theworld’smost powerfulcelebrity magazine

OK!isinadifferentleaguefromeveryothercelebritymagazine.Wearepurelycelebritybasedwhichmeanseverysinglefeature– whetherit’sanat‐home,foodorfashion– isaboutcelebrity.Sinceweexclusivelycoverweddingsandat‐homeshootsitmeanswegetclosertothecelebritiesthanothertitles,andwealsohaveatongueincheekhumourthatmeanswhileseriousissuesaredealtwithsensitively,ourothershootshaveauniquesenseoffun.

• Circulation:275,765• Readership:1,279,000•ABC1s:665,000• Male/Female:13/87• Aveage:38

Ourreadersare...• Affluent• Aspirational• Familyorientated• Inspiredandinfluencedbycelebrities

• Informedaboutfashionandbeauty• Valuegoodqualityproducts

Facts&Figures

NRS Oct 2014 – Sep 2015, ABC Consumer Magazines July‐Dec 2015(Print & Digital Page Turners)

OK!‘s monthly printand digital reach is55% more than that ofHello!Source: NRS PADD Oct 14 – Sep 15

Grazia 4%

Reveal 6%

Look 5%

Now! 8%

Heat 13%

Hello! 17%

Closer 14%

star 4%

new! 7%

OK! 22%

22

33%SHARE OFREADERSHIP

74

CelebrityMarketWeareNumberOne

• N&Sdominatethecelebritymarketplacewith33%shareofreadership

• OK!Magazineisthemarketleaderwith22%shareofreadership

Source: NRS Oct 14 – Sep 15

Fashion

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TGI GB 2016 Q1 (October 2014 – September 2015)

• 879,000OK!readersenjoyshoppingforclothes

• 861,000OK!readerssayitisimportantforthemtolookwelldressed

• 726,000OK!readersbuynewclotheseveryseason

• Readersspent£969monclothingoverthelastyear

• Readershavealsospentover£266monfootwear

TGI GB 2016 Q1 (October 2014 – September 2015)

• £13millionishowmuchOK!readersspendonskincareeachmonth

• £7.5 millionishowmuchOK!readersspendoncosmeticproductseachmonth

• 692,000OK!readersonlyusegoodqualitytoiletries

• OK!readers’favouritebrandsof perfume include Paco Rabanne,Chanel, D&G and Calvin Klein, aswell as celebrity endorsedperfumes

LifestyleOKK! ec ipeess ww it h....

Nige l sl ate rt w o mo u t hw a terin g dishes f r o m‘ea t – t he lit t le boo k o f fa s t fo o d ’

f o r t w o – li g h t, br ig h t, ref r eshin g , a m ild, g e n t le s a l a d

c u c u mbe r , FeNNe l & r i co t ta sa l a dmake the dressing: put 2 tablespoons of lemon balance. it should be fresh but not sharp. add dressing, then let everything sit in a cool place for juicein a bowl, stir in a little salt and black pepper, more balsamic vinegar if necessary. about half an hour (not much longer though). addthen whisk in 2 tablespoons of olive oil and 2 peel half a cucumber, remove the seeds with several tufts of sprouted seeds, such as radish ortablespoons of sunflower oil. add a few drops of a teaspoon, then cut it into thick slices. ha lve mung beans.balsamic vinegar. Finely chop 3 or 4 sprigs of di ll and finely slice a small bulb of fennel. peel and tr ansfer to a serving dish, place a largeand add to the dressing, then taste and check the thickly slice an avocado and fold all gently into the spoonful of ricotta per person on top and serve.

i ng r ed i ent s2 tbsp lemon juice 

salt and black pepper2 tbsp olive oil

2 tbsp sunflower oil balsamic vinegar 3or 4 dill sprigs half a cucumber smallfennel bulb

1 avocadosprouted seeds (radish

or mung beans) 2 tbsp ricotta

Jonathan

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Kin

w w w .o K.Co.UK103

TGI GB 2016 Q1 (October 2014 – September 2015)

WWW.OK.CO.UK 111

OK! Hea ltHby OK!health editor Yasmine griffiths

1 ‘ Th e ea s y w a y To sTo p sm o k i n g ’ bya l len c a r r , £ 9.9 9A classic for wannabe non‐smokers. Contains all the information you need to quit for good. Visit www.waterstones.com.2 s k ech e r s g o w a l k 2 s Tan c e T r a i n e r s , £ 51Swap your bad habit for a good one – take a walk after your meal or when a craving strikes. See www.skechers.co.uk.3Fen ja l c l a s s i c l u x u r y c r eme b aTh , £ 7.89 Insteadof lighting up, relax by taking a soak in the bath after supper. Availablefrom www.boots.com.4 l a u r a m e r c ie r repa i r d a y c r eme spF 15 , £ 7 7.50 Oneof the first noticeable differences when you quit is your skin, which feelscleaner in just a couple of days. Treat yourself to a luxury facial moisturiserwith the money you’ve saved! See www.harrods.com.5 n i c o r eTTe g u m , F r om £ 5 .9 9Robert Downey Jr carries around packs of these to help with cravings. Visit www.boots.com.

5Of t he best WaYs tO bea t C r aVings

3

5

1

s t ubit ou t!get extra suppo r tt h is stopto ber toq u it fo r g o o d

smOKing sta rsk a Teh u d s o nHas the actress(right) been hangingout with rock ’n’rollers for too long?Kate’s often snappedwith a cigarettein hand at events.While out and aboutshe often tries tocover the cigarettewith her hands – butthe smoke trail isstill visible!

l i n d s a yl o h a nlilo was photographedin august bizarrelybrushing her teethat the same time assmoking a cigarette.the actress (left)appears to have put heraddictions to alcoholand drugs behind her– can she now do thesamewithcigarettes?

je s s i c a a l b aYes, we were mightilyshocked too when we sawsnaps of Jess puffing away(right). t he star, whosebook the h onest Lifecame out earlier this year,prides herself on livinga toxic‐free life, so we’renot sure where cigarettescome into the equation...

m aTT d a m o ntheelysium actor(left) quit smokingafter three sessions ofhypnotherapy. He saidafterwards: ‘i shouldhave done it years ago.it’s amazing, i didn’teven want cigarettesany more.’

4

2

some of the well‐known names behind

this month’schallenge.emmerdale star

Kelsey‐beth Crossley isanother famous faceeager to take advantage of

the extra supportoffered this monthfor wannabe non‐smokers. the actresssays: ‘it will be ahuge achievement

for me if i manage toquit for

stoptober. i reallywant to use the 28 days as just

the beginning of a smoke‐free lifeand i am more determined thanever to succeed.’

obody wants to be asmoker these days. bannedfrom public areas, pubsN and restaurants, smokers

have become social pariahs – doomedto huddle in ever‐dwindling groupsoutside workplaces and bars. Celebritiescaught on early. bar the odd exception– l indsay lohan, Kate Hudson orKatherine Heigl – many have stoppedsmoking or at least are careful not to bephotographed with a cigarette in hand.

For those lonely souls who are stillpuffing away but are eager to stop, then‘stoptober’ is the month to do it. last year160,000 people stopped smoking for 28days in the mass‐organised event which issupported by the british army andbigname football clubs, as well as majorcharities including Cancer Research uKand the british Heart Foundation. MrMotivator, l inda Robson and big brotherstars Gina Rio and Dan Neal are just

ben a ffleck (farleft), k ate

beckinsa le   (left) and k a therineh e igl (belowleft) have all

battled to kickthe nicotine

habit (above)

• 861,000OK!readersliketotrynewrecipes

• 64%OK!readersliketotryoutnewfoodproducts

• 54%ofOK!readersdosomeformofsportorexerciseatleastonceaweek

• 711,000OK!readersareeatingmorehealthyfoodthantheydidinthepast

• 846,000OK!readerswentonaholidaylastyear,spendingatotalof£1.16bn ontheirholiday/shortbreak

Reader Engagement

• 392,000 OK! readers say thatadvertising helps them choose whatto buy

• OK!readersaretwiceaslikelytobetemptedtobuyproductsthattheyhaveseenadvertised

• 688,000readersexpectadvertisingtobeentertaining

TGI GB 2016 Q1 (October 2014 – September 2015)

OK!Online• 5.9mUniqueusers• 67.1mPageviews• 543kTwitterfollowers• 1.40mFacebook‘likes’

• 78%Usersarefemale• 87%Usersareaged15‐54years• 72%UsersareABC1*

Source: Google Analytics WW January 2016 & ComScore MMX & ComScore PC only* December 2015

Site Design• Designedasamobileplatform

• Responsivetodesktopscreens

• 3adslotsperpage:Banner/MPU/Banner

• Tile‐driveneditoriallayout

• Fullsocialintergration

LiteApp• Freetodownload

• Optimisedformobileandtablet

• 18,000downloadseachmonthonaverage

Source: iTunes, Google Play

AdvertisingOpportunities• AdLayoutbypage– x1Banner,x1MobileMPU,x1Banner

• Swipe‐ableformat onleft ,offeringadditionalcontent

• Editorial‘Tiles’availableforadvertorials

• Video‐ pre–rollandinarticle

• DoubleMPU,Billboard

AudienceExtension• Canbuildprofileofadvertiseraudience

• Basedonuservariablesacrossthesite

• Wecanre‐targetthoseusersaroundtheweb

• Use3rdpartyadtech

• Optimisetodriveperformanceandconversions

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