the world s finest cocktail mixers! small-batch...
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The world’s finest Cocktail Mixers!
Small-batch & handcrafted in Vermont
About Powell & Mahoney, Ltd. Est. 2010
Partnership of 2 Beverage Industry Veterans: Brian Powell & Mark
Mahoney, with over 50 years of Industry experience
Stirrings
Maui Beverage Frozen Cocktails & Smoothies
Hand crafted in small batches in its own facility in Williston VT:
Committed to owning the supply chain: intense scrutiny from
formulation, to ingredient selection, choice of packaging &
production
VERTICALLY INTEGRATED!
ALWAYS all natural & highest quality ingredients in every
recipe
Vision
To become THE Premium brand in the Cocktail Mixer category and in so
doing, reinvigorating & modernizing the category for the 21st Century
Refresh & recreate the “mixer” category at retail, it starts by
RENAMING it…..we will begin to address it as the COCKTAIL
CATEGORY
Continue to offer consumers a range of the finest possible ALL NATURAL
mixing solutions that are consistently excellent with broad versatility to create
myriad cocktail RECIPES in the comfort of their homes
Offer Foodservice operators the ability to serve a premium, quality cocktails
with consistency & speed
Create a valued, web-based, recipe-resource for all Home Entertainers
Create an international presence
Shelf sets – 4 ft.
Garnishes, Ingredients & Bitters
Premium Mixers
Value Mixers
Cocktail Sodas
Cocktail Sodas & 1.75ml Mixers
Features & Benefits
Handcrafted in small batches with the finest all natural ingredients. This line defines the CRAFT revolution in the cocktail space!
All recipes are All-Natural and Gluten-Free!
Appeals to a wide audience and aligns with consumer buying trends
Ingredients include pure cane sugar: There is no other brand within our price-point
that contains the same high QUALITY ingredients!
Delicious clean and crisp taste and calls for repeat customers
Unique versatile flavors to the category: Ginger, Blood Orange, Peach Bellini,
Lemon Sour with Bitters, all-natural, Low-Cal Margarita and Hot Toddy
Fits customer demand for all natural high quality new flavors
Versatile flavors – each flavor can be mixed with virtually any spirit: Peach Bellini &
Blood Orange go well with Vodka, Rum, Prosecco, etc…..THOUSANDS of recipe
options!
Affordable luxury!
P&M Retail Ranking
1. Margarita
2. Bloody Mary
3. Bellini
4. Low Cal Margarita
5. Mojito
6. Lemon Sour with Bitters
7. Blood Orange (new)
8. Cosmopolitan
9. Pomegranate
10. Ginger
11. Hot Toddy (seasonal)
Industry Data & Trends SPINS Data
P&M Sales are UP
285% over last year!
P&M represents 19%
of the category
P&M is the #2 brand
in the category (SPINS)
with only a 7% ACV
69% of our sales are
in the Northeast… we are
expanding!
Recent wins
Wegmans
HEB
Whole Foods
BevMo
Total Wine
Marriott’s Courtyard
properties
Where can you find P&M?
We are sold through finer specialty grocers, smaller
specialty food stores, finer liquor stores, Home &
Outdoor stores (terrain) and restaurants across the
country
We are in either Specialty or Grocery sections:
wherever the Cocktail Set is established in finer food
stores
Competition:
Stirrings – shrinking
Tres Agaves - $10
Zing Zang – MSG ingredients, big
distribution gains
Freshies – limited distribution
Jose Cuervo – Diageo
Mr. & Mrs. T’s – Dr. Pepper/Snapple
Dailey’s – Retail dominant RTD –
moving emphasis to RTD pouches
Finest Call – Foodservice dominant
Master of Mixers – Better quality
value brand – not all natural
Scales – Top emerging low calorie
brand – artificial sweeteners
Baja Bob’s – established low calorie
“value” brand – artificial sweeteners
Various smaller local mixers –
particularly Bloody Mary
Make it yourself…much more
expensive & messy
Promotional Support:
Ability to co-promote with spirit brands
Shelf talkers
NECKER Coupon, ads and digital support
$6.99 to $7.99 price point (East & West)
Promotional schedule: Grocery/Specialty
20% OI March 1st through April 30th
Three national deals each year to align with seasonality
Early spring, summer & holiday
ALL AMERICAN! As cocktails are a uniquely
American innovation,
so too are all of our products!
