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THESIS GUIDELINES THESIS GUIDELINES Academic Batch | FW 11-13 ISBE B Department of Thesis *************************************** Level 0, IIPM International Campus, Satbari, Mehrauli-Chattarpur Road , Delhi , India Phone: 91.11.30168408 e-mail: [email protected] ; web: www.iipm.edu , ***************************************

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Page 1: THESIS GUIDELINES Academic Batch | FW 11-13 ISBE B Department of Thesis *************************************** Level 0, IIPM International Campus, Satbari,

THESIS GUIDELINESTHESIS GUIDELINESAcademic Batch | FW 11-13 ISBE B

Department of Thesis*************************************** 

Level 0, IIPM International Campus, Satbari, Mehrauli-Chattarpur Road , Delhi , India  

Phone: 91.11.30168408e-mail: [email protected];

web: www.iipm.edu,***************************************

Page 2: THESIS GUIDELINES Academic Batch | FW 11-13 ISBE B Department of Thesis *************************************** Level 0, IIPM International Campus, Satbari,

As  a  student  of  2/3  years  full-time  programme  in  Planning  and Entrepreneurship, you are required to submit a final thesis in order to be  awarded  a  degree  or  diploma.  The  thesis  should  be  prepared  in accordance with the instructions of these guidelines.

Why Thesis ?

• Fulfills requirement of getting Degree / Diploma• Provides an opportunity to explore a topic in depth• Encourages a rigorous, logical and systematic approach to problem-

solving• Career development

General Information

Page 3: THESIS GUIDELINES Academic Batch | FW 11-13 ISBE B Department of Thesis *************************************** Level 0, IIPM International Campus, Satbari,

Thesis Procedure Thesis  is  a  process  which  is  driven  by  the  student.  You  are  required  to work  closely  with  your  thesis  co-ordination  team  and  your  supervising external guide throughout the thesis. As set out below, the thesis process consists of the following steps:

STEP 1: Get your Research Area Approved.

For the approval of your Research Area you have to fill the Annexure A in the given format and send it through email to the respective thesis coordinator. You have to compulsorily select the research area from the specialization(s) you studied. The subject  line  of  your  email  should  clearly  mention  your  batch,  study  centre  and proposed  research  area  of  your  interest.  On  the  basis  of  your  proposed  research area the email should be directed as follows:For Marketing and Operations [email protected] Human Resources [email protected] Finance [email protected] Information Technology [email protected] Any Other Area [email protected]

STEP 2: Get your Thesis ID Generated.

In  2  weeks  from  the  date  of  receipt  of  your  email  request  for  approval  of  your Research  Area,  your  thesis  coordinator  will  verify  and  validate  your  request  and,  if approved you will be allotted a Thesis  ID along with 3  suggested  thesis  topics  from your approved  research area. You may choose  from one of  the suggested  topics  to enable you to identify an appropriate, eligible and capable Supervising External Guide to help you with your thesis. This communication from your thesis coordinator will be sent to you on the e-mail id that you may have provided in Annexure A. Please ensure to provide us with a working e-mail  id  that you  regularly use  to avoid any delay or miscommunication.

Page 4: THESIS GUIDELINES Academic Batch | FW 11-13 ISBE B Department of Thesis *************************************** Level 0, IIPM International Campus, Satbari,

Thesis Procedure contd… STEP 3: Get your Thesis Topic and Synopsis of your research proposal finalized in consultation with your Supervising External Guide.

In 4 weeks from the date of allotment of your Thesis ID, you are required to finalize your Thesis Topic  in consultation with your External Guide and write your research proposal  in the form of a Synopsis  in the required format (see Annexure B). Please note  that  the  finalization  of  Thesis  Topic  and  development  of  Synopsis  should  be done  under  the  guidance  of  your  Supervising  External  Guide  and  emailed  back  to your  thesis  coordinator,  marking  a  carbon  copy  (cc)  to  your  Supervising  External Guide.  Your  Thesis  Topic  will  be  archived  only  after  verifying  and  validating  your Annexure  B;  this  also  includes  confirming  the  credentials  of  your  Supervising External  Guide.  Please  provide  your  thesis  co-ordinator  with  exhaustive  details  of your proposed Supervising External Guide as required in Annexure B. 

STEP 4: Get an Interim Evaluation of your Thesis done by your Supervising External Guide.

