there’s money in the metrics
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There’s Money in the Metrics. 3 Reasons w hy you need Real User Measurements Connie Quach , Neustar David Cumberland, Shopatron. Speakers. Connie Quach Sr. Product Manager, Web Performance Management. David Cumberland Vice President of Engineering and IT. The World is Online. - PowerPoint PPT PresentationTRANSCRIPT
There’s Money in the Metrics
3 Reasons why you need Real User Measurements
Connie Quach, NeustarDavid Cumberland, Shopatron
Speakers
Connie QuachSr. Product Manager, Web Performance Management
David CumberlandVice President of Engineering and IT
The World is Online
2 Billion Users
Ubiquitous broadband
Uncompromising expectations
Performance is differentiator AND mandate
Overwhelming majority agree: Revenue at stake
N=117 Neustar/InfoWorld Market Pulse Research Study: Website Performance/Monitoring and the User Experience, April 2013
85%
Poor online experience = lost revenue
73%
Reach potential customers
62%
Communicate with existing customers
Risk Use
A growing dependency
N=117 Neustar/InfoWorld Market Pulse Research Study: Website Performance/Monitoring and the User Experience, April 2013
32%Average
of Annual Revenue
- Across a dozen industries
- eCommerce % much higher
- Biggest growth sourceWebsiteTransactions
45%
The revenue risk is real
N=376 Neustar Web Performance Research Study, May 2013
12%
?45%
$1k-$10k per hour
More than $10,000 per hour
17%
Don’t Know
Up to $1 Million per hour
Real User Measurements
How we got here
Why they matter
Collect : Correlate : Commit
Collect Collecting baseline and real time information Baseline requirements
- Foundational- Repeatable control- Representative of infrastructure
Real User Experience- Know the experience of every user- Act on problem information in real time- Improve against competitive websites
Necessities at work
Correlate Essential to interpret ALL data
- Filling in all the piece for a clear picture Relationship of data is vital
- View baseline AND real user- Hone in on “first causes”- Take correct action
Understanding the “How To’s”- Targeted improvement areas- Measurable impact- Ongoing testing and management
Commit Gaining confidence from consistent practices
- Meeting service level agreements (SLAs)- Commit to business objectives
Confidence must be built- Proper diagnosis- Fast time to resolution- Demonstrable ability to meet targets
Stepping into the business- Transparency to customer expectations- Service level assurance- Meeting growth objectives
✓
How Shopatron gets it done
Load Testing
Advice and Lessons