they are - sarrcusedoilrecyclingsk.com/.../2017/04/2016-annual-report-special-insert.… · they...

THEYAREWATCHING

You’re not only under the gun to remain financially viable, your every move is under the microscope. Make no mistake the world, the nation, the province, our communities and individuals are all better connected and more informed than ever before.There cannot be slip ups or miscommunication. Everyone has to be better informed and more in the know. Going forward the emotional push behind relevant programs has to be as strong as the rational ones. It’s no longer a pure dollar and cents world. We’ve seen the push to be good environmental stewards. And without rhyme or reason those not listening will be forever punished in eyes of social scrutiny. You’re not just recycling used automotive waste anymore. You’re saving our planet.

LISTENINGOPENINGCLICKINGSWIPING

SHARINGREADINGHELPING LOOKING ACTING RECYCLING.

BELIEVINGCommunicating to all the recycling stakeholders in such a vast area as Saskatchewan can be a daunting task. That is why you’ll see such a diverse marketing effort. But branding those efforts is all visually and emotionally linked to, Mother Nature Thanks You.

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Mother Nature Thanks

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Stop by BOOTH 105, Hall D for your free Air Freshener. Recycling never smelled so good.

Remember while you’re up there, I’m down here.

My backyard is also my smörgåsbord. That’s why I’m imploring you not to stash, dump or burn any automotive waste. You have the best recycling facilities this side of the wheat field, so use ‘em, eh.

When you recycle used oil, filters and antifreeze, their containers and DEF containers, you keep tonnes of automotive waste out of your water, your air and my supper.

So I thank you. Everyone in my food chain thanks you, as does Mother Nature.

usedoilrecyclingsk.com

Rural Councillor Ad | 8.5” x 11” | Air Fresheners | FINAL

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Summer 2016

Dear Retailer:

You play an important part in Saskatchewan’s successful used oil and antifreeze materials recycling program. You are the front line that sells new lubricating and antifreeze products.

But once your customer leaves, this is where our recycling program takes over.

The Saskatchewan Association for Resource Recovery Corp. (SARRC), incorporated February 12, 1996, manages the program that recovers, recycles and reuses used oil & antifreeze, fi lters & used plastic oil/antifreeze/DEF containers. All these are potentially hazardous materials if not disposed of properly.

One litre of used oil can contaminate, beyond repair, One Million litres of Water.

Saskatchewan has 205 year-round collection points including 35 purpose-built EcoCentres in major communities. Ideal for small generators to drop off any used materials. For larger generators, there are collectors registered to pick-up at businesses and farms.

The printed handouts are yours to make available to your customers to remind them to keep recycling used oil and antifreeze materials. If you need more, let us know.

For the collection point nearest you, visit our website: www.usedoilrecyclingsk.comOr call toll free 1-877-645-7275 (In Saskatchewan only)

Mother Nature Thanks You.

Phil WrubleskiExecutive Director Phil Wrubleski

SARRC Handout Letter | Letter | 3.5” x 8” | FINAL

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113 Members

2003 2004

Bearing Point Study – our “made-in-Canada industry-led stewardship program” is a (global) leader in program design, collection and compensation scheme”

Saskatchewancelebrates 100 years as a Province in Canada

ANTIFREEZE

79%

84%

23%

Used Oil Recovery

Used Oil Filters

Used Oil Containers

NUOMAC founded in SeptemberNational Used Oil Material

Advisory Council

2015

Three more animal spokespersons are added to the “Mother Nature Thanks You” advertising campaign.

2005

2015 Results trend upwards

127 million litres used oil recycled14 million used oil filters recovered

1.5 million kgs of plastic oil containers recycled

SOGHUQuebec program launches

2.0

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Recycled 2015

Plan 2016

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6 SARRC 2015 ANNUAL REPORT

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Chairman and Executive Director 20th Anniversary MessageOn the twentieth anniversary of the Saskatchewan Used Oil, Filter, Antifreeze and Container Recycling Program we are honored to present SARRC’s 20th Annual Report. The early forward looking days of the development and implementation of used oil material recycling in Saskatchewan and western Canada built a strong foundation for SARRC’s current results and future program challenges.

During the first ten years, in the late 80's and early 90's, marketers and retailers of petroleum products in western Canada grabbed the torch from governments and environmental groups pressing for action on the management of used oil materials. In anticipation of SARRC hosting Canada’s six other Used Oil Management Associations (UOMAs) at the National Used Oil Material and Antifreeze Advisory Council (NUOMAAC) Strategic Planning Session in Saskatoon in August 2015, SARRC produced a video and booklet “How the West and East Were One”. Visit www.usedoilrecyclingsk.com to hear and see and read about the excellent story of Canada’s unique and successful industry-led stewardship program that facilitates the recovery, recycling and reuse of used oil and antifreeze materials.