You are required to meet your Supervising Guide at least 4 times during the process of writing your Thesis and you have to get your  Interim Response Sheets filled  (see Annexure  C)  and  signed  by  your  Supervising  Guide  after  every  meeting.  It  is mandatory that every Interim Response Sheet should be submitted along with a video recording  that  documents  the  minutes  of  the  meeting  that  the  candidate  has  held with  the External Guide. Additionally,  the student  is expected  to undertake at least two interviews with industry/subject experts during the course of thesis completion.  These  interviews too should be video recorded,  and  the  respective recordings,  along  with  a  typed transcript  of  the  recording,  should  be  submitted during the final submission of the completed thesis.

Page 5: THESIS GUIDELINES Academic Batch | FW 11-13 ISBE B Department of Thesis *************************************** Level 0, IIPM International Campus, Satbari,

Thesis Procedure contd… STEP 5: Get your Thesis Submitted before the due-date and Appear for a Written Viva.

You are required to submit your Thesis in 1 Hardbound-Copy plus 2 Soft-Copies and over email in the required format (see Annexure D). Your Thesis will be accepted for submission only after a written confirmation  from your Supervising External Guide mentioning his/her approval for submitting your Thesis  in the required format (see Annexure E). At  the time of  submission you have  to give a written viva  to process your thesis for evaluation. You should obtain a thesis submission receipt from your thesis  co-ordinator  at  the  time  of  submitting  your  thesis.  Failure  to  obtain  a submission receipt can result in future cancellation of the thesis.

STEP 6: Get through your Final Step

Your Thesis Evaluation will take one month from the date of submission. You have to appear  for  a  verbal  viva  as  a  part  of  your  evaluation  process.  Your  verbal  viva  will happen either Face-to-Face or through a web cam. You will be informed about your date of viva around a week in advance.

Page 6: THESIS GUIDELINES Academic Batch | FW 11-13 ISBE B Department of Thesis *************************************** Level 0, IIPM International Campus, Satbari,

Thesis ObjectivesYour  Thesis  should  demonstrate  that  you  are  able  to  address  complex problems/issues, which demand the integration of empirical data, theory and  rigorous  methods.  A  Thesis  is  a  formal  document  to  prove  that  an original contribution has been done to enhance the knowledge. The thesis may  be  based  on  Primary  &  Secondary  data,  but  should  not  be  just  a research  work.  Research  is  simply  gathering  of  information  needed  to answer questions that can be of help in solving a problem. In thesis, you identify a problem or question that has not been answered before and to find answers  to  those question or  to  solve  those problems, you conduct this study.

The thesis must:• Be based on a clearly formulated research question;• Have specific objectives;• Be based on relevant and clearly-described materials and methods;• Present clear findings;•  Present  a  balanced  and  critical  discussion  of  material,  methods  and findings, which is relevant literature within the field of study ;• Fulfil the formal requirements for a commercially viable presentation and include a front page, an abstract, a table of contents, references, etc.

Page 7: THESIS GUIDELINES Academic Batch | FW 11-13 ISBE B Department of Thesis *************************************** Level 0, IIPM International Campus, Satbari,

Thesis Objectives contd...

On completion of the thesis, the student should be able to:

•  Transform  a  managerial  issue  into  a  research  question,  identify  the nature of the problem, as well as the process needed to solve it;• Choose appropriate research methods;•  Collect  necessary  data/information  and  critically  analyse,  review  and interpret one’s own research and the relevant literature;• Draw conclusions as to the nature of the problem and how to solve it;•  Present  well-argued  and  referenced  recommendations  as  to  future practice(s) in the given field;• Manage and plan the thesis writing process within the given timeframe;•  Where  relevant,  include  feedback  and  practical  policy  implications  for local  authorities  (if  research  is  based  on  local  data)  to  contribute  to improvements at the local level;• Give  a  short write-up,  highlighting aims, main findings,  conclusion  and possible  recommendations  –  as  well  as  discussing  critical  questions  and remarks regarding the findings and conclusions;•  Provide  critical  and  constructive  feedback  to  fellow  students  on  their thesis.

