Shifted gears. Created own and associated properties

NOBO creating a niche

Execution to planning and conceptualizing (started with biggest street event of India)

Group of College Friends with a dream to start up something of their own…

2003

200

4

2012

200

5

2013

2014

Geographic and services expansion as Thinking Hats

Entertainment Solutions

First break with College activations

Ventured into Activations and

Event Mgmt

..started As Campus

entertainment

IPRsEvent Conceptualization

and Management

Product and Brand Activations

Retail Design, Planning and Marketing

*Over the years, we have also rolled out digitally integrated campaigns

Over the decade, THES has expanded its role from an execution based model to the conceptualizing model by adding on services and intellectual properties like Raahgiri Day/ Youth Nexus etc…

Strict control over quality of planning and execution.

THES has been able to establish a network of direct manpower and associates across the length & breadth of the country.

The multiple events & activations across domains gives THES an advantage to get the best & the most competitive prices for its clients and have

S

O

P

C

Servicing

Creative

Production

Operations

Our dedicated SPOC team is available 24 by 7

to provide a seamless experience to our clients

by managing the projects flawlessly.

Two of our campaigns have won Medals at Creative Abby Awards 2015 in ‘Best Publishing Brand Activation’Gold Medal – Happy Streets/Raahgiri Day (TOI) and Bronze Medal – Friday Jam (HT)

Gold Medal – Happy Streets/Raahgiri Day (TOI) Bronze Medal – Friday Jam (HT)

Our Properties

• Live Concerts

Associated Properties• Live concerts

• Festivals

Wide Spectrum of services• Strategizing Brand Ambassadors,

Artist Management & Contracting

• Project/Campaign Management

• Launch Campaigns

• Brand/Marketing Activations

• Exclusive Events

• Marketing Events

• Employee Engagement Programs

• MICE events

• Production, Designing and Execution

Open for Partnership/sponsorship

and association

This was one of its kind , high impact rebranding created in stores across Mumbai, Delhi, Kolkata, Chandigarh, Noida, Bangalore, Mangalore, Indore and Pune to name a few. The aimed was to make the brand “Nuon”. Stand out. The section of the store was refurbished to create the roughness and communicate the brand message with its appearance and also strengthens the brand proposition and its offerings by means of creating the zones .

The idea was to ensure that the brand identity and communication is maintained and displayed across stores across regions .

The creative concept of “Nuon” incorporated the following aspects: -An exquisite design - Innovative branding - Specific Zones & Designs for Men and Women Section - All Designs to be maintained across regions while Execution & Planning - PAN India Execution

Organize live concerts of renowned artists

Shafqat Amanat Ali in 2014 at Bangalore o Performance by the maestro after six years in Bangalore was a refreshing

change for Bangaloriites. o The ticketed concert was organized at Phoenix Market city in Bangalore

which resulted in rise in footfall of the mall by almost 60% on the day of the concert.

We aim to take unique soulful music across the country

We aim to create similar concerts in High traffic locations viz. Malls, High Street or corporate locations.

We are open for exploring partnerships/associations for creating unforgettable experience

Live concerts

Organize live concerts in association

Created Nobo: No Boundaries

Arijit Singh and Atif Aslam on stage live for the first time

A ticketed show with audience over 20,000.

We have been associated with brands for their campaigns as ‘Experience Partner’ or ‘Event Partner’ like Jashn-e-Ghulam Ali, Fever Tribute etc.

We are open for exploring partnerships/associations for creating unforgettable experience

Live concerts

Strategizing Brand Ambassadors, Artist Management & Contracting

We help brands strategies for their Ambassadors in consistency to their Mission and Vision.

Ability to create cultural and entertainment festivals of international stature.

One such effort was Nobo, which took Delhi NCR by surprise and has become one of the most talked about entertainment event in the city.

We strive to create experience through our efforts that builds relationship with stakeholders, customers and employees.

It may be a unique concert, a full festival or a global touring strategy. We provide pin to plane event management experiences and manages each project from conception to completion and review.

Project/Campaign Management Roll out marketing or brand campaigns on a turnkey basis than mere vanilla on ground

management.

Annual youth driven brand campaigns like HT Fresh on Campus, Delhi Times Fresh Face, Youth Nexus are few examples.

