theapplabb presentation of theeventsapp platform at ignite business expo
Post on 14-Sep-2014
653 views
DESCRIPTION
TheEventsApp for iPhone, Android & HTML5 is a Multi-Event Mobile platform for organizations to inform/update/engage the participants of their event, conference or seminar. TheEventsApp helps enhance the event experience to the next level. It is a flexible, branded and scalable mobile solution, to inspire, engage and connect with your audience. Our clients include Canadian International AutoShow, Banff World Media Festival, Canadian Special Events EXPO13, Toronto International Film Festival, International Fashion Festival, TiE Toronto, Indo-Canada Chamber of Commerce, International Film Festival, Punjabi International Film Academy Awards, etc. Please find the Product brochure for further details here: www.theapplabb.com/TheEventsApp.pdf The App's features include intuitive icons for looking up event session itineraries, conference materials, real-time event news and announcements, sponsor lists, feedback and survey capabilities, social media integration, and registration and ticketing. The event organizer can have full control over the app through the app's intuitive content management system, which allows them to update content on the fly, add/remove features and rebrand the app as per their needs. Organizers can also interact with the audience by sending them push messages and get access to detailed app analytics. TheEventsApp is a product of TheAppLabb - a Toronto based Mobile & Web Solutions company serving clients such as: Electrolux, Frigidaire, Parmalat, Rogers, Unilever, Environment Canada, Ontario Ministry of Education, Bell Canada, Holiday Inn, Radisson, Varicent, Solutions Stores, etc.TRANSCRIPT
AN INTRODUCTION TO EVENT MOBILE APPS
BY KUNDAN JOSHI, CEO
USING
PREVIEW1. Why Mobile?
2. Challenges
3. The Mobile Experience
4. Tips for Success
5. Event Super Star
6. Let’s Talk Money!
7. Demo
WHY MOBILE ?
vs240 million
207 million
2013
Is the Mobile Revolution here?
Yes.There are now over
1.4 billionsmartphone users on the planetSource: http://www.go-gulf.com/blog/smartphone/ & Strategy Analytics
One in 7 people around the globe have some kind of a smartphoneOr 87% of the world has mobile technology91% of smartphone owners have their devices within arm’s length
in
North America
More than 80% of event attendees have a smartphone
63% of attendees download app, 1 week before the event
70% increase in awareness of event, using social media
Yet only 9% of event planners are using mobile apps for their events
CHALLENGES
Budget
Promotion
New opportunitiesSponsorships
Ticket SalesUser Needs
SCENARIO 1
THE THE MOBILE MOBILE EXPERIENCEEXPERIENCE
THE THE MOBILE MOBILE EXPERIENCEEXPERIENCE
SCENARIO 2
• Green paperless events
• Differentiate & Innovate
• Strong user experience
• Attendee management
• Year round community
• Increased brand recognition
BENEFITS• Strengthen client loyalty
• Targeted communications
• New revenue opportunities
• Analyze event performance
• Attract & retain attendees
• Engage attendees
PROCESS
Define business goalsNeeds explorationVendor selectionDevelopmentDeploymentPost event activityAnalysis / optimization
People
Objectives/goals
Strategy
Success factors
Technologies
Event App
TIPS FOR SUCCESS
• What do you need in a partner?• Technical expertise• Event app expertise• End to end support
TIPS FOR SUCCESS•Select the right vendor to meet your needs•Deliver content on time•Promote interaction•Check on-site Wi-Fi•Hire on-site support•Promote your app•Analyze the numbers•Educate the audience
EVENT SUPER STARSuccess Factors
• Desired outcome– Better educated attendees– More motivated employees– Cutting though clutter of events– Making your audience go WOW– Measuring the return on your
investment– Maximize your investment
Success Factors
How will you measure success?Establish measurable objectivesMonitor and track performanceReview and adapt tacticsFlexibility, scalability, reliability
LET’S TALK MONEY
• Sponsor listings• Sponsors ads• Sponsored Push notifications• Exhibitor list and interactive
show map• Videos• Surveys• Gamification
Let’s Talk Money
• Cut CostsDesignPaperPrintingShippingDistributionAdministration costsOperational costs
for IOS, Android & HTML5is an Event mobile platform for organizations to inform, update & engage the participants of their event, conference or seminar.