Page 8: THESIS GUIDELINES Academic Batch | FW 11-13 ISBE B Department of Thesis *************************************** Level 0, IIPM International Campus, Satbari,

Thesis Deadlines

Thesis Topic Approval: 3 weeks

Synopsis Submission: 6 weeks from the approval of Thesis Topic

Interim Evaluation: 6 weeks from the submission of Thesis Synopsis

Final Submission: 2 weeks from Interim Evaluation of Thesis

Dates : Delhi Center Thesis Topic Approval:  27th Nov’ 2013 onwards

Synopsis Submission: 08th Jan’2014

Interim Evaluation: 19th Feb’2014

Final Submission: 05th Mar’2014

Page 9: THESIS GUIDELINES Academic Batch | FW 11-13 ISBE B Department of Thesis *************************************** Level 0, IIPM International Campus, Satbari,

Thesis Supervision

Identification of supervising guideAccording to the institute’s regulations, your thesis should be carried out under the supervision of an external guide of your choice and approved by the  institute.  The  external  guide  can  be  from  an  academic  background working with any institute as an assistant professor, associate professor, a professor or they can be a specialists working and from the industry.The thesis coordinator approves and archives the thesis topic and the chosen supervising guide.  This  process  takes  2  weeks  from  the  date  of receiving the request over email  from the student with the details of his proposed research area of interest.

8 weeks are allocated for thesis supervision work, during this period you are  expected  to  meet  your  supervisor  at  least  4  times.  The  supervision includes  all  tasks  carried  out  by  the  supervisor  in  relation  to  the  thesis: finalization of the thesis topic, developing the synopsis, reading of drafts, preparation for meetings, interim evaluation, etc.

Page 10: THESIS GUIDELINES Academic Batch | FW 11-13 ISBE B Department of Thesis *************************************** Level 0, IIPM International Campus, Satbari,

Thesis Supervision contd...

Roles and responsibilitiesTo ensure that the working relationship between you and your supervisor is  as  productive  and  rewarding  as  possible,  we  have  set  down  guiding principles for your respective roles and responsibilities.

The supervising guide will:• Guide the student in formulating clear, relevant, commercially viable, challenging, ethical and achievable research objectives;•  Guide  the  student  in  finalizing  the  thesis  topic.  The  title  of  the  thesis  should  be precise, argumentative and specific. It should not be an announcement. It should be a single sentence, able to reflect the key idea(s) and structure of the thesis;• Supervise the student’s preparation of the synopsis in the required format;•  Guide  the  student  in  using  relevant  and  up-to-date  academic/other  literature within the chosen area of study;• Advise the student in the choice of research methods, authenticity of any published information (secondary data used should be of  last 2-3 years, not older than that), any ethical clearance and data size etc.;•  Advise  the  student  in  making  a  realistic  fieldwork  schedule,  primary  research should be included to support your study;• Review and conduct interim evaluation and approve or improve the draft;• Provide timely feedback to the thesis coordinator and assist students in completing thesis in the desired format and on time.

Page 11: THESIS GUIDELINES Academic Batch | FW 11-13 ISBE B Department of Thesis *************************************** Level 0, IIPM International Campus, Satbari,

Thesis Supervision contd...

The student will:• Decide on a thesis topic from the proposed research area of study in consultation with his/her assigned supervisor;•  Participate  in  formulating  the  research  objectives  in  consultation  with  his/her assigned supervisor;•  Prepare  and  submit  a  thesis  synopsis  in  consultation  with  his/her  assigned supervisor;• If undertaking primary research, identify and discuss with the supervisor any ethical issues and secure ethical approval;• Produce work  in accordance with a  schedule agreed upon with  the supervisor at the start of the process;•  Ensure  that  material  is  presented  in  sufficient  time  to  allow  the  supervisor’s comments, discussion and alterations, before proceeding to the next stage;• Write your thesis and submit interim response sheet for interim evaluation in time and get an approval from your supervisor for final submission;• Adhere to the deadlines strictly.

Written agreement on supervisionBefore supervision starts, you will receive an approval mail from thesis coordinator mentioning your Thesis ID, Approved Research Area and your approved supervisor, outlining the terms and conditions for supervision.

On the basis of this approval mail your supervisor and yourself will finalize the thesis topic and develop a synopsis  in the required format. The synopsis will be a written document  defining  the  different  phases  and  deadlines  in  your  thesis  process.  This should be signed by both you and submitted to the thesis coordinator.

