theoretically practical
TRANSCRIPT
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Greg Flory | @gregflory | @RBAConsulting
theoretically
PRACTICALmobile strategy & design
http://vimeo.com/70051022
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 2
the MARTINI CONSPIRACY
mobiledesktoptablet
FIRSTgetting the most from all form factors
Greg Flory, National Mobile Strategy Lead at RBA !Greg helps people & companies design better mobile experiences. Previously with Bottle Rocket, he has worked on strategy and apps for Starwood Hotels, Food Network, ooVoo, Baker-Hughes & US Bank. !!@gregflory | rbaconsulting.com
Matthew Doty, User Experience Director at RBA !Matthew crosses the streams of his artistic roots, technical savvy, business acumen, and his fascination with human behavior to create really awesome interactive experiences. !@matthewjdoty | rbaconsulting.com
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Greg Flory | @gregflory | @RBAConsulting 3
the
MARTINI CONSPIRACY tales of
mobile strategy
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Greg Flory | @gregflory | @RBAConsulting 4
every business is a
MOBILE BUSINESS
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Greg Flory | @gregflory | @RBAConsulting 5
!
conflicting DEFINITIONS
!
wide open at the top NARROW & CONCENTRATED AS YOU GO DEEPER!
seems EXPENSIVE
!
might want more… PROBABLY DON’T NEED IT
!
best when MADE BY A PROFESSIONAL !
better as a SOCIAL EXPERIENCE
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Greg Flory | @gregflory | @RBAConsulting 6
a creative approach & direction that finds harmony between: !
BUSINESS OBJECTIVES BRAND VISION
USER DESIRE !
enabling technology
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Greg Flory | @gregflory | @RBAConsulting 7
!
wide open at the top !
!
!
!
NARROW & CONCENTRATED THE DEEPER YOU GO
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Greg Flory | @gregflory | @RBAConsulting 8
the MOBILE REALITY
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Greg Flory | @gregflory | @RBAConsulting 9
the strategist’s
DILEMMA
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Greg Flory | @gregflory | @RBAConsulting 10
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Greg Flory | @gregflory | @RBAConsulting 11
there is nothing more expensive than building something people don’t use
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Greg Flory | @gregflory | @RBAConsulting 12
great work grows from a
STRONG PARTNERSHIP
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Greg Flory | @gregflory | @RBAConsulting 13
make strategy a social experience
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Greg Flory | @gregflory | @RBAConsulting 14
create things
PEOPLE WANT the only
strategy you will ever need
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Greg Flory | @gregflory | @RBAConsulting 15
don’t just change perceptions
CHANGE THEIR REALITY
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Greg Flory | @gregflory | @RBAConsulting 16
THANKS!
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 17
mobiledesktoptablet
FIRSTgetting the most from all form factorsMatthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
about RBA19
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
about you20
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
warning21
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 22
setting the
STAGEMatthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
“mobile first” is a good idea23
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
right direction24
https://www.flickr.com/photos/philliecasablanca/2182162819/sizes/o/
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
we were all retrofitting 25
https://www.flickr.com/photos/jeffsand/3871415191/sizes/l
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
data said we needed to change26
https://www.flickr.com/photos/zeldman/9599508711/sizes/l
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
we took the leap27
https://www.flickr.com/photos/cloud10/436425696/sizes/l
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
so, how’s that workin’ out? 28
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
very well29
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
however…30
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
all form factors can INSPIRE31
http://upload.wikimedia.org/wikipedia/commons/f/fc/Inspire_Sunburst_Italian_Alps.jpg
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
the merits of
“MOBILE FIRST”32
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
forces us to prioritize33
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
transforms pain into pleasure34
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
sets expectations up front35
http://www.phlmetropolis.com/2012/03/my-internet-dating-experiment.php
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
when “mobile first” !
DOESN’T MAKE SENSE
36
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
when you need the big picture 37
http://magbookkeeping.com/blog/
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
when data indicates otherwise38
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when you’re not ready39
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mobledesktoptablet first
EXAMPLESMatthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 42
the “mobledesktoptablet first”
PHILOSOPHYMatthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
it’s all about adaptation43
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
point 1: prioritize the most constrained form factor
44
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point 1: prioritize the most IMPORTANT form factor
45
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… to your users?46
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…to the business? 47
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…to think it through48
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point 2: transform painful choices into pleasurable decisions
49
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point 2: transform painful COMMUNICATION into pleasurable DIALOGUE
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_firsthttp://youtu.be/R2a8TRSgzZY
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from this to this
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
set clear expectations53
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Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
expect partnership54
http://pixabay.com/p-96298/?no_redirect
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trust55
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point 3: consider the mobile form factor up front
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point 3: consider ALL APPLICABLE form factorS up front
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we all “get it”58
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questions
ANYONE?59
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thank
YOU!60
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theoretically
PRACTICALmobile strategy & design