8/20/2019 The Wurst

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The Wurst (integrated) in Klimt

Text: 2015 Lifeball campaign with !nchita Wurst as "g!ldene #dele$

especiall% p!ster with anthem &u!te: T'chers'hne

Thesis:  This year’s campaign as national identity questions that tries to stimulate theintegration of LGBT people in Autsria’s society.

dentit%: Austria in need of a new identity? Do LGBT people hae a place in society

  ! concept of timing: "T#chter $#hne% de&ate' (onchita hype'songcontest)

 resentati!n: * +resentation of Austria towards others !$ongcontest)

+resentation of LGBT in this case Trans people in comparison to lastyear’s campaign ! proocation s. we are also part of society'!integration)  ,,,

Language wise religious proocatie s. anthem !- intellectual quotes)

*egulati!n: $elfregulation? : Decent (onchita? 

(comparison to last year’s campaign: no nudeness' no proocatielanguage)

r!ducti!n:

using high culture conte/t !01n2e 3sterreich) and iconic location !ideospot at $tephansplat2)

!nsumpti!n: possi&le controersy' or why no controersy ?

The!retical +e% c!ncepts:

    othering !this year’s campaign s. last year’s campaign )  gender representation of LGBT persons

  popular culture !4urst' $ongcontest) in relation  integration

  to high culture !5ational Anthem' 01n2e 3sterreich' 6limt)

,ac+gr!und +n!wledge:

last year’s proocatie campaign and its controersy

the Anthem: gro7er $#hne   T#chter' $#hne   T3(8T9$3859

8/20/2019 The Wurst

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original de&ated new ersion Trans inclusie