Page 12: THESIS GUIDELINES Academic Batch | FW 11-13 ISBE B Department of Thesis *************************************** Level 0, IIPM International Campus, Satbari,

Annex A: Research Area Approval Format

Summer training details:

Topic -----------------------------------------------------------------------

Company name: -----------------------------------------------------------------------

Area of specialization ------------------------------------------------------------------------

Summary on internship ----------------------------------------------------------------------

--------------------------------------------------------------------------------------------------------

-------------------------------------------------------------------------------------------------------

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Name:

Phone Number:

Email Address:

Course to which admitted IIPM ISBE A/B ICHE

Month & year of admission

Place of study (IIPM CENTER )

Thesis Area Opted:

Specialization Area:

Page 13: THESIS GUIDELINES Academic Batch | FW 11-13 ISBE B Department of Thesis *************************************** Level 0, IIPM International Campus, Satbari,

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Kinds/ Area of projects done in project trisemester

Your favorite subjects you have taken interest while pursuing in IIPM

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Mention some notable internal assignments closely or distantly related to support your research interest area

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Kinds Scores

Annex A

Page 14: THESIS GUIDELINES Academic Batch | FW 11-13 ISBE B Department of Thesis *************************************** Level 0, IIPM International Campus, Satbari,

Job

Mention how the chosen research area is related to your current career or helpful for your career path. ---------------------------------------------------------------------------------------------------------

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Are you currently working? If yes, mention the following:

Name of company ---------------------------------------------------------------------------------

Location -------------------------------------------------------------------------------

Job Role -------------------------------------------------------------------------------

Or else, if you have joined your family business, mention the following:

Industry --------------------------------------------------------------------------------

Nature of business ----------------------------------------------------------------------------------

Or else, if you are in an entrepreneurial drive, mention the following:

Industry ---------------------------------------------------------------------------

Nature of business ---------------------------------------------------------------------------

Market ResearchScores in market research related papers - Research methodology and Marketing Research

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Have you used any statistical tools:

T –TEST F –TEST Z –Test CHI SQUARE TEST ANOVA Pearson’s Correlation & Bivariate Regression Others T –will be helpful for your career path.

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Annex A

Page 15: THESIS GUIDELINES Academic Batch | FW 11-13 ISBE B Department of Thesis *************************************** Level 0, IIPM International Campus, Satbari,

Do you have knowledge about complex analytical methods. Tick any

• Multiple regressions • Discriminant analysis • MANOVA ANCOVA • Factor & Components Analysis • Time Series Analysis, Program Assessment, Forecasting • Logistic, Ordered, Multinomial, Negative Binomial & Poisson Regression

Have you used any statistical software for doing projects or gained knowledge on application while pursuing in IIPM?

SPSS /STATISTICA/NCSS /UNISTAT/RATS /SHAZAM Econometrics/MATLAB SAS /STATA

Books Referred in market research

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- ------------------------------------------------------------------------------------------------------

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Annex A

I _____________________ the undersigned Agree that I have read I _____________________ the undersigned Agree that I have read the thesis guidelines and shall adhere to the guidelines the thesis guidelines and shall adhere to the guidelines terms & conditions.terms & conditions.

Signature:________________________________Date: ___________ Signature:________________________________Date: ___________

Page 16: THESIS GUIDELINES Academic Batch | FW 11-13 ISBE B Department of Thesis *************************************** Level 0, IIPM International Campus, Satbari,

Thesis Research AreaSuggestive List

Marketing

Market environment B2B marketing International Marketing

Market economics Direct Marketing  Customer Relationship Management

Consumer Behaviour Digital Marketing Service Marketing

Market Research Marketing Channels Retail Management

Marketing Research  Ethics in MarketingStrategic Marketing: Pricing, Market Entry & Exit Strategy

Brand Research Social Marketing / CSRMarketing Communication: Advertising, Public Relations & Marketing Promotions/ 

Events/ ActivationsSales Management Rural Marketing

Human Resource

Leadership Training and Development Cultural & Cross-cultural issues

Motivation Performance Appraisal International HRM

Organisation Culture Compensation Management Strategic HRM

Organisation Development Occupational health and safety Talent Management

Work / Industry Psychology Collective Bargaining Success Planning

Recruitment & Selection Labour Welfare Counselling Skills for Managers

HR Audit & Human Capital Management Trade Unionism Work life balance

Human Resource Information System (HRIS)

Quality Management & Systems

Page 17: THESIS GUIDELINES Academic Batch | FW 11-13 ISBE B Department of Thesis *************************************** Level 0, IIPM International Campus, Satbari,

Thesis Research AreaSuggestive List contd...

