then everything changed

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2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Change Is Multiple Generational.Technology Leap Frogs When Do You Adopt - Being Late To The PartyFactorization of Content You Lose Your Creativity And Jobs. Information Is Controlled By A Central AuthorityMultiScreen Requirement Gives you Back Creative Needs and Your Jobs

1Tom Aldous taldous@adobe.com2

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.My Wife Hoa Says Hello3

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Busy With Our New Grandson Landon4

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Let Us Look To The Past To Help Us Understand Today?5

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.5Strongest Cave People Advocate That Dragging Goods Best MethodBC 30,000 to 25,0006

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Why Would Anyone Try To Keep You From Evolving?7

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Cavemen Knew A Picture Is Worth A Thousand WordsBC 30,000 to 25,000No need for language translationCaves could be considered private librariesCreativity Valued8

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Papyrus - Improved Mobility BC 3000Papyrus was first manufactured in Egypt.Thick paper-like material produced from the papyrus plant.Over 1,300 Generations Since Cave Wall Writing Was Invented9

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Stone Tablets The iStone10BC 1300Popularized By Moses.Content Preservation Is Excellent.Reuse A Manual Process.Over 85 Generations Since Papyrus Was Invented.

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Cave Writing Union Advocates No Need For Mobile Content11

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Parchment From Animal SkinsBC 260A substitute for papyrus, which was temporarily not being exported from Egypt, its only source.Over 50 Generations Since Stone Table Was Invented12

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.300 BC Control The Information And Control The Population 13

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Paper Helped With Supply, Mobility And Cost. Theres Graphics Again. Time Of Creation Is Now A New Known Issue.AD 105 is often cited as the year in which papermaking was invented.Historical records show that the invention of paper was reported to the Chinese Emperor by Ts'ai Lun, an official of the Imperial CourtOver 7 Generations Since Parchment Was Invented14

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.100 BC OK, Great Work. We Are Still In Control15

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Population Is Told That The Worlds Flat16

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Printing Press Added Speed And Lowered Cost And Start RevolutionsAD 1,441 Guttenbergs Printing PressNo longer would reading be confined to monks and rich scholars.No longer would a book take days to copy.The printing press made reading available to even the poorest of persons.In the late fifteenth century, the reproduction of written materials began to move from the copyists desk to the printers workshop.Over 65 Generations Since Paper Was Invented.

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2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Worlds Round Off To The New World18

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Koenig's Steam PressAD 1,814Automated Printing Press All About Time SavingOver 18 Generations Since Paper Was Invented.

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2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.1,841 AD French Revolution 20

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Popular From 1815 -1915 In USA, Canada And UK21

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.The Rich Enjoyed More Handcrafted Buggies22

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Benz "Velo" model (1894) Horseless Wagon Will Never Catch On23

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.The Model T set 1908 as the historic year that the automobile became popular Order Any Color As Long As It Is Black24

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.1958 Oldsmobile 98 Holiday25

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.IBM 704 Mainframe Computer Dont Drop The Punch CardsAD 1957Centralized Computing And Control

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2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.1950s Lifestyle Father Knows Best27

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.1957 Sputnik Is Sent Into Orbit28

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.1962 AD I Was Born How Much Change In One Life Time29

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.The 1960s Were About Questioning The Status Quo30

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.1969 Apollo 11 USA Puts Man On The Moon31

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Magnetic Tape StorageAd 1971Dramatic Increase In Storage Capability. Information Still Controlled By A Central Authority.

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2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.1972 Dad Advises Me That Computers Will Never Replace People33

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Wang 2200 Word ProcessorAD 1973My First Secretary Had A Wang Word ProcessorContent Is Beginning To Be Created By Individual DepartmentsRequires Special Skills

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2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Xerox AltoAD 1973One Of The First Computers Designed For Individual Use Making It Arguably What Is Now Called A Personal Computer.Portrait DisplayMouse Control Central Authority Loses More Control.35

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.1973 First Mobil Phone - Motorola DynaTAC36

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Graduate High School In 198037

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.IBM PC 5150AD 1981By 1984, with the success of the PC, MultiMate had more than $1 million in orders a month and the company had more than 150 employees.Individual Department started to break free of central control.38

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Apple MacAD 1984128K RAM of memory!Mouse Idea Is Borrowed From Xerox.

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2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. I Graduate College In 198440

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.1985 Aldus PageMaker 1.0 Not Just Freedom, But Creativity AD 1985One of the first desktop programs, by Aldous Company, initially for the then-new Apple Macintosh and in 1987 for PCs running Windows 1.0This marks complete freedom from central control.41

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.1986 FrameMaker Invented Book Building Made Easy42

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.1986 - Standard Generalized Markup Language43

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.1991 My Brother And I Took InTech Out Of The Garage44

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.DOCBOOK SGML 45

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.1991 RoboHelp 1.0 Invented Help Made Easy 46

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.World Wide Web47

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Mosaic Internet Browser48

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.1998 - XML 1.0 Became A W3C Recommendation49

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.2003 Common BlackBerry Phone Invented50

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.2005 Adobe Acquired Flash Platform, Bringing Rich Media To The Web51

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Content Management Systems Revision Control & Workflow52

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.DITA Reusable, Modular And More 53

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.How About Content Quality54

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Single Purpose Unstructured Document Editors55

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Single Purpose DITA XML Editors56

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Crossover Documentation Editor Unstructured / SGML / XML57

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.DITAOT Some Thought Leaders Tell Us That Layout And Presentation Is Not Important.58

2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidenti