the$top$reasons$lis-ngs$expire$&$ 10$ways$to$maximize$your$$...

The Top Reasons Lis-ngs Expire & 10 Ways to Maximize Your Home’s Selling Poten-al

239-‐425-‐2503 BobAshworth.com

Why Did My Lis-ng Expire? It can be difficult to remain unbiased when it comes to selling your home. You

naturally want the highest offer, in the shortest amount of -me and having that offer yesterday would be great! When offers come in lower than expected, showings are sporadic, and eventually your lis-ng expires – it’s -me to take a step back and find out what’s really going on. Below are the top reasons that the majority of home lis-ngs expire without a sale:

•  Ineffec&ve or non-‐existent marke&ng plan •  Poor exposure to buyers •  Insufficient photos •  Poor quality photos •  Agent not readily accessible •  Condi&on of the home •  The home may be over-‐priced •  Appointment requests not granted

promptly 239-‐425-‐2503

BobAshworth.com

So, How Do I Fix This?


Top 10 Ways to Increase Your Home’s

Selling Poten-al

It’s one thing to know what’s not working – it’s another to know exactly how to correct it. To help you get started we compiled a checklist:

Top 10 Ways to Increase Your Home’s Selling Poten-al

1.   Internet Exposure. With Google, Yahoo!, Bing, Facebook, Twi_er, & Realtor.com, Zillow, and even Pinterest, it’s easier than ever for buyers to research and scope out homes they’re interested in without even speaking to an agent. Be certain that your home is well presented on the most popular real estate sites for your area! 2. Photos: (at least 10-‐25 photos & always use aerial photos for waterfront homes). Descrip-ve text is good, photos are great! Homes with more photos in their lis-ngs are preferred by buyers as it gives them the opportunity to see what the layout, condi-on, and overall sense of your home is, before taking the step to schedule a showing. Highlight the great features of your home in the photos and if you’re selling a waterfront home ALWAYS use aerial photos!

Bob Ashworth using his drone to capture stunning photos of

waterfront homes! 239-‐425-‐2503

BobAshworth.com


3. Provide a Virtual Tour. Much like with the photos – giving your poten-al buyers as much visual detail of your home as possible will help them decide if your home is the right home for them. 4. Good Weather Sells Only share images of your lis-ngs that show your home on a bright sunny blue skied day. The ligh-ng will be more a_rac-ve and the viewers of the lis-ng won’t be influenced by the feelings of stormy weather. 5. Price Your Home According to the Market How do you truly know how much your home is worth in the current market, and just as important, how much should you list it for? Too high and you lose an en-re demographic of buyers. Too low and you won’t realize as much financial gain on your home’s sale as you should. Use an experienced real estate professional who will help you correctly price your home by reviewing the current compe--on for you home, and by evalua-ng comparable sales data from recently sold homes in your neighborhood. 239-‐425-‐2503

BobAshworth.com


6. 24 Hour Toll-‐Free Hotline. For those buyers who’d rather take a Sunday adernoon drive through the neighborhood they’re considering purchasing in and find “For Sale” signs, provide a 24 hour toll-‐free hotline that provides pre-‐recorded informa-on about your home to the poten-al buyer. They’ll appreciate the insight about the home without having to speak with you agent. 7.   Personalized Web Page & QR Code. Nearly everyone has a smartphone these days and with barcode reading apps, poten-al buyers are able to scan a code and visit a web page dedicated solely to the sale of your home! This is great for the buyers who are on the go and may not have -me to call your hotline.

See how QR codes work! Scan this barcode with your smartphone (ader downloading a QR reader app) and

watch what happens!



8. Use an Experienced Nego&ator.

Nego-a-ng is key when it comes to real estate. Both the buyer and the seller want the best deals possible and most of the -me that means compromise from one or both par-es involved. Make sure your real estate professional is a truly honest and experienced nego-ator. 9.   Full Color Print Ads.

Homes built today are anything but old fashioned and that means the ads for your home shouldn’t be either! Running full color ads may be an addi-onal expense, but it’s one that really pays off.

10. Marke&ng Should Go Direct to Agent/Seller.

Imagine that a seller finds your home online, or drives past and sees your sign and wants to know more about your home before making an appointment to tour it. You don’t want that call going to the brokerage’s front desk, or to the next agent on an up call list. You want that call to go to your agent, the one real estate professional who can immediately answer that poten-al buyer’s ques-ons about your home and secure a showing appointment.



And there you have it, ten easy ways to ensure that you’re maximizing your home’s selling poten-al in today’s real estate market! But what if you… Don’t have a drone at home? Are you not sure how to create a webpage & QR code for your home? Have no access to a toll-‐free number? Can’t even remember the login to your own Facebook page?

Let Us Help! Our in-‐depth knowledge of the Cape Coral and Fort Myers real estate market will help to price your home accurately. Our proven marke-ng strategies ensure that your home is seen by the most buyers to sell your home quickly and for the highest price that the market will bear.

Request a FREE no obliga&on market analysis and marke&ng plan for your home today!


http://bobashworth.com/for-sellers/unique-home-selling-system/

the$top$reasons$lis-ngs$expire$&$ 10$ways$to$maximize$your$$...

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