FinanceFinancial Accounting Business Valuations Wealth Management

Management/Cost Accounting Mergers & Acquisitions Investment Banking

Taxation – Direct / Indirect Derivatives Corporate Governance

Corporate Finance FOREX Financial Regulations

Financial Planning Capital / Financial Markets Hedge Funds

Financial Risk Management Working Capital Management Islamic Banking

Portfolio Management Corporate Banking Microfinance

Financial Modelling General Life Insurance Equity Analysis

Strategic Finance International FinanceVenture Capital & Private 

Equity

OperationsSupply Chain Management Process Design & 

ImplementationPlanning & Control in 

Manufacturing Industries

Distribution & Logistics Marketing & Operations Interface

Planning & Control in Service Industries

Operations Research Quality Management & Control Warehousing

Service Operations Technology & Operations Management / e-SCM

Operations Strategy Enterprise Resource Planning (ERP)

Page 18: THESIS GUIDELINES Academic Batch | FW 11-13 ISBE B Department of Thesis *************************************** Level 0, IIPM International Campus, Satbari,

Thesis Research AreaSuggestive List contd...

StrategyBusiness Strategy Business process 

ReengineeringStrategic Management of New 

Firm

Operations Strategy Business Restructuring Entrepreneurship & Strategic Intuition

Innovation & Strategy Leadership Skills and Strategic Management Strategy Management Models

Competitive Strategic Management Strategic Investment Decisions

Mergers & Acquisitions Corporate Entrepreneurship

Information TechnologyKnowledge Management Technology & Competitiveness Technology in Operations

Enterprise Resource Planning Technology in Marketing Technology & Outsourcing 

Search Engine Optimisation Technology in HR Innovation & Strategy

Social Networks & Business Strategy Technology in Finance

Page 19: THESIS GUIDELINES Academic Batch | FW 11-13 ISBE B Department of Thesis *************************************** Level 0, IIPM International Campus, Satbari,

Thesis Synopsis

A synopsis is a brief outline of your proposed thesis. As a first draft, the synopsis  will  help  you  clarify  and  structure  your  ideas.  The  synopsis further  helps  you  develop  your  thesis  research  proposal  in  detail.  You will develop your synopsis in collaboration with your supervising guide. 

The required length of the synopsis is 3-4 pages (1  page  = approximately  2400  characters  without  spaces,  font  size  12  pt.  line space 1.5, margins 2.5 on all sides, A4 paper). 

Page 20: THESIS GUIDELINES Academic Batch | FW 11-13 ISBE B Department of Thesis *************************************** Level 0, IIPM International Campus, Satbari,

Annex B : THESIS SYNOPSIS FORMAT

Name:

Phone Number:

Email address:

Course to which admitted IIPM ISBE A/B ICHE

Month & year of admission

Place of study (IIPM CENTER )

Thesis Id Allotted

Introduction:

Thesis Topic:

Specialization Area:

Annex B

Page 21: THESIS GUIDELINES Academic Batch | FW 11-13 ISBE B Department of Thesis *************************************** Level 0, IIPM International Campus, Satbari,

Research Objectives:

a.

b.

c.

d.

Research methodology:

Secondary data –

Primary data- Tool used

Sampling method

Sample size

Target Audience

Limitations of the study:

Books referred:

Annex B

Page 22: THESIS GUIDELINES Academic Batch | FW 11-13 ISBE B Department of Thesis *************************************** Level 0, IIPM International Campus, Satbari,

Justification of choosing the topic:

DETAILS OF THE GUIDE

Name of the Guide:

Phone No:

Email Address:

Designation :

Name of the organization :

Attach the visiting card :

Attach the acceptance letter:

Annex B

*Use additional pages if required.

Page 23: THESIS GUIDELINES Academic Batch | FW 11-13 ISBE B Department of Thesis *************************************** Level 0, IIPM International Campus, Satbari,

Thesis ID generated

Name of the student

Phone No.

Batch

IIPM Center

Thesis topic

Specialization area

Name of the guide

Phone No.

Email

To be filled by the thesis data management team:

Page 24: THESIS GUIDELINES Academic Batch | FW 11-13 ISBE B Department of Thesis *************************************** Level 0, IIPM International Campus, Satbari,

Annex C: Thesis Response sheetAnnex C: Thesis Response sheet

Response sheet number:Response sheet number:

Thesis Topic:Thesis Topic:

Date:Date:

Details of the student (Name ,Batch ,Alumni Id ,Phone No and Email Details of the student (Name ,Batch ,Alumni Id ,Phone No and Email Id )Id )

Thesis synopsis Thesis synopsis (Attach thesis synopsis [ if response sheets are emailed] with every (Attach thesis synopsis [ if response sheets are emailed] with every response sheet )response sheet )

Date when the guide was consulted: _______________________________Date when the guide was consulted: _______________________________

Progress of the work :Progress of the work :(Students are required to give a gist of the literature review, data collection, (Students are required to give a gist of the literature review, data collection, analysis and recommendations etc... (use a separate sheet if required).analysis and recommendations etc... (use a separate sheet if required).

Comments from the Supervising guide: Comments from the Supervising guide: ( To be filled only by the supervising guide)( To be filled only by the supervising guide)

Signature of the Supervising guide:Signature of the Supervising guide: Signature of the Student:Signature of the Student:

Note: -Whenever a student emails his/her response sheet, he/she has to send all Note: -Whenever a student emails his/her response sheet, he/she has to send all the previous response sheets too. Response sheets should be emailed to the the previous response sheets too. Response sheets should be emailed to the thesis coordinator. Signature of the guide is not mandatory if the student send thesis coordinator. Signature of the guide is not mandatory if the student send through email.through email.

Thesis Id:Thesis Id:

Page 25: THESIS GUIDELINES Academic Batch | FW 11-13 ISBE B Department of Thesis *************************************** Level 0, IIPM International Campus, Satbari,

Annex D: Final Thesis Format

The Manuscript consists of three main parts

The Preliminaries The Content or the text The References

The Preliminaries

• Title Page    • Abstract • Certificate of Originality • Thesis Topic approval letter sent over email • Acknowledgments• Table of Contents• List of Figures & Tables• Synopsis

Note : Preliminary pages Numbering should be in lower case Roman numerals; Centered at the bottom of the page; Numbers at least ½ inch from bottom edge

Title Page• Institute logo ,Name and place;• Name of  the Title  ,Student  and Guide  ;  Batch and 

Alumni No• It  should  contain  all  capital  letters  ;  Counted,  but 

not numbered ;Abstract• This  should  include  the  problem  under 

investigation;  the  research  methodology    and theoretical  orientation;  and  the  expected  out comes  and implications of the research

• Not to exceed 350 wordsCertificate of Originality• It should include original signature of the Guide.• It  indicates that the guide has approved the thesis 

as  a  complete  and final work  requiring no  further alterations.  This  signatory  format  is  completely different  from  the  format when  submitted at  the   time of synopsis.

Acknowledgments:• It  should  generally  include    acknowledgment  of 

assistance received from various persons.• Center the heading “ACKNOWLEDGMENTS”

Table of Contents:• Lists  all  sections  with  page 

numbers; Double space between entries;  Single    space    within entries

List of Figures:• Required if figures appear in

thesis• Non-text  items;  Numbered 

consecutively throughoutList of Tables:• Required if tables appear in the

thesis• Tables  should  be  numbered 

consecutively throughout. Synopsis:• Original  synopsis  (without  any 

alternations) should be attached. 

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Annex D: Final Thesis Format

The Manuscript consists of three main parts

The Preliminaries The Content or the text The References

The Content or the Text•  Introduction•  Research objectives & Methodology•  Literature Review•  Primary Findings & Analysis•  Recommendations•  Conclusions & Implications

NOTE: Page Numbering should be in Arabic numerals; Upper, right-hand corner; At least ½ inch from edge

Introduction:Introduction of topic.Literature Review :Relevant  literature  to establish a  sound base for the proposed researchResearch objectives & Methodology :Explanation of what is the research objectives and  the  methods  used  to  achieve  the specified objectives.Primary findings & analysis:Report  on  the  primary  data  collected  using the research methods and techniques . Recommendations:It should be based on resolving the Research problem.  A  thesis  is  written  from  a consultant’s perspective.Conclusions & Implications:It  should  include how  the data collected and the  literature  reviewed,  together  contribute to  answering  the  research  questions  and resolving the research problem. 

Research Methodology:It  Should cover the following details:   Method used   Tool used   Target Audience   Sample size   Sampling method used   Research Area        Considerations:• It must be appropriate to the objective of 

your study•   Triangulation  Method  is  mostly  used  at 

master level thesis (Triangulation refers to the use of more than one approach to the investigation of a research question)

• Justifications  regarding  specific  methods chosen or used

Data collection methods:Qualitative marketing researchGenerally used for exploratory purposes – small 

number of respondents; not generalizable to  the  whole  population;  statistical significance and confidence not calculated. Examples  include  –  focus  groups,  depth interviews and projective techniques.

