There is a market for

your products

Shanghai 10-12 DECEMBER 2014 • SHANGHAI, CHINAPresented by the Private Label Manufacturers Association and the Shanghai International Sourcing Promotion Center

Private Label Fair

new

Want to find a new market for yourproducts? If you make pizza, pasta, jams,cold cereal, health and beauty,

household cleaners, paper and plastic products or any ofhundreds of Western food andnon-food categories, then China’syoung consumers want your

products on their supermarketshelves. And with retailers likeWal-mart, Tesco, Carrefour,Auchan, Metro, 7-11, or Watsons, the door is openfor private label. Chinesesupermarkets are looking

for the same products, too. Check theaisles of Lian Hua, WuMart, Lotte, orVanguard and you will find the samephenomenon. Western-style is whatconsumers are buying.

Where can you meet the retail buyers for these supermarkets, hypermarkets,convenience stores, and drug chains?

At the 2014 Shanghai Private Label Fair,presented by PLMA and its partner inChina ISPC. It is the fastest growingprivate label show in the world. Startingin 2011 with 140 stands, the ShanghaiPrivate Label Fair reached 400 stands lastyear. More exciting, the show now has itsown exhibition building. It is the newConvention & Exhibition Center ofInternational Sourcing, with state-of-the-art facilities. This year’s event is expectedto exceed 600 stands with separate foodand non-food halls.

Make plans now for the 2014 ShanghaiPrivate Label Fair. There are 300 millionyoung Chinese waiting to try yourproducts. Contact PLMA today. In Europe,Chavy Dumpé, PLMA Marketing Manager.Telephone +31 20 575 3032 or emailshanghai@plma.nl. In the U.S., SharonDavis, PLMA Trade Show DevelopmentDirector. Telephone 212-972-3131 oremail shanghai@plma.com.

There is a market for your products

Shanghai Private Label Fair 10-12 DECEMBER2014•SHANGHAI, CHINA

new

LOCATIONThe Shanghai Private Label Fairwill be held at the ShanghaiConvention and ExhibitionCenter of InternationalSourcing, an exciting newexhibition facility in theChangfeng Ecological BusinessDistrict in the center of Shanghai.The exhibition center is compact yetspacious and has two floors, one ofwhich will accommodate the food section,the other the non-food section.

STAND ASSIGNMENTS All stand assignments are based on a first-come,first-served basis in order of receipt of applicationwith payment, product eligibility and availability ofspace. The show floor will be divided into separatefood and non-food sections.

STAND DECORATION AND FURNISHINGSSingle and multiple-unit stands are available. Eachunit measures 3m x 3m and includes system side andback walls, a system fascia with an exhibitor andproduct reference in Chinese and English, a meetingtable, a lockable display cabinet, three chairs, twospotlights and one basic power supply socket.Additional furniture and equipment can be rentedfrom the official show contractor.

SHOW CATALOGUEAll registered visitors to the show receive a copy ofthe official catalogue, which includes listings of allexhibitors with company name, address, telephoneand fax number, e-mail, website, product lines and

exhibitor contacts. Productdescriptions are published inChinese and English. Advertisingspace is available for exhibitors whowish to highlight and promote theirstand location or products.

BRIEFING AND STORE TOURPLMA will conduct a special marketbriefing and store tour forinternational exhibitors prior to thecommencement of the show.

BUYER LISTTo help arrangeappointments, exhibitorswill receive a preliminarylist of registered buyersapproximately 21 daysbefore the show.

HOTELSPLMA headquarters hotel will

be the Marriot ShanghaiChangfeng Park located on Da Du

He Road, within walking distance of theexhibition center. Accommodations at the Marriottas well as at additional hotels have been arranged byISPC. All exhibitors receive a list of hotels that areavailable to participants of the show. Reservationsmust be made by the exhibitor.

ISPCThe Shanghai Private Label Fair is presented inconjunction with the Shanghai International Sourcing Promotion Center, organized and approvedby the Shanghai Municipal Government. ISPCcurrently sponsors four shows annually, including the International Sourcing Fair and the PrivateLabel Fair.

TRADE SHOW SCHEDULE

n Tuesday, 9 December Pre-Show Store Tour and Briefing 13.00 – 18.00Stand Set-up 09.00 – 21.00

n Wednesday, 10 DecemberShow Floor Open 09.30 – 17.00

n Thursday, 11 DecemberShow Floor Open 09.00 – 17.00

n Friday, 12 December Show Floor Open 09.00 – 14.00

PLMA Member Exhibit Rates Single Unit (3x3m) US $ 2,500Double Unit (3x6m) US $ 4,000Triple Unit (3x9m) US $ 5,000(Non-Members add USD $ 3000 surcharge)

SHOW-AT-A-GLANCE

Presented by the Private Label Manufacturers Association and the Shanghai International Sourcing Promotion Center

Presented by the Private Label Manufacturers Association and the Shanghai InternationalSourcing Promotion Center

PLMA International CouncilWorld Trade Center, Strawinskylaan 671, 1077 XX Amsterdam, The NetherlandsTelephone: (31) 20 5753032 E-mail: shanghai@plma.nlwww.plmainternational.com

PLMA630 Third AvenueNew York, NY 10017 Telephone: 212 972-3131Fax: 212 983-1382 E-mail: shanghai@plma.com www.plma.com

10-12 DECEMBER 2014 • SHANGHAI, CHINA