Launch Campaigns We help you plan your launch events with panache and sophistication. Our approach is

not just executing it as an event but proposing a package in consistent to the brand requirements and philosophy to cater to your target audience.

Product or Service Launch

Movie Promotion

Brand/Marketing Campaign Launch

Mall/Store Launch

Brand/Marketing Activations: Activations are one of the integral part of the Marketing Calendar and it aims to maximize the no. of eyeballs & engage with the Target Audience. We are proud to have roll out innovative activations for our clients

• School / College Contact Programs • Road Shows, Canter Services• RWA / Apartment Activations• In-store Branding and Merchandizing• POP and Other Branding Material• Mall Promotions• Catchment Activations• Club Activations• Sampling and Tasting Events

Exclusive Events:Sports and Fitness, Glitz and Glamour, Spotlights and Red Carpets, Celebrities and Socialites, Charities and Fund Raisers –Rolling out large scale events to enhance the experience

Marketing Events:As part of your sales strategy, we create a platform to interact with your associates in a unique style.

Weekly Street event (Raahgiri Day)Marathons and Sports Events Corporate Social Responsibility EventsFashion Shows

Sales/Dealers/Associate/Partner MeetsPress Conference Sets

Employee Engagement Programs: We understand the importance of ‘5th P’ of marketing and it is of utmost priority to make them feel special. Our team makes sure to craft a perfect event for one of the most important assets of your organization.

MICE events: These events may be simple, tricky, sophisticated … the list is endless. We approach these in a detailed aspect and provide a glitch free experience.

Annual Days and Family DaysTeam Building OutingsRewards and Recognition Programs and eventsGiftingFestivals and Milestone Events

MeetingsIncentivesConferencesExhibitions & Stalls

Production, Designing and Execution: It plays one of the most important parts as it builds imagery about the campaign/event in the mind of the consumer.

We have an experienced design team who work on film/TV commercial/Radio conceptualizing and design the collaterals in sync with the campaign.

Not only do we design but also bring it to life through our production team.

Film ProductionTV Commercial developmentRadio spot development and strategyMarketing Collaterals DesigningLogo DesignOutdoor DesignOn Ground Event BrandingOffice Stationery DesignCustomize Design

NOBO – No Boundaries

Brand/Client: Our own property in association with Big Bounce

Objective: Our team has always looked out for challenging projects and one such effort was to create a property of our own. We decided to take our experience beyond mere managing the events and as a result NOBO was born.

TG: MIG and HIG segment of all age groups

Activity Brief: Establish a property that celebrates music from different parts of the country on a single platform. The First edition of NOBO had a live performance by 2 of the biggest musical stars from across the borders – Arijit Singh and Atif Aslam.

NOBO aims to bring together performers from different countries on a single stage.

Results: More than 20,000 witnessed the musical extravaganza and became a talking point in Delhi NCR.

Brand/Client: Hindustan Times with Thinking Hats Entertainment Solutions as event partner

Objective: Great Indian Football Action (GIFA) is the biggest 4 week inter society/RWA Football championship aimed at establishing direct connect with readers through mega football carnival.

Target Group: It is a unique activity that involves people of all age groups and compete hard for the coveted trophy.

The event kicked off with a grand opening ceremony with Akshay Kumar (along with star cast of Singh is Bling), Virender Sehwag

More than 500 teams registered for the championship who are competing for the coveted title

HT GIFA Print ad

Brand/Client: The Times of India/Hindustan Times/MCG

Objective: It is an adaptation of an event called Cyclovia in Bogota where a part of the streets is blocked for motorized transport and opened for walking, jogging, running, cycling, skating and other leisure activities only. The roads see a carnival kind of atmosphere every week on Sunday and Raahgiri Day has been able to bring a strong community connect in the cities where it is organized now.

Target Group: It is a unique activity that involves everyone in the city. An activity that can be perfectly termed as For All.

Gold Metal –Happy Streets/Raahgiri Day (TOI)

Activity Brief: To make it an engaging activity where people can come every week and express themselves

Planned to set up stages with emcee engagement & activities by schools/communities on the stage, Rock Band performances, cycle stand, sports arena, share your selfie moment, voting meter and lots more.

A seamless brand visibility experience is also created at the venue for our clients.