The 20th Anniversary Annual Report also highlights the many achievements of the last 20 years. Saskatchewan residents and businesses since 1997 have recycled and reused 220,541 litres of used antifreeze, 5.27 million kilograms of oil/antifreeze/DEF containers, 33.96 million oil filters and 306.48 million litres of used oil. In 2015, during a

very difficult year with used oil material and antifreeze commodity prices at some of lowest levels for years, the private sector recycling industry responded to increased Return Incentives from SARRC and recycled record amounts of used oil, filters, antifreeze and containers.

The amount of used oil available for collection in 2015 was 27.64 million litres. With 19.05 million litres of used oil recycled, used oil recycling in 2015 increased 3% over 2014. The collection rate increased from 67% in 2014 to 69% in 2015.

Oil filter recycling in 2015 was on par with 2014 with 2.09 million filters recycled. However, the amount of oil filters sold and available for recycling

in 2015 increased to 2.67 million from 2.50 million in 2014, resulting in the filter recycling rate decreasing from 84% in 2014 to 78% in 2015.

Antifreeze was added to the SARRC program April 1, 2014 with 168,724 litres of used antifreeze collected in the last three quarters of 2014. In 2015 220,541 litres of used antifreeze were collected, resulting in a recycling rate of 9% in 2015.

The total weight of used oil, antifreeze and DEF containers sold decreased 2% from 1.09 million kilograms in 2014 to 1.07 million kilograms in 2015. Container recycling increased from 0.44 million kilograms in 2014 to 0.46 million kilograms in 2015, up 5% from 2014, resulting in an increase in the container recycling rate from 41% in 2014 to 43% in 2015. In previous years SARRC commissioned Pulse Research Ltd. to conduct an extensive plastic oil container study, finding that Saskatchewan farmers annually re-use about 80% of their 20-litre oil pails, resulting in a 24% province-wide container re-use rate. With annual recycling rates for used oil/antifreeze/ DEF containers at 43%, the annual re-use/recycling rate was 67% in 2015.

For farmers and small business operators and Do-it-Yourselfers (DIYs) who change their own oil and antifreeze and wish to safely dispose of their used oil, oil & diesel fuel filters, antifreeze and oil/antifreeze/DEF containers, SARRC supports a province-wide network of Used Oil, Filter, Antifreeze and Container EcoCentres. Following substantial operating fund increases in 2014 to non-profits, municipalities and independent businesses who own and operate EcoCentres, in 2015 SARRC introduced a Capital Improvement Project to clean, update and re-image the thirty-five EcoCentres.

We are confident that our 201 Members, SARRC Board and staff, private sector collectors and processors, municipal, non-profit and private EcoCentre partners, environmental groups and all Saskatchewanians will continue to Make Every Drop Count. And Mother Nature Thanks You!

Rod Rosenfelt Phil Wrubleski Chairman Executive Director

138 Members

2007

Saskatchewan Roughriders Win Grey Cup

2008

150 Members

2006RECESSION HITS HARD

2009

Oil Prices Drop

• EHC on containers increases to $0.10 per litre

• Container RI increased 34%• Container re-use/recycle rate

equals a new high of 61%

2015 Board

Norm NordgulenStephanie Walton

S. Brian AhearnTiffany Paulsen

Phil WrubleskiMegan Currie

Jerry CobenBert Weichel

Rod Rosenfelt

PremierBrad Wall

2007-Present

SARRC 2015 ANNUAL REPORT 7

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20 1 5 A N N U A L R E P O R T

T W E N T Y Y E A R S O F S T E WA R D S H I P

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Outside cover - UV Ultra - 22”x9” - folds to 11”x9”

OBC

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Whenyourecycleusedoil,filtersandantifreezeyoukeepourwater,mywatersafe.

Usedantifreezeistoxic.Dumpingitandusedoilcandamageearthandwater,hometonearly70differentfishspeciesinSaskatchewan.

Andwhenyourecycletheircontainers,plusDEFcontainers,youkeeptonnesofunwantedwasteoutofourbackyardsandlandfills.

SoIthankyou.Mywifeandtwothousandkidsthankyou,asdoesMotherNature.


Saskatchewan Association for Resource Recovery Corp.

Urban Voice Ad | 8.25” x 10.75” | Fish | FINAL

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My backyard is also my smörgåsbord. That’s why I’m imploring you not to stash, dump or burn any automotive waste. You have the best recycling facilities this side of the wheat field, so use ‘em, eh.

When you recycle used oil, filters and antifreeze,

their containers and DEF containers, you keep tonnes of automotive waste out of your water, your air and my supper.

So I thank you. Everyone in my food chain thanks you, as does Mother Nature.



Urban Voice Ad | 8.25” x 10.75” | Badger | FINAL

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This is my airspace. I salute you for recycling used oil and antifreeze materials and not just burning them.

Cremating those used plastic containers puts dangerous toxins into my air. Just one fly through can confine me to barracks for days... even life.

When you recycle used oil, filters and anti-freeze, their containers and DEF containers, you keep tonnes of automotive waste out of your water, your land and my air.

So I thank you. My squadron thanks you as does my Commander-in-chief, Mother Nature.



Rural Councilor Ad | 8.5” x 11” | Owl | FINAL

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Keep our Back-Forty clean. When you recycle used oil, filters and antifreeze you keep our water, my water safe.

Used antifreeze is toxic. Dumping it or used oil can damage earth and water, hurting livestock, humans and their pets.

And when you recycle their containers, plus DEF containers, you keep tonnes of unwanted waste out of our Back-Forty and landfills.

So I thank you, Bessie and the whole herd thank you, as does Mother Nature.

Rural Councillor Ad | 8.5” x 11” | Horse | FINAL

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This is my piece of heaven. When you recycle used oil, filters and antifreeze you keep my water, our water, safe. And while used antifreeze is toxic, did you know that dumping it and used oil can damage earth and water?

And please, don’t burn those used plastic containers. Burning puts toxins into my air. Makes flying near impossible. It’s just plain foul.

When you recycle used oil, filters and antifreeze, their containers and DEF containers, you keep tonnes of automotive waste out of our water, our air and your land fills.

So I thank you. My wife and the whole flock thanks you, as does Mother Nature.



Rural Councillor Ad | 8.5” x 11” | Duck | FINAL

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Protect my Dam water. When you recycle used oil, filters and antifreeze you keep our water, my water safe.

Used antifreeze is toxic. Dumping it and used oil can damage earth and water, hurting wildlife that call it home.

And when you recycle their containers, plus DEF containers, you keep tonnes of unwanted waste out of our backyards and landfills.

So I thank you. The whole Dam Pond thanks you, as does Mother Nature.



Rural Councillor Ad | 8.5” x 11” | Beaver | FINAL

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Recycling automotivefluids helps medrink like a fish.


usedoilsk

SARRC Saskatchewan Association for Resource Recovery Corp.

SARRC Handouts | Fish Front | 3.5” x 8” | FINAL

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Water accounts for about one-eighth or 80,000square kilometres of Saskatchewan’s total surface. Over 50,000 fish-bearing bodies of water are hometo nearly 70 diff erent fish species, 58 native toSaskatchewan. We can boast of some of the best fishing in the world.

But dumping used oil or antifreeze materials candamage earth and water.

All these materials can be recycled and reused.So let’s turn used into useful! It’s easy.

Saskatchewan has nearly 200 collection points and34 EcoCentres in major communities.

Also serving the province are registered collectors picking up large volumes of used oil and antifreeze materials at your farm or business.

For your nearest collection point or registeredcollector, visit: www.usedoilrecyclingsk.comOr call toll free 1-877-645-7275 (In Saskatchewan only).

Printed on 100% recycled paper.

SARRC Handouts | Fish Back | 3.5” x 8” | FINAL

Mother Nature has been kind to Saskatchewan!

Mother Nature Thanks You!Your nearest collection point is:

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My whole flock

thanks you.


usedoilskSARRC Saskatchewan Association for Resource Recovery Corp.

Don’t burn containers.

Recycle used oil

and antifreeze materials.

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Protect my

dam water.

Recycle used oil


usedoilskSARRC Saskatchewan Association for Resource Recovery Corp.

SARRC Handouts | Beaver Front | 3.5” x 8” | FINAL

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Keep my dinner

table clean.

Your field is my sm�rgåsbord.

Recycle used oil and

antifreeze materials.

usedoilsk


SARRC Handouts | Badger Front | 3.5” x 8” | FINAL

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Keep ourBack-Forty clean.

Recycle used oil


usedoilsk

SARRC Handouts | Horse Front | 3.5” x 8” | FINAL

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Protect my air space.Don’t burn containers.

Recycle used oil


usedoilsk

SARRC Handouts | Owl Front | 3.5” x 8” | FINAL

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RECYCLING SAVES OUR LAND, AIR & WATER.

MOTHER NATURE THANKS YOU.Saskatchewan Association for Resource Recovery Corp.usedoilrecyclingsk.com

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2110-24258 - SARRC SDWF Stickers 6.25”x 9.375” each kiss cut sticker is 3”x3” - sheet to be perfed.

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PRINT ADVERTISING. The six animal print ads appeared throughout the year in such publications as Rural Councillor, Urban Voice and other magazines.

RADIO ADVERTISING. The badger’s 60 & 30 second radio commercials plus those of the other five animals were aired on 19 stations across Saskatchewan in 2016

PRINTED HANDOUTS. Eye-catching and informative, these printed handouts have been made available to 1,800 retailers as well as SARRC’s summer Ambassadors to keep everyone informed.