BENEFITS
Take full control of the event through CMS
Fully customizable design & featuresEngage participants through social media & push messaging
Access Anywhere, Anytime, even offlineFlexible & Competitive Pricing
Analyze Event Performance
InformSchedule at a glance & full session descriptionNews & Updates
Practical Event InformationLinks to materials and web pages
Rich Media – Photo, Music & VideoSponsors list
ExhibitorSearch
EngageParticipant list for networking Feedback & Mailing list
Push Notifications – Geo located & segmentedSurvey Forms Calendar IntegrationPolls
Social Media IntegrationMultimedia – Webcast, Photo, Music, VideoShare – Social, Email, SMSFan WallNavigateLocationsCity Guide
Interactive floor maps
FEATURES
ManageUser friendly web based CMSFlex feature – add, remove on the go
Customize Design
Monetization & ROI Registration & Ticketing App Analytics
Gather DataIn-App AdsGenerate Event Buzz
LoyaltyLoyalty Badges & Rewards Fan Leaderboard
FEATURES
Enhance user experiencePhotos with custom framesAugmented Reality
Live StreamingSend content via sound waves
SOME OF OUR CLIENTS
The Auto Show’s aim was to engage with the audience at the event and provide them with a rich experience.An intuitive feature-rich mobile application was developed by TheAppLabb, which was available across all mobile platforms.
MOBILE APP DEVELOPMENT Mobile App
The Auto Show’s aim was to engage with the audience at the event and provide them with a rich experience.
The mobile application was crucial to raise the level of convenience, ease & interactive experience for the users.
MOBILE APP DEVELOPMENT Mobile App
MOBILE APP DEVELOPMENTBANFF WORLD MEDIA FESTIVAL Mobile App
The mobile app allowed people to find out information about the event, speakers, exhibitors, venue, tickets, social media feeds, photos, videos, webcast, etc.Technologies: IOS, Android, HTML5
The mobile app allowed people to find out information about the event, speakers, exhibitors, venue, tickets, social media feeds, photos, videos, webcast, etc.Technologies: IOS, Android, HTML5
MOBILE APP DEVELOPMENTCANADIAN SPECIAL EVENTS EXPO13 Mobile App
MOBILE APP DEVELOPMENTTORONTO INTERNATIONAL FASHION FESTIVAL ‘13 Mobile App
Find out information about the event designers, venue, tickets, social media feeds, photos, videos, etc.Technologies: IOS, Android, HTML5
MOBILE APP DEVELOPMENTINDO CANADA CHAMBER OF COMMERCE Mobile App
This Multi-Event Platform allows users to find out information about ICCC’s ongoing events. Read about the speakers, exhibitors, venue, buy tickets. Social media feeds, photos, videos, webcast, etc.Technologies: IOS & Android
The developed solution helped engage Gerard Kennedy's campaign followers before and during the Ontario Liberal Party 2013 -Leadership Convention, that took place on January 26th.
MOBILE APP DEVELOPMENTGERARD KENNEDY Campaign Mobile App
MOBILE APP DEVELOPMENT Ilayaraja Concert Event Mobile App
The mobile app allowed people to find out information about the event, artists, venues, tickets, social media feeds, photos, videos.Technologies: IOS, Android, HTML5
MOBILE APP DEVELOPMENT Event Mobile App
The mobile site allowed people to find out information about the event venues, the nominees actors including all the awards categories, stars, performers profiles as well as sponsors list.TechnologiesHTML5, CSS
MOBILE APP DEVELOPMENT Event Mobile App
The mobile appsite allowed people to find out information about the event venues, the designers including all the schedules, stars, profiles as well as sponsors list.TechnologiesHTML5, CSS
We are creating amazing apps for our clients every day, through flawless engineering coupled with our ability to create rich user experiences. We look forward to create an amazing app for you!
www.TheAppLabb.com