Quantitative marketing researchGenerally  used  to  draw  conclusions  –  tests  a 

specific hypothesis; uses random sampling techniques so as to  infer from the sample to the population; involves a large number of  respondents.  Examples  include  surveys and questionnaires. 

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Annex D: Final Thesis Format

The Manuscript consists of three main parts

The Preliminaries The Content or the text The References

The ReferencesBibliography• It  should  include all works which are  referred to in the thesis.• May be placed at the end of the main text.• Use any standard manual. If one is  not using a style manual, single space within each entry and double space between the entries.

Appendices• Inclusions: Articles, Questionnaire format, Old forms  or  reports,  Sample  filled  questionnaires with Business cards attached.• Transcriptions  of  audio  speech  recordings should be included in the text of the thesis.• Exclusions: Case study, Power point slides

Response Sheets•  All  thesis  should  contain  all  the  Response Sheets in the prescribed format 

The Layout Requirements•  Spacing•  Font•  Header and Footer•  Margins•  Paper•  Overall Appearance•    Submission  of  Final  Thesis  in  Hard  &  Soft-Copy  along  with  audio  visual  or  electronic material

Spacing1.5 Inch space  or Double space throughoutExceptions:  Title  page  and  approval  page,  Table  of  contents,  Captions,  table  or  figure  headings, Extensive quotations, Footnotes or endnotes, Entries in reference section, Appendices.

FontAny standard font is acceptable; Use the same font throughout; Use font size 12Exceptions: Captions (not smaller than 9 point), Headings (not larger than 20 point)

Header and FooterThe Header should include the Institute’s Logo with Name (extreme  left)The footer should include the Student’s Batch (Extreme left) and Thesis Id Number (Extreme  Right)

MarginsPages must have at least 1.5 inch left margin; 1 inch top, bottom, and right marginsExceptions: pg no’s must have at least ½ inch clearance from each edge

Overall AppearanceAll corrections should be made before final copy is printedUnacceptable: Overstrikes or cross-outs ,Handwritten additions or corrections, Lines, dots or shading from paste-ups .

Final thesis submission : Hard copy & Soft Copy Portrait format; One side only; Every content of the thesis should be in New PageThesis  Front Page  should  include  following –  Institute  Logo, Name and Place,  Thesis  Title,  Student Name, Alumni No, Batch, Thesis Supervising Guide.           

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Annex E: Thesis Submission Acceptance Format

STUDENT INFORMATION : ( To be filled in capital letters)

Student Name:

Thesis Id:

Phone No.: Sp. Area : ( M), (HR), (F)

Email address:

Title :

As THESIS MENTOR for the student named above, I certify by

signing below that I have read this student’s final thesis

draft, have approved changes required by me, and

recommend the Thesis for acceptance.

Supervision Guide’s Name :

Sign : Date :

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Annex F: THESIS EVALUATION FORMAT

Details to be filled by the student    Name of the Student: _____ _____________________ Thesis Id No :_______________________________ E Mail ID: ____________________________ Phone No: __________________ Date of viva_____________ Title of the Thesis: ___________________________________________________________________________

___________________________________________________________________________ Details to be filled by the Thesis Evaluator  1. Research objective /problem definition: Weightage: 05 Marks_______________  ___________________________________________________________________________________________  ___________________________________________________________________________________________ 2. Research methodology /Description: Weightage: 05 Marks _______________

___________________________________________________________________________________________     ___________________________________________________________________________________________ 3. Research results /analysis/technical presentation: Weightage: 25 Marks________________

___________________________________________________________________________________________  

________________________________________________________________________________________ __                         

4. Achievement of aims / research objectives: Weightage: 10 Marks_________________ ___________________________________________________________________________________________

___________________________________________________________________________________________

5. Originality /Value addition: (Video transcripts) Weightage: 10 Marks _______________   ___________________________________________________________________________________________

 __________________________________________________________________________________________         6. Quality of recommendations & conclusion: Weightage: 15 Marks _______________  __________________________________________________________________________________________

  _________________________________________________________________________________________  7. Relevance of the Literature used: Weightage: 10 Marks ______________   _________________________________________________________________________________________ __________________________________________________________________________________________

8. Structure and presentation of the thesis: Weightage: 05 Marks ________________                                                                      Use of Language                                             :          

    (Writing style, Grammar, Punctuation, Spelling and Communicativeness)     Layout requirements                                     :                                

     (Conformity with instructions)

