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THESIS PROJECT // cu·rio Creative Charrette Daniela Gill + Youmna Aoukar 11 / 06 / 12

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Page 1: THESIS PROJECT · To design a completely new workplace ecosystem. STATEMENT / ... - Designed the identity (logo) / a invitation email / poster / eventbrite promotion . PROTOTYPE

THESIS PROJECT // cu·rio Creative Charrette

Daniela Gill + Youmna Aoukar 11 / 06 / 12

Page 2: THESIS PROJECT · To design a completely new workplace ecosystem. STATEMENT / ... - Designed the identity (logo) / a invitation email / poster / eventbrite promotion . PROTOTYPE

DOMAINS /

PRODUCTFINE ART INSTALLATION

COMMUNICATION

NARRATIVE

EXPERIENCE

MULTISENSORIAL

HUMOR

PLAY

CHARACTERS

WORKENVIRONMENT

TOYS

CONSUMABLE

AMBIGUITY

FICTIONAL

PERFORMANCE

Page 3: THESIS PROJECT · To design a completely new workplace ecosystem. STATEMENT / ... - Designed the identity (logo) / a invitation email / poster / eventbrite promotion . PROTOTYPE

Balanced

Enjoyable

Imaginative

Collaborative

CONCEPT /

Traditional

Boring

Monotonous

To design a completely new workplace ecosystem

Page 4: THESIS PROJECT · To design a completely new workplace ecosystem. STATEMENT / ... - Designed the identity (logo) / a invitation email / poster / eventbrite promotion . PROTOTYPE

STATEMENT /

We are producing a series of fictional stories that will be inspired by real life experiences

that people have had in their workplace.

Each story, will feature particular characters who will be telling their experiences and

showing what strategies/tactics they employ in order to cope with specific situations.

They will do this through the invention of objects that will serve to aid the situations, thus

making his/her life within the workplace easier on a daily basis.

Page 5: THESIS PROJECT · To design a completely new workplace ecosystem. STATEMENT / ... - Designed the identity (logo) / a invitation email / poster / eventbrite promotion . PROTOTYPE

TARGET AUDIENCE /

PRIMARY /Workers

SECONDARY /Founders, janitorial staff, security, other people within the office ecosystem. People who will witness the performance / interaction of workers with products.

TERTIARY /Public in general - gallery goers, curators, design theorists, design peers.

Page 6: THESIS PROJECT · To design a completely new workplace ecosystem. STATEMENT / ... - Designed the identity (logo) / a invitation email / poster / eventbrite promotion . PROTOTYPE

PRECEDENTS / REFERENCES /

The Pope’s Stubborn Pen

Interaction Relabelling and Extreme Characters: Methods for Exploring Aesthetic Interactions by J.P. Djajadiningrat, W.W. Gaver and J.W. Frens.

Page 7: THESIS PROJECT · To design a completely new workplace ecosystem. STATEMENT / ... - Designed the identity (logo) / a invitation email / poster / eventbrite promotion . PROTOTYPE

PRECEDENTS / REFERENCES /The Museum of Innocence & novel by Orphan Pamuk

Page 8: THESIS PROJECT · To design a completely new workplace ecosystem. STATEMENT / ... - Designed the identity (logo) / a invitation email / poster / eventbrite promotion . PROTOTYPE

PRECEDENTS / REFERENCES /McSweeney’s Issue 36: Man In the Box by McSweeney’s

Page 9: THESIS PROJECT · To design a completely new workplace ecosystem. STATEMENT / ... - Designed the identity (logo) / a invitation email / poster / eventbrite promotion . PROTOTYPE

PRECEDENTS / REFERENCES /Building Stories by Chris Ware

Page 10: THESIS PROJECT · To design a completely new workplace ecosystem. STATEMENT / ... - Designed the identity (logo) / a invitation email / poster / eventbrite promotion . PROTOTYPE

cu·rio aimed to give people the creative methodology to express themselves in a challenging way.

Each participant shared his/her stories about his/her work experiences while making incredible physical inventions and tricks.

Using scrappy materials, they created great stories by making an amazing office object.

