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July 2016
BROWNING’S PROPORTIONAL .380 PISTOL
The World’s Oldest And Largest Firearm Authority
Of� cial Journal of the National Ri� e AssociationAMERICANRIFLEMAN.ORG
BROWNING’S PROPORTIONAL .380 PISTOLBROWNING’S PROPORTIONAL .380 PISTOL
The First 150 Years
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ABOUT AMERICAN RIFLEMAN
Total Audience
5,556,000Men 85%
Adults 25-54 48%
Currently married 62%
Home owned 76%
Pet owner 72%
Owns a pickup truck 45%
Owns a motorcycle or ATV 25%
HHI $60,000+ 57%
Median age 51.9
Median IEI $50,972
Median HHI $67,762
Median HH Net Worth $280,130
Median Value of Owned Home $193,333
Source: 2015 GFK MRI Doublebase
THE WORLD’S OLDEST AND LARGEST FIREARM AUTHORITYAs the NRA’s flagship publication,
American Rifleman presents its loyal
readers with expert coverage of rifles,
shotguns, handguns, ammunition,
optics and other shooting accessories.
American Rifleman is the largest
firearm magazine in the world, covering
everything from the newest products
off the manufacturing line to historical
firearms, and keeps its audience
updated on political events regarding the
Second Amendment.
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Subject to change.
January | Women & Firearms Ad Close: 10/15/16 In-Home Date: 12/12/16
February | Long Range Revolution Ad Close: 11/15/16 In-Home Date: 1/23/17
March | Marksmanship Matters Ad Close: 12/15/16 In-Home Date: 2/21/17
April | 2017’s Top Guns (NRA Show Preview) Ad Close: 1/15/17 In-Home Date: 3/24/17
May | Over There! Ad Close: 2/15/17 In-Home Date: 4/24/17
June | Personal Protection Ad Close: 3/15/17 In-Home Date: 5/22/17
July | Firearms Heritage Ad Close: 4/15/17 In-Home Date: 6/23/17
August | Concealed Carry & Training Issue Ad Close: 5/15/17 In-Home Date: 7/21/17
September | Affordable Rifles Ad Close: 6/15/17 In-Home Date: 8/21/17
October |Shotgunning Issue Ad Close: 7/15/17 In-Home Date: 9/22/17
November | On Freedom’s Frontline Ad Close: 8/15/17 In Home Date: 10/23/17
December | Heavy Metal Ad Close: 9/15/17 In Home Date: 11/20/17
AMERICAN RIFLEMAN 1X 3X 6X 9X 12X Cover 2 $75,700 $73,430 $71,235 $69,090 67,025 Cover 3 70,785 68,665 66,610 64,605 62,660 Cover 4 78,980 76,605 74,320 72,085 69,915 PAGE 70,785 68,665 66,610 64,605 62,660 2/3 50,975 49,455 47,960 46,525 45,130 1/2 39,660 38,470 37,310 36,200 35,110 1/3 29,840 28,950 28,080 27,230 26,420
MARKETPLACE 1/4 $21,250 $20,605 $19,990 $19,395 $18,815 1/6 14,155 13,735 13,325 12,920 12,535 1/12 4,475 4,330 4,205 4,085 3,955 1/24 4,475 4,330 4,205 4,085 3,955 1 Inch 1,165 1,130 1,095 1,060 1,020
2017 DISPLAY RATES · EDITORIAL CALENDAR
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Total Audience
4,517,000Men 84%
Adults 25-54 50%
Married 59%
Home owned 71%
Pet owner 71%
Truck 48%
Own motorcycle or ATV 24%
HHI $60,000+ 49%
Median age 47.2
Median IEI $43,315
Median HHI $59,238
Median HH Net Worth $213,460
Median Value of Owned Home $173,107
Source: 2015 GFK MRI Doublebase
THE WORLD’S LARGEST HUNTING MAGAZINEAmerican Hunter reaches out to all
sportsmen and women, bringing
information about the newest hunting
guns, optics and accessories, as well
as providing techniques and tips for
all kinds of game. Top outdoor writers
provide detailed articles on strategy,
adventure and the commitment to
conservation. With more than 1 million
readers, American Hunter’s audience
leads the effort to pass the outdoor
sportsman’s rich heritage to the next
generation.
