things to know before starting with mobile marketing
DESCRIPTION
* Things to know before starting with mobile marketing* Important statistics* The International, European and Romanian mobile market* Examples of well thought appsTRANSCRIPT
THINGS TO KNOW BEFORE STARTING WITH
MOBILE MARKETING
ADDRESS REAL ISSUES
Because everybody
needs a beer from time to
time...
ASAP = AS SIMPLE AS POSSIBLE
AMF Pension used MMS in
Sweden.
SIMPLY
Mobile PPC (e.g. Etarget).
IDIOTPROOF
KNOW THE MARKET
Romania Hungary Poland UK
Subscribers 17.9 mil 8.3 mil 29.7 mil 48.5 mil
Mobile internet audience
2.7 mil 0.8 mil 4.8 mil 21 mil
Ads 30 % 13 % 76 % 60 %
M-commerce 1 % 2 % 55 % 40 %
Source: IAB Europe Mobile Media, March 2011
VERY
PURPL
E
SIM CARD PENETRATION IN ROMANIA IS 133 %
ROMANIA IS #6 IN OPERA MINI USAGE
SLOVAKIA:50,000 iPhones50,000 Androids
SLOVAKIA:75,000 app users
60,000 internet users
KNOW THE PREFERENCES
OLDER PEOPLE DON‘T USE APPS & INTERNET
THERE‘S ROOM FOR SUBSTANTIAL GROWTH!
THEY ARE NOT INTERESTED!
KNOW THE REASONS & EDUCATE
KNOW WHAT YOUR CUSTOMERS WANT
GO FOR THE WIN
CREATE AMBASSADORS
18-35, smartphone & social media users
ATTRACT NON-USERS
KNOW THE TRENDS
MOBILE MARKETING IS PART OF THE BIGGEST CREATIVE
FESTIVALS
DO!
1. ADDRESS REAL ISSUES2. AS SIMPLE AS POSSIBLE
3. KNOW THE MARKET4. APPS & INTERNET USAGE
DEPEND ON DEVICES5. EDUCATE & MOTIVATE
6. YOU HAVE SUBSTANTIAL ROOM FOR GROWTH
7. CREATE AMBASSADORS8. KNOW THE TRENDS
START NOW!