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9. Assessment of handwritten summary of thesis work: Weightage: 10 Marks______________________________________________________________________________________________________  10. Assessment of Process *: Weightage: 05 Marks ___________                      (Independency shown by student, Pace of work and Response sheets follow-up)   _________________________________________________________________________________________ 11. Deductions (if any) for non compliance *:   Marks ____________                       To be filled in by the thesis coordinators of respective centers. Deduction for non compliance includes late submission of synopsis, Guide’s signature missing on the final thesis, topic approval letter missing, non submission of response sheets on time etc…. Thesis coordinator: ______________________ Center: _____________                                                                                                                                                                                              Viva Voce Checklist Is the student clear about the Research Objective/Hypothesis/Problem? Yes / NoIs the candidate able to justify the Research Design? Yes / No Is the student fully aware of the new developments in the Research area Yes / No Do the research objectives and research analysis correlate each other Yes / NoAre the References and Research Authentic? Yes / No                 How do you rate the Viva on the scale of 1to 5? (Where 1 is Excellent and 5 is worst) ----------  Any other comments: __________________________________________________________________________________________ __________________________________________________________________________________________                                                                      Name of the examiner:  ______________________________ Signature :   ___________________________        Date of evaluation :   ______________________________  Overall Percentage of marks (Total marks 100): -----------------                                                                                        

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Thesis Viva-Voce EvaluationPurpose of the Viva Voce examination

•To examine whether value addition to the existing knowledge was generated •To establish that the research has been carried out independently and genuinely by the candidate•To determine the candidate’s understanding of the literature used in the thesis•To examine  the conceptual and  logical  approach and  research  techniques used  in  the thesis.•To allow the candidate to defend the originality of the thesis

Thesis PlagiarismPlagiarism  is  the  presentation  of  another  person’s  work  as  your  own.  Plagiarism  can occur  at  all  academic  levels,  ranging  from  students  who  copy  a  short  passage  from another  source  and  paste  it  into  their  own  essay  without  indicating  its  source,  to supervising guide failing to acknowledge the real source of an idea or insight in their own work.

Plagiarism is a serious academic and criminal offence.  If  detected  in  the  thesis,  it typically results in disqualification. In other words, your thesis will fail and you will not be awarded the degree/diploma and there will be no second chances given.

An academic learning process requires you to work with other people’s ideas. However, your  use  of  these  ideas  must  be  properly  acknowledged.  It  is  your  responsibility  to ensure that the work you submit does not involve a deliberated attempt to deceive the evaluator into believing that a borrowed or copied idea or passage is your own.

All quotations from other sources, whether published or unpublished, must be properly acknowledged. This  includes academic sources as well as non-published work obtained from other students.

Students are advised that plagiarism software detection programs will be used to check all thesis submitted and no exceptions will be made for students caught plagiarizing.]

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Thesis Check ListEnsure that the set research objective /problem  has been achieved/solved.

Ensure  that  your  thesis  extends  the  understanding  of  a  subject  and  makes  an additional contribution to Human knowledge.

Ensure that the data collected has been properly analyzed.

Ideally a thesis is a combination of secondary as well as primary data. However the requirements may vary depending on the topic chosen.

Ensure  that  the  writing style  should  remain  same  throughout  the  thesis  report. Plagiarism would lead to rejection of thesis.

Ensure that preliminary requirements have been met.

Students must always use the thesis title as approved and sent to them by email.

The Final Thesis report should be between 10000 to 30000 words. 

Ensure that the structural requirements have been met.

Ensure that grammar, punctuation marks etc have been met. 

The student should use Thesis Identification Number but not the Student  General Identification Number for any thesis related query.

Ensure  that  Appendices  include  Articles,  News  papers  cuttings,  Questionnaire format, Old forms or reports.

Ensure  all  data, tables and graphs should  be in the color format. 

Final Thesis should be submitted in the form  of 1 Hard copy, 2 soft copies & 1 soft copy by email. 

There will be video recording of two interviews with industry/ subject experts and also with the external guide. 

There  would  be  marks  deduction  or  rejection  of  thesis  for  Non  compliance  of thesis rules. 

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Reach Your Thesis CoordinatorsFor Marketing and Operations: [email protected] Human Resources: [email protected] For Finance: [email protected] For Information Technology [email protected] For any other thesis related queries: [email protected]

Contact Thesis Department

Department of Thesis*************************************** 

Level 0, IIPM International Campus, Satbari, Mehrauli-Chattarpur Road , Delhi , India  

Phone: 91.11.30168408e-mail: [email protected];

web: www.iipm.edu,***************************************