Official Journal of the National Rifle Association
VETERAN ADVICE FOR
ROOKIE GUNDOGS
HARDWARE: Savage A22 Magnum
TriStar Setter S/TTenPoint Carbon Nitro RDX
Leica Trinovid HDSportsmobile Conversion Vanswww.AmericanHunter.org
The Method to Elk MadnessHow to Hunt Bulls on the MovePLUS: Calling Tips from the Experts
Paying Respect: Ways We Honor the Game We Hunt—p. 22
.35 WHELEN The ‘Poor Man’s
Magnum’ Is Better than Ever
GRASSLAND GROUSE: How to Hunt Them and Save Them
Veterans Tackle the Coues Deer Challenge
BLACKTAIL: On the Trail of an Oregon Ghost
September 2016
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Subject to change.
January | Predators Ad Close: 10/15/16 In-Home Date: 12/12/16
February | International Hunts Ad Close: 11/15/16 In-Home Date: 1/23/17
March | Weird Stuff We’d Like to Hunt Ad Close: 12/15/16 In-Home Date: 2/21/17
April | Turkey Hunting Ad Close: 1/15/17 In-Home Date: 3/24/17
May | Firepower Ad Close: 2/15/17 In-Home Date: 4/24/17
June | Hunters as Preppers Ad Close: 3/15/17 In-Home Date: 5/22/17
July | Long-Distance Hunting Ad Close: 4/15/17 In-Home Date: 6/23/17
August | Backpack Hunting Ad Close: 5/15/17 In-Home Date: 7/21/17
September | The American West Ad Close: 6/15/17 In-Home Date: 8/21/17
October | Birds America Ad Close: 7/15/17 In-Home Date: 9/22/17
November | The Whitetail Rut Ad Close: 8/15/17 In Home Date: 10/23/17
December | Waterfowl Ad Close: 9/15/17 In Home Date: 11/20/17
AMERICAN HUNTER 1X 3X 6X 9X 12X Cover 2 $61,515 $59,670 $57,885 $56,145 $54,465 Cover 3 56,985 55,270 53,610 52,015 50,450 Cover 4 65,180 63,230 61,330 59,495 57,700 PAGE 56,985 55,270 53,610 52,015 50,450 2/3 41,045 39,805 38,615 37,465 36,330 1/2 31,915 30,955 30,025 29,140 28,260 1/3 24,035 23,320 22,610 21,930 21,265
MARKETPLACE 1/4 $17,295 $16,780 $16,280 $15,785 $15,315 1/6 11,535 11,195 10,850 10,535 10,215 1/12 4,255 4,125 4,000 3,885 3,760 1/24 4,255 4,125 4,000 3,885 3,760 1 INCH 1,065 1,040 1,010 980 955
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Circulation
175,000+64% Live in urban/suburban area
52% Served in law enforcement or military
55% Use semi-auto pistol as primary home defense firearm
22% Use social media once a day
64% Replaced or modified OEM parts(trigger, grip, handguard/fore-end, barrel, etc.
71% Mounted an optic
51% Attended a professional training academy or course
THE DEFINITIVE SOURCE FOR THE MODERN SHOOTER From concealed carry and home
defense to 3-gun competition and
tactical training, Shooting Illustrated
is loaded to full capacity with expert
information on the subjects today’s
shooters care about most. Each issue
offers in-depth analysis of the latest
self-defense and tactical firearms
and gear, along with valuable, how-
to advice on shooting techniques
and methods of personal protection.
Practical knowledge, combined with
dynamic photography and cutting-
edge design, makes for the most
comprehensive guide to defensive
hardware and tactics available.Why? Because.
FN America M249S
SIG Sauer Opticsfor any Occasion
Palm PistolDefender for the Disabled
Get out of Malfunction Junction
Tested: Girsan MC-28 PistolSilencerCo Omega
Suppressor
Inaugural Of� cial Journal Issue
O� cial Journal of the National Ri� e Association I ShootingIllustrated.com
July 2016
JULY 2016
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Subject to change.
