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1 Evolving The Business Model The New Reality

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Page 1: TherFit eStore Program

1

Evolving The Business Model The New Reality

Page 2: TherFit eStore Program

2www.TherFit.com(877) [email protected]

At a time when the world of healthcare is changing for everyone - clinicians, patients, providers and institutions - the gap between the clinician and the patient is as big as ever.

It is this gap - the problem - TherFit - strives to address to everyone’s benefit and satisfaction. We endeavor to solve this problem through our innovative business model as the prescription, cure and solution!

The New Reality…

Page 3: TherFit eStore Program

3www.TherFit.com(877) [email protected]

Problem…What’s driving all the change in our health care system…where do we begin, what do you do?!

One solution is…… A TherFit’s eStore actually enables your practice do something about it!

With a TherFit eStore, you can now extend the level of care you provide to your patients!

Page 4: TherFit eStore Program

4www.TherFit.com(877) [email protected]

Consider This… Reliance on healthcare and wellness professionals is

of critical importance and even increasing in these changing times

Personal responsibility is growing out of necessity and most people want to take control of their health and well being

Page 5: TherFit eStore Program

5www.TherFit.com(877) [email protected]

Options… Your patients have choices but when they need

products, supplies or equipment - which most do - where do they go?

Drug or grocery store chain? Point-of-sale packaging? Minimum-wage clerks or cashiers? Internet?

Page 6: TherFit eStore Program

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Evolving The Business Model Retailing in Healthcare

Page 7: TherFit eStore Program

7www.TherFit.com(877) [email protected]

The Solution… A TherFit eStore provides clinicians with a complete

turn-key solution to offer medical-grade products and related supplies to their patients

Keep it Simple… All you need to do is to offer your patients the option

to buy from you – it is that simple! You profit from the “cash” (credit card) transaction

(purchase) on your own company-branded eStore and your patients get the solutions they need!!

Page 8: TherFit eStore Program

8www.TherFit.com(877) [email protected]

Really Simple… Establishing your own TherFit eStore is about as easy

as creating a Facebook profile Your designated TherFit Business Development Team

walks you through the entire process - in less than 1 hr.! Upon completion, your eStore is open for business –

in your office or at home after care available 24/7 at www.mytherfit.com/anywhereclinic TherFit’s BDT also provides on-going support to ensure

your long-term success and profitability

Page 9: TherFit eStore Program

9www.TherFit.com(877) [email protected]

Reality Check-up… We understand - you didn’t get your education to

retail products to your patients...

Prescription……But, a turn-key solution that enables you to extend the level of care you provide by helping them secure the products, supplies and equipment they need is just what the doctor ordered!

Page 10: TherFit eStore Program

10www.TherFit.com(877) [email protected]

Going Live…There are no out-of-pocket costs to set up your eStore

It’s Turn-Key…The eStore platform has full shopping cart and check-out

functionality and populated with thousands of productsSales tax is automatically calculated and collected by the

TherFit eStore platform Profits are automatically posted to your accountTherFit has contracted with a leading payment solutions

company to provide you with a great merchant account (if applicable) designed to facilitate all eStore retail transactions

Page 11: TherFit eStore Program

11www.TherFit.com(877) [email protected]

It’s Fully Supported…TherFit will help you organize your team so the process runs

smoothly, from clinical recommendations to check-out ordering and delivery

TherFit Business Development Team helps to optimize your results

Training & Education is available through eStore management “on demand” by video

A Social and Business Network is available for on-going product and program training and education

Page 12: TherFit eStore Program

12www.TherFit.com(877) [email protected]

It’s Simple…As the owner of a TherFit eStore, you can purchase

at wholesale for your own needs, and provide great products to your patients at retail

Use as a procurement tool to reduce your product acquisition and soft costs associated with your business

Earn money by retailing products, and can track it all in the back office of your own web site

Your eStore has the potential to generate average profits from 10 – 30%, depending on product mix.

Page 13: TherFit eStore Program

13www.TherFit.com(877) [email protected]

The eStore Procurement Process…

Page 14: TherFit eStore Program

14www.TherFit.com(877) [email protected]

So, you purchase from TherFit At wholesale price Sell to your customers or patients at retail Keep the profits TherFit fulfills the orders and facilitates delivery

The model design is robust and flexible, the process is easy and clean, and the business meets all legal

requirements for clinicians!

The eStore Procurement Process…

Page 15: TherFit eStore Program

15www.TherFit.com(877) [email protected]

A TherFit eStore takes the hassle out of retailing No working capital, warehouse or storage space

required or tied up in inventory A huge selection of medical-grade products and supplies

are available from industry-leading suppliers A Social Network or platform offers web-based training

& education on product use for clinicians and consumers

Many products offer flat-rate or free shipping

The eStore Procurement Process…

Page 16: TherFit eStore Program

16www.TherFit.com(877) [email protected]

TherFit offers a complete Kiosk-based solution all integrated into the eStore website to help clinicians, patients and customers review and order exactly what’s needed before leaving the clinic or facility

Kiosk - iPad, iPad holder, Integrated Credit Card Reader A merchant account (if applicable) is also part of this

integrated payment processing solution

New Tools of the Trade…

Page 17: TherFit eStore Program

17

What‘s More...

Page 18: TherFit eStore Program

18www.TherFit.com(877) [email protected]

I Hear You, But…This all sounds good, but is there really money in

retailing healthcare products? Will people really pay cash (or use a credit card)

instead of just relying on their insurance?What about the prices?

