then everything changed


Tom Aldous – [email protected]

2


My Wife Hoa Says Hello

3


Busy With Our New Grandson Landon

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Let Us Look To The Past To Help Us Understand Today?

5


Strongest Cave People Advocate That Dragging Goods Best Method

BC 30,000 to 25,000

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Why Would Anyone Try To Keep You From Evolving?

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Cavemen Knew A Picture Is Worth A Thousand Words

BC 30,000 to 25,000

No need for language translation

Caves could be considered private libraries

Creativity Valued

8


Papyrus - Improved Mobility

BC 3000

Papyrus was first manufactured in Egypt.

Thick paper-like material produced from the papyrus plant.

Over 1,300 Generations Since Cave Wall Writing Was Invented

9

http://en.wikipedia.org/wiki/Paper


Stone Tablets – The iStone

10

BC 1300

Popularized By Moses.

Content Preservation Is Excellent.

Reuse A Manual Process.

Over 85 Generations Since Papyrus Was Invented.


Cave Writing Union Advocates No Need For Mobile Content

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Parchment From Animal Skins

BC 260

A substitute for papyrus, which was temporarily not being exported from Egypt, its only source.

Over 50 Generations Since Stone Table Was Invented

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300 BC – Control The Information And Control The Population

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Paper Helped With Supply, Mobility And Cost. There’s Graphics Again. Time Of Creation Is Now A New Known Issue.

AD 105 is often cited as the year in which papermaking was invented.

Historical records show that the invention of paper was reported to the Chinese Emperor by Ts'ai Lun, an official of the Imperial Court

Over 7 Generations Since Parchment Was Invented

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100 BC – OK, Great Work. We Are Still In Control

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Population Is Told That The World’s Flat

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Printing Press Added Speed And Lowered Cost … And Start Revolutions

AD 1,441

Guttenberg’s Printing Press

No longer would reading be confined to monks and rich scholars.

No longer would a book take days to copy.

The printing press made reading available to even the poorest of persons.

In the late fifteenth century, the reproduction of written materials began to move from the copyist’s desk to the printer’s workshop.

Over 65 Generations Since Paper Was Invented.

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World’s Round – Off To The New World

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Koenig's Steam Press

AD 1,814

Automated Printing Press

All About Time Saving

Over 18 Generations Since Paper Was Invented.

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1,841 AD French Revolution

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Popular From 1815 -1915 In USA, Canada And UK

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The Rich Enjoyed More Handcrafted Buggies

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Benz "Velo" model (1894) – Horseless Wagon Will Never Catch On

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The Model T set 1908 as the historic year that the automobile became popular – Order Any Color As Long As It Is Black

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1958 Oldsmobile 98 Holiday

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IBM 704 Mainframe Computer – Don’t Drop The Punch Cards

AD 1957

Centralized Computing And Control

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1950’s Lifestyle – Father Knows Best

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1957 Sputnik Is Sent Into Orbit

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1962 AD I Was Born – How Much Change In One Life Time

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The 1960’s Were About Questioning The Status Quo

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1969 Apollo 11 – USA Puts Man On The Moon

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Magnetic Tape Storage

Ad 1971

Dramatic Increase In Storage Capability.

Information Still Controlled By A Central Authority.

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1972 – Dad Advises Me That Computers Will Never Replace People

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Wang 2200 – Word Processor

AD 1973

My First Secretary Had A Wang Word Processor

Content Is Beginning To Be Created By Individual Departments

Requires Special Skills

34

http://en.wikipedia.org/wiki/File:Wang2200.png


Xerox Alto

AD 1973

One Of The First Computers Designed For Individual Use Making It Arguably What Is Now Called A Personal Computer.

Portrait Display

Mouse Control

Central Authority Loses More Control.

35

http://en.wikipedia.org/wiki/File:Xerox_Alto.jpg


1973 – First Mobil Phone - Motorola DynaTAC

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Graduate High School In 1980

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IBM PC 5150

AD 1981

By 1984, with the success of the PC, MultiMate had more than $1 million in orders a month and the company had more than 150 employees.

Individual Department started to break free of central control.

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Apple Mac

AD 1984

128K RAM of memory!

Mouse Idea Is Borrowed From Xerox.

39


I Graduate College In 1984

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1985 Aldus PageMaker 1.0 – Not Just Freedom, But Creativity

AD 1985

One of the first desktop programs, by Aldous Company, initially for the then-new Apple Macintosh and in 1987 for PCs running Windows 1.0

This marks complete freedom from central control.

41

http://en.wikipedia.org/wiki/Apple_Macintosh

http://en.wikipedia.org/wiki/IBM_PC_compatible

http://en.wikipedia.org/wiki/Windows_1.0

http://en.wikipedia.org/wiki/Windows_1.0


1986 FrameMaker Invented – Book Building Made Easy

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1986 - Standard Generalized Markup Language

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1991 My Brother And I Took InTech Out Of The Garage

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DOCBOOK – SGML

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1991 RoboHelp 1.0 Invented – Help Made Easy

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World Wide Web

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Mosaic Internet Browser

48


1998 - XML 1.0 Became A W3C Recommendation

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2003 Common BlackBerry Phone Invented

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2005 Adobe Acquired Flash Platform, Bringing Rich Media To The Web

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Content Management Systems – Revision Control & Workflow

52


DITA – Reusable, Modular And More

53


How About Content Quality

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Single Purpose Unstructured Document Editors

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Single Purpose DITA XML Editors

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Crossover Documentation Editor – Unstructured / SGML / XML

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DITAOT – Some Thought Leaders Tell Us That Layout And Presentation Is Not Important.

58


Should We Just Follow The Herd?

59


Question Everything

60


Dad Advises Me To Buy Land In Florida. You Can Not Lose!

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2007- 2010 Property Loses Value Up To 70% In Florida

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2007 Apple Invents iPhone

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2008 – First Commercial Android Phone

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I Buy That Winter House In Florida … Short Sale!

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2010 iPad Announced

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2011 Nissan Leaf – All Electric

67


2011 Android Tablets Are Here

68


Mobile Revolution: A Fundamental shift in the way content is consumed

Multiscreen Publishing


Popularized By Steven Jobs

70


How Can We Publish To All These New Devices And Integrate Rich Media In Both Unstructured And XML?

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There Are Companies That Provide That Solution Today

72


About Tom Aldous

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Tom Aldous Director, TechComm Business Development and

Evangelism Former Managing Partner (20 yrs) – Integrated

Technologies, Inc. Certified Technical Trainer Frequent speaker at industry conferences worldwide FrameMaker / XML (including DITA) enthusiast Singlesource Champion Blogger – tmaldous.com Twitter - @tmaldous Let’s LinkedIn - http://www.linkedin.com/in/tmaldous

http://www.linkedin.com/in/tmaldous

then everything changed

Technology

adobe confidential

rights reserved

central control

content

control

paper

papyrus

devices