SAFE DRINKING WATER STICKERS. The animal stickers are for the nearly 8,000 students benefiting from the 86 classroom water testing kits purchased by the Safe Drinking Water Foundation thanks to SARRC’s support in 2015 & 2016.

AIR FRESHENERS. Recycling never smelled so good. The animal illustrated air fresheners attracted attention at trade shows and community events visited by our summer Ambassadors.

DIGITAL “PAY PER CLICK.” Advertising is growing and effective. From April to early August 2016, SARRC’s digital campaign generated 13,351 clicks to the website and over 7 million impressions.

ANNUAL REPORT. SARRC’s 2015 Annual Report celebrated twenty years of stewardship. The report highlights the history of the program’s development and is available on SARRC’s website. RETAILER LETTER

Nearly 1800 retailers of lubricating and anti-freeze materials in Saskatchewan received this special note from SARRC Executive Director, Phil Wrubleski, along with a package containing printed handouts featuring the six animals.

ECOCENTRES. The 34 purpose-built EcoCentres received a face-lift that included animal decals on the doors and new signage.

HOW THE WEST & EAST WERE ONE. This special video and booklet highlight the history of the development of the used oil and antifreeze materials program model currently in use in seven Canadian provinces. View the video on-line at www.usedoilrecycling.com.

MASCOTS. Popular at community events and trade shows, mascots Mr. Oil Drop and Auntie Freeze bring the recycling message to the people of Saskatchewan each summer.

WHAT HAPPENS TO THE USED OIL AND ANTIFREEZE MATERIALS COLLECTED?. Re-refining used oil completely restores the original lubricating properties of the oil and takes about one-third of the energy of refining crude oil to lubricant quality.

Used filters are crushed and the residual used oil is captured. The crushed steel filters are then processed at steel recycling mills and turned into other metal products such as construction rebar, angle iron and pipe.

Used antifreeze is recycled into new antifreeze. It’s cost effective, saves resources and protects our quality of life and environment.

Used plastic containers end up as clean pelletized feedstock for new containers, or oily plastic flake for guardrails, fence posts, landscape ties, pipe and parking curbs, as well as for plastic durable goods such as patio furniture and flower pots.

In Saskatchewan there are currently 192 year-round collection points including 34 purpose-built EcoCentres where individuals and businesses can drop off used oil and anti-freeze materials. For larger volumes, there is a network of collectors/processors who will pick-up on site. For locations and details visit www.usedoilrecyclingsk.com.

SARRC AMBASSADORS. Saskatchewan has a large geographical footprint. To communicate the importance of recycling used oil and antifreeze materials is challenging. Traditional and new digital media are used to reach as many people as possible.

As well, each summer, SARRC, in cooperation with six other provincial stewardship programs and under the banner, Recycle Saskatchewan, sends out teams of Ambassadors to visit communities and participate in various events. Tagging along are mascots, Mr. Oil Drop and Auntie Freeze.

Each summer, on behalf of SARRC, the Ambassadors visit one-third of the collection point communities as well as one-third of the nearly 1,800 retailers of lubricating and antifreeze materials.

It’s the best summer job for university students and a great way for telling Saskatchewanians that Mother Nature Thanks You for recycling used oil and anti-freeze materials.

Sound Effects: Echoing as inside a cave. Small radio in the background, playing some soft western music.

Male Voice: (A bit gruff and a little redneck but hospitable)

Turn the corner on the last dirt road and 2 klicks past the wheat field as the crow flies, it’s here you’ll find me. The best Badger den in this part of Saskatchewan.

And I’m here to say thanks.

I’ve spotted youse guys recycling used oil and antifreeze.

Not throwing it all away in your back-forty. Because my backyard is also my smörgåsbord. I may be a messy eater but I like a clean dinner table.

Sound Effects: Coyote howls in the background

Sounds like a party next door.

Like I was say’n, please continue to recycle used oil, filters and antifreeze, plus their containers and DEF containers.

Burrow online to usedoilrecyclingsk.com – that’s usedoilrecyclingsk.com to find out how you can recycle even more automotive waste.

I thank you. My food chain thanks you and so does Mother Nature, eh.

http://usedoilrecyclingsk.com/

http://www.usedoilrecyclingsk.com/

http://visitwww.usedoilrecyclingsk.com/



http://thankyou.my/













http://www.usedoilrecycling.com/




SARRC AMBASSADORS.Social media has changed what we share and how we share it. Our 2016 Summer Ambassadors shared, on various social media platforms, photos of their activities such as attending Show’n Shines, the Farm Progress show and Ag in Motion, plus community events across the province.

Insert for SARRC 2016 Annual Report.

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