The World’s Biggest Social Media Team#SoMet13AUJesse Desjardins - @jessedeeSocial Media & Advocacy ManagerTourism Australia - @australia

Our focus the past 2 years Platforms

Platforms that others can build on

Fb:

Reach: 1m / day

IG:

Reach: 100k x 6 / daily

800,000+

Platforms for industry

36,000+ vacancies

46,000+ video applications

130k - 480kHave systems

Keep it simple, do it well

Always on, 24/7 so we can support regional and stakeholder activity

PartnershipsPlatforms

The more you help them, the more they help you.

Attention span

Content

Context

Zuck’s Law InsightsPartnershipsPlatforms

Data vs. InsightsDon’t reduce your work to a bunch of numbers of a spreadsheet

Help your industryPR what you doDon’t work in a silo Have allies

The Future?

The integrity of your brand is at stakes

HBR

Newsroom (tv shot) 202050%

When you have the right systems you can also be proactive

"We'd like to reassure our fans around the world that

Australia is very much alive and well, and still the perfect

place for a holiday."

Media statement from Andrew McEvoy, Managing Director, Tourism Australia

We need to do something that’s never been done before you

your challenge

25th May, 1961

12 Sept, 1962

Yuri GagarinAlan Shepard

“This goal will serve to organize and measure the best of our energies and skills..”

ROI?

Dreaming

Planning

BookingExperiencing

SharingDon’t forget to invest in your own assets and abilities

People are going to look back at this period as the golden age

Your job is not just to generate buzz, it’s to play a leadership role in creating an environment that grows it’s own excellence

Tourism in Australia = 900k people2nd biggest contributor to GDP

The World’s Biggest Social Media Team: bit.ly/seeaustralia

#SoMet13AUJesse Desjardins - @jessedeeSocial Media & Advocacy ManagerTourism Australia - @australia