Invites : 12 people Target : Professional workers

PROTOTYPE / cu·rio /

Page 11: THESIS PROJECT · To design a completely new workplace ecosystem. STATEMENT / ... - Designed the identity (logo) / a invitation email / poster / eventbrite promotion . PROTOTYPE

cu·rio

a curious, rare and unusual object of art or piece of bric-a-brac.

PROTOTYPE / cu·rio / definition

Page 12: THESIS PROJECT · To design a completely new workplace ecosystem. STATEMENT / ... - Designed the identity (logo) / a invitation email / poster / eventbrite promotion . PROTOTYPE

PROTOTYPE / cu·rio / pre-production / promotion

- Designed the identity (logo) / a invitation email / poster / eventbrite promotion

Page 13: THESIS PROJECT · To design a completely new workplace ecosystem. STATEMENT / ... - Designed the identity (logo) / a invitation email / poster / eventbrite promotion . PROTOTYPE

PROTOTYPE / cu·rio / pre-production / booklet

Page 14: THESIS PROJECT · To design a completely new workplace ecosystem. STATEMENT / ... - Designed the identity (logo) / a invitation email / poster / eventbrite promotion . PROTOTYPE

PROTOTYPE / cu·rio / pre-production / setting

Location: 2 W 13th street, 10th floor

Page 15: THESIS PROJECT · To design a completely new workplace ecosystem. STATEMENT / ... - Designed the identity (logo) / a invitation email / poster / eventbrite promotion . PROTOTYPE

PROTOTYPE / cu·rio / pre-production / materials

Page 16: THESIS PROJECT · To design a completely new workplace ecosystem. STATEMENT / ... - Designed the identity (logo) / a invitation email / poster / eventbrite promotion . PROTOTYPE

PROTOTYPE / cu·rio / production / introductions

Group 1 Group 2

Page 17: THESIS PROJECT · To design a completely new workplace ecosystem. STATEMENT / ... - Designed the identity (logo) / a invitation email / poster / eventbrite promotion . PROTOTYPE

PROTOTYPE / cu·rio / production / tell your story

books,postits,pen,iphone,lipstick,headphones,plate,scissors...

Page 18: THESIS PROJECT · To design a completely new workplace ecosystem. STATEMENT / ... - Designed the identity (logo) / a invitation email / poster / eventbrite promotion . PROTOTYPE

PROTOTYPE / cu·rio / production / make

Page 19: THESIS PROJECT · To design a completely new workplace ecosystem. STATEMENT / ... - Designed the identity (logo) / a invitation email / poster / eventbrite promotion . PROTOTYPE

PROTOTYPE / cu·rio / production / act

The creeper

Bedazzled binoculars

Page 20: THESIS PROJECT · To design a completely new workplace ecosystem. STATEMENT / ... - Designed the identity (logo) / a invitation email / poster / eventbrite promotion . PROTOTYPE

PROTOTYPE / cu·rio / production / act

Sleepy-face

nice-no

Page 21: THESIS PROJECT · To design a completely new workplace ecosystem. STATEMENT / ... - Designed the identity (logo) / a invitation email / poster / eventbrite promotion . PROTOTYPE

PROTOTYPE / cu·rio / production / act

Forrest

Cam-talk

Page 22: THESIS PROJECT · To design a completely new workplace ecosystem. STATEMENT / ... - Designed the identity (logo) / a invitation email / poster / eventbrite promotion . PROTOTYPE

PROTOTYPE / cu·rio / post-production / feedback

Page 23: THESIS PROJECT · To design a completely new workplace ecosystem. STATEMENT / ... - Designed the identity (logo) / a invitation email / poster / eventbrite promotion . PROTOTYPE

NEXT STEPS /

- cu·rio 2.0 / Based on feedback, we will iterate the charrette and hold a

more formal one with strangers.

- Start writing the stories & developing the characters.

- Iterate using the objects designed by curio

- Interview Caroline Woolard co-founder of Tradeschool

- Interview Brad Hargreaves founder of General Assembly

Page 24: THESIS PROJECT · To design a completely new workplace ecosystem. STATEMENT / ... - Designed the identity (logo) / a invitation email / poster / eventbrite promotion . PROTOTYPE

QUESTIONS ? /