All Components made in the USA:
Glass, Box, Labels & Liquid
Bottled and Warehoused in
Burlington, VT
General Highlights:
Operations All-Natural Ingredients
All Mixers are Gluten-Free
Powell & Mahoney Cocktails are
produced at our own facility in
Burlington, VT.
Each Mixer is carefully handcrafted
in small kettles with thoughtfully &
lovingly blended ingredients.
Margarita
Powell & Mahoney’s Margarita is a homage to the
recipe developed in Northern Mexico in the late
1930’s.
Prior to the 1930’s Tequila was consumed by locals,
“straight” and many of the local brands were quite
pungent and inconsistent. A simple recipe was
developed to make the tequila more drinkable and boy
did they hit the mark on this one! This recipe is
consistently excellent and true to the origin and spirit
of the Margarita – using REAL Orange OIL as
opposed to orange liquor to bring you a truly authentic
experience!
Made with only the finest fruit varietals, and pure cane
sugar.
Cheers!
Bloody Mary All Natural & Gluten-Free – 24 ingredients in all!
Original New York RECIPE & made with
Vermont pure water!
Powell & Mahoney’s Bloody Mary is a toast to the
history of the cocktail. It is said that Ferdinand
Petiot created the Bloody Mary in 1934 at the St.
Regis Hotel and our recipe pays homage to one of
the worlds most revered & perfectly balanced
cocktails. Using only the finest ingredients, and
those available in 1934, we’re proud to present an
original and historical treat.
Cheers!
The Bellini was invented by Giuseppe Capriati,
founder of Harry's Bar in Venice, Italy. Because of
its unique pink color, Capriati thought the color
reminded him of a painting by Giovanni
Bellini…so he named the drink the Bellini. Italy’s
favorite cocktail has taken America by storm and it
has quickly become a staple at celebrations and
brunches!
The P&M Bellini mixer consists of puréed white
peaches and with a bit of orange juice and
raspberry.
Peach Bellini
Cheers!
Mojito Traditional, Original CUBAN Lime & pure cane sugar
recipe.
Powell & Mahoney’s Mojito is simple and perfectly
balanced. We steep our own fresh mint to give you the
full fresh experience of fresh muddled without the mess
and the misfires. As Mark Mahoney has often said,
“There may be no worse cocktail than a bad Mojito
and there is arguably nothing better than a great one!”
Our goal is to bring you a perfect, authentic Mojito
experience every time, using only the finest ingredients
mixed using the original recipe of Cuba.
Alegrias!
A complete game-changer for the category!
All-natural
Only 30 calories per cocktail!
All the flavor and complexity of our cane sugar-
based mixer!
Sweetened with agave syrup and pear juice!
No artificial flavoring, preservatives, or chemical
after taste!
Lo-Cal Margarita
Alegrias!
Cosmopolitan Traditional Cranberry Lime, Lemon (& hint of
orange oil) and pure cane sugar
Powell & Mahoney’s Cosmopolitan is a homage
to the recipe developed in South Beach, Miami,
FL in the late 1970’s. No, this cocktail was not
created for “Miranda & Carrie,” it dates back 20
years before that to Miami Beach, where it became
the signature drink of that city’s Renaissance.
This recipe is consistently excellent and true to the
origin and spirit of the Cosmo: it’s pink, it’s
PROUD and still the sexiest cocktail around!
Cheers!
Blood Orange available April 2013
Original Tad Carducci 2013 Recipe
Crafted with the finest, Italian Blood Oranges
& pure cane sugar
Tart & semi-sweet
Ideal for martini’s (one to one parts) or
innumerable cocktails – let your imagination
take you away to Tuscany!
Blood Orange – New!
Cheers!
