwitterdesigner.com/

http://www.twitbacks.com/

http://www.twitbacks.com/




1. What Is Twitter


3. How To Use It


How To Use It – organizational goals Find constituents through search and

monitoring topics which we currently don’t reach through other marketing campaigns.

Engage with current constituent – answer questions, handle crisis, thank them for their business

Announce specials, promos, events Show involvement from multiple sources

inside the organization


How (not) To Use It Don’t talk down other companies or

individuals Don’t share detailed personal

information Don’t use profanity Don’t post a large string of tweets in a

short amount of time


How To Use It – Finding People & Topics

Use the search feature to find people, topics or trends which are interesting to you.

Search topics with “” around what you are looking for… i.e. “Wisconsin superintendent”

Search for trends with hash tags… i.e. #homeschooling

Use http://search.twitter.com

http://search.twitter.com/


How To Use It – Sending Tweets Be brief. You have 140 characters.

Communicate to the point. Provide a link if applicable. Links count to the 140 characters.

Re-tweet messages that others have sent by using the RT @username.

Don’t just send messages about WSPRA


How To Use It – Sending Tweets with a Link

Since including links in your tweet count to the 140 use a URL shortening service. Bit.ly Tiny URL

Use specific links… i.e. sending a tweet about WSPRA – send them to a landing page (specific content page), not to the homepage.


How To Use It – 3rd Party Applications Since Twitter is web-based it allows for

others to write programs to work with Twitter, without having to go to twitter.com

You will want to begin using 3rd party applications as you acquire more followers and use Twitter more frequently.

Useful Twitter ToolsUseful Twitter Tools

Tweetdeck - As mentioned above, tweetdeck can operate a bit like your desktop dashboard to help you set-up searches for key terms and respond directly.

HootSuite - Hootsuite does a number of things, but for support one of the biggest tools is the ability to manage multiple accounts so you can easily jump back and forth from your personal account to the brand support account.

Splitweet - Another pretty cool multiple twitter account manager that also allows you to monitor your brand mentions and has a mac desktop client.

Tweet2tweet - this tool allows you to put two twitter names in and see the full discussion between the two much like Facebooks’ wall to wall. This can help understand a thread of messages or give you a view of an ongoing support thread you’re engaged in.

CoTweet - CoTweet is built for the company or brand that wants to both serve and engage new prospects. Used by organizations that need to have multiple people responding on the same account, but for now in private beta so you’ll have to request invite.

Twellow – http://www.twellow.com/ is like a twitter phone directory that sorts people by industry. This can be a great way to find people in your industry.

Twitterfeed - http://twitterfeed.com/ - this application allows you to feed any RSS feed into a twitter account – use wisely, you can send too much content that turns followers off with this tool.


How To Use It – TweetDeck Allows you to organize different feeds,

topics, followers into one screen. Can have multiple Twitter accounts in

one application. Integrates many popular 3rd party

applications in one place. TwitPic, URL shortening, search tools

Intro To TwitterIntro To Twitter Begin using Twitter… it is easy to learn

and can become a powerful tool. Use Twitter as a discussion not a

broadcast tool. Don’t waste your time or others time…

create value with your tweets! Follow a wide-range of people. You

never know who will need to buy printing or will know someone who needs printing and can refer us.

Don’t Be a TwankerDon’t Be a Twanker

The World of Twitter

Q & A

Need help after the presentation? Email [email protected]

the world of twitter social media saturdays. login access username: visitor1 password: visitor1 at...

Documents

twitter good

things twitter

review slide

screencasting slide

commarketingsavant slide

important causes slide

rss social media

social media projects