Created the biggest dance carnival on the streets

Created a pool of 100 odd bands from schools, colleges, communities who perform at the Raahgiri Day.

Results: Started on 17th Nov 2013 in Gurgaon the event has become a permanent affair in everyone’s calendar. With more than 25,000 people participating every week this has surely caught every attention.

The success can be seen from the face that now it has moved to Delhi in Connaught Place and Dwarka.

Not only Delhi but Raahgiri Day is also organized in Mumbai, Ahmedabad, Bhopal, Ludhiana etc.

The turnout touched 30,000 in Raahgiri Day in Connaught Place and Dwarka. The engaging activities have ensured continued interest of the residents.

Expansion: Now we have been organizing Raahgiri Day since 17 Nov 2013 for The Times of India, Hindustan Times, Municipal Corporation of Gurgaon and Gurgaon police.

Brand/Client

Hindustan Times – Friday Jam @ DLF Cyberhub

The Times of India – 28 North

Objective:

Connect with Corporates and employees

Friday Jam brings the Rock stars of the corporates on a common platform with corporate bands challenging each other. This 4 months activity has become a rage in the corporates in Delhi NCR

North 28 aims to bring the college fest atmosphere for corporate employees and help them relive their college lives

Bronze Metal – Friday Jam (HT)

Bronze Medal – Friday Jam (HT)

Brand/Client

Hindustan Times with Thinking Hats Entertainment Solutions as event partner

Objective:

Connect with Corporates and employees

Aimed to bring the Rock stars of the corporates on a common platform with corporate bands challenging each other. This 2 months activity has become a rage in the corporates in Delhi NCR

The Gig saw not only hard competitive spirit between the corporates but also hosted performance by Indian Ocean, Parikrama, Euphoria and Astitva

Official GIG Print ad

Brand/Client

Hindi Hindustan – Hamara Noida

Objective:

Connect with Noidaiites

Brand awareness and Reader engagement

Activity:

1 Month canter activity was planned for client with live Karaoke and on the spot interactive games to engage with people

Also managed digital leg of the campaign

The canter moved across strategic points in Noida – High traffic locations, Mall, RWAs etc

Brand/Client

Life Cell

Objective:

Connect with Women/Moms on Women Day

Activity:

Created a stand up comedy act with one of the finest female stand up comedian – Neeti Palta

Brand/Client

The Times of India – Fresh Face (Talent Hunt)

Hindustan Times –Youth Nexus and Fresh on Campus

Fever Jam – Fever Entertainment

Objective:

Connect with Youth through round the year activities.

Fresh Face and Fresh on campus aim to connect with freshers in the campus

Youth Nexus and Fever Jam bring together the entire university on a common platform and celebrate multiple activities in the campus

Target Group: Youth – College students

Activity Brief: Chalk out a plan for college activation yearly.

Results:

We have been managing the relationship for our clients for almost a decade now with successful activations in colleges. All the properties have their own identity in the campus and every year students wait eagerly for these campaigns.

Most of the properties have been taken to a national level by our clients. These are rigorous campaigns which span across 3-4 months in colleges.

Brand/Client

The Times of India – Mission Admission

Hindustan Times – Campus Calling

Objective: Organize seminar to guide students who have just passed 12th

standard and planning to join undergraduate courses and shape their careers

Target Group: 12th pass students

Activity Brief: Conduct seminar in colleges with experts from various universities/colleges. These campaigns act as a decision support system for students.

Results:

We have been managing the relationship for our clients for more than 6 years now by conducting seminars in colleges for students aspiring to join colleges.

Both the campaigns have been taken to a national level by our clients.

On an average every seminar see 400-500 students turning out and getting their doubts cleared about their careers.

Every year there are approx 20-25 seminars organized in various parts of Delhi NCR.

In 2014,we also broadcasted the Mission Admission seminar live through Google Hangout .

Brand/Client - Fever

Activity : Jungle Book - A thematic mall set up aimed to capture kids’ eye balls coupled with Radio Connect

Kids participated and interacted with Fever RJs

Brand/Client - Carrera

Activity: Mall activation in Bangalore, Kolkata and Mumbai

New collection showcased at the mall with high energy engagement program

Brand/Client - Fever

Activity - Mohit Chauhan Live concert in 20 Pubs across Delhi NCR

Targeted towards youth, this campaign attracted HIG individuals