The Pomegranate, known as an antioxidant
superpower, was initially mixed as a pomegranate
martini and created for at-home entertaining. As
word spread, it struck a chord with hosts and
hostesses and soon became a household phenomenon
from coast to coast.
“Simple, crisp & refreshing" was our objective in
developing our very own recipe for all-in-one cocktail
solutions for your home entertaining: Pure cane
sugar, eureka lemon juice, Valencia orange oil,
perfectly balanced to mix with your choice of vodka,
tequila, or gin.
Pomegranate
Cheers!
In 1872, an Englishman, Elliot Stubb disembarked
in Peru with the aim of opening a bar. In his bar,
Stubb’s signature cocktail was a "sour," which was
made with whiskey, a citrus mix and sugar. The
new drink spread to social clubs and eventually
became lemon based in the USA for such drinks as
Whiskey Sours & the Old Fashioned.
Our mix is incredibly versatile and contains only the
finest natural ingredients – Eureka Lemon Juice,
pure cane sugar, and our own orange bitters-
perfectly balanced for a wide range of dynamic &
refreshing cocktails.
Lemon Sour with Bitters
Cheers!
Ginger Powell & Mahoney’s Old Ballycastle ginger is a family recipe
from the “old Sod,” where ginger ale was invented in 1851,
County Antrim, Ireland.
Made from the finest, all-natural ingredients, herbs and spices, this
mixer is incredibly versatile as a savory & spicy ingredient to mix
with all forms of spirits
Ideal for Moscow Mules, Kentucky Mules and Dark & Stormies
For generations, Ginger has been revered for its many functional
properties. This recipe packs a wallop of spicy, soothing,
therapeutic ginger in every sip that’s satisfying & warming….with
a lingering “tickle.” It also contains fennel, milk thistle and
elderflower
Perfect as a sippable soft drink for children and adults, or as a
mixer with whisky (as a Hi-Ball), rum, vodka or brandy. Sláinte!
A Bloody Evolution!
Unprecedented new, gourmet flavors for
the category
All natural, proprietary recipes
Line priced - $6.99 SRP
SPICY, SPICIER & SPICIEST profile
Category’s top selling flavor – Bloody
Sriracha is one of America's new favorite
flavors!
Look to place all three flavors in all sets
Tonic Water 750 ml
SRP: $4.99 to $5.99
Low calorie & semi sweet!
All Natural with pure cane sugar
Higher quinine
Includes fresh grapefruit peel/oil, star anise and
allspice: a truly authentic and unique experience with
gin, vodka or tequila
Completely unique to the category!
Developed by Tad Carducci
Cheers!
750 ml
SRP: $4.99 to $5.99
All Natural with pure cane sugar
Low calorie & semi-sweet
Includes fresh ginger, fennel, elderflower & milk thistle:
a lighter, effervescent cousin of our powerful, Old
Ballycastle Ginger mixer
Completely unique to the category!
Ideal mixer for brown spirits, but also developed to enjoy
“straight” over ice as a truly adult, non-alc alternative
to super sweet sodas & flavorless carbonated club soda
& waters
Developed by Tad Carducci
Ginger Ale
Cheers!
1. Dirty Martini
2. Grenadine
3. Sweetened Lime Juice Cordial
4. Simple Syrup
All Natural
Line Priced
12 oz with resealable cap
Essential for all at-home mixologists
$4.99 SRP
One-stop shop for the category
Coming in January
Bar Essentials
Cheers!
Tad Carducci Creations: Tad has joined the Powell & Mahoney team to help
drive our innovation efforts!
Tad Carducci is a nationally recognized leader in the
craft cocktail revolution and his “Barbeque Daisy”
(served at his bar in the Chelsea Market, THE
TIPPLER) was recently heralded by the Huffington
Post as New York City’s “#1 destination cocktail!”
P&M’s Blood Orange and our new line of Fancy
Cocktail Sodas have been developed by Tad’s incredible
experience, imagination & his unparalleled palate!
— Current Customers —
Sales Support:
Phone: 978-745-4332 Meredith Cyr
or
Brian Powell Co-Founder
www.PowellandMahoney.com