January | Modern Sporting Rifle Ad Close: 10/15/16 In-Home Date: 12/12/16
February | Personal-Defense Handgun/Tactical Clothing Guide Ad Close: 11/15/16 In-Home Date: 1/23/17
March | Concealed-Carry Handgun Ad Close: 12/15/16 In-Home Date: 2/21/17
April | Modern Sporting Rifle Ad Close: 1/15/17 In-Home Date: 3/24/17
May | New Gun Guide Ad Close: 2/15/17 In-Home Date: 4/24/17
June | Personal Defense Handgun Ad Close: 3/15/17 In-Home Date: 5/22/17
July | Precision Bolt-Action Rifle/Optics Guide Ad Close: 4/15/17 In-Home Date: 6/23/17
August | Personal Defense Handgun Ad Close: 5/15/17 In-Home Date: 7/21/17
September | Tactical Shotgun/Range-Bag Guide Ad Close: 6/15/17 In-Home Date: 8/21/17
October | Concealed-Carry Handgun Ad Close: 7/15/17 In-Home Date: 9/22/17
November | Modern Sporting Rifle/Holiday Gift Guide Ad Close: 8/15/17 In Home Date: 10/23/17
December | Personal-Defense Handgun Ad Close: 9/15/17 In Home Date: 11/20/17
2017 DISPLAY RATES · EDITORIAL CALENDAR
SHOOTINGILLUSTRATED 1X 3X 6X 9X 12X Cover 2 $10,835 $10,505 $10,205 $9,900 $9,600 Cover 3 9,270 9,010 8,730 8,445 8,210 Cover 4 11,150 10,780 10,480 10,160 9,845 PAGE 9,270 9,010 8,730 8,445 8,210 2/3 8,085 7,865 7,605 7,370 7,180 1/2 5,185 5,045 4,880 4,760 4,595 1/3 3,905 3,810 3,685 3,575 3,450
MARKETPLACE 1/4 $2,790 $2,725 $2,640 $2,560 $2,475 1/6 1,870 1,830 1,790 1,720 1,680 1/12 590 580 550 535 525 1/24 590 580 550 535 525 1 Inch 290 275 260 250 220
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Americas1stFreedom.org | June 2016
Official Journal of the National Rifle Association
HILLARY’S BIG VERMONT LIE CATCHES UP TO HER P14
HOW AUSTRALIA THREATENS HUNTING P30
HOW WE WIN IN 2016 P36
CARRY KEEPS MARCHING P40
BATBASS SIGHTED AT BRISTOL MOTOR SPEEDAY P54
WHY HILLARY IS SO ANTI-GUN P44
If gun owners have nothing to fear from Obama
Supreme Court nominee Merrick Garland,
why are all the people who hate the Second Amendment
supporting him? Page 32
Circulation
756,700(AAM Print & Avg. Digital)
Men 91.5%
Ages 35-64 59.7%
Household income $100,000+ 27.7%
Source: 2015 Subscriber Survey
Focusing on Current 2nd Amendment Issues
ABOUT AMERICA’S 1ST FREEDOM
HARD-HITTING NEWS ON FIREARM ISSUESAmerica’s 1st Freedom is the magazine
for NRA members dedicated to
preserving our fundamental right to
self-defense. From breaking news on
the latest anti-gun schemes to in-depth
investigations into explosive topics
such as BATFE’s “Fast and Furious”
debacle, America’s 1st Freedom reports
the news that impacts our gun rights.
Top NRA leaders present the unfiltered
truth about legislative battles on Capitol
Hill and throughout the 50 states.
Dispatches from the frontlines of firearm
freedom go beyond the headlines to
present stories of real American gun
owners. This title also provides news
and commentary on guns and shooting
gear for firearm-aficionado readers.
Not only does America’s 1st Freedom
debunk myths presented daily by the
mainstream media, it also provides
detailed legal analysis to educate
readers who want to help get the word
out about firearm rights.