Well, let’s look at some facts…

Page 19: TherFit eStore Program

19www.TherFit.com(877) [email protected]

Just the Facts, Please…U.S consumers spent $363 billion of their own cash in

2009 for related health care supplies and medical needs

and that’s not counting pain relief and other supplies We are already used to paying for our healthcare out

of our pocketsMany consumers will buy and pay for whatever is

needed to addres their health and wellness Deloitte – “The Hidden Costs of U.S. Health Care for Consumers” – March 2011

Page 20: TherFit eStore Program

20www.TherFit.com(877) [email protected]

Questions & Answers …Q. Can some products in your eStore be found at a lower price somewhere on the internet?

A. Yep! TherFit’s eStore offers clinicians the best tool on the market to help extend the level of care you provide to your patients, with access to thousands of medical-grade products as a convenience to them

Page 21: TherFit eStore Program

21www.TherFit.com(877) [email protected]

Questions & Answers…Q. Is there profit in healthcare retailing?A. Let’s check it out using the following numbers:

Example…•100 unique patients per month/clinician•40% buy a product from you (conservative)•$100 average spend•20% average profit margin

Page 22: TherFit eStore Program

22www.TherFit.com(877) [email protected]

Questions & Answers …A. That’s $800/month/clinician

- Add in your hard and soft cost savings- Add in repetitive purchases (nutritional products, adult

diapers, pain therapy, wound care products, etc.)- Add more satisfied patients, repeat business and

referrals - all meeting their healthcare and wellness goals and objectives

- Use your own numbers to see how much profit potential your eStore can generate for your business

Page 23: TherFit eStore Program

23www.TherFit.com(877) [email protected]

A TherFit eStore is the Solution…

This unbeatable combination of products, services and convenience offers the lowest overall cost to both your business and to your customers!

Page 24: TherFit eStore Program

24www.TherFit.com(877) [email protected]

Pause and Think About it…And yes, your new company-branded eStore won’t

resolve all the issues you face as a clinician, but……it’s something to consider in the tsunami of change - a way to generate a new revenue stream while extending the level of care you provide to your patients!

Page 25: TherFit eStore Program

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Sample eStore...

Page 26: TherFit eStore Program

26www.TherFit.com(877) [email protected]

Your eStore… Company branded

Navigation Links

Custom Banner

Search Functionality Suppliers Products

Categories

Page 27: TherFit eStore Program

27www.TherFit.com(877) [email protected]

Company information Access to secured

information

Wholesale Catalog Place supply orders

Review customer and personal orders

Get training

And more…

eStore Back Office…

Page 28: TherFit eStore Program

28www.TherFit.com(877) [email protected]

Manage content and information on eStore site

About us… Logo upload

Add social media links

eStore Back Office…

Page 29: TherFit eStore Program

29www.TherFit.com(877) [email protected]

Support Helpdesk with FAQ’s

and How To’s

Communication Tool Back to TherFit What’s working

what’s not Recommended

enhancements Supplier and

product recommendations

Feedback Tool…

Page 30: TherFit eStore Program

30www.TherFit.com(877) [email protected]

FREE marketing program integrated into the back office of your eStore

Designed to help support and promote your business and eStore

Pre-developed templates include:

Newsletters Campaigns Product promotions And more…

Email Marketing

Page 31: TherFit eStore Program

31www.TherFit.com(877) [email protected]

Company branded

Promote your company

Promote your products

Incorporate into a consistent email marketing campaign

We assist in developing your campaigns and more…

Sample Newsletter…

Page 32: TherFit eStore Program

32www.TherFit.com(877) [email protected]

Knowledge is Power…Many products are supported with application,

benefit and feature information Videos, white papers and downloadable PDF’s are

available to show how products actually get used (this feature is under development)

Convenience is Key…Your eStore offers just the right product, at a rational

price, with convenient, quick and reliable delivery

Page 33: TherFit eStore Program

33

Summary...

Page 34: TherFit eStore Program

34www.TherFit.com(877) [email protected]

Summary…The health care, senior care and fitness industries are

changing as we speak

The dialog between care provider and consumer is changing in radical ways

And more changes are eminent...

Page 35: TherFit eStore Program

35www.TherFit.com(877) [email protected]

Summary…A TherFit eStore enables you to proactively address this

change with a new innovative solution Streamline your supplies procurement Retail products to your patients Apply social media and e-marketing strategies designed to

link you to your customers Help you build your business like never before

Some will reach out to their customers and act - some won’t!

Page 36: TherFit eStore Program

36www.TherFit.com(877) [email protected]

Summary…The opportunity created by starting your own Therfit

eStore is tremendous

Extending the care you provide to your patients and customers is priceless…

…TherFit makes it possible - so register to set up your company-branded eStore today!

It’s different. It adds value, drives results and moves your practice forward…

Page 37: TherFit eStore Program

37

Next Steps...

Page 38: TherFit eStore Program

38www.TherFit.com(877) [email protected]

Call To Action…While it’s easy to talk about what’s driving change in our health care system…

… A TherFit’s eStore actually enables your practice do something about it!

If you’re ready, let us show you how to get started!

Page 39: TherFit eStore Program

39www.TherFit.com(877) [email protected]

Next Steps…1. Fill Out InTake Form - 10 Minutes

Provide information about your company Upon completion, our Business Development Team will

build an Implementation Plan for your business We will present this to you after you open your eStore

2. Follow prompts set up your eStore - 10 to 15 Minutes Enter required information into the site Registering for a merchant account Submit your tax permit information to TherFit

Then, you’re ready to go!

Page 40: TherFit eStore Program

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Evolving The Business ModelSo Much to Gain - Nothing to Lose

www.TherFit.com(877) 646-2830

[email protected]