there's no magic in measurement
TRANSCRIPT
Discovery #3
Different from everyone else—focused on moving better, not simply
looking—in their approach
Discovery #4
Focused on the process—better looking, better movement, better
health was a by-product of the work, not the focus of it.
Discovery #5
Main variables determining success or failure: diet, exercise, recovery,
stress management and sleep
We Know The Work That Matters vs. Doesn’t
Don’t Do Do Every Day
Create Blog Posts Manual Link Outreach
Posting to Google Plus New Facebook Posts
Asking for Google Reviews Monitor Review Sites
Focusing on Outcome Metrics vs. Inputs Will Bring Success
My Single Best SEO Tip for Improved Web Traffic, by Cyrsu Shepard
Blindly Chase Shiny Things
These elements might be well correlated with sites that tend to rank well, but that doesn’t mean they’re the best investments your
site can make?
Via Moz’s 2015 Google Ranking Factors
Each Effort Can be Broken Down:
Work Metrics Goal(s)
Eat less, train more
Scale weight < 230 lbs
Lose weight
Each Effort Can be Broken Down:
Work Metrics Goal(s)
Eat less, train more &
test
Scale weight < 230 lbs
Lose weight
Input
The Work That Moved The Needle
Train: 2 -3X/week
Jan. — Mar. Apr. — Oct.
Train: 4X/week + 30-45m walk/day
Tracked meals/snacks
Tracked meals/snacks
Waist: 37
Hips: 42.5
Jan. — Mar. Apr. — Oct.
Waist: 35 1/8
Hips: 41 1/8 Output
The Results Don’t Tell The Story
“There is growth in every process, but not in ANY outcome.” — Eric Cressey, Cressey Sports Performance
“An outcome is result. It’s what happens when the work is done.
— Eric Cressey, Cressey Sports Performance
Process-oriented I’m going to eat more lean protein and
vegetables, in addition to getting 60 minutes of exercise per day.
What Ultimately Matters
Exercising in am
Keep a schedule
Plan all meals
No snacks before first meal
200g/protein daily
200 oz./water daily
NUDGES
Regular Content Creation?
Establish metrics for content cadence, and
you’ll know the benefits of 1X/week
vs. 1X/month.
Infrequent, Higher-Effort Content?
Many times, one piece of extraordinary content every quarter or even every year
can be enough.
See Rand’s List of 10X Content
Social Shares? Or Social Followers?
What actions earn social engagement? Are they worthwhile?
Via Followerwonk
Interacting in Online Communities?
A few replies a week, or each month, may have a
compounding impact
Mainstream or Niche Media Coverage
Press outreach, or crafting a press-worthy story/event each month could be a worthwhile
endeavor
Site Crawl to Find and Fix Issues
Fixing, redirecting, and/or finding the linking sources to these may drive
additional rankings & traffic.
Each Effort Can be Broken Down:
Work Put up two Facebook
posts/week
Fix any broken links
Pitch a guest contribution 1X/month
Participate in three discussion threads/week
Each Effort Can be Broken Down:
Work Metrics Put up two Facebook
posts/week
Fix any broken links
Pitch a guest contribution 1X/month
Participate in three discussion threads/week
FB shares, new page likes, traffic
Traffic increase
Acceptance of post, traffic driven
Traffic from discussion site
Each Effort Can be Broken Down:
Work Metrics Goal(s) Put up two Facebook
posts/week
Fix any broken links
Pitch a guest contribution 1X/month
Participate in three discussion threads/week
FB shares, new page likes, traffic
Traffic increase
Acceptance of post, traffic driven
Traffic from discussion site
Grow reach on & through Facebook
Direct+search bump
Visibility to new audience, traffic
Brand awareness, branded search
Each Effort Can be Broken Down:
Work Metrics Goal(s)
Fix any broken links
Traffic Increase
Direct+search bump
Curtail daily meetings
Nudge
Determine Nudges, Work Items & Metrics to Monitor
We’re in this together.
Limit all meetings to only essential parties Post two blogs
per week
Increased social sharing, distribution, engagement, reach Brand mentions,
traffic and links
I’ve never been more proud of you.
Measure the work against work targets, not simply
metrics & goals