The  Great  Fron,er:  Expansion  of  Social  Media  Into  the  Higher  Ed  

Workplace  

 April  16,  2015  

Sponsored  by  

Expansion of Social Media

Into the Higher Ed Workplace

Jamie Tanner HR Director

South Georgia State College

The Great Frontier:

Focus Points

•  What is Social Media? •  Best Practices in Human Resources •  Current Litigation involving Social Media •  Projected Future of Higher Ed HR Usage

What is Social Media

•  Merriam-Webster’s Dictionary: –  forms of electronic communication (as

Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos). The various sites can be called platforms.

POLL Question

•  How many Social Media Platforms are you personally utilizing?

•  1 •  2 •  3 •  4 •  >4

POLL Question

•  How many Social Media Platforms is your institution currently utilizing?

•  1 •  2 •  3 •  4 •  >4

SWF?!?

•  Institutional Branding •  Adopting a ‘Millennial’ Mindset •  It’s an App World

What is Social Media

•  Platforms –  Ethority’s

Social Media Prism V6 (German Co.)

What is Social Media

•  Usage for HR –  Background checks –  Recruitment –  Engagement

•  Gamification

POLL Question

•  Have you utilized Social Media in either Job Searches or casually to view available positions?

•  Yes •  No

Best Practices

•  General Guidelines •  Social Media Policy •  Performance Management •  Recruitment

–  VSU: Actionable Intelligence

Best Practices

•  Likes •  Dislikes

POLL Question

•  Do you have a wearable?

•  Fitbit •  Jawbone •  Microsoft Band •  Google Glass •  Other •  What is a wearable and how do I plug

it in?

Best Practices

•  Trends –  Look Who’s Talking –  Wearable Revolution

Current Litigation and Such…

•  Mining the Data •  Cases

–  Facebook posts –  To Like or Not to Like

Current Examples… •  Frostburg State •  Cornell University •  St. Lawrence University •  University of Michigan-Flint •  University of Florida •  Stanford University HR •  Yale University •  Princeton University •  Pomona College •  Rollins College •  South Georgia State College

Future Use in HEHR

•  Mobile HR •  Recruitment

–  Big Data

•  Engagement •  Performance Management •  Customer Service •  Professional Development

–  MOOCs –  Apps are the Coming Norm

Template  downloaded  from  

“Focus on how to be social, not on

how to do social.” – Jay Baer, Convince & Convert

Template  downloaded  from  

References Consumer Technology and the Workforce of Tomorrow by Bill Bartow. 2014. http://www.workforce.com Human Resources and Social Media by Karen Isaacson and Sarah Peacey. 2012. KPMG International Cooperative. http://www.kpmg.com Social Media and Higher Education – Tips for Success and Who’s Doing It Right. 2013. The Higher Education Marketing Journal. http://higheredmarketingjournal.com Social Media in Higher Education: a literature review and research directions by Davis, Deil-Amen, Rios-Aguilar, Gonzalez Canche. The Center for the Study of Higher Education at The University of Arizona and Claremont Graduate University Social Media and HR – Friends or Foes? 2014 SageHRMS. Social Media in the Workplace: Issues and Strategic Questions by Robert E. Ployhart. SHRM Foundation Executive Briefing. http://www.shrm.org Social Media Prism v6. 2015. http://ethority.net/#top

References The State of Social Media in Higher Ed. 2015 The Journal of Higher Education Web Professionals. http://link.highedweb.org/2014/01/the-state-of-social-media-in-higher-ed The Use of Social Media in Higher Education for Marketing and Communications: A Guide for Professionals in Higher Education by Rachel Reuben. 2009. http://www.fullerton.edu/technologyservices/_resources/pdfs/social-media-in-higher-education.pdf Understanding the Use of Social Media in Litigation by Paul Ragusa and Lauren Emerson. 2014. Aspatore Use of social media for background screening. 2015. Arnall Golden Gregory, LLP. http://www.Lexology.com

Contact Information

Jamie Tanner Director of Human Resources

South Georgia State College

Jamie.tanner@sgsc.edu vinsonhrconsulting@gmail.com

@casualwriter (personal Twitter) @vinsonhrc ( Consulting Twitter)

SGSC HR Department

Twitter: @sgschr Pinterest: sgschr

•  • 

There's  An  App  For  That!   22  

The  Great  Fron,er:  Expansion  of  Social  Media  Into  the  Higher  Ed  

Workplace  

Thank  you  for  a,ending!  April  16,  2015  

Sponsored  by