these aren't the keywords you're looking for
DESCRIPTION
Despite all the education on keyword research, businesses still find themselves choosing keywords that are no good. They spend time, energy and money optimizing for these keywords only to find them to be a total loss. This helps you avoid these catastrophies so you can focus on the keywords that will help you grow your business, not suck you dry!TRANSCRIPT
1
stoneydStoney G deGeyter
THESE AREN’T THE
KEYWORDSYOU’RE LOOKING FOR
Move along. Move along.
2
stoneydStoney G deGeyter
NOT ALL KEYWORDS ARE CREATED EQUAL
THESE AREN’T THE KEYWORDS YOU’RE LOOKING FOR @PolePositionMkg
Lady Worms BeanBag
Sandwich Sleeping Duffel
What do these keywords have in common?
Bag Bag of
Bag Bag Bag
NOT ALL KEYWORDS ARE CREATED EQUAL
THESE AREN’T THE KEYWORDS YOU’RE LOOKING FOR @PolePositionMkg
What does this searcher want?car wash supplies environment harm
NOT ALL KEYWORDS ARE CREATED EQUAL
THESE AREN’T THE KEYWORDS YOU’RE LOOKING FOR @PolePositionMkg
What does this searcher want?illegal alien invasion movie roles
NOT ALL KEYWORDS ARE CREATED EQUAL
THESE AREN’T THE KEYWORDS YOU’RE LOOKING FOR @PolePositionMkg
What does this searcher want?hot air balloon pilot accidents
NOT ALL KEYWORDS ARE CREATED EQUAL
THESE AREN’T THE KEYWORDS YOU’RE LOOKING FOR @PolePositionMkg
“cordless
telephone”
headset?
cordless “teleph
one headset
”
Same phrase - different intentNOT ALL KEYWORDS ARE CREATED EQUAL
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stoneydStoney G deGeyter
LESSONS IN KEYWORD STUPIDITYaka: What to Avoid
THESE AREN’T THE KEYWORDS YOU’RE LOOKING FOR @PolePositionMkg
batteries
laptop
cell phone
motorcycle
watch
Single word “phrases”LESSONS IN KEYWORD STUPIDITY
THESE AREN’T THE KEYWORDS YOU’RE LOOKING FOR @PolePositionMkg
Environmentally Friendly
Products?
PoliticalIssues?
Facts?
Broad phrasesLESSONS IN KEYWORD STUPIDITY
THESE AREN’T THE KEYWORDS YOU’RE LOOKING FOR @PolePositionMkg
clothing
designer
discount
kids
big and tall
False descriptors
Do you offer
these?
LESSONS IN KEYWORD STUPIDITY
THESE AREN’T THE KEYWORDS YOU’RE LOOKING FOR @PolePositionMkg
Merchant Accounts
small business merchant accounts
retail merchant accounts
restaurant merchant accounts
Insanely competitive phrasesLESSONS IN KEYWORD STUPIDITY
THESE AREN’T THE KEYWORDS YOU’RE LOOKING FOR @PolePositionMkg
Competitor brand names(except PPC)
LESSONS IN KEYWORD STUPIDITY
THESE AREN’T THE KEYWORDS YOU’RE LOOKING FOR @PolePositionMkg
Inappropriately geo-targeted
DUI Lawyer
Ski Gear UK
Florida Merchant Account
LESSONS IN KEYWORD STUPIDITY
THESE AREN’T THE KEYWORDS YOU’RE LOOKING FOR @PolePositionMkg
How to information
Buy now when you don’t sell
Lists you don’t provide
Products you don’t sell
Brands you don’t carry
Doesn’t represent intentLESSONS IN KEYWORD STUPIDITY
THESE AREN’T THE KEYWORDS YOU’RE LOOKING FOR @PolePositionMkg
Search volume• How often?• Low volume = low
results
Target Audience• Better conversions• Better targeted =
lower volume
Profit Margin• Better conversions• Higher markup• More demand
Meet Demand• Avoid driving
traffic where expected demand cannot be met
These are the keywords you’re looking for
LESSONS IN KEYWORD STUPIDITY
THESE AREN’T THE KEYWORDS YOU’RE LOOKING FOR @PolePositionMkg
THESE AREN’T THE KEYWORDS YOU’RE LOOKING FOR @PolePositionMkg
Ben AssFlake is Not Batman!
Thank You! stoneydStoney G deGeyter