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AMERICAN’S 1ST FREEDOM 1X 3X 6X 9X 12X Cover 2 32,425 31,460 30,530 29,605 28,720 Cover 3 26,230 25,445 24,685 23,935 23,235 Cover 4 36,580 35,480 34,415 33,385 32,385 PAGE 26,230 25,445 24,685 23,935 23,235 2/3 18,870 18,325 17,770 17,240 16,725 1/2 14,695 14,250 13,825 13,415 13,005 1/3 11,070 10,740 10,425 10,105 9,810
MARKETPLACE 1/4 7,895 7,665 7,435 7,215 6,985 1/6 5,270 5,110 4,955 4,810 4,660 1/12 1,935 1,850 1,815 1,755 1,710 1/24 1,935 1,850 1,815 1,755 1,710 1 Inch 495 480 470 450 435
2017 DISPLAY RATES · EDITORIAL CALENDAR
January Ad Close: 10/15/16 | In-Home Date: 12/12/16
February Ad Close: 11/15/16 | In-Home Date: 1/23/17
MarchAd Close: 12/15/16 | In-Home Date: 2/21/17
April Ad Close: 1/15/17 | In-Home Date: 3/24/17
May Ad Close: 2/15/17 | In-Home Date: 4/24/17
JuneAd Close: 3/15/17 | In-Home Date: 5/22/17
July Ad Close: 4/15/17 | In-Home Date: 6/23/17
AugustAd Close: 5/15/17 | In-Home Date: 7/21/17
SeptemberAd Close: 6/15/17 | In-Home Date: 8/21/17
OctoberAd Close: 7/15/17 | In-Home Date: 9/22/17
NovemberAd Close: 8/15/17 | In Home Date: 10/23/17
DecemberAd Close: 9/15/17 | In Home Date: 11/20/17
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SPOR TSNRA’S COMPETITIVE SHOOTING JOURNAL
JULY 2016 | VOL. 29 NO. 7
KOENIGWINS
JULY 2016 | VOL. 29 NO. 7
SHOOTERS' NEWS | SCORE SHEETS | COMING EVENTS
BIANCHI #17
ALSO FEATURED- Berger Southwest Nationals
- Kim Rhode: A Journey Paved in Gold
- Calling the Shot
DOUG KOENIG WINS HISTORIC 17TH BIANCHI CUP ACTION PISTOL CHAMPIONSHIP
SSUSA_1607_CVR.indd 1 6/30/16 10:41 AM
Circulation
50,000+Men 65%
Men 25-54 35%
Target shooters spend $9.9 billion a
year*
Covering All Shooting Disciplines
PUTTING COMPETITIVE SHOOTERS ON TARGETOver 100,000 competitive shooters
read and share the modern-day digital
edition of Shooting Sports USA every
month for reviews of current firearm
technology, what the winners are using
and strategies for excellence on the
firing line. Shooting Sports USA covers
all shooting disciplines, features both
big-name and local club shooters, and
promotes the competitive shooting
sports by listings thousands of upcoming
matches nationwide. Each issue features
reports for NRA-sanctioned matches
and local club shoots, as well as product
reviews.
ABOUT SHOOTING SPORTS USA
*Source: NSSF
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January | NRA World Shooting Championship Ad Close: 10/15/16 In-Home Date: 12/12/16
February | NRA Silhouette Championships, Starlight 3-Gun Ad Close: 11/15/16 In-Home Date: 1/23/17
March | SHOT Show Products Ad Close: 12/15/16 In-Home Date: 2/21/17
April | NRA Intercollegiate Championship Ad Close: 1/15/17 In-Home Date: 3/24/17
May | Precision Rifle Series Ad Close: 2/15/17 In-Home Date: 4/24/17
June | Interservice Matches Ad Close: 3/15/17 In-Home Date: 5/22/17
July | Bianchi Cup Ad Close: 4/15/17 In-Home Date: 6/23/17
August | NRA Pistol
Championships Ad Close: 5/15/17 In-Home Date: 7/21/17
September | NRA Smallbore
Championships Ad Close: 6/15/17 In-Home Date: 8/21/17
October | NRA High Power Rifle
Championships Ad Close: 7/15/17 In-Home Date: 9/22/17
November | USPSA, Steel
Challenge, Multi-Gun Roundup Ad Close: 8/15/17 In Home Date: 10/23/17
December | Year in review,
Annual Cover Contest Ad Close: 9/15/17 In Home Date: 11/20/17
MOBILE · WEB 2017 DISPLAY RATES · EDITORIAL CALENDAR
SHOOTING SPORTS USA 1X 3X 6X 9X 12X
PAGE $2,365 $2,125 $1,910 $1,720 $1,550
2 PAGE SPREAD 4,015 3,615 3,255 2,930 2,635