theory of reasoned action

Paul Buckley Public Relations Theory

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Comm337-PR Theory

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Paul Buckley

Public Relations Theory

Founders:Martin Fishbein Icek Ajzen

•Behavioral Intention is the predictor of behavior

AttitudePersonal beliefs about value of behavior

Subjective normsSocial environments value on behavior

Behavioral IntentionCombination of both, predicts behavior

Used for behavior

modification

STD/HIV prevention

Health fitness

behaviors

Quit Smoking

Drinking

Montan, j.a. (2008). Theory of reasoned action. Retrieved from http://www.apla.org/accionmutua/pdf/Theory_of_Reasoned_Action.pdf

Ajzen, I., and Fishbein, M. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. New York: Addison-Wesley.

Garson, D. (2007). Theory of reasoned action. Retrieved from http://faculty.chass.ncsu.edu/garson/PA765/tra.htm

Fishbien, M. (1980). Adapted from understanding attitudes and predicting human behavior. Engelwood, New Jersey: Prentice Hall.

Notani, A. S. (1998). Moderators of perceived behavioral control's predictiveness in the theory of planned behavior: A meta-analysis. Journal of Consumer Psychology, 7, 247-271.

http://www.apla.org/accionmutua/pdf/Theory_of_Reasoned_Action.pdf

http://faculty.chass.ncsu.edu/garson